Warsaw, Poland - April 28, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has released its latest March All Screens Video Landscape report, covering viewership (a combination of total reach and time spent) from four screens: TVs, PC/laptops, smartphones and tablets.
The first month of spring brought a decline in time spent watching video content. Compared to February, time spent consuming streaming content (ATV Average Time Viewing) fell 3.2% in March to 59 minutes per day, while time spent with traditional content sources (cable, satellite, terrestrial) fell 3.8% to two hours and forty minutes.
The podium spots remained unchanged in March. Warner Bros. Discovery cemented its position as the leader in audience share with 18.8%, increasing the gap to the other broadcasters. The composition of the top 10 in terms of viewership also remained unchanged. However, Netflix dropped by one position, moving it below SPI, which took 8th place.
As in February, traditional TV remains the preferred home screen for watching video content. Compared to the previous month, there was a one percentage point decline in the share of the big screen in favor of other devices in the viewing of Google, Netflix, and Canal . The TV screen represents the following share of viewership for these three players respectively: 28% (Google), 83% (Netflix) and 97% (Canal ).
Lucyna Koba, Market Leader, Nielsen Poland, said: Our report, as every month, shows the situation in the media industry, enabling us to better understand viewers' preferences and help our clients to better understand audience engagement and how they consume content. Information on audience declines characteristic of the spring-summer period can be a signal to look for new formats (for broadcasters and publishers) or strategies (for advertisers and agencies) to engage audiences during this time. On the other hand, the continued dominance of TV shows that traditional media still holds a strong position in Poland.
A few words about All Screens Video LandscapeThe All Screens Video Landscape report was created to provide the media industry with a monthly analysis of the viewership of the top 10 video content distributors across all screens monitored by Nielsen: TV, PC/laptop, Smartphone, Tablet.
Information about the methodology of the All Screens Video Landscape Data is derived from a single-source Nielsen telemetry panel of 3,500 households and nearly 9,700 panellists. The compilation is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for the 4 group for the 10 distributor groups with the highest total viewership for the month. The individual distributor groups include all TV stations and online platforms/players owned by the respective distributor and included in our monitoring.
Distributors March 2025Warner Bros. Discovery: Cartoonito, Cartoon Network, Warner TV, Animal Planet HD, Discovery, Discovery Historia, Discovery Life, Discovery Science, Discovery Travel & Living, Discovery World, Discovery Civilisation, DTX, Eurosport1, Eurosport2, Food Network, HGTV, Investigation Discovery, Metro, TLC, Travel Channel, TTV - Twoja Telewizja, TVN, TVN Fabula, TVN Style, TVN Turbo, TVN24, TVN 24 Bis, TVN7, Max, Player, TVN24.pl
Polsat: Eleven Sports1, Eleven Sports2, Disco Polo Music, Eska Rock TV, Eska TV Extra, Eska TV, Fokus TV, Nowa TV, Polo TV, Polsat, Polsat Caf , Polsat Doku, Polsat Film, Polsat Games, Polsat Music HD, Polsat News, Polsat News2, Polsat Play, Polsat Rodzina, Polsat Seriale, Polsat Sport 1, Polsat Sport 2, Polsat Sport Fight, Polsat Sport 3, Polsat2, Super Polsat, Wydarzenia 24, TV4, TV6, Vox Music TV, Polsat News Polityka, Polsat Box Go, Polsat Go, Polsatnews.pl , Interia.pl
Telewizja Polska: TVP4K, TVP ABC, TVP Dokument, TVP HD, TVP Historia, TVP Info, TVP Kultura, TVP Kobieta, TVP Nauka, TVP Polonia, TVP Rozrywka, TVP Seriale, TVP Sport, TVP1, TVP2, TVP3
Google: Youtube
Telewizja Republika: TV Republika
TV Puls: TV Puls, Puls2
Netflix: Netflix
SPI International: Stopklatka, Kino Polska, Kino Polska Muzyka, Kino TV, Zoom TV, Gametoon, Novelas 1, FILMBOX Premium
Meta: Facebook, Instagram
Canal : Ale Kino , Canal DOMO, CANAL KUCHNIA, CANAL SPORT, CANAL SPORT2, CANAL SPORT3, CANAL SPORT4, CANAL SPORT5, Canal 1, Canal Dokument, Canal 360, Canal Film, Canal Premium, Canal Seriale, MiniMini , Planete , teleTOON , Novelas, CANAL (platforma)
About NielsenNielsen is a global leader in audience measurement, media data and analysis. Through our understanding of people and their behaviour across all channels and platforms, we provide our clients an independent source of insights so they can and will engage their audiences now and in the future. Nielsen operates worldwide. For more information, please visit www.nielsen.com and on social media (X, LinkedIn, Facebook and Instagram).
Press ContactBen Gold, Director of Communications, EMEA
E: ben.gold@nielsen.com
M: 44 7816 252 017
More from Nielsen
27/08/2025
News and horror genres are biggest drivers of FAST expansion according to Gracen...
26/08/2025
YouTube Captures 13.4% of TV Viewing in Sixth Consecutive Month as the Top Media...
20/08/2025
Auckland, New Zealand - 19 August 2025: Nielsen, a global leader in audience measurement, data, and analytics, is pleased to announce a two-year extension for T...
20/08/2025
July, much like June, is a month marked by summer weather and vacations, which has reflected in a further decline in viewer activity in front of TV screens. The...
20/08/2025
During July, streaming's share of TV viewing in Mexico showed an increase of 0.9 percentage points compared to the previous month, accounting for 24.6% of T...
20/08/2025
Netflix, YouTube and The Roku Channel Each Hit Platform Highs
Netflix Owns 8 of...
20/08/2025
New collaboration brings granular audience insights from NMC so advertisers, agencies, and publishers can gain a better understanding of their audience
Now ava...
13/08/2025
Sydney - August 13, 2025 - Nielsen, a global leader in audience measurement, data, and analytics, today announced the upcoming launch of Connected TV (CTV) insi...
06/08/2025
Nielsen ONE planning unifies data, empowering both buy and sell sides to reach a...
06/08/2025
New advanced audience integration provides interoperability, helps brands reach their audiences.
NEW YORK - August 5, 2025 - Nielsen, a global leader in audien...
06/08/2025
Auckland - August 6, 2025 - Nielsen, a global leader in audience measurement and...
06/08/2025
NPR and Ocean Media Among Charter Subscribers
For the First Time Advertisers Ca...
01/08/2025
New open ecosystem in Nielsen ONE provides more holistic view
of an ad's o...
29/07/2025
Streaming Holds Steady in a Lighter Summer Viewership Season
NEW YORK - July 29...
23/07/2025
Netflix Posts Largest Monthly Increase Among Media Companies - Climbs to Largest...
22/07/2025
During June, streaming's share of TV viewing in Mexico showed a slight increase of 0.2 percentage points compared to the previous month, accounting for 23.7...
22/07/2025
Sydney - July 17, 2025 - Australia's leading financial brands have significantly increased their advertising investment, showing 16% year-on-year growth, ac...
21/07/2025
June, the first month of summer and the start of a vacation season, brought an expected decrease in viewer activity in front of TV screens. The latest data indi...
17/07/2025
NEW YORK - July 17, 2025 - Gracenote, the content data business unit of Nielsen, has announced the appointment of Ryan Moore to the new role of Chief Business O...
16/07/2025
Warsaw - Poland, June 24, 2025 - Nielsen, the global leader in audience measurement, data and analytics, has released its latest May All Screens Video Landscape...
16/07/2025
Bluey Tops Nielsen's Overall Streaming List with More Than 25 Billion Minutes Streamed from January through June 2025
Big June Vaults Squid Game into Top O...
15/07/2025
Netflix Viewing Up 13.5% vs. May, Represents 42% of Monthly Gain for Streaming
...
14/07/2025
UK launch set for September, following on from recent US and Germany releases
London - UK, July 14, 2025 - Nielsen, a global leader in audience measurement, da...
10/07/2025
NEW YORK - July 10, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of ...
09/07/2025
Collaboration will result in improved data quality and understanding of genre-le...
25/06/2025
YouTube Extends Lead and Tops All Media Distributors for Fourth Consecutive Mont...
25/06/2025
Copenhagen, Denmark - June 25, 2025 - Nielsen, a global leader in audience measu...
24/06/2025
Initial enhancement comes in Germany, before roll out in further EMEA markets
LONDON, UK June 23, 2025 Nielsen, a global leader in audience measurement, da...
19/06/2025
May 2025 was a month packed with events that captivated viewers, from the presidential campaign in Poland to the international Eurovision Song Contest. It's...
19/06/2025
During May, streaming's share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the previous month, accounting for 23.5%...
17/06/2025
Streaming Notches a Record 44.8% of Total TV Usage in May
Streaming Usage Up 71...
12/06/2025
Over a third of global football fans find brand sponsorship appealing and 41% of all sports sponsorships are in that sport.
The FIFA World Cup 2026TM will open...
05/06/2025
Show-level visibility and granular contextual targeting enabled by Gracenote gives brands more confidence in CTV buys
NEW YORK June 5, 2025 Gracenote, the...
04/06/2025
Viewership figures once again show appeal of important live sporting events
Mil...
03/06/2025
Nielsen and VIZIO's Inscape are extending their strategic data relationship, building on our collaboration that began in 2022. This multi-year agreement rei...
29/05/2025
Renewal Spans all 18 Local Fox Markets and Includes Streaming Measurement of Loc...
29/05/2025
Leading streamers expanded TV, movie and sports titles by 5% in Q2; Netflix led ...
27/05/2025
Mumbai, India
Brazil
Guadalajara, Mexico
Philippines
Poland
Throughout the month of April, Nielsen employees celebrated Global Volunteer Month with volunte...
27/05/2025
Paramount Exhibits Largest Monthly Increase in April's Media Distributor Gau...
22/05/2025
Sports fans can now seamlessly go between platforms and content types to follow favorite sports teams, live games and related content with Gracenote Nexus Auto
...
21/05/2025
The seventh annual report uncovers how marketers are adapting to market trends a...
21/05/2025
During April, streaming's share of TV viewing in Mexico showed a slight decrease of 0.1 percentage points compared to the previous month, accounting for 24....
21/05/2025
Streaming Accounts for 44.3% of TV viewing in April, vs. 45.3% for Broadcast and...
21/05/2025
The April 2025 data is in line with the seasonal trend observed in previous years. As in April last year, there was a decline in viewership associated with impr...
20/05/2025
Extended agreement includes Local TV and OTT measurement and Digital Content Rat...
19/05/2025
Airlines lead the way as more Kiwis pack their bags for travel at home and abroad
Auckland - May 14, 2025 - New data from Nielsen Ad Intel reveals a strong yea...
19/05/2025
Smallgoods, snacks and ice cream shows large growth
Sydney - April 30, 2025 - Nielsen Ad Intel data released today has revealed a 6% increase in advertising in...
15/05/2025
Mexico City - May 15, 2025 - Nielsen, the global leader in audience measurement, data, and analytics, announced the expansion of its streaming measurement panel...
07/05/2025
Warsaw, Poland - April 28, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has released its latest March All Screens Video Landscap...
Warsaw, Poland - April 28, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has released its latest March All Screens Video Landscape report, covering viewership (a combination of total reach and time spent) from four screens: TVs, PC/laptops, smartphones and tablets. 
