More from Nielsen
06/01/2026
Index Exchange Launches Gracenote-Powered Show-Level Reporting with Spectrum Reach
First-of-its-kind SSP capability delivers program-level insight and brand suitab...
22/12/2025
Paramount and Netflix Boast Double-Digit Gains in Nielsen's November Media Distributor Gauge
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
Nielsen and Roku Expand Strategic Measurement Partnership
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite Roku gains access to Nielsen's streaming ratings, showing The Roku C...
19/12/2025
Nielsen and XR Announce Platform Integration to Make it Easier for Brands and Agencies to Deliver Ads Powered by Nielsen Measurement
Partnership brings Nielsen ONE measurement activation directly into XR's adv...
18/12/2025
The Gauge: Mexico November 2025
During November, streaming's share of TV viewing in Mexico settled at 24.2%, an increase of 0.5 share points from the previous month. Disclaimer: YUMI TV,...
18/12/2025
The Gauge: Poland | November 2025
November continued the upward trend in television viewership. The significantly colder weather and a rich programming lineup encouraged viewers to spend more ti...
18/12/2025
Gracenote helps TV platforms go beyond the game and deliver more connected, visually rich sports hub experiences
As viewers turn to sports highlights, recaps and documentary programming, expand...
17/12/2025
Broadcast and Streaming Serve Up a Historic Month of TV in Nielsen's The Gauge
Audiences Watched Over 103 Billion Minutes of TV on Thanksgiving Day NFL Games ...
13/12/2025
Expanding from the First-Ever Panel Integration, Horizon deepens integration of Blu with Nielsen ONE Advanced Audience Planning and Measurement
Powering Client Growth: Horizon Deepens Nielsen Partnership, Enabling More Effic...
11/12/2025
Nielsen reveals exclusive new data and insights in annual Tops of Sports report
A Majority of the World's Population (51%) Identify As Soccer Fans The 2025 MLB postseason notched 58.2 billion viewing minutes, up +24% from the prior y...
10/12/2025
Football Shifts TV Viewing Towards Ad Supported, Nielsen's Q3 2025 Ad Supported Gauge Finds
During this interval, streaming comprised the majority of ad supported TV (46.4%...
08/12/2025
Nielsen Audience Segments Now Available in Amazon DSP & Amazon Marketing Cloud
Nielsen's robust data offering enables marketers to connect with their target audience more effectively and drive better results throughout Amazon's adv...
04/12/2025
Gracenote launches new CTV ad platform making program-level targeting a reality
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals NEW YORK - December 4, 2025 - N...
02/12/2025
Nielsen Global Impact Day 2025: Expanding our global impact
NGID volunteers in the United States NGID volunteers in Mexico NGID volunteers in India NGID volunteers in Spain NGID volunteers in Australia NGID voluntee...
26/11/2025
JioStar and Nielsen Unveil Breakthrough Cross-Screen MeasurementStudy, Redefining Advertising Effectiveness in Live Sports
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
25/11/2025
Lionsgate and Nielsen expand partnership to deliver first-ever combined FAST channel and digital network measurement
Nielsen will now measure both Lionsgate's FAST channel MovieSphere and Movie...
24/11/2025
JioStar and Nielsen Unveil Breakthrough Cross-Screen Measurement Study, Redefining Advertising Effectiveness in Live Sports
Mumbai - November 24, 2025 - In a first-of-its-kind initiative, JioStar, in coll...
24/11/2025
Fall Sports Plus Fresh Broadcast Slate Equals Big Gains, Reshuffled Company Rankings in Nielsen's October Media Distributor Gauge
Disney Achieves Largest Monthly Share Increase, Followed by FOX and Paramount, w...
19/11/2025
The Gauge: Poland | October 2025
October brings a larger audience in front of TV screens. The cooler autumn weather and the continuation of new programming schedules brought increases in both t...
18/11/2025
The Gauge: Mexico October 2025
During October, streaming's share of TV viewing in Mexico settled at 23.7%, a marginal shift of -0.8 share points from the previous month. Disclaimer: YUMI...
18/11/2025
Nielsen's The Gauge: NFL Viewership Underscores How Sports Are Redefining Audience Behavior
Broadcast Builds On Lead Over Cable, Driven by Football and Drama Programming Ga...
11/11/2025
New Nielsen Rural Survey reveals the changing media habits of Filipinos outside major cities
Rural connectivity rising fast Traditional media still matters Rural Filipinos...
06/11/2025
New Gracenote Report Highlights Impact of Ineffective Content Discovery on Consumer Happiness with Streaming
With nearly 50% of streamers willing to cancel a service based on difficulty fin...
05/11/2025
Introducing AI at Work: From vision to value monday.com and Nielsen release study findings
A Nielsen survey of 500 directors and millions of monday.com workflows reveals t...
05/11/2025
AGF and Amazon Achieve Milestone
Prime Video's VoD offerings included for the first time in standardized AGF Measurement Frankfurt, October 28, 2025. AGF Videoforschung, together with Ama...
04/11/2025
Nielsen Announces Pricing of Upsized $1.2 Billion Offering of Senior Secured Notes by its Affiliate
New York, NY - November 3, 2025 - Neptune BidCo US Inc. (the Issuer or the Co...
28/10/2025
Football Scores Extra Points for Multi-Platform Companies in Nielsen's September Media Distributor Gauge
Disney, NBCUniversal, FOX, Paramount Each Achieve Double-Digit Monthly Growth ...
24/10/2025
September 2025 - Decline in Streaming, Growth in TV in Poland
Warsaw - Poland, October 20, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has published its latest All Screens Video Landscape r...
21/10/2025
The Gauge: Poland | September 2025
September, the beginning of autumn, brought an expected revival to the TV market, largely due to the new fall TV schedules. The time spent in front of the TV sc...
21/10/2025
Nielsen: September Football Blitz Leads to Historic Monthly Spike in Broadcast Viewership
Broadcast Booms with 20% Uptick vs. August, Achieving Largest Monthly Increase ...
21/10/2025
THE GAUGE: MEXICO SEPTEMBER 2025
During September, streaming's share of TV viewing in Mexico settled at 24.5%, a marginal shift of -0.5 share points from the previous month. Disclaimer: YU...
16/10/2025
Consumer attitudes toward in-car entertainment and media preferences highlighted in new Gracenote automotive report
60% say infotainment systems are a critical purchasing or leasing consideration,...
14/10/2025
Latest Nielsen consumer data shows Everything's too expensive
From bowser to basket, 9 in 10 Aussies are feeling the impact of rising prices 26% of households earn over $160k, but are still concerned about rising prices...
14/10/2025
Latest Nielsen data shows Aussies are careful with cash, but careless with loyalty
New players take a bite out of big bank share as consumers increasingly value tr...
14/10/2025
From road trips to recipes, Nielsen data shows Aussies are choosing simple pleasures over big splurges
56% of Aussies are looking for a coastal holiday, while 40% are planning a road ...
14/10/2025
Nielsen data shows Aussies are set to swap utes for EVs in green gold rush
51% of Aussies want a hybrid car and 36% want a full EV Toyota leads the market 75% research online before a new car purchase Sydney - October 14, 2025 - Aus...
14/10/2025
Nielsen reveals Indonesia's biggest advertisers and top spending ad categories
Unilever leads the market Beverages, smartphones, and food dominate category sp...
14/10/2025
Nielsen Ad Intel data shows increasing ad spend by insurance brands as competition increases
Top insurance advertisers Biggest growth categories Sector ad spend up 4.7...
10/10/2025
Nielsen unveils blueprint to achieve confident ROI
NEW YORK - October 9, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced the release of The Marketing ROI Blueprint:...
07/10/2025
Nielsen and Adelaide Launch the Industry's First Unified View of Reach and Media Attention
New metrics offer marketers a much clearer understanding of how effectively and...
06/10/2025
AUGUST 2025 - VIEWERS' HABITS UNCHANGED DURING SUMMER
Warsaw, Poland, 21 September 2025: Nielsen, a global leader in audience measurement, data and analytics, has published its latest August All Screens Video Lands...
01/10/2025
Nielsen Appoints Sacha Weinberg as Head of Global Brand Marketing
Weinberg recently led brand strategy for Amazon Prime Video, with prior marketing strategy experience at Starbucks, Nike, Mattel, and Disney NEW YORK - Septemb...
01/10/2025
Perception of CTV ad effectiveness hampered by use of narrow targeting tactics
According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand awareness as top objective NEW YORK - Oct. 1, 20...
26/09/2025
Podscribe to Leverage Nielsen Designated Market Area Data to Enhance Audience Reporting Capabilities
Nielsen's proprietary DMA insights will provide Podscribe users with the mo...
23/09/2025
Disney and FOX Gain Turf in August as Football's Return Kicks Off Seasonal Shifts, according to Nielsen
College Football and NFL Preseason Drive Increases for ABC Affiliates ( 4%), ESP...
18/09/2025
The Gauge: Poland | August 2025
August, the last month of the summer vacation, brought stability to the amount of time spent in front of the TV screen. The data shows that Polish viewers watch...
17/09/2025
The Gauge: Mexico August 2025
During August, streaming's share of TV viewing in Mexico showed an increase of 0.4% compared to the previous month, accounting for 25% of TV viewing. Discl...
16/09/2025
Football and Back-to-School Dynamics Spark First Gains Since April for Traditional TV
College Football Scores Top Telecast in August with 16M+ Viewers on FOX, Followe...
16/09/2025
Index Exchange and Gracenote Team to Enhance Contextual Intelligence in Programmatic Streaming TV
Collaboration marks the first SSP integration of Gracenote IDs, enabling show-le...
11/09/2025
JULY 2025 - PODIUM CHANGES
Warsaw, Poland, 20.08.25: Nielsen, the global leader in audience measurement, data and analytics, has released its latest July All Screens Video Landscape repor...
