More from Nielsen
28/10/2025
Football Scores Extra Points for Multi-Platform Companies in Nielsen's September Media Distributor Gauge
Disney, NBCUniversal, FOX, Paramount Each Achieve Double-Digit Monthly Growth ...
24/10/2025
September 2025 - Decline in Streaming, Growth in TV in Poland
Warsaw - Poland, October 20, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has published its latest All Screens Video Landscape r...
21/10/2025
The Gauge: Poland | September 2025
September, the beginning of autumn, brought an expected revival to the TV market, largely due to the new fall TV schedules. The time spent in front of the TV sc...
21/10/2025
Nielsen: September Football Blitz Leads to Historic Monthly Spike in Broadcast Viewership
Broadcast Booms with 20% Uptick vs. August, Achieving Largest Monthly Increase ...
21/10/2025
THE GAUGE: MEXICO SEPTEMBER 2025
During September, streaming's share of TV viewing in Mexico settled at 24.5%, a marginal shift of -0.5 share points from the previous month. Disclaimer: YU...
16/10/2025
Consumer attitudes toward in-car entertainment and media preferences highlighted in new Gracenote automotive report
60% say infotainment systems are a critical purchasing or leasing consideration,...
14/10/2025
Latest Nielsen consumer data shows Everything's too expensive
From bowser to basket, 9 in 10 Aussies are feeling the impact of rising prices 26% of households earn over $160k, but are still concerned about rising prices...
14/10/2025
Latest Nielsen data shows Aussies are careful with cash, but careless with loyalty
New players take a bite out of big bank share as consumers increasingly value tr...
14/10/2025
From road trips to recipes, Nielsen data shows Aussies are choosing simple pleasures over big splurges
56% of Aussies are looking for a coastal holiday, while 40% are planning a road ...
14/10/2025
Nielsen data shows Aussies are set to swap utes for EVs in green gold rush
51% of Aussies want a hybrid car and 36% want a full EV Toyota leads the market 75% research online before a new car purchase Sydney - October 14, 2025 - Aus...
14/10/2025
Nielsen reveals Indonesia's biggest advertisers and top spending ad categories
Unilever leads the market Beverages, smartphones, and food dominate category sp...
14/10/2025
Nielsen Ad Intel data shows increasing ad spend by insurance brands as competition increases
Top insurance advertisers Biggest growth categories Sector ad spend up 4.7...
10/10/2025
Nielsen unveils blueprint to achieve confident ROI
NEW YORK - October 9, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced the release of The Marketing ROI Blueprint:...
07/10/2025
Nielsen and Adelaide Launch the Industry's First Unified View of Reach and Media Attention
New metrics offer marketers a much clearer understanding of how effectively and...
06/10/2025
AUGUST 2025 - VIEWERS' HABITS UNCHANGED DURING SUMMER
Warsaw, Poland, 21 September 2025: Nielsen, a global leader in audience measurement, data and analytics, has published its latest August All Screens Video Lands...
01/10/2025
Nielsen Appoints Sacha Weinberg as Head of Global Brand Marketing
Weinberg recently led brand strategy for Amazon Prime Video, with prior marketing strategy experience at Starbucks, Nike, Mattel, and Disney NEW YORK - Septemb...
01/10/2025
Perception of CTV ad effectiveness hampered by use of narrow targeting tactics
According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand awareness as top objective NEW YORK - Oct. 1, 20...
26/09/2025
Podscribe to Leverage Nielsen Designated Market Area Data to Enhance Audience Reporting Capabilities
Nielsen's proprietary DMA insights will provide Podscribe users with the mo...
23/09/2025
Disney and FOX Gain Turf in August as Football's Return Kicks Off Seasonal Shifts, according to Nielsen
College Football and NFL Preseason Drive Increases for ABC Affiliates ( 4%), ESP...
18/09/2025
The Gauge: Poland | August 2025
August, the last month of the summer vacation, brought stability to the amount of time spent in front of the TV screen. The data shows that Polish viewers watch...
17/09/2025
The Gauge: Mexico August 2025
During August, streaming's share of TV viewing in Mexico showed an increase of 0.4% compared to the previous month, accounting for 25% of TV viewing. Discl...
16/09/2025
Football and Back-to-School Dynamics Spark First Gains Since April for Traditional TV
College Football Scores Top Telecast in August with 16M+ Viewers on FOX, Followe...
16/09/2025
Index Exchange and Gracenote Team to Enhance Contextual Intelligence in Programmatic Streaming TV
Collaboration marks the first SSP integration of Gracenote IDs, enabling show-le...
11/09/2025
JULY 2025 - PODIUM CHANGES
Warsaw, Poland, 20.08.25: Nielsen, the global leader in audience measurement, data and analytics, has released its latest July All Screens Video Landscape repor...
11/09/2025
Warner Bros. Discovery and Nielsen Sign Multi-year Measurement and Analytics Deal
Warner Bros. Discovery to add key Big Data and Advanced Audience capabilities fr...
09/09/2025
Hispanic Consumers Overindex on Streaming Consumption Versus Rest of U.S., New Nielsen Report Finds
Streaming drives 55.8% of total TV time for Hispanic viewers, outpacing 46% fo...
03/09/2025
Gracenote elevates AI-powered entertainment experiences
New Gracenote Video MCP Server brings veracity and relevance to large language model-driven content discovery NEW YORK - September 3, 2025 - Gracenote, the con...
02/09/2025
NIELSEN BEGINS UPDATED ERA OF TV RATINGS WITH BIG DATA + PANEL FOR THIS FALL'S TV SEASON
Big Data Panel Provides More Accurate Measurement Data Than Ever Before New...
27/08/2025
FAST momentum continues with global channel count growing nearly 14% year-to-date
News and horror genres are biggest drivers of FAST expansion according to Gracen...
26/08/2025
YouTube, Netflix Ride the Wave of Summer Streaming Highs in Nielsen's Media Distributor Gauge
YouTube Captures 13.4% of TV Viewing in Sixth Consecutive Month as the Top Media...
20/08/2025
Sky and TVNZ back Nielsen as NZ TV Measurement provider under new partnership
Auckland, New Zealand - 19 August 2025: Nielsen, a global leader in audience measurement, data, and analytics, is pleased to announce a two-year extension for T...
20/08/2025
The Gauge: Poland | July 2025
July, much like June, is a month marked by summer weather and vacations, which has reflected in a further decline in viewer activity in front of TV screens. The...
20/08/2025
THE GAUGE: MEXICO JULY 2025
During July, streaming's share of TV viewing in Mexico showed an increase of 0.9 percentage points compared to the previous month, accounting for 24.6% of T...
20/08/2025
Streaming Cranks Up the Heat in July, Accounts For Nearly Half of All TV Viewing in Nielsen's The Gauge
Netflix, YouTube and The Roku Channel Each Hit Platform Highs Netflix Owns 8 of...
20/08/2025
InfoSum Integrates Nielsen Marketing Cloud Data For Audience Engagement
New collaboration brings granular audience insights from NMC so advertisers, agencies, and publishers can gain a better understanding of their audience Now ava...
13/08/2025
Nielsen launches Ad Intel CTV in Australia
Sydney - August 13, 2025 - Nielsen, a global leader in audience measurement, data, and analytics, today announced the upcoming launch of Connected TV (CTV) insi...
06/08/2025
Nielsen launches in Mexico a new planning solution to optimize and identify the best media mix to reach the target audience
Nielsen ONE planning unifies data, empowering both buy and sell sides to reach a...
06/08/2025
Nielsen and WPP Media Expand Audience Measurement Capabilities
New advanced audience integration provides interoperability, helps brands reach their audiences. NEW YORK - August 5, 2025 - Nielsen, a global leader in audien...
06/08/2025
New Nielsen Rural Survey highlights shifting demographics and media habits of New Zealand's agricultural workforce
Auckland - August 6, 2025 - Nielsen, a global leader in audience measurement and...
06/08/2025
Nielsen and Edison Research To Launch Groundbreaking Podcast Dataset in Nielsen's Media Planning Tool
NPR and Ocean Media Among Charter Subscribers For the First Time Advertisers Ca...
01/08/2025
Nielsen Launches Outcomes Marketplace, Debuts Ad Attention Metrics from Realeyes to Expand Beyond Reach and Frequency
New open ecosystem in Nielsen ONE provides more holistic view of an ad's o...
29/07/2025
Viewing to Content with Ads Gained Share to 73.6% of Overall TV Viewing in Q2, Nielsen's Q2 2025 Ad Supported Gauge Finds
Streaming Holds Steady in a Lighter Summer Viewership Season NEW YORK - July 29...
23/07/2025
Netflix Breaks Into Top 3 Media Distributors For the First Time in Nielsen's June 2025 Media Distributor Gauge
Netflix Posts Largest Monthly Increase Among Media Companies - Climbs to Largest...
22/07/2025
The Gauge: Mexico June 2025
During June, streaming's share of TV viewing in Mexico showed a slight increase of 0.2 percentage points compared to the previous month, accounting for 23.7...
22/07/2025
Latest Nielsen data shows big surge in ad spend by finance brands
Sydney - July 17, 2025 - Australia's leading financial brands have significantly increased their advertising investment, showing 16% year-on-year growth, ac...
21/07/2025
The Gauge: Poland | June 2025
June, the first month of summer and the start of a vacation season, brought an expected decrease in viewer activity in front of TV screens. The latest data indi...
17/07/2025
Nielsen taps Ryan Moore as Chief Business Officer of Gracenote
NEW YORK - July 17, 2025 - Gracenote, the content data business unit of Nielsen, has announced the appointment of Ryan Moore to the new role of Chief Business O...
16/07/2025
May 2025 Spring with Miniscule drops in viewing figures in Poland
Warsaw - Poland, June 24, 2025 - Nielsen, the global leader in audience measurement, data and analytics, has released its latest May All Screens Video Landscape...
16/07/2025
Bluey and Squid Game Top Nielsen's Streaming Charts in First Half of 2025
Bluey Tops Nielsen's Overall Streaming List with More Than 25 Billion Minutes Streamed from January through June 2025 Big June Vaults Squid Game into Top O...
15/07/2025
Netflix Leads Streaming Growth in June on the Strength of Multiple Big Titles in Nielsen's 50th Report of The Gauge
Netflix Viewing Up 13.5% vs. May, Represents 42% of Monthly Gain for Streaming ...
