More from Nielsen
07/11/2024
Over 42 Million Viewers Tune In to Watch 2024 Presidential Election Coverage
NEW YORK - November 6, 2024 - An estimated 42.3 million viewers watched coverage of the 2024 U.S. presidential election across 18 TV networks on Tuesday, Novemb...
02/11/2024
Stories that matter: How to engage AANHPI audiences through different news narratives
News changes everything For a long time, the Asian American, Native Hawaiian, a...
02/11/2024
The Media Rating Council approves incorporating first-party data integration into Nielsen's National Television Measurement
The Approval of Nielsen's Integration of the National Panel and First-Party ...
23/10/2024
Nielsen launches deduplicated YouTube CTV campaign measurement in India
New Delhi, India - October 21, 2024 - Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connect...
23/10/2024
Nielsen launches deduplicated YouTube CTV campaign measurement in Thailand
Bangkok, Thailand - October 23, 2024 - Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connec...
22/10/2024
The Gauge: Mexico September 2024
In September, audiences in Mexico decreased their streaming usage by 1 point compared to the previous month, accounting for 21.5% of TV viewing. Disclaimer: YU...
22/10/2024
Disney Retakes Top Spot in Nielsen's Media Distributor Gauge as Football Hikes TV Viewing in September
FOX exhibits largest monthly gain as multiple NFL and NCAA football distributors...
15/10/2024
Electric vehicle market set for growth as 15% of Aussie car buyers looking to purchase an EV in next 12 months, according to Nielsen
Australia's most desired EV models revealed More than half a million Austra...
15/10/2024
The Gauge: Poland | September 2024
September typically brings changes in viewing habits of video content on TV screens which are primarily attributed to the start of the school year and the end o...
15/10/2024
The Gauge: NFL Scores in September as Audiences Continue to Adapt to Multi-Platform Viewing
Amazon Prime Video exhibits the highest monthly growth among streaming platforms...
05/10/2024
Allen Media Group Signs a Multi-Year Deal with Nielsen for Audience Measurement & Advanced Audiences Services
Multi-year renewal includes measurement of all networks and syndicated businesse...
04/10/2024
Nielsen launches deduplicated YouTube CTV campaign measurement in the Philippines
Philippines October 1 ,2024 Nielsen, a global leader in audience measurement...
04/10/2024
Nielsen data reveals finance industry's top ad spenders as ad investment for the sector jumps more than 9%, year-on-year
Top 12 financial service brands (by ad spend) revealed How the finance industry...
03/10/2024
2024 Vice Presidential Debate Draws Over 43 Million Viewers
NEW YORK - October 2, 2024 - An estimated 43.15 million viewers watched the CBS News Vice Presidential Debate across 15 networks on Tuesday, October 1, accordin...
02/10/2024
Nielsen launches deduplicated YouTube CTV campaign measurement in Japan
Tokyo, Japan September 17, 2024: Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connected ...
30/09/2024
Nielsen data shows podcasts more popular than ever with Australian audiences as number of older listeners jumps 49% in just 12 months
Popularity of podcasts in Australia up 16% YoY Number of over-60 listeners jump...
26/09/2024
Gracenote and Amagi join forces to streamline FAST go-to-market for content publishers
New agreement between leaders in content metadata enrichment and FAST playout en...
25/09/2024
THE GAUGE: MEXICO AUGUST 2024
During August, audiences in Mexico increased streaming usage by 2.8 points compared to the previous month, accounting for 22.5% of TV viewing. In addition, MAX ...
24/09/2024
Paris Olympics Lead NBCUniversal to Gold Medal Performance in Nielsen's August Media Distributor Gauge
NBCU achieves 13.4% of TV, largest share by a media company since tracking began...
18/09/2024
Nielsen launches Advanced Audiences, enhancing digital campaign precision, reach and effectiveness across Australia and New Zealand
Sydney, September 18, 2024 - Nielsen today announced the launch of Advanced Audi...
17/09/2024
The Gauge: Olympics Drive Big Increases for NBC and Peacock, Fuel Above Average TV Viewership in August
Broadcast viewership up 8% from July and nearly 12% YOY. NBC notched top 19 bro...
17/09/2024
The Gauge: Poland | August 2024
August, like the entire summer, is typically characterized by less time spent watching TV at home compared to other seasons. This year's second month of v...
12/09/2024
Over 67 Million Viewers Tune In for ABC News Harris-Trump Debate
NEW YORK - September 11, 2024 - The ABC News Presidential Debate between Vice President Kamala Harris and former President Donald Trump drew an estimated audien...
12/09/2024
Nielsen & Video Research renew partnership with goal of cutting-edge, de-duplicated cross-media measurement solution for Japan
Reinvigorated alliance the next step in the evolution of media in Japan and a bi...
11/09/2024
Hispanic Sports Fans Drive Record Viewership and Brand Loyalty, Nielsen Highlights Untapped Potential
Latest Nielsen report points to Hispanic influence driving growth in soccer audi...
09/09/2024
Coles 360 Partners With Nielsen on Bespoke Media Planning Tool
Coles 360 has partnered with Nielsen to develop a bespoke planning tool to support omni-channel media planning for brands. Nielsen is a global leader in audien...
09/09/2024
Latest Nielsen data shows ad spend by luxury goods sector jumped 12% in key Asian markets during H1 2024
Singapore 29 August 2024 - Latest data from Nielsen Ad Intel shows advertisi...
05/09/2024
New Gracenote Watch Prompts dataset helps video providers drive audience tune-in and engagement
Leveraging AI and human editorial expertise, Watch Prompts complements Gracenote...
04/09/2024
Younger Viewers, Olympics Drive Big Month for YouTube and NBCUniversal in Nielsen's July Media Distributor Gauge
YouTube is first streaming platform to lead monthly TV usage with 10.4% of TV vi...
28/08/2024
Nielsen data shows daily audience numbers to news sites jumped 27% during Olympics, with figures still up post-games
Industry buoyed by latest daily Digital Content Ratings as online news proves it...
27/08/2024
Nielsen launches deduplicated YouTube CTV campaign measurement in Australia
Sydney, 27 August Nielsen, a global leader in audience measurement, data and analytics, today announced the expansion of YouTube Connected TV (CTV) ads measur...
26/08/2024
Circana to Acquire NCSolutions and Nielsen's Marketing Mix Modeling Business
CHICAGO and NEW YORK - Aug. 26, 2024 - Circana , a leading advisor on the complexity of consumer behavior, today announced it has entered into definitive agre...
24/08/2024
Final Night of 2024 Democratic National Convention Attracts Over 26 Million Viewers
NEW YORK - August 23, 2024 - An estimated 26.2 million viewers watched the fourt...
21/08/2024
Nielsen data shows ad spend in Aus auto sector grew 8% over last 12 months, with EV media spend up sevenfold since 2021
Auto sector invested $690m in ads during FY 2024 Top 10 automotive ad spenders ...
20/08/2024
July Exhibits Rare Upswing in TV Viewing, Amplified by Streaming and First Days of Summer Olympics, according to Nielsen's The Gauge
Summer Olympics drive increases for broadcast and streaming, with Peacock up 33%...
20/08/2024
The Gauge: Mexico July 2024
During July, audiences in Mexico increased streaming usage by 0.7 percentage points compared to the previous month, accounting for 19.7% of TV viewing time. In ...
20/08/2024
The Gauge: Poland | July 2024
July is the first month of summer holidays, when Poles usually spend less time at home and in front of TV sets. And indeed, in July 2024 they spent an average o...
08/08/2024
July 4th Fireworks: Multiple Viewing Records Set in Nielsen's Most-Streamed Week Ever from July 1 7
Ten titles exceed 1B viewing minutes, most ever in a Nielsen Streaming Top 10 re...
08/08/2024
Nielsen & Innovid Collaborate to Provide Seamless Workflow & Holistic View of the Cross-Media Ads Universe
Integration would bring together Innovid's ad serving infrastructure with Ni...
08/08/2024
Nielsen data shows Australian tertiary education institutions spent more than $175m on ads in last 12 months
Ad spend in higher education sector jumped 19% from May to June Social media d...
25/07/2024
Gracenote teams with major connected TV (CTV) players to optimize contextual ad targeting
New contextual categories powered by program-level Gracenote metadata available ...
23/07/2024
Netflix Makes Biggest Jump in Nielsen's June Media Distributor Gauge, Up Nearly 12% From May
YouTube nears the top with nearly 10% of total TV usage. Disney holds #1 spot d...
22/07/2024
Nielsen's Gracenote Expects USA, China, Great Britain, France and Australia to Lead 2024 Paris Olympic Games Medal Table
Just days ahead of the Paris 2024 Olympics opening ceremony on Friday, Nielsen...
19/07/2024
Over 25 Million Viewers Tune In For Final Night of 2024 Republican National Convention
NEW YORK - July 19, 2024 - An estimated 25.38 million viewers watched the fourth...
17/07/2024
Nielsen's Ad Intel to provide Custom Advanced Advertising Imagery Analysis for Clients
Brands can use bespoke insight to get best value from investments London - July ...
16/07/2024
The Gauge: Mexico June 2024
During June, streaming audiences in Mexico increased by 1.4 percentage points compared to the previous month, accounting for 19% of TV viewing time. In addition...
16/07/2024
Time Spent Streaming Surges to Over 40% in June, the Highest Share of TV Usage in the History of Nielsen's The Gauge
Disney , Tubi, Netflix and Max each exhibit double-digit monthly usage growth. ...
16/05/2023
The Gauge: Poland | April
TV viewership in Poland has stabilized, and there were no major changes in viewing habits in April. Linear TV continues to dominate, but the share of streaming ...
16/05/2023
The Gauge: Mexico April 2023
TV audiences in Mexico increased their time with streaming content in April and added 3.1 share points to the category. The increased time with streaming platfo...
11/05/2023
Nielsen and digitalAudience announce data measurement collaboration for open web measurement in Northwestern Europe
digitalAudience will contribute demographic data to the Nielsen Identity System ...