More from Nielsen
20/05/2025
Sunbeam Television and Nielsen's Local TV Agreement Now Includes ABC Miami and WSVN, a Fox Affiliate
Extended agreement includes Local TV and OTT measurement and Digital Content Rat...
19/05/2025
Latest Nielsen data shows NZ travel ad spend up by 12% YoY
Airlines lead the way as more Kiwis pack their bags for travel at home and abroad Auckland - May 14, 2025 - New data from Nielsen Ad Intel reveals a strong yea...
19/05/2025
Australian food sector ad spend rises 6% to $414 Million
Smallgoods, snacks and ice cream shows large growth Sydney - April 30, 2025 - Nielsen Ad Intel data released today has revealed a 6% increase in advertising in...
15/05/2025
Nielsen IBOPE Streaming Measurement Continues to Strengthen
Mexico City - May 15, 2025 - Nielsen, the global leader in audience measurement, data, and analytics, announced the expansion of its streaming measurement panel...
07/05/2025
March 2025 Less Time Spent Watching Video
Warsaw, Poland - April 28, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has released its latest March All Screens Video Landscap...
01/05/2025
Nielsen Launches The Ad Supported Gauge, a New Look at the Ad-Supported TV Landscape
72.4% of overall TV viewing in Q1 2025 is of content that includes advertising ...
23/04/2025
Warner Bros. Discovery Owns Largest Monthly Viewing Increase in Nielsen Report Due to March Madness and Max Streaming Growth
WBD's Max viewership climbs 6%, boosted by The White Lotus' and The Pi...
23/04/2025
The Gauge: Poland | March 2025
March shows a further downward trend of time spent watching television; following the February period when winter holidays contributed to a shorter time spent. ...
23/04/2025
The Gauge: Mexico March 2025
During March, audiences in Mexico increased their streaming usage by 2.1 points compared to the previous month, accounting for 24.4% of TV viewing. Disclaimer:...
23/04/2025
Nielsen Report: Asian American Audiences Are Reshaping Sports, Digital Media and Beauty Trends
AANHPI audiences over index the total U.S. for share of time spent with Netflix ...
21/04/2025
Latest Nielsen data shows travel industry ad spend on the rise
Advertising investment up 9% YoY for travel and accommodationSydney - April 16, 2025 - Nielsen Ad Intel data shows that travel and accommodation has grown stron...
15/04/2025
The Gauge: March Madness Lifts Cable, Streaming Competition Grows as Seasonal Trends Take Effect
Seven different platforms deliver March's most-watched streaming titles. St...
14/04/2025
ReachTV Taps Nielsen for Ad Measurement Of Live Sports + Original Content in Airports
For the first time, advertisers and agencies can directly compare campaign perfo...
04/04/2025
Telewizja Polska rises to Second Place in Total Video Audience Rank
Warsaw, Poland - March 24, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has published its latest February All Screens Video Land...
27/03/2025
Nielsen and Acxiom Collaborate to Bring Increased Connectivity to Advanced Audiences
First of its kind ID-based, advanced audience integration NEW YORK - March 27, ...
25/03/2025
YouTube Achieves Best Monthly Performance to Date and Pulls Ahead in Nielsen's February Media Distributor Gauge
YouTube captures 11.6% of TV viewing in February. FOX climbs into the top three...
20/03/2025
Nielsen data shows financial sector ad spend rise in NZ amid shifting consumer sentiment and growing economic pressures
Auckland, March 20, 2025 Nielsen Ad Intel's latest data shows advertising ...
20/03/2025
Nielsen Ad Intel 2024 Advertising Spend Report reveals New Zealand's top advertisers, leading industries, and market shifts
Auckland, March 11, 2025 Nielsen Ad Intel, New Zealand's most comprehensiv...
19/03/2025
Nielsen Launches its 2025 Global Media Planning Report
Report highlights three key trends in a shifting media landscapeNew York, NY - March 19, 2025 - Nielsen, a global leader in audience measurement, data, and anal...
18/03/2025
The Gauge: Mexico February 2025
During February, audiences in Mexico slightly increased their streaming usage by 0.6 points compared to the previous month, accounting for 22.3% of TV viewing. ...
18/03/2025
The Gauge: Poland | February 2025
February is the time of winter holidays, during which Poles often organize trips, which was reflected in less time spent in front of TV screens: on average 5 mi...
18/03/2025
The Gauge: FOX's Successful Cross-Platform Super Bowl Strategy Drives A Huge Day in Television Viewing
Sunday, Feb. 9 becomes the second most-watched day of TV in Gauge history with o...
12/03/2025
FAST now transcends back catalog content
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report NEW YORK March 12, 2025 Gracenote, the content data busin...
10/03/2025
Nielsen and LiveRamp Expand Relationship and Power Advertising Data Accessibility Across the Industry
Nielsen Marketing Cloud data now available in LiveRamp's Data Marketplace fo...
07/03/2025
Super Bowl LIX Reaches Record High Number of Viewers with 191.1 Million
NEW YORK - March 7, 2025 - The NFL's Super Bowl LIX, broadcast on FOX, FOX Deportes and Telemundo and streamed on Tubi and NFL digital properties, continues...
06/03/2025
Over 36 Million Tune In To President Trump's 2025 Joint Address to Congress
NEW YORK - March 5, 2025 - An estimated 36.6 million people watched President Donald Trump's address to a joint session of Congress on Tuesday, March 4, acc...
03/03/2025
Nielsen Ad Intel 2024 Advertising Spend Report reveals nation's top spenders, leading industries, and market shifts
Sydney March 3, 2025 Nielsen Ad Intel, Australia's most comprehensive ad...
28/02/2025
Nielsen appoints Kirsten Riolo to lead newly created Custom Research Division
Sydney February 11, 2025 Nielsen today announced the appointment of Kirsten Riolo as Head of Consumer Insights for Australia and New Zealand, leading the co...
26/02/2025
College Football Playoffs on ESPN Boost Disney's Lead in Nielsen's January 2025 Media Distributor Gauge
Disney and Netflix Each Clinch Company Best Performances FOX and Disney Lead Mo...
26/02/2025
Gracenote reports significant increase in sports content on global SVOD services in Q1 2025
More sports added to four of the five leading services; big increases for Disney...
24/02/2025
Jessica Holscott Joins Nielsen as Chief Financial Officer
NEW YORK, NY - February 24, 2025 - Nielsen, the global leader in audience measurement, data and analytics, announced that Jessica Holscott will join the company...
21/02/2025
Nielsen and TransUnion Collaborate to Enable Measurement and Increased Accessibility to Advanced Audiences
Integration Enhances Audience Measurement Capabilities for Mutual Clients Across...
18/02/2025
The Gauge: Mexico January 2025
Streaming's share of TV viewing in Mexico saw a slight decrease during January, dipping by 0.6 percentage points compared to December. Streaming accounted f...
18/02/2025
The Gauge: Poland | January 2025
The January winter weather encouraged people to spend more time in front of their TVs. Poles consumed video content for an average of 4 hours and 17 minutes per...
18/02/2025
The Gauge: Traditional TV Gets a Boost from Football and News in January 2025
NYE, Golden Globes and scripted dramas also elevate broadcast viewing. Netflix achieves a new platform record, powered by 9B viewing minutes of Squid Game'...
18/02/2025
Super Bowl LIX Reaches Record High Number of Viewers with 182.8 Million
NEW YORK - February 18, 2025 - The NFL's Super Bowl LIX, broadcast on FOX, FOX Deportes and Telemundo and streamed on Tubi and NFL digital properties, conti...
17/02/2025
JioHotstar And Nielsen Collaborate For Advanced Ad Measurement Ahead Of Tata IPL 2025
Mumbai, February 17, 2025: Nielsen, a global leader in audience measurement, dat...
15/02/2025
Nielsen's Business Resource Groups celebrate inclusion with BRinG It! Campaign
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
13/02/2025
Graham Media Group and Nielsen Renew Local TV Measurement Agreement
Multi-year deal includes Local TV and OTT measurement for stations across the country Nielsen's Local TV measurement backed by Big Data + Panel NEW YORK -...
12/02/2025
Super Bowl LIX Makes TV History With Over 127 Million Viewers
NEW YORK - February 11, 2025 - An estimated 127.7 million viewers tuned in for Super Bowl LIX on Sunday, February 9, according to Nielsen, making it the largest...
07/02/2025
Christmas 2024 is Nielsen's most-streamed TV day ever
NFL, Red One, Carry On, Elf, A Christmas Story, Home Alone and Virgin River Among Top Programming for the day Netflix, Prime Video, Hulu, MAX, Disney , Peac...
05/02/2025
Nielsen Out Of Home Measurement Now Covers 100% Of The United States
New Coverage and Reach Metrics to Begin For February 2025 and will be Included for Super Bowl LIX Ratings New York February 3, 2025 Nielsen, a global leade...
05/02/2025
Hubbard Broadcasting Taps Nielsen for Local TV Measurement
Multi-year deal includes Local TV ratings for all markets and includes Nielsen's Ad Intel Nielsen's Local TV measurement powered by Big Data + Panel N...
04/02/2025
PARAMOUNT AND NIELSEN SIGN MULTI-YEAR MEASUREMENT AND ANALYTICS DEAL ACROSS PARAMOUNT'S LEADING BROADCAST, CABLE AND STREAMING PLATFORMS
Nielsen Reports Major Recent Ratings Milestones for CBS and Paramount Series N...
30/01/2025
Nielsen exclusive report: inclusive, digital content drives Black audiences from reach to conversion
NEW YORK, Jan. 29, 2025 - Black audiences spend 32 hours on apps and websites on...
30/01/2025
Nielsen reveals New Zealand's top automotive ad spenders and shifting passenger vehicle trends
Auckland - January 30, 2025 - Data released today by Nielsen Ad Intel and Nielse...
29/01/2025
Disney Remains No. 1, Pure-Play Streamers Benefit from a Dynamic Month of TV in Nielsen's December Media Distributor Gauge
Pure-play streaming companies account for over a quarter of total TV in December...
28/01/2025
Nielsen Launches ARTEY Awards to Recognize the Most-Watched Streaming Titles of the Year
Streaming viewership in 2024 reached over 12 trillion minutes, +10% from 2023. ...
27/01/2025
Nielsen and Cox Media Group (CMG) Renew Agreement for Television and Audio Measurement Services
NEW YORK, NY and Atlanta, GA - January 27, 2025 - Nielsen, a global leader in a...
23/01/2025
The Gauge: Mexico December 2024
During December, audiences in Mexico increased their streaming usage by 0.7 points compared to the previous month, accounting for 22.3% of TV viewing. Disclaim...
