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07/03/2023

Nielsen appoints Warren Jenson as Chief Financial Officer

NEW YORK March 7, 2023- Nielsen announced today the appointment of Warren Jenson as Chief Financial Officer (CFO), effective April 15, 2023. Reporting to the ...

27/02/2023

Capitol Broadcasting Company renews multi-year local TV measurement deal with Nielsen

Renewal agreement includes audience measurement solutions for three local TV sta...

21/02/2023

The Gauge: Mexico January 2023

From the total TV audience point of view, during the month of January there was a 4% increase in overall TV usage compared to the previous month. In the stream...

20/02/2023

The Gauge: Poland

Viewer behaviors in January were quite similar to those in December. As we saw in December, Poles spent 90% of their TV time watching traditional programming. T...

16/02/2023

Nielsen and MMS announce expansion of cross-media measurement service in Sweden

Stockholm, Sweden 17 February 2023: Nielsen, a global leader in audience measurement, data and analytics and the Swedish Joint Industry Committee MMS Media...

14/02/2023

Super Bowl LVII totals more than 113 million viewers, ranks second most-watched game ever

NEW YORK - February 14, 2023 -An estimated 113.06 million viewers were tuned in ...

09/02/2023

27.3 Million Watched the 2023 State of the Union Address

NEW YORK - February 8, 2023 - An estimated 27.3 million people watched President Biden deliver his State of the Union address on Tuesday, February 7, according ...

07/02/2023

Nielsen launches Total Ad Ratings in South Korea measuring audiences across TV and Digital platforms

Empowering advertisers and agencies to optimise their campaign investments and R...

07/02/2023

Nielsen announces pricing of upsized $650 million add-on offering of senior secured notes by its affiliate

New York - February 6, 2023 - Neptune BidCo US Inc. (the Issuer ), an affiliate...

06/02/2023

Nielsen announces proposed $500 million add-on offering of senior secured notes by its affiliate

New York - February 6, 2023 - Neptune BidCo US Inc. (the Issuer ), an affiliate...

02/02/2023

Nielsen employees share innovative ideas through the 2022 Data for Good Idea Challenge

At Nielsen, all employees are encouraged to get involved with skills-based volun...

31/01/2023

Nielsen to Market Edison Research's Share of Ear and Edison Podcast MetricsTM Services to Advertising Agencies

New York - January 31, 2023 - Nielsen, a global leader in audience measurement, ...

26/01/2023

Upgrade of radio measurement solution in Norway

Oslo, 26 January 2023 - Commissioned by the radio broadcasters NRK, P4-gruppen (Viaplay Group) and Bauer Media, Nielsen has upgraded the measurement of the radi...

24/01/2023

Nielsen lance sa pige publicitaire Ad intel en France

Ce service permet aux responsables marketing de suivre et analyser l'activit publicitaire sur diff rents m dias Paris, France le janvier 18, 2023: Niel...

23/01/2023

Nielsen launches Ad intel service in France

Service helps marketers review and compare advertising activity across different media types Paris, France January 18, 2023: Nielsen, a global leader in aud...

19/01/2023

The Gauge: Mexico

We're glad to release The Gauge: Mexico for the first time. This new audience measurement report, which was created using methodologies conceptually similar...

18/01/2023

Nielsen releases the Gauge: Poland

Data shows linear TV viewership still dominates on a TV set in Poland with streaming share at 6% Warszawa January 16, 2023 Nielsen, a global leader in aud...

18/01/2023

Netflix taps Nielsen for Global audience insights

Multi-year agreement spans U.S., Mexico and Poland markets, providing Netflix with linear and streaming audience data for a holistic view of media consumption b...

04/01/2023

Nielsen Announces Market Availability For Nielsen ONE Ads

Nielsen ONE is an evolution in content and ad measurement that provides a consistent, comparable and deduplicated view of ads across screens New York - Januar...

22/12/2022

Shine bright: Women in Nielsen leadership summit drives growth for female employees and allies

Nielsen's Women in Nielsen Business Resource Group (WIN BRG) takes our value...

09/12/2022

Nielsen launches streaming content ratings enabling cross-media measurement in Indonesia

Streaming Content Ratings will help publishers, agencies and marketers understan...

08/12/2022

Nielsen's Gracenote Illuminates Disability Representation in Entertainment Content with Inclusion Analytics Enhancement

New dataset tracks people with disabilities in programming as diverse audiences...

05/12/2022

2022's top Christmas shopping categories revealed as number of Aussies looking for a holiday season bargain jumps by 28%

Australians look set to spend big on food and drinks this Christmas, as well as ...

01/12/2022

Nielsen and AI4ALL expand relationship to build the next generation of diverse artificial intelligence leaders

Nielsen is providing volunteer support and continued sponsorship of AI4ALL, a no...

25/11/2022

Sustainability credentials of Australia's leading media, travel, retail, and banking brands ranked by consumers

Find out who tops Nielsen's Brand Sustainability Rankings for 2022 across 1...

23/11/2022

Australian shoppers set to chase Black Friday bargains in record numbers

Intended retail and consumer participation in Black Friday & Cyber Monday up more than 20%, as gadgets and travel top shopping lists According to Nielsen resear...

10/11/2022

Nielsen releases 2022 Brand Sustainability Report

Nielsen's inaugural Brand Sustainability Report reveals Australian consumer perceptions of the sustainability efforts of leading brands After months of fo...

08/11/2022

Nielsen announces pricing of $1.960 Billion offering of senior secured notes by its affiliate

New York - November 8, 2022 - Neptune BidCo US Inc. (the Issuer or the Compan...

03/11/2022

Nielsen announces proposed $1.960 Billion offering of senior secured notes by its affiliate

New York - November 2, 2022 - Neptune BidCo US Inc. (the Issuer or the Compan...

27/10/2022

Nielsen includes YouTube measurement in Total Ad Ratings in Taiwan

Nielsen expands its measurement coverage, incorporating YouTube, to provide deduplicated cross-platform metrics for campaigns that are served both on TV and Dig...

25/10/2022

TelevisaUnivision selects Nielsen ONE for cross-platform measurement

Strategic agreement leverages suite of Nielsen & Gracenote solutions to power engagement of U.S. Hispanics across Spanish-language media New York - October 25...

17/10/2022

Nielsen YouTube Total Ad Ratings

Nielsen YouTube ...

17/10/2022

Nielsen memasukkan pengukuran YouTube dalam Total Ad Ratings di Thailand, Indonesia, Filipina

Nielsen memperluas jangkauan pengukurannya, dengan memasukkan YouTube, guna memb...

17/10/2022

Nielsen includes YouTube measurement in Total Ad Ratings across Thailand, Indonesia and the Philippines

Nielsen expands its measurement coverage, incorporating YouTube, to provide dedu...

11/10/2022

Nielsen announces closing of transaction with Evergreen- and Brookfield-led consortium

New York - October 11, 2022 - Nielsen Holdings plc (NYSE: NLSN) ( Nielsen ) toda...

11/10/2022

Nielsen's Gracenote Drives Next Evolution of Hollywood Project Management with Debut of New Studio Solutions Suite

Studio System data integrates with Concept To Camera tools resulting in powerful...

04/10/2022

Always On YouTube Measurement Enabled in Nielsen Digital Ad Ratings

Ubiquitous measurement of YouTube ad campaigns gives unprecedented view of ad performance and delivers comparability ahead of Nielsen ONE New York - October 4...

29/09/2022

Roku enables brand new cross-media measurement of Traditional TV, Connected TV, Desktop, and Mobile Ad Campaigns together with Nielsen

Marketers can now deduplicate campaign reach and frequency of ads on Roku across...

19/09/2022

Nielsen and Marketing Architects reach multi-year agreement for local television measurement services

Agreement covers local TV stations in all U.S. markets NEW YORK - September 19...

16/09/2022

Latest Nielsen research shows investment in sport sponsorships has increased in 2022

Nielsen 2022 Sponsorship Outlook identifies key opportunities for sport sponsors...

14/09/2022

80% of social media users in Asia who follow influencers are likely to purchase products recommended by the influencers

Social influencers are increasingly impacting audience purchasing behaviours. To...

13/09/2022

Nielsen adds new audience categories resulting in its largest and most comprehensive advanced audiences portfolio to date

Nielsen's planning and measurement products, such as Nielsen Audience Planne...

29/08/2022

Traditional media still strong among NZ rural audience, but digital gaining ground

1 in 5 rural New Zealanders post online about something they've seen or hear...

17/08/2022

Historical milestones in APAC: Nielsen unveils roadmap to monetises cross-media audiences in Thailand

Nielsen Cross-Platform Ratings launch Bangkok, Thailand, 11 August 2022 Nielse...

17/08/2022

Nielsen enhances digital content audience measurement in Australia with Identity System

A uniquely Australian solution to Australia's digital content measurement pr...

16/08/2022

Nielsen releases APAC's 20 biggest advertisers and industry spenders for the first half of 2022

Nielsen Ad Intel delivers insights to optimise your advertising strategy Singapo...

16/08/2022

Nielsen and Amazon Sign Agreement for National TV Measurement of NFL's Thursday Night Football on Prime Video

Three-year deal marks the first time a streaming service will have one of its li...

16/08/2022

Nielsen honored with two industry Awards

TVTY, acquired by Nielsen in 2021, has received two prestigious industry awards for its TV+ Search offering that helped optimize Nestle's Gerber search ads....

10/08/2022

Nielsen advances and brings scale for the digital measurement of the open web in South Africa

Demographic data from multiple data providers will help power up the Nielsen Ide...

10/08/2022

Nielsen's industry-leading U.S. National TV Panel reaches over 42,000 households, comprised of 101,000 directly measured viewers

Panel assets surpass 500,000 individuals across multiple platforms paving the w...