More from Nielsen
25/06/2026
Sports and Dramas Drive April Viewing Patterns in Nielsen's Latest Gauge Reports
Cable Gains Share for Second Consecutive Month in Six-Month-High Finish, Boosted...
24/06/2026
Nielsen's Q1 2026 Ad Supported Gauge
Streaming sets record high of 46.6% of ad supported TV viewing, driven by Super Bowl and Winter Olympics; overall share of ad supported TV remains steady NEW Y...
22/06/2026
Xumo Expands Contextual Targeting Capabilities Through Gracenote and IRIS.TV Integrations
Expanded integrations give advertisers access to distinct contextual signals acr...
19/06/2026
Eurovision secures top four position as content distributor rankings hold steady in Poland
Data from May shows seasonal outdoor trends triggers lower viewing Warsaw, Pola...
18/06/2026
The Gauge: Poland | May 2026
The average daily TV screen time in May was 3 hours and 36 minutes, marking a clear decrease of 15 minutes compared to April. This trend proved to be much stron...
18/06/2026
Gracenote and PubMatic Bring Curated Live Sports and Content-Level Deals to Programmatic CTV
Integration embeds Gracenote content intelligence, including contextual segments...
11/06/2026
Ungrounded LLM Fabricates Every Detail for Nearly 1 in 5 Movie and TV Titles Tested, New Gracenote Report Finds
Study underscores the need for authoritative content intelligence to build trust...
10/06/2026
Nielsen launches Four-Screen Ad Deduplication measurement on YouTube campaigns in Japan
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
09/06/2026
Nielsen launches Four-Screen Ad Deduplication measurement on YouTube campaigns in Italy
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
05/06/2026
Nielsen, Mediaocean Announce New Integration to Power The Next Phase of Data-Driven Linear, Advanced Audience Measurement
MRI-Simmons and S&P Global Mobility are expanding advanced audience capabilities...
05/06/2026
Latest Nielsen data reveals insurance advertising climbs as Australians weigh cost, cover and loyalty
New Nielsen data shows insurance ad spend grew 11%, while consumers remain highl...
02/06/2026
Marketing Architects Expands Relationship With Nielsen To Include Integration of Media Data Engine on a National Level
The TV agency was one of the earliest adopters of Nielsen's local television...
23/05/2026
Building a better future: Nielsen celebrates Global Volunteer Month and Earth Day 2026 with record participation
Nielsen Global Leadership Network graduates celebrate Earth Day 2026 Nielsen vo...
22/05/2026
Polsat Reclaims Second Place and ByteDance Enters Top 10 as Polish Viewing Moves Beyond the Living Room in April
Latest data reveals steady distributor rankings, a seasonal shift toward digital...
21/05/2026
Sports content accounts for fastest-growing portion of top global SVOD catalogs
HBO Max, a new addition to Gracenote Data Hub, is home to the most sports programming among major streamers NEW YORK May 21, 2026 New analysis by Gracenote...
20/05/2026
NCAA Tournaments Spark March Madness for Paramount and Warner Bros. Discovery in Nielsen's The Gauge
Cable Captures Only Monthly Increase Among Viewing Categories in March, Earns it...
20/05/2026
The Gauge: Poland | April 2026
April brought a symbolic decrease in the overall time spent in front of television screens. On average, Poles watched video content for 3 hours and 51 minutes a...
15/05/2026
CTV's Data Gap Holding Back Bigger Ad Budgets, New Gracenote Research Finds
86% of media planners would move more linear TV budget to CTV if they had show-level targeting and reporting - and 65% would also shift dollars from programmati...
14/05/2026
Nielsen data shows NZ vehicle advertisers are shifting gears as fuel pressures make EVs and hybrids an increasingly attractive option
Car ad spend rises sharply in March as more auto buyers turn to electric, hybrid...
07/05/2026
New Nielsen Report Shows The Profound Impact of Asian Influence on Sports and Pop Culture
Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast...
28/04/2026
Nielsen and Triton Digital Collaborate to Bring Greater Visibility to Podcast Audiences in Nielsen's Media Impact Tool
Triton Digital's Podcast Metrics Demos+ Data Integration Enables Comprehensi...
27/04/2026
Nielsen Introduces Predictive Sales Lift, A New Capability To Help Advertisers and Agencies Gain Better Insights Into Media Campaign Outcomes
Available for current Nielsen ONE Ads customers, this new capability predicts sa...
22/04/2026
Polish national football team play-off games top monthly programme list
The nation unites around football team's World Cup dream Warsaw, Poland, 20.04.26: Nielsen, a global leader in audience measurement, data, and media intell...
22/04/2026
Nielsen and the Polish Organisation of Advertisers announce strategic partnership to elevate marketing standards in Poland
Warsaw, Poland, 22.04.26: Nielsen, a global leader in audience measurement, data...
22/04/2026
Nielsen helps New Zealand brands expand internationally with greater clarity and confidence
New market intelligence offering gives businesses a clearer view of local consum...
21/04/2026
Nielsen data shows Australian outdoor and sport retailers are changing how they advertise to win over outdoor enthusiasts
Advertising strategies shift as competition grows for a large, active and qualit...
18/04/2026
The Gauge: Poland | March 2026
The first signs of spring in March led to Poles spending significantly less time in front of their screens, leading to a sharp 22-minute drop in average viewing...
16/04/2026
Locality and Nielsen Announce Landmark Integration of Media Data Engine, Transforming Local TV Measurement
The integration accelerates demographic audience delivery across local markets a...
15/04/2026
Winter Olympics, Super Bowl Power NBCU-Versant to Gold Medal Performance in Nielsen's February Gauge Reports
NBCU-Versant notches 13.1% of TV viewing in February, its best since August 2024...
15/04/2026
Nielsen CMI shows New Zealand's over-65s are a growing, cashed-up and still-working audience brands can't ignore
New data reveals older Kiwis are financially resilient, loyal to local products,...
14/04/2026
Nielsen Appoints Roberto Ruiz to Lead Measurement Science
Ruiz has helped fuel growth for both client-side and media companies, including, most recently, TelevisaUnivision. He will spearhead transformation, innovatio...
08/04/2026
Gen Alpha Leads Shift to AI-Powered Entertainment Search, Discovery and Recommendations
New Gracenote study finds behavioral change well underway, but trust in AI-gener...
03/04/2026
TelevisaUnivision and Nielsen Agree to New Media Intelligence Deal Covering Streaming, National and Local TV, and Radio
New York April 2, 2026 TelevisaUnivision, the world's leading Spanish-la...
31/03/2026
Nielsen data shows NZ retail brands are changing strategies to win over outdoor enthusiasts
Rebel Sport leads ad investment as brands compete for a large, active and qualit...
25/03/2026
Nielsen Names New Senior Leaders Supporting Sports, Advertising and Publishing Clients
The company expands leadership team under Chief Revenue Officer Amilcar Perez S...
25/03/2026
Stable TV Viewership in Poland in February as Warner Bros. Discovery Retains Top Spot
Winter Olympic Games Opening Ceremony features in top 10 programmes of the month...
20/03/2026
The Gauge: Poland | February 2026
After a series of increases, February brought the first slowdown in time spent in front of TV sets in a long time. While traditional television was losing viewi...
16/03/2026
A+E Global Media Signs New Multiyear Deal With Nielsen Covering Audience Measurement and Media Intelligence
NEW YORK - March 16, 2026 - A E Global Media and Nielsen today announced a new,...
12/03/2026
Australia's financial sector ad spend surged by 20% in 2025 according to Nielsen
Cost pressures, switching intent and demand for savings and credit products are ...
12/03/2026
Nielsen Launches 2026 Upfront Planning Series With New Data To Help Marketers and Agencies Unlock Growth, Innovation Opportunities
For the first time, Nielsen breaks out demographic information about FAST and AV...
06/03/2026
Nielsen: 46 Billion Minutes of Women's Sports were Consumed in 2025*
Nielsen Highlights Women's Sports Viewership Milestones Ahead of International Women's Day on March 8 New York March 5, 2026 According to Nielsen&#...
03/03/2026
Magellan AI Integrates Nielsen DMA Data to Bring Local Market Measurement to Podcast Attribution
Nielsen's DMA data gives Magellan AI users a standardized way to measure th...
02/03/2026
Nielsen reveals New Zealand's top ad spenders and categories for 2025
Harvey Norman tops New Zealand's biggest ad spenders as retail leads and telcos and beverages surge Auckland March 3, 2026 - Nielsen's New Zealand'...
27/02/2026
32.6 Million Watch 2026 State of the Union Address
NEW YORK - February 26, 2026 - An estimated 32.6 million people watched President Donald J. Trump deliver the 2026 State of the Union address on Tuesday, Februa...
25/02/2026
Nielsen Utilizes Scarborough To Introduce 200+ New, Advanced Audience Segments Via Nielsen ONE
This new offering helps solve for the need to move beyond traditional audience d...
25/02/2026
Samsung taps Gracenote to supercharge range of AI initiatives
Gold-standard Gracenote content metadata will power Samsung's LLM-enabled entertainment search discovery experiences and more NEW YORK February 25, 202...
24/02/2026
Disney Scores Best Performance in a Year in Nielsen's January 2026 Media Distributor Gauge
Disney Captures 11.9% of TV in January, Boosted by ESPN's ( 82%) College Foo...
20/02/2026
Super Bowl LX Delivers 125.6 Million Viewers
NEW YORK - February 10, 2026 - An estimated 125.6* million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel meas...
20/02/2026
Nielsen: Super Bowl LX Final Viewership Rises to 125.6 Million Viewers with Verified Big Data
NEW YORK - February 19, 2026 - Nielsen today shared updated and final Super Bowl...
19/02/2026
Warner Bros. Discovery returns to position one in Poland for first time since May 2025
WBD edges above Polsat in only change in the top 10 content distributor rankings...
