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07/11/2024

Over 42 Million Viewers Tune In to Watch 2024 Presidential Election Coverage

NEW YORK - November 6, 2024 - An estimated 42.3 million viewers watched coverage of the 2024 U.S. presidential election across 18 TV networks on Tuesday, Novemb...

02/11/2024

Stories that matter: How to engage AANHPI audiences through different news narratives

News changes everything For a long time, the Asian American, Native Hawaiian, a...

02/11/2024

The Media Rating Council approves incorporating first-party data integration into Nielsen's National Television Measurement

The Approval of Nielsen's Integration of the National Panel and First-Party ...

23/10/2024

Nielsen launches deduplicated YouTube CTV campaign measurement in India

New Delhi, India - October 21, 2024 - Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connect...

23/10/2024

Nielsen launches deduplicated YouTube CTV campaign measurement in Thailand

Bangkok, Thailand - October 23, 2024 - Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connec...

22/10/2024

The Gauge: Mexico September 2024

In September, audiences in Mexico decreased their streaming usage by 1 point compared to the previous month, accounting for 21.5% of TV viewing. Disclaimer: YU...

22/10/2024

Disney Retakes Top Spot in Nielsen's Media Distributor Gauge as Football Hikes TV Viewing in September

FOX exhibits largest monthly gain as multiple NFL and NCAA football distributors...

15/10/2024

The Gauge: Poland | September 2024

September typically brings changes in viewing habits of video content on TV screens which are primarily attributed to the start of the school year and the end o...

15/10/2024

The Gauge: NFL Scores in September as Audiences Continue to Adapt to Multi-Platform Viewing

Amazon Prime Video exhibits the highest monthly growth among streaming platforms...

05/10/2024

Allen Media Group Signs a Multi-Year Deal with Nielsen for Audience Measurement & Advanced Audiences Services

Multi-year renewal includes measurement of all networks and syndicated businesse...

04/10/2024

Nielsen launches deduplicated YouTube CTV campaign measurement in the Philippines

Philippines October 1 ,2024 Nielsen, a global leader in audience measurement...

04/10/2024

Nielsen data reveals finance industry's top ad spenders as ad investment for the sector jumps more than 9%, year-on-year

Top 12 financial service brands (by ad spend) revealed How the finance industry...

03/10/2024

2024 Vice Presidential Debate Draws Over 43 Million Viewers

NEW YORK - October 2, 2024 - An estimated 43.15 million viewers watched the CBS News Vice Presidential Debate across 15 networks on Tuesday, October 1, accordin...

02/10/2024

Nielsen launches deduplicated YouTube CTV campaign measurement in Japan

Tokyo, Japan September 17, 2024: Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connected ...

30/09/2024

Nielsen data shows podcasts more popular than ever with Australian audiences as number of older listeners jumps 49% in just 12 months

Popularity of podcasts in Australia up 16% YoY Number of over-60 listeners jump...

26/09/2024

Gracenote and Amagi join forces to streamline FAST go-to-market for content publishers

New agreement between leaders in content metadata enrichment and FAST playout en...

25/09/2024

THE GAUGE: MEXICO AUGUST 2024

During August, audiences in Mexico increased streaming usage by 2.8 points compared to the previous month, accounting for 22.5% of TV viewing. In addition, MAX ...

24/09/2024

Paris Olympics Lead NBCUniversal to Gold Medal Performance in Nielsen's August Media Distributor Gauge

NBCU achieves 13.4% of TV, largest share by a media company since tracking began...

18/09/2024

Nielsen launches Advanced Audiences, enhancing digital campaign precision, reach and effectiveness across Australia and New Zealand

Sydney, September 18, 2024 - Nielsen today announced the launch of Advanced Audi...

17/09/2024

The Gauge: Olympics Drive Big Increases for NBC and Peacock, Fuel Above Average TV Viewership in August

Broadcast viewership up 8% from July and nearly 12% YOY. NBC notched top 19 bro...

17/09/2024

The Gauge: Poland | August 2024

August, like the entire summer, is typically characterized by less time spent watching TV at home compared to other seasons. This year's second month of v...

12/09/2024

Over 67 Million Viewers Tune In for ABC News Harris-Trump Debate

NEW YORK - September 11, 2024 - The ABC News Presidential Debate between Vice President Kamala Harris and former President Donald Trump drew an estimated audien...

12/09/2024

Nielsen & Video Research renew partnership with goal of cutting-edge, de-duplicated cross-media measurement solution for Japan

Reinvigorated alliance the next step in the evolution of media in Japan and a bi...

11/09/2024

Hispanic Sports Fans Drive Record Viewership and Brand Loyalty, Nielsen Highlights Untapped Potential

Latest Nielsen report points to Hispanic influence driving growth in soccer audi...

09/09/2024

Coles 360 Partners With Nielsen on Bespoke Media Planning Tool

Coles 360 has partnered with Nielsen to develop a bespoke planning tool to support omni-channel media planning for brands. Nielsen is a global leader in audien...

09/09/2024

Latest Nielsen data shows ad spend by luxury goods sector jumped 12% in key Asian markets during H1 2024

Singapore 29 August 2024 - Latest data from Nielsen Ad Intel shows advertisi...

05/09/2024

New Gracenote Watch Prompts dataset helps video providers drive audience tune-in and engagement

Leveraging AI and human editorial expertise, Watch Prompts complements Gracenote...

04/09/2024

Younger Viewers, Olympics Drive Big Month for YouTube and NBCUniversal in Nielsen's July Media Distributor Gauge

YouTube is first streaming platform to lead monthly TV usage with 10.4% of TV vi...

28/08/2024

Nielsen data shows daily audience numbers to news sites jumped 27% during Olympics, with figures still up post-games

Industry buoyed by latest daily Digital Content Ratings as online news proves it...

27/08/2024

Nielsen launches deduplicated YouTube CTV campaign measurement in Australia

Sydney, 27 August Nielsen, a global leader in audience measurement, data and analytics, today announced the expansion of YouTube Connected TV (CTV) ads measur...

26/08/2024

Circana to Acquire NCSolutions and Nielsen's Marketing Mix Modeling Business

CHICAGO and NEW YORK - Aug. 26, 2024 - Circana , a leading advisor on the complexity of consumer behavior, today announced it has entered into definitive agre...

24/08/2024

Final Night of 2024 Democratic National Convention Attracts Over 26 Million Viewers

NEW YORK - August 23, 2024 - An estimated 26.2 million viewers watched the fourt...

21/08/2024

Nielsen data shows ad spend in Aus auto sector grew 8% over last 12 months, with EV media spend up sevenfold since 2021

Auto sector invested $690m in ads during FY 2024 Top 10 automotive ad spenders ...

20/08/2024

July Exhibits Rare Upswing in TV Viewing, Amplified by Streaming and First Days of Summer Olympics, according to Nielsen's The Gauge

Summer Olympics drive increases for broadcast and streaming, with Peacock up 33%...

20/08/2024

The Gauge: Mexico July 2024

During July, audiences in Mexico increased streaming usage by 0.7 percentage points compared to the previous month, accounting for 19.7% of TV viewing time. In ...

20/08/2024

The Gauge: Poland | July 2024

July is the first month of summer holidays, when Poles usually spend less time at home and in front of TV sets. And indeed, in July 2024 they spent an average o...

08/08/2024

July 4th Fireworks: Multiple Viewing Records Set in Nielsen's Most-Streamed Week Ever from July 1 7

Ten titles exceed 1B viewing minutes, most ever in a Nielsen Streaming Top 10 re...

08/08/2024

Nielsen & Innovid Collaborate to Provide Seamless Workflow & Holistic View of the Cross-Media Ads Universe

Integration would bring together Innovid's ad serving infrastructure with Ni...

08/08/2024

Nielsen data shows Australian tertiary education institutions spent more than $175m on ads in last 12 months

Ad spend in higher education sector jumped 19% from May to June Social media d...

25/07/2024

Gracenote teams with major connected TV (CTV) players to optimize contextual ad targeting

New contextual categories powered by program-level Gracenote metadata available ...

23/07/2024

Netflix Makes Biggest Jump in Nielsen's June Media Distributor Gauge, Up Nearly 12% From May

YouTube nears the top with nearly 10% of total TV usage. Disney holds #1 spot d...

22/07/2024

Nielsen's Gracenote Expects USA, China, Great Britain, France and Australia to Lead 2024 Paris Olympic Games Medal Table

Just days ahead of the Paris 2024 Olympics opening ceremony on Friday, Nielsen&#...

19/07/2024

Over 25 Million Viewers Tune In For Final Night of 2024 Republican National Convention

NEW YORK - July 19, 2024 - An estimated 25.38 million viewers watched the fourth...

17/07/2024

Nielsen's Ad Intel to provide Custom Advanced Advertising Imagery Analysis for Clients

Brands can use bespoke insight to get best value from investments London - July ...

16/07/2024

The Gauge: Mexico June 2024

During June, streaming audiences in Mexico increased by 1.4 percentage points compared to the previous month, accounting for 19% of TV viewing time. In addition...

16/07/2024

Time Spent Streaming Surges to Over 40% in June, the Highest Share of TV Usage in the History of Nielsen's The Gauge

Disney , Tubi, Netflix and Max each exhibit double-digit monthly usage growth. ...

16/05/2023

The Gauge: Poland | April

TV viewership in Poland has stabilized, and there were no major changes in viewing habits in April. Linear TV continues to dominate, but the share of streaming ...

16/05/2023

The Gauge: Mexico April 2023

TV audiences in Mexico increased their time with streaming content in April and added 3.1 share points to the category. The increased time with streaming platfo...

11/05/2023

Nielsen and digitalAudience announce data measurement collaboration for open web measurement in Northwestern Europe

digitalAudience will contribute demographic data to the Nielsen Identity System ...