More from Nielsen
22/04/2026
Polish national football team play-off games top monthly programme list
The nation unites around football team's World Cup dream Warsaw, Poland, 20.04.26: Nielsen, a global leader in audience measurement, data, and media intell...
22/04/2026
Nielsen and the Polish Organisation of Advertisers announce strategic partnership to elevate marketing standards in Poland
Warsaw, Poland, 22.04.26: Nielsen, a global leader in audience measurement, data...
22/04/2026
Nielsen helps New Zealand brands expand internationally with greater clarity and confidence
New market intelligence offering gives businesses a clearer view of local consum...
21/04/2026
Nielsen data shows Australian outdoor and sport retailers are changing how they advertise to win over outdoor enthusiasts
Advertising strategies shift as competition grows for a large, active and qualit...
18/04/2026
The Gauge: Poland | March 2026
The first signs of spring in March led to Poles spending significantly less time in front of their screens, leading to a sharp 22-minute drop in average viewing...
16/04/2026
Locality and Nielsen Announce Landmark Integration of Media Data Engine, Transforming Local TV Measurement
The integration accelerates demographic audience delivery across local markets a...
15/04/2026
Winter Olympics, Super Bowl Power NBCU-Versant to Gold Medal Performance in Nielsen's February Gauge Reports
NBCU-Versant notches 13.1% of TV viewing in February, its best since August 2024...
15/04/2026
Nielsen CMI shows New Zealand's over-65s are a growing, cashed-up and still-working audience brands can't ignore
New data reveals older Kiwis are financially resilient, loyal to local products,...
14/04/2026
Nielsen Appoints Roberto Ruiz to Lead Measurement Science
Ruiz has helped fuel growth for both client-side and media companies, including, most recently, TelevisaUnivision. He will spearhead transformation, innovatio...
08/04/2026
Gen Alpha Leads Shift to AI-Powered Entertainment Search, Discovery and Recommendations
New Gracenote study finds behavioral change well underway, but trust in AI-gener...
03/04/2026
TelevisaUnivision and Nielsen Agree to New Media Intelligence Deal Covering Streaming, National and Local TV, and Radio
New York April 2, 2026 TelevisaUnivision, the world's leading Spanish-la...
31/03/2026
Nielsen data shows NZ retail brands are changing strategies to win over outdoor enthusiasts
Rebel Sport leads ad investment as brands compete for a large, active and qualit...
25/03/2026
Nielsen Names New Senior Leaders Supporting Sports, Advertising and Publishing Clients
The company expands leadership team under Chief Revenue Officer Amilcar Perez S...
25/03/2026
Stable TV Viewership in Poland in February as Warner Bros. Discovery Retains Top Spot
Winter Olympic Games Opening Ceremony features in top 10 programmes of the month...
20/03/2026
The Gauge: Poland | February 2026
After a series of increases, February brought the first slowdown in time spent in front of TV sets in a long time. While traditional television was losing viewi...
16/03/2026
A+E Global Media Signs New Multiyear Deal With Nielsen Covering Audience Measurement and Media Intelligence
NEW YORK - March 16, 2026 - A E Global Media and Nielsen today announced a new,...
12/03/2026
Australia's financial sector ad spend surged by 20% in 2025 according to Nielsen
Cost pressures, switching intent and demand for savings and credit products are ...
12/03/2026
Nielsen Launches 2026 Upfront Planning Series With New Data To Help Marketers and Agencies Unlock Growth, Innovation Opportunities
For the first time, Nielsen breaks out demographic information about FAST and AV...
06/03/2026
Nielsen: 46 Billion Minutes of Women's Sports were Consumed in 2025*
Nielsen Highlights Women's Sports Viewership Milestones Ahead of International Women's Day on March 8 New York March 5, 2026 According to Nielsen...
03/03/2026
Magellan AI Integrates Nielsen DMA Data to Bring Local Market Measurement to Podcast Attribution
Nielsen's DMA data gives Magellan AI users a standardized way to measure th...
02/03/2026
Nielsen reveals New Zealand's top ad spenders and categories for 2025
Harvey Norman tops New Zealand's biggest ad spenders as retail leads and telcos and beverages surge Auckland March 3, 2026 - Nielsen's New Zealand'...
27/02/2026
32.6 Million Watch 2026 State of the Union Address
NEW YORK - February 26, 2026 - An estimated 32.6 million people watched President Donald J. Trump deliver the 2026 State of the Union address on Tuesday, Februa...
25/02/2026
Nielsen Utilizes Scarborough To Introduce 200+ New, Advanced Audience Segments Via Nielsen ONE
This new offering helps solve for the need to move beyond traditional audience d...
25/02/2026
Samsung taps Gracenote to supercharge range of AI initiatives
Gold-standard Gracenote content metadata will power Samsung's LLM-enabled entertainment search discovery experiences and more NEW YORK February 25, 202...
24/02/2026
Disney Scores Best Performance in a Year in Nielsen's January 2026 Media Distributor Gauge
Disney Captures 11.9% of TV in January, Boosted by ESPN's ( 82%) College Foo...
20/02/2026
Super Bowl LX Delivers 125.6 Million Viewers
NEW YORK - February 10, 2026 - An estimated 125.6* million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel meas...
20/02/2026
Nielsen: Super Bowl LX Final Viewership Rises to 125.6 Million Viewers with Verified Big Data
NEW YORK - February 19, 2026 - Nielsen today shared updated and final Super Bowl...
19/02/2026
Warner Bros. Discovery returns to position one in Poland for first time since May 2025
WBD edges above Polsat in only change in the top 10 content distributor rankings...
19/02/2026
Nielsen data shows Kiwis' love of travel drives 10% lift in ad investment
Airlines and cruise operators ramp up spend as New Zealanders plan, compare and book online Auckland, February 19, 2026 - New Nielsen Ad Intel data shows adver...
19/02/2026
The Gauge: Poland | January 2026
The beginning of the new year brought a clear revival in front of television screens. The winter aura meant that Poles spent an average of 5% more time watching...
19/02/2026
Sports programming on major streaming platforms surges 52% year-over-year, according to Gracenote
New data also shows news content on FAST channels up 58% as streaming catalogs c...
17/02/2026
TV Viewing Hits 12-Month High in Nielsen's January Report of The Gauge
Cable Surges 9% on Strength of College Football Playoffs and News, while NFL Delivers Top 15 Broadcast Telecasts ESPN (+82%) and FOX News Channel (+17%) Combin...
11/02/2026
Super Bowl LX Delivers 124.9 Million Viewers
NEW YORK - February 10, 2026 - An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel measu...
10/02/2026
Gracenote Renews Partnership with Google for the AI Age
NEW YORK February 10, 2026 Nielsen's Gracenote, the global leader in entertainment metadata, today announced the continuation of its partnership with Go...
09/02/2026
Nielsen reveals Australia's top ad spenders and categories for 2025
Harvey Norman tops Australia's biggest ad spenders as finance and travel surge Sydney February 9, 2026 - Nielsen's Biggest Ad Spenders of 2025 Report...
06/02/2026
Latest Nielsen data shows Winter Olympics poised to attract younger, higher-income audiences
Despite most never having strapped on skis or skates, Aussies are keen for some ...
05/02/2026
Football And Younger Viewers Drive Ad Supported TV Viewing To 2025 High, Nielsen's Q4 2025 Ad Supported Gauge Finds
During this period, streaming comprised the majority of ad supported TV (45.6%),...
04/02/2026
Nielsen launches co-viewing pilot program to further enhance TV measurement
Pilot To Launch with Super Bowl LX on February 8 and Continue with High Profile Live Events, Entertainment and Sports Nielsen to Use State of the Art Wearable...
29/01/2026
Nielsen Announces 2025 ARTEY Award Winners Following Record-Breaking Year of Streaming
Bluey' Wins Second Consecutive Top Streaming Title of the Year with 45 Billi...
28/01/2026
Aussies' love of travel sees 12% surge in ad investment according to Nielsen
Airlines, cruise and tour operators double down on ad spend as Australians' prioritise travel Sydney January 28, 2026 - New Nielsen Ad Intel data shows a...
27/01/2026
Hubbard Broadcasting Renews Partnership With Nielsen in Albany and Albuquerque-Santa Fe Markets
Nielsen will continue to drive growth and provide local audience measurement in...
23/01/2026
Nielsen Renews Partnership With Gray Media for Local TV Measurement Across All of Its 113 DMAs
Multi-year deal utilizes Nielsen's full suite of local audience marketing in...
23/01/2026
Nielsen Announces Pricing of Upsized $1.5 Billion Offering of Senior Secured Notes by its Affiliate
New York, NY January 21, 2026 - Neptune BidCo US Inc. (the Issuer or the Co...
22/01/2026
Gracenote Appoints AdTech Veteran Bill Condon First Head of Advertising Sales
Strategic hire marks latest milestone in Gracenote's continued expansion into CTV advertising & monetization New York - January 21, 2026 - Nielsen's Gr...
21/01/2026
Nielsen's All Screens Video Landscape Report Reveals Shift in Polish Media Rankings and Deeper Audience Engagement
The Living Room Remains Central: Nielsen Highlights Growing TV Screen Dominance ...
20/01/2026
The Gauge: Poland | December 2025
December, the first month of winter and the holiday season, has traditionally encouraged families to spend time together in front of the television. During this...
20/01/2026
The Gauge: Mexico December 2025
During December, streaming's share of TV viewing in Mexico settled at 24.3%, an increase of 0.1 share points from the previous month. Disclaimer: YUMI TV,...
20/01/2026
Streaming Shatters Multiple Records in December 2025 with 47.5% of TV Viewing, according to Nielsen's The Gauge
Christmas Day is Most-Streamed Day Ever with 55 Billion Viewing Minutes, led by...
19/01/2026
Nielsen: Two-Thirds of Black Consumers Pay More Attention To Ads That Reflect Their Culture
The Majority of Those Surveyed Prefer to Buy Brands Who Advertise in Content Tha...










