More from Nielsen
07/03/2023
Nielsen appoints Warren Jenson as Chief Financial Officer
NEW YORK March 7, 2023- Nielsen announced today the appointment of Warren Jenson as Chief Financial Officer (CFO), effective April 15, 2023. Reporting to the ...
27/02/2023
Capitol Broadcasting Company renews multi-year local TV measurement deal with Nielsen
Renewal agreement includes audience measurement solutions for three local TV sta...
21/02/2023
The Gauge: Mexico January 2023
From the total TV audience point of view, during the month of January there was a 4% increase in overall TV usage compared to the previous month. In the stream...
20/02/2023
The Gauge: Poland
Viewer behaviors in January were quite similar to those in December. As we saw in December, Poles spent 90% of their TV time watching traditional programming. T...
16/02/2023
Nielsen and MMS announce expansion of cross-media measurement service in Sweden
Stockholm, Sweden 17 February 2023: Nielsen, a global leader in audience measurement, data and analytics and the Swedish Joint Industry Committee MMS Media...
14/02/2023
Super Bowl LVII totals more than 113 million viewers, ranks second most-watched game ever
NEW YORK - February 14, 2023 -An estimated 113.06 million viewers were tuned in ...
09/02/2023
27.3 Million Watched the 2023 State of the Union Address
NEW YORK - February 8, 2023 - An estimated 27.3 million people watched President Biden deliver his State of the Union address on Tuesday, February 7, according ...
07/02/2023
Nielsen launches Total Ad Ratings in South Korea measuring audiences across TV and Digital platforms
Empowering advertisers and agencies to optimise their campaign investments and R...
07/02/2023
Nielsen announces pricing of upsized $650 million add-on offering of senior secured notes by its affiliate
New York - February 6, 2023 - Neptune BidCo US Inc. (the Issuer ), an affiliate...
06/02/2023
Nielsen announces proposed $500 million add-on offering of senior secured notes by its affiliate
New York - February 6, 2023 - Neptune BidCo US Inc. (the Issuer ), an affiliate...
02/02/2023
Nielsen employees share innovative ideas through the 2022 Data for Good Idea Challenge
At Nielsen, all employees are encouraged to get involved with skills-based volun...
31/01/2023
Nielsen to Market Edison Research's Share of Ear and Edison Podcast MetricsTM Services to Advertising Agencies
New York - January 31, 2023 - Nielsen, a global leader in audience measurement, ...
26/01/2023
Upgrade of radio measurement solution in Norway
Oslo, 26 January 2023 - Commissioned by the radio broadcasters NRK, P4-gruppen (Viaplay Group) and Bauer Media, Nielsen has upgraded the measurement of the radi...
24/01/2023
Nielsen lance sa pige publicitaire Ad intel en France
Ce service permet aux responsables marketing de suivre et analyser l'activit publicitaire sur diff rents m dias Paris, France le janvier 18, 2023: Niel...
23/01/2023
Nielsen launches Ad intel service in France
Service helps marketers review and compare advertising activity across different media types Paris, France January 18, 2023: Nielsen, a global leader in aud...
19/01/2023
The Gauge: Mexico
We're glad to release The Gauge: Mexico for the first time. This new audience measurement report, which was created using methodologies conceptually similar...
18/01/2023
Nielsen releases the Gauge: Poland
Data shows linear TV viewership still dominates on a TV set in Poland with streaming share at 6% Warszawa January 16, 2023 Nielsen, a global leader in aud...
18/01/2023
Netflix taps Nielsen for Global audience insights
Multi-year agreement spans U.S., Mexico and Poland markets, providing Netflix with linear and streaming audience data for a holistic view of media consumption b...
04/01/2023
Nielsen Announces Market Availability For Nielsen ONE Ads
Nielsen ONE is an evolution in content and ad measurement that provides a consistent, comparable and deduplicated view of ads across screens New York - Januar...
22/12/2022
Shine bright: Women in Nielsen leadership summit drives growth for female employees and allies
Nielsen's Women in Nielsen Business Resource Group (WIN BRG) takes our value...
09/12/2022
Nielsen launches streaming content ratings enabling cross-media measurement in Indonesia
Streaming Content Ratings will help publishers, agencies and marketers understan...
08/12/2022
Nielsen's Gracenote Illuminates Disability Representation in Entertainment Content with Inclusion Analytics Enhancement
New dataset tracks people with disabilities in programming as diverse audiences...
05/12/2022
2022's top Christmas shopping categories revealed as number of Aussies looking for a holiday season bargain jumps by 28%
Australians look set to spend big on food and drinks this Christmas, as well as ...
01/12/2022
Nielsen and AI4ALL expand relationship to build the next generation of diverse artificial intelligence leaders
Nielsen is providing volunteer support and continued sponsorship of AI4ALL, a no...
25/11/2022
Sustainability credentials of Australia's leading media, travel, retail, and banking brands ranked by consumers
Find out who tops Nielsen's Brand Sustainability Rankings for 2022 across 1...
23/11/2022
Australian shoppers set to chase Black Friday bargains in record numbers
Intended retail and consumer participation in Black Friday & Cyber Monday up more than 20%, as gadgets and travel top shopping lists According to Nielsen resear...
10/11/2022
Nielsen releases 2022 Brand Sustainability Report
Nielsen's inaugural Brand Sustainability Report reveals Australian consumer perceptions of the sustainability efforts of leading brands After months of fo...
08/11/2022
Nielsen announces pricing of $1.960 Billion offering of senior secured notes by its affiliate
New York - November 8, 2022 - Neptune BidCo US Inc. (the Issuer or the Compan...
03/11/2022
Nielsen announces proposed $1.960 Billion offering of senior secured notes by its affiliate
New York - November 2, 2022 - Neptune BidCo US Inc. (the Issuer or the Compan...
27/10/2022
Nielsen includes YouTube measurement in Total Ad Ratings in Taiwan
Nielsen expands its measurement coverage, incorporating YouTube, to provide deduplicated cross-platform metrics for campaigns that are served both on TV and Dig...
25/10/2022
TelevisaUnivision selects Nielsen ONE for cross-platform measurement
Strategic agreement leverages suite of Nielsen & Gracenote solutions to power engagement of U.S. Hispanics across Spanish-language media New York - October 25...
17/10/2022
Nielsen memasukkan pengukuran YouTube dalam Total Ad Ratings di Thailand, Indonesia, Filipina
Nielsen memperluas jangkauan pengukurannya, dengan memasukkan YouTube, guna memb...
17/10/2022
Nielsen includes YouTube measurement in Total Ad Ratings across Thailand, Indonesia and the Philippines
Nielsen expands its measurement coverage, incorporating YouTube, to provide dedu...
11/10/2022
Nielsen announces closing of transaction with Evergreen- and Brookfield-led consortium
New York - October 11, 2022 - Nielsen Holdings plc (NYSE: NLSN) ( Nielsen ) toda...
11/10/2022
Nielsen's Gracenote Drives Next Evolution of Hollywood Project Management with Debut of New Studio Solutions Suite
Studio System data integrates with Concept To Camera tools resulting in powerful...
04/10/2022
Always On YouTube Measurement Enabled in Nielsen Digital Ad Ratings
Ubiquitous measurement of YouTube ad campaigns gives unprecedented view of ad performance and delivers comparability ahead of Nielsen ONE New York - October 4...
29/09/2022
Roku enables brand new cross-media measurement of Traditional TV, Connected TV, Desktop, and Mobile Ad Campaigns together with Nielsen
Marketers can now deduplicate campaign reach and frequency of ads on Roku across...
19/09/2022
Nielsen and Marketing Architects reach multi-year agreement for local television measurement services
Agreement covers local TV stations in all U.S. markets NEW YORK - September 19...
16/09/2022
Latest Nielsen research shows investment in sport sponsorships has increased in 2022
Nielsen 2022 Sponsorship Outlook identifies key opportunities for sport sponsors...
14/09/2022
80% of social media users in Asia who follow influencers are likely to purchase products recommended by the influencers
Social influencers are increasingly impacting audience purchasing behaviours. To...
13/09/2022
Nielsen adds new audience categories resulting in its largest and most comprehensive advanced audiences portfolio to date
Nielsen's planning and measurement products, such as Nielsen Audience Planne...
29/08/2022
Traditional media still strong among NZ rural audience, but digital gaining ground
1 in 5 rural New Zealanders post online about something they've seen or hear...
17/08/2022
Historical milestones in APAC: Nielsen unveils roadmap to monetises cross-media audiences in Thailand
Nielsen Cross-Platform Ratings launch Bangkok, Thailand, 11 August 2022 Nielse...
17/08/2022
Nielsen enhances digital content audience measurement in Australia with Identity System
A uniquely Australian solution to Australia's digital content measurement pr...
16/08/2022
Nielsen releases APAC's 20 biggest advertisers and industry spenders for the first half of 2022
Nielsen Ad Intel delivers insights to optimise your advertising strategy Singapo...
16/08/2022
Nielsen and Amazon Sign Agreement for National TV Measurement of NFL's Thursday Night Football on Prime Video
Three-year deal marks the first time a streaming service will have one of its li...
16/08/2022
Nielsen honored with two industry Awards
TVTY, acquired by Nielsen in 2021, has received two prestigious industry awards for its TV+ Search offering that helped optimize Nestle's Gerber search ads....
10/08/2022
Nielsen advances and brings scale for the digital measurement of the open web in South Africa
Demographic data from multiple data providers will help power up the Nielsen Ide...
10/08/2022
Nielsen's industry-leading U.S. National TV Panel reaches over 42,000 households, comprised of 101,000 directly measured viewers
Panel assets surpass 500,000 individuals across multiple platforms paving the w...
