More from Nielsen
12/06/2025
The future of Sport: Nielsen's 2025 report reveals growth drivers
Over a third of global football fans find brand sponsorship appealing and 41% of all sports sponsorships are in that sport. The FIFA World Cup 2026TM will open...
05/06/2025
Advertisers Achieve New Levels of Transparency and Scale with CTV
Show-level visibility and granular contextual targeting enabled by Gracenote gives brands more confidence in CTV buys NEW YORK June 5, 2025 Gracenote, the...
04/06/2025
Large audience tunes in to Inter's record-breaking champions league final defeat to Paris Saint Germain
Viewership figures once again show appeal of important live sporting events Mil...
03/06/2025
Nielsen and VIZIO's Inscape Extend Relationship to Strengthen TV Measurement
Nielsen and VIZIO's Inscape are extending their strategic data relationship, building on our collaboration that began in 2022. This multi-year agreement rei...
29/05/2025
FOX Television Stations and Nielsen Extend Multi-Year Measurement Agreement, Including Advanced Audiences
Renewal Spans all 18 Local Fox Markets and Includes Streaming Measurement of Loc...
29/05/2025
Amazon Prime Video, Disney+ and Netflix are now home to 92% of sports programs on top SVOD services
Leading streamers expanded TV, movie and sports titles by 5% in Q2; Netflix led ...
27/05/2025
Nielsen celebrates 2025 Global Volunteer Month and Earth Day
Mumbai, India Brazil Guadalajara, Mexico Philippines Poland Throughout the month of April, Nielsen employees celebrated Global Volunteer Month with volunte...
27/05/2025
YouTube Maintains Largest Share of TV Viewing Among Media Companies For Third Consecutive Month
Paramount Exhibits Largest Monthly Increase in April's Media Distributor Gau...
22/05/2025
Gracenote Transforms Connected Cars into Sports Hubs
Sports fans can now seamlessly go between platforms and content types to follow favorite sports teams, live games and related content with Gracenote Nexus Auto ...
21/05/2025
Nielsen releases its 2025 Annual Marketing Report looking at the power of data-driven marketing
The seventh annual report uncovers how marketers are adapting to market trends a...
21/05/2025
The Gauge: Mexico April 2025
During April, streaming's share of TV viewing in Mexico showed a slight decrease of 0.1 percentage points compared to the previous month, accounting for 24....
21/05/2025
The Gauge: Streaming Peaks Again, Drawing from Successful Multiplatform Strategies
Streaming Accounts for 44.3% of TV viewing in April, vs. 45.3% for Broadcast and...
21/05/2025
The Gauge: Poland | April 2025
The April 2025 data is in line with the seasonal trend observed in previous years. As in April last year, there was a decline in viewership associated with impr...
20/05/2025
Sunbeam Television and Nielsen's Local TV Agreement Now Includes ABC Miami and WSVN, a Fox Affiliate
Extended agreement includes Local TV and OTT measurement and Digital Content Rat...
19/05/2025
Latest Nielsen data shows NZ travel ad spend up by 12% YoY
Airlines lead the way as more Kiwis pack their bags for travel at home and abroad Auckland - May 14, 2025 - New data from Nielsen Ad Intel reveals a strong yea...
19/05/2025
Australian food sector ad spend rises 6% to $414 Million
Smallgoods, snacks and ice cream shows large growth Sydney - April 30, 2025 - Nielsen Ad Intel data released today has revealed a 6% increase in advertising in...
15/05/2025
Nielsen IBOPE Streaming Measurement Continues to Strengthen
Mexico City - May 15, 2025 - Nielsen, the global leader in audience measurement, data, and analytics, announced the expansion of its streaming measurement panel...
07/05/2025
March 2025 Less Time Spent Watching Video
Warsaw, Poland - April 28, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has released its latest March All Screens Video Landscap...
01/05/2025
Nielsen Launches The Ad Supported Gauge, a New Look at the Ad-Supported TV Landscape
72.4% of overall TV viewing in Q1 2025 is of content that includes advertising ...
23/04/2025
Warner Bros. Discovery Owns Largest Monthly Viewing Increase in Nielsen Report Due to March Madness and Max Streaming Growth
WBD's Max viewership climbs 6%, boosted by The White Lotus' and The Pi...
23/04/2025
The Gauge: Poland | March 2025
March shows a further downward trend of time spent watching television; following the February period when winter holidays contributed to a shorter time spent. ...
23/04/2025
The Gauge: Mexico March 2025
During March, audiences in Mexico increased their streaming usage by 2.1 points compared to the previous month, accounting for 24.4% of TV viewing. Disclaimer:...
23/04/2025
Nielsen Report: Asian American Audiences Are Reshaping Sports, Digital Media and Beauty Trends
AANHPI audiences over index the total U.S. for share of time spent with Netflix ...
21/04/2025
Latest Nielsen data shows travel industry ad spend on the rise
Advertising investment up 9% YoY for travel and accommodationSydney - April 16, 2025 - Nielsen Ad Intel data shows that travel and accommodation has grown stron...
15/04/2025
The Gauge: March Madness Lifts Cable, Streaming Competition Grows as Seasonal Trends Take Effect
Seven different platforms deliver March's most-watched streaming titles. St...
14/04/2025
ReachTV Taps Nielsen for Ad Measurement Of Live Sports + Original Content in Airports
For the first time, advertisers and agencies can directly compare campaign perfo...
04/04/2025
Telewizja Polska rises to Second Place in Total Video Audience Rank
Warsaw, Poland - March 24, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has published its latest February All Screens Video Land...
27/03/2025
Nielsen and Acxiom Collaborate to Bring Increased Connectivity to Advanced Audiences
First of its kind ID-based, advanced audience integration NEW YORK - March 27, ...
25/03/2025
YouTube Achieves Best Monthly Performance to Date and Pulls Ahead in Nielsen's February Media Distributor Gauge
YouTube captures 11.6% of TV viewing in February. FOX climbs into the top three...
20/03/2025
Nielsen data shows financial sector ad spend rise in NZ amid shifting consumer sentiment and growing economic pressures
Auckland, March 20, 2025 Nielsen Ad Intel's latest data shows advertising ...
20/03/2025
Nielsen Ad Intel 2024 Advertising Spend Report reveals New Zealand's top advertisers, leading industries, and market shifts
Auckland, March 11, 2025 Nielsen Ad Intel, New Zealand's most comprehensiv...
19/03/2025
Nielsen Launches its 2025 Global Media Planning Report
Report highlights three key trends in a shifting media landscapeNew York, NY - March 19, 2025 - Nielsen, a global leader in audience measurement, data, and anal...
18/03/2025
The Gauge: Mexico February 2025
During February, audiences in Mexico slightly increased their streaming usage by 0.6 points compared to the previous month, accounting for 22.3% of TV viewing. ...
18/03/2025
The Gauge: Poland | February 2025
February is the time of winter holidays, during which Poles often organize trips, which was reflected in less time spent in front of TV screens: on average 5 mi...
18/03/2025
The Gauge: FOX's Successful Cross-Platform Super Bowl Strategy Drives A Huge Day in Television Viewing
Sunday, Feb. 9 becomes the second most-watched day of TV in Gauge history with o...
12/03/2025
FAST now transcends back catalog content
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report NEW YORK March 12, 2025 Gracenote, the content data busin...
10/03/2025
Nielsen and LiveRamp Expand Relationship and Power Advertising Data Accessibility Across the Industry
Nielsen Marketing Cloud data now available in LiveRamp's Data Marketplace fo...
07/03/2025
Super Bowl LIX Reaches Record High Number of Viewers with 191.1 Million
NEW YORK - March 7, 2025 - The NFL's Super Bowl LIX, broadcast on FOX, FOX Deportes and Telemundo and streamed on Tubi and NFL digital properties, continues...
06/03/2025
Over 36 Million Tune In To President Trump's 2025 Joint Address to Congress
NEW YORK - March 5, 2025 - An estimated 36.6 million people watched President Donald Trump's address to a joint session of Congress on Tuesday, March 4, acc...
03/03/2025
Nielsen Ad Intel 2024 Advertising Spend Report reveals nation's top spenders, leading industries, and market shifts
Sydney March 3, 2025 Nielsen Ad Intel, Australia's most comprehensive ad...
28/02/2025
Nielsen appoints Kirsten Riolo to lead newly created Custom Research Division
Sydney February 11, 2025 Nielsen today announced the appointment of Kirsten Riolo as Head of Consumer Insights for Australia and New Zealand, leading the co...
26/02/2025
College Football Playoffs on ESPN Boost Disney's Lead in Nielsen's January 2025 Media Distributor Gauge
Disney and Netflix Each Clinch Company Best Performances FOX and Disney Lead Mo...
26/02/2025
Gracenote reports significant increase in sports content on global SVOD services in Q1 2025
More sports added to four of the five leading services; big increases for Disney...
24/02/2025
Jessica Holscott Joins Nielsen as Chief Financial Officer
NEW YORK, NY - February 24, 2025 - Nielsen, the global leader in audience measurement, data and analytics, announced that Jessica Holscott will join the company...
21/02/2025
Nielsen and TransUnion Collaborate to Enable Measurement and Increased Accessibility to Advanced Audiences
Integration Enhances Audience Measurement Capabilities for Mutual Clients Across...
18/02/2025
The Gauge: Mexico January 2025
Streaming's share of TV viewing in Mexico saw a slight decrease during January, dipping by 0.6 percentage points compared to December. Streaming accounted f...
18/02/2025
The Gauge: Poland | January 2025
The January winter weather encouraged people to spend more time in front of their TVs. Poles consumed video content for an average of 4 hours and 17 minutes per...
18/02/2025
The Gauge: Traditional TV Gets a Boost from Football and News in January 2025
NYE, Golden Globes and scripted dramas also elevate broadcast viewing. Netflix achieves a new platform record, powered by 9B viewing minutes of Squid Game'...
18/02/2025
Super Bowl LIX Reaches Record High Number of Viewers with 182.8 Million
NEW YORK - February 18, 2025 - The NFL's Super Bowl LIX, broadcast on FOX, FOX Deportes and Telemundo and streamed on Tubi and NFL digital properties, conti...
17/02/2025
JioHotstar And Nielsen Collaborate For Advanced Ad Measurement Ahead Of Tata IPL 2025
Mumbai, February 17, 2025: Nielsen, a global leader in audience measurement, dat...
