FAST momentum continues with global channel count growing nearly 14% year-to-date

News and horror genres are biggest drivers of FAST expansion according to Gracen...

YouTube, Netflix Ride the Wave of Summer Streaming Highs in Nielsen's Media Distributor Gauge

YouTube Captures 13.4% of TV Viewing in Sixth Consecutive Month as the Top Media...

Sky and TVNZ back Nielsen as NZ TV Measurement provider under new partnership

Auckland, New Zealand - 19 August 2025: Nielsen, a global leader in audience measurement, data, and analytics, is pleased to announce a two-year extension for T...

The Gauge: Poland | July 2025

July, much like June, is a month marked by summer weather and vacations, which has reflected in a further decline in viewer activity in front of TV screens. The...

THE GAUGE: MEXICO JULY 2025

During July, streaming's share of TV viewing in Mexico showed an increase of 0.9 percentage points compared to the previous month, accounting for 24.6% of T...

Streaming Cranks Up the Heat in July, Accounts For Nearly Half of All TV Viewing in Nielsen's The Gauge

Netflix, YouTube and The Roku Channel Each Hit Platform Highs Netflix Owns 8 of...

InfoSum Integrates Nielsen Marketing Cloud Data For Audience Engagement

New collaboration brings granular audience insights from NMC so advertisers, agencies, and publishers can gain a better understanding of their audience Now ava...

Nielsen launches Ad Intel CTV in Australia

Sydney - August 13, 2025 - Nielsen, a global leader in audience measurement, data, and analytics, today announced the upcoming launch of Connected TV (CTV) insi...

Nielsen launches in Mexico a new planning solution to optimize and identify the best media mix to reach the target audience

Nielsen ONE planning unifies data, empowering both buy and sell sides to reach a...

Nielsen and WPP Media Expand Audience Measurement Capabilities

New advanced audience integration provides interoperability, helps brands reach their audiences. NEW YORK - August 5, 2025 - Nielsen, a global leader in audien...

New Nielsen Rural Survey highlights shifting demographics and media habits of New Zealand's agricultural workforce

Auckland - August 6, 2025 - Nielsen, a global leader in audience measurement and...

Nielsen and Edison Research To Launch Groundbreaking Podcast Dataset in Nielsen's Media Planning Tool

NPR and Ocean Media Among Charter Subscribers For the First Time Advertisers Ca...

Nielsen Launches Outcomes Marketplace, Debuts Ad Attention Metrics from Realeyes to Expand Beyond Reach and Frequency

New open ecosystem in Nielsen ONE provides more holistic view of an ad's o...

Viewing to Content with Ads Gained Share to 73.6% of Overall TV Viewing in Q2, Nielsen's Q2 2025 Ad Supported Gauge Finds

Streaming Holds Steady in a Lighter Summer Viewership Season NEW YORK - July 29...

Netflix Breaks Into Top 3 Media Distributors For the First Time in Nielsen's June 2025 Media Distributor Gauge

Netflix Posts Largest Monthly Increase Among Media Companies - Climbs to Largest...

The Gauge: Mexico June 2025

During June, streaming's share of TV viewing in Mexico showed a slight increase of 0.2 percentage points compared to the previous month, accounting for 23.7...

Latest Nielsen data shows big surge in ad spend by finance brands

Sydney - July 17, 2025 - Australia's leading financial brands have significantly increased their advertising investment, showing 16% year-on-year growth, ac...

The Gauge: Poland | June 2025

June, the first month of summer and the start of a vacation season, brought an expected decrease in viewer activity in front of TV screens. The latest data indi...

Nielsen taps Ryan Moore as Chief Business Officer of Gracenote

NEW YORK - July 17, 2025 - Gracenote, the content data business unit of Nielsen, has announced the appointment of Ryan Moore to the new role of Chief Business O...

May 2025 Spring with Miniscule drops in viewing figures in Poland

Warsaw - Poland, June 24, 2025 - Nielsen, the global leader in audience measurement, data and analytics, has released its latest May All Screens Video Landscape...

Bluey and Squid Game Top Nielsen's Streaming Charts in First Half of 2025

Bluey Tops Nielsen's Overall Streaming List with More Than 25 Billion Minutes Streamed from January through June 2025 Big June Vaults Squid Game into Top O...

Netflix Leads Streaming Growth in June on the Strength of Multiple Big Titles in Nielsen's 50th Report of The Gauge

Netflix Viewing Up 13.5% vs. May, Represents 42% of Monthly Gain for Streaming ...

Nielsen launches CTV Ad Spend Data into its UK Ad Intel product

UK launch set for September, following on from recent US and Germany releases London - UK, July 14, 2025 - Nielsen, a global leader in audience measurement, da...

Nielsen Appoints Richard Pacheco as Head of Global Partnerships

NEW YORK - July 10, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of ...

TAM Ireland awards programme data harmonisation contract to MetaBroadcast and Nielsen's Gracenote

Collaboration will result in improved data quality and understanding of genre-le...

Warner Bros. Discovery and FOX Clinch Largest Gains in May as Multiplatform Capabilities Continue to Benefit Distributors

YouTube Extends Lead and Tops All Media Distributors for Fourth Consecutive Mont...

Nielsen And Danish Tv Broadcasters Announce Extension Of Viewer Measurement Contract To The End Of 2029

Copenhagen, Denmark - June 25, 2025 - Nielsen, a global leader in audience measu...

Nielsen Launches CTV Ad Spend Data into its Ad Intel Product

Initial enhancement comes in Germany, before roll out in further EMEA markets LONDON, UK June 23, 2025 Nielsen, a global leader in audience measurement, da...

The Gauge: Poland | May 2025

May 2025 was a month packed with events that captivated viewers, from the presidential campaign in Poland to the international Eurovision Song Contest. It's...

The Gauge: Mexico May 2025

During May, streaming's share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the previous month, accounting for 23.5%...

Women's football set to enter global top 5 sports by 2030 with over 800M fans - Nielsen Sports and PepsiCo Report Reveals Untapped Opportunity for Brands

Streaming Reaches Historic TV Milestone, Eclipses Combined Broadcast and Cable Viewing For First Time

Streaming Notches a Record 44.8% of Total TV Usage in May Streaming Usage Up 71...

The future of Sport: Nielsen's 2025 report reveals growth drivers

Over a third of global football fans find brand sponsorship appealing and 41% of all sports sponsorships are in that sport. The FIFA World Cup 2026TM will open...

Advertisers Achieve New Levels of Transparency and Scale with CTV

Show-level visibility and granular contextual targeting enabled by Gracenote gives brands more confidence in CTV buys NEW YORK June 5, 2025 Gracenote, the...

Large audience tunes in to Inter's record-breaking champions league final defeat to Paris Saint Germain

Viewership figures once again show appeal of important live sporting events Mil...

Nielsen and VIZIO's Inscape Extend Relationship to Strengthen TV Measurement

Nielsen and VIZIO's Inscape are extending their strategic data relationship, building on our collaboration that began in 2022. This multi-year agreement rei...

FOX Television Stations and Nielsen Extend Multi-Year Measurement Agreement, Including Advanced Audiences

Renewal Spans all 18 Local Fox Markets and Includes Streaming Measurement of Loc...

Amazon Prime Video, Disney+ and Netflix are now home to 92% of sports programs on top SVOD services

Leading streamers expanded TV, movie and sports titles by 5% in Q2; Netflix led ...

Nielsen celebrates 2025 Global Volunteer Month and Earth Day

Mumbai, India Brazil Guadalajara, Mexico Philippines Poland Throughout the month of April, Nielsen employees celebrated Global Volunteer Month with volunte...

YouTube Maintains Largest Share of TV Viewing Among Media Companies For Third Consecutive Month

Paramount Exhibits Largest Monthly Increase in April's Media Distributor Gau...

Gracenote Transforms Connected Cars into Sports Hubs

Sports fans can now seamlessly go between platforms and content types to follow favorite sports teams, live games and related content with Gracenote Nexus Auto ...

Nielsen releases its 2025 Annual Marketing Report looking at the power of data-driven marketing

The seventh annual report uncovers how marketers are adapting to market trends a...

The Gauge: Mexico April 2025

During April, streaming's share of TV viewing in Mexico showed a slight decrease of 0.1 percentage points compared to the previous month, accounting for 24....

The Gauge: Streaming Peaks Again, Drawing from Successful Multiplatform Strategies

Streaming Accounts for 44.3% of TV viewing in April, vs. 45.3% for Broadcast and...

The Gauge: Poland | April 2025

The April 2025 data is in line with the seasonal trend observed in previous years. As in April last year, there was a decline in viewership associated with impr...

Sunbeam Television and Nielsen's Local TV Agreement Now Includes ABC Miami and WSVN, a Fox Affiliate

Extended agreement includes Local TV and OTT measurement and Digital Content Rat...

Latest Nielsen data shows NZ travel ad spend up by 12% YoY

Airlines lead the way as more Kiwis pack their bags for travel at home and abroad Auckland - May 14, 2025 - New data from Nielsen Ad Intel reveals a strong yea...

Australian food sector ad spend rises 6% to $414 Million

Smallgoods, snacks and ice cream shows large growth Sydney - April 30, 2025 - Nielsen Ad Intel data released today has revealed a 6% increase in advertising in...

Nielsen IBOPE Streaming Measurement Continues to Strengthen

Mexico City - May 15, 2025 - Nielsen, the global leader in audience measurement, data, and analytics, announced the expansion of its streaming measurement panel...

March 2025 Less Time Spent Watching Video

Warsaw, Poland - April 28, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has released its latest March All Screens Video Landscap...