Nielsen launches in Mexico a new planning solution to optimize and identify the best media mix to reach the target audience

CTV's Data Gap Holding Back Bigger Ad Budgets, New Gracenote Research Finds

86% of media planners would move more linear TV budget to CTV if they had show-level targeting and reporting - and 65% would also shift dollars from programmati...

Nielsen data shows NZ vehicle advertisers are shifting gears as fuel pressures make EVs and hybrids an increasingly attractive option

Car ad spend rises sharply in March as more auto buyers turn to electric, hybrid...

New Nielsen Report Shows The Profound Impact of Asian Influence on Sports and Pop Culture

Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast...

Nielsen and Triton Digital Collaborate to Bring Greater Visibility to Podcast Audiences in Nielsen's Media Impact Tool

Triton Digital's Podcast Metrics Demos+ Data Integration Enables Comprehensi...

Nielsen Introduces Predictive Sales Lift, A New Capability To Help Advertisers and Agencies Gain Better Insights Into Media Campaign Outcomes

Available for current Nielsen ONE Ads customers, this new capability predicts sa...

Polish national football team play-off games top monthly programme list

The nation unites around football team's World Cup dream Warsaw, Poland, 20.04.26: Nielsen, a global leader in audience measurement, data, and media intell...

Nielsen and the Polish Organisation of Advertisers announce strategic partnership to elevate marketing standards in Poland

Warsaw, Poland, 22.04.26: Nielsen, a global leader in audience measurement, data...

Nielsen helps New Zealand brands expand internationally with greater clarity and confidence

New market intelligence offering gives businesses a clearer view of local consum...

Nielsen data shows Australian outdoor and sport retailers are changing how they advertise to win over outdoor enthusiasts

Advertising strategies shift as competition grows for a large, active and qualit...

The Gauge: Poland | March 2026

The first signs of spring in March led to Poles spending significantly less time in front of their screens, leading to a sharp 22-minute drop in average viewing...

Locality and Nielsen Announce Landmark Integration of Media Data Engine, Transforming Local TV Measurement

The integration accelerates demographic audience delivery across local markets a...

Winter Olympics, Super Bowl Power NBCU-Versant to Gold Medal Performance in Nielsen's February Gauge Reports

NBCU-Versant notches 13.1% of TV viewing in February, its best since August 2024...

Nielsen CMI shows New Zealand's over-65s are a growing, cashed-up and still-working audience brands can't ignore

New data reveals older Kiwis are financially resilient, loyal to local products,...

Nielsen Appoints Roberto Ruiz to Lead Measurement Science

Ruiz has helped fuel growth for both client-side and media companies, including, most recently, TelevisaUnivision. He will spearhead transformation, innovatio...

Gen Alpha Leads Shift to AI-Powered Entertainment Search, Discovery and Recommendations

New Gracenote study finds behavioral change well underway, but trust in AI-gener...

TelevisaUnivision and Nielsen Agree to New Media Intelligence Deal Covering Streaming, National and Local TV, and Radio

New York April 2, 2026 TelevisaUnivision, the world's leading Spanish-la...

Nielsen data shows NZ retail brands are changing strategies to win over outdoor enthusiasts

Rebel Sport leads ad investment as brands compete for a large, active and qualit...

Nielsen Names New Senior Leaders Supporting Sports, Advertising and Publishing Clients

The company expands leadership team under Chief Revenue Officer Amilcar Perez S...

Stable TV Viewership in Poland in February as Warner Bros. Discovery Retains Top Spot

Winter Olympic Games Opening Ceremony features in top 10 programmes of the month...

The Gauge: Poland | February 2026

After a series of increases, February brought the first slowdown in time spent in front of TV sets in a long time. While traditional television was losing viewi...

A+E Global Media Signs New Multiyear Deal With Nielsen Covering Audience Measurement and Media Intelligence

NEW YORK - March 16, 2026 - A E Global Media and Nielsen today announced a new,...

Australia's financial sector ad spend surged by 20% in 2025 according to Nielsen

Cost pressures, switching intent and demand for savings and credit products are ...

Nielsen Launches 2026 Upfront Planning Series With New Data To Help Marketers and Agencies Unlock Growth, Innovation Opportunities

For the first time, Nielsen breaks out demographic information about FAST and AV...

Nielsen: 46 Billion Minutes of Women's Sports were Consumed in 2025*

Nielsen Highlights Women's Sports Viewership Milestones Ahead of International Women's Day on March 8 New York March 5, 2026 According to Nielsen&#...

Magellan AI Integrates Nielsen DMA Data to Bring Local Market Measurement to Podcast Attribution

Nielsen's DMA data gives Magellan AI users a standardized way to measure th...

Nielsen reveals New Zealand's top ad spenders and categories for 2025

Harvey Norman tops New Zealand's biggest ad spenders as retail leads and telcos and beverages surge Auckland March 3, 2026 - Nielsen's New Zealand'...

32.6 Million Watch 2026 State of the Union Address

NEW YORK - February 26, 2026 - An estimated 32.6 million people watched President Donald J. Trump deliver the 2026 State of the Union address on Tuesday, Februa...

Nielsen Utilizes Scarborough To Introduce 200+ New, Advanced Audience Segments Via Nielsen ONE

This new offering helps solve for the need to move beyond traditional audience d...

Samsung taps Gracenote to supercharge range of AI initiatives

Gold-standard Gracenote content metadata will power Samsung's LLM-enabled entertainment search discovery experiences and more NEW YORK February 25, 202...

Disney Scores Best Performance in a Year in Nielsen's January 2026 Media Distributor Gauge

Disney Captures 11.9% of TV in January, Boosted by ESPN's ( 82%) College Foo...

Super Bowl LX Delivers 125.6 Million Viewers

NEW YORK - February 10, 2026 - An estimated 125.6* million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel meas...

Nielsen: Super Bowl LX Final Viewership Rises to 125.6 Million Viewers with Verified Big Data

NEW YORK - February 19, 2026 - Nielsen today shared updated and final Super Bowl...

Warner Bros. Discovery returns to position one in Poland for first time since May 2025

WBD edges above Polsat in only change in the top 10 content distributor rankings...

Nielsen data shows Kiwis' love of travel drives 10% lift in ad investment

Airlines and cruise operators ramp up spend as New Zealanders plan, compare and book online Auckland, February 19, 2026 - New Nielsen Ad Intel data shows adver...

The Gauge: Poland | January 2026

The beginning of the new year brought a clear revival in front of television screens. The winter aura meant that Poles spent an average of 5% more time watching...

Sports programming on major streaming platforms surges 52% year-over-year, according to Gracenote

New data also shows news content on FAST channels up 58% as streaming catalogs c...

TV Viewing Hits 12-Month High in Nielsen's January Report of The Gauge

Cable Surges 9% on Strength of College Football Playoffs and News, while NFL Delivers Top 15 Broadcast Telecasts ESPN (+82%) and FOX News Channel (+17%) Combin...

Super Bowl LX Delivers 124.9 Million Viewers

NEW YORK - February 10, 2026 - An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel measu...

Gracenote Renews Partnership with Google for the AI Age

NEW YORK February 10, 2026 Nielsen's Gracenote, the global leader in entertainment metadata, today announced the continuation of its partnership with Go...

Nielsen reveals Australia's top ad spenders and categories for 2025

Harvey Norman tops Australia's biggest ad spenders as finance and travel surge Sydney February 9, 2026 - Nielsen's Biggest Ad Spenders of 2025 Report...

Latest Nielsen data shows Winter Olympics poised to attract younger, higher-income audiences

Despite most never having strapped on skis or skates, Aussies are keen for some ...

Football And Younger Viewers Drive Ad Supported TV Viewing To 2025 High, Nielsen's Q4 2025 Ad Supported Gauge Finds

During this period, streaming comprised the majority of ad supported TV (45.6%),...

Nielsen launches co-viewing pilot program to further enhance TV measurement

Pilot To Launch with Super Bowl LX on February 8 and Continue with High Profile Live Events, Entertainment and Sports Nielsen to Use State of the Art Wearable...

Nielsen Announces 2025 ARTEY Award Winners Following Record-Breaking Year of Streaming

Bluey' Wins Second Consecutive Top Streaming Title of the Year with 45 Billi...

Aussies' love of travel sees 12% surge in ad investment according to Nielsen

Airlines, cruise and tour operators double down on ad spend as Australians' prioritise travel Sydney January 28, 2026 - New Nielsen Ad Intel data shows a...

Hubbard Broadcasting Renews Partnership With Nielsen in Albany and Albuquerque-Santa Fe Markets

Nielsen will continue to drive growth and provide local audience measurement in...

Holiday Movies and Football Drive Gains for Disney, Warner Bros. Discovery, Hallmark, Netflix and Amazon in Nielsen's December Media Distributor Gauge

Nielsen Renews Partnership With Gray Media for Local TV Measurement Across All of Its 113 DMAs

Multi-year deal utilizes Nielsen's full suite of local audience marketing in...

Nielsen Announces Pricing of Upsized $1.5 Billion Offering of Senior Secured Notes by its Affiliate

New York, NY January 21, 2026 - Neptune BidCo US Inc. (the Issuer or the Co...

Gracenote Appoints AdTech Veteran Bill Condon First Head of Advertising Sales

Strategic hire marks latest milestone in Gracenote's continued expansion into CTV advertising & monetization New York - January 21, 2026 - Nielsen's Gr...