Netflix Breaks Into Top 3 Media Distributors For the First Time in Nielsen's June 2025 Media Distributor Gauge

Netflix Posts Largest Monthly Increase Among Media Companies - Climbs to Largest Share of TV since January with 8.3%

YouTube Achieves Largest Lead to Date with 12.8% of TV

Disney's ABC Affiliates Account for Top 33 Broadcast Telecasts in June

NEW YORK - July 22, 2025 - Netflix is on the rise, as the streamer's share of television viewing in June ranked in the top three among media companies for the first time in Nielsen's Media Distributor Gauge report. Netflix posted the largest monthly share-increase across all media companies this month, adding 0.8 points from May to represent 8.3% of June's TV usage total and its largest share of television since January 2025.

As reported in Nielsen's The Gauge , while time spent watching streaming content in June was up over 5% compared to May, Netflix viewership surged 13.5% over the same period. Netflix viewing was powered by a packed slate of fresh content, as well as the annual summer increase in streaming-heavy viewers aged 6-17.

YouTube also received a boost from school-aged audiences in June and remained atop the Media Distributor Gauge rankings for a fifth consecutive month. The streamer notched a 6% monthly viewing increase over May and represented 12.8% of TV usage, its largest share of television to date. With a 2.8-point lead over second-place Disney, this marks YouTube's largest lead among media distributors to date.

Though not unexpected, the seasonal summer viewing trends, coupled with a lack of sports and new content, resulted in similar impacts across the multiplatform companies this month. Disney represented 10.0% of total TV viewing in June and held onto its No. 2 ranking among media distributors. ABC affiliates notably accounted for the top 33 broadcast telecasts in June, driven largely by the NBA Finals and ABC World News Tonight.

NBCU posted the fourth-largest total among media companies with 7.8% of TV. Led by a 4.4-billion-minute month for its reality-dating series Love Island USA, Peacock notched a 13.4% monthly viewing increase in June and was the second-largest contributor across NBCU's stable this month behind its NBC affiliates. NBCU's viewership total was up slightly overall compared to May, although it gave up some share this month (-0.2 pt.).

The June 2025 interval included dates 05/26/2025 through 06/29/2025. Nielsen reporting follows the broadcast calendar with measurement weeks that run Monday through Sunday.

June 25May '25April '25March '25February 25January '25December '24April '24November '24October '24September '24May '24August '24July '24June '24March '24November '23February '24January '24December '23

June 25May 25April 25March 25February 25January '25December '24November '24October '24September '24August '24July '24June '24May '24April '24March '24February '24January '24December '23November '23

About The Gauge The Gauge is Nielsen's monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include The Media Distributor Gauge, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.

About Nielsen Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences-now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).

Press Contact Lauren Pabst

lauren.pabst@nielsen.com

LINK:	https://www.nielsen.com/news-center/2025/netflix-breaks-into-top-3-med...
	See more stories from arbitron

More from Nielsen