Leading streamers expanded TV, movie and sports titles by 5% in Q2; Netflix led with 18.2% growth overall
NEW YORK May 29, 2025 Gracenote, the content data business unit of Nielsen, has reported quarter-over-quarter growth in available programming on Amazon Prime Video, Apple TV , Disney , Netflix and Paramount , the top global subscription video on-demand (SVOD) services. The total number of unique TV, movie and sports titles offered by these services increased approximately by 4,500, or 5%, from February to May according to a new Gracenote Data Hub release, which tracks quarterly content trends.
Netflix significantly outpaced all tracked services in total catalog growth during Q2, increasing available content by 18.2%. The next biggest relative gains were posted by Apple TV (3.7%), Amazon Prime Video (3.2%), Disney (1.6%) and Paramount (1%). Currently, Netflix offers 20.1% of the TV shows, movies and sports programs available on major streaming services, up from 17.9% in the previous quarter.
At the program level, the five top SVOD services grew sports content by 7.8% in Q2. This was almost 2 times the rate of movie expansion and nearly one percentage point more than the rate of TV expansion. Currently, Amazon Prime Video, Disney and Netflix are the leading sports players in Gracenote's analysis, serving as home to 92% of available streaming sports programming including live games, sports-related news, highlight shows and documentaries. In terms of other content types, TV programs were up 6.9% across all tracked services while movies were up 4%.
In the big picture for SVOD, overall content volume continues to rise but the CTV apps making this content available continually shift, said Bill Michels, Chief Product Officer at Gracenote. Regardless of program type or any other attribute, effective content discovery helps streamers connect viewers to the entertainment they'll enjoy most and get the most value out of each of the assets in their catalogs.
The Gracenote Data Hub provides interactive visualizations of SVOD content volume, program genre and mood trends as well as exclusivity and country of origin insights. Tapping industry-leading Gracenote Global Video Data covering content in 35 languages and more than 80 countries, the Data Hub helps video services, content owners and advertisers develop smart content distribution, licensing and media buying strategies. In addition, the resource provides trustworthy data to media and analysts seeking to understand what's driving the evolution of the streaming landscape.
About GracenoteGracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world's leading creators, distributors and platforms. Gracenote has aggregated, normalized and enriched core program metadata covering 40M titles in 260 streaming catalogs in 35 languages and 80 countries. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler. For more information, visit Gracenote.com.
Media contactGracenote
Mark Yamada
mark.yamada@nielsen.com
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