Nielsen and VIZIO's Inscape are extending their strategic data relationship, building on our collaboration that began in 2022. This multi-year agreement reinforces our shared commitment to delivering comprehensive insights into what audiences are watching across broadcast, cable, and streaming.
Powering the Future of TV MeasurementWith shifting viewer habits and the rapid growth of streaming, accurate measurement has never been more critical. Nielsen will continue to leverage Inscape's Automatic Content Recognition (ACR) data from more than 24 million Smart TVs, capturing content at the screen level-regardless of the source. This provides advertisers, content creators, and media companies with the data they need to make informed decisions.
At Nielsen, we are committed to innovating as consumers further embrace new ways to watch their favorite programs, said Michelle Gelman, Global Head of Nielsen's Content and Syndicated Products. Inscape's ACR data from one of the leading Smart TV manufacturers will help us drive value to our clients and, ultimately, help them drive ROI as they seek to reach their audience.
Driving Innovation in MeasurementInscape continues to push the boundaries of what's possible in TV measurement. Over the past year, we've expanded our offerings to better serve the industry, including:
Tuner Data Solution: Bringing big data to Over-the-Air (OTA) broadcasts.
Commercial Feed+: Enhancing ACR measurement by incorporating streaming data.
We're thrilled that Nielsen continues to see the value in what we believe is the industry's leading big data set, said Ken Norcross, VP of Data Licensing and Strategy at VIZIO Inscape. This partnership extension is a testament to the impact of our innovations and the value we bring to media companies navigating an evolving industry.
The Power of Big Data + PanelNielsen's measurement combines person-level data from panels with the scale of its industry-leading big data footprint, which includes 75 million devices across digital, linear, streaming, and CTV. By integrating Inscape's robust ACR data, Nielsen is enhancing its ability to deliver cross-platform audience insights at scale.
As TV consumption continues to evolve, partnerships like this ensure that media companies, advertisers, and brands have the insights they need to succeed in an increasingly complex landscape. Stay tuned for more updates as we continue to push the future of TV measurement forward.
Press ContactSarah Muratore
sarah.muratore@nielsen.com
More from Nielsen
10/07/2025
NEW YORK - July 10, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of ...
09/07/2025
Collaboration will result in improved data quality and understanding of genre-le...
25/06/2025
YouTube Extends Lead and Tops All Media Distributors for Fourth Consecutive Mont...
25/06/2025
Copenhagen, Denmark - June 25, 2025 - Nielsen, a global leader in audience measu...
24/06/2025
Initial enhancement comes in Germany, before roll out in further EMEA markets
LONDON, UK June 23, 2025 Nielsen, a global leader in audience measurement, da...
19/06/2025
May 2025 was a month packed with events that captivated viewers, from the presidential campaign in Poland to the international Eurovision Song Contest. It's...
19/06/2025
During May, streaming's share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the previous month, accounting for 23.5%...
17/06/2025
Streaming Notches a Record 44.8% of Total TV Usage in May
Streaming Usage Up 71...
12/06/2025
Over a third of global football fans find brand sponsorship appealing and 41% of all sports sponsorships are in that sport.
The FIFA World Cup 2026TM will open...
05/06/2025
Show-level visibility and granular contextual targeting enabled by Gracenote gives brands more confidence in CTV buys
NEW YORK June 5, 2025 Gracenote, the...
04/06/2025
Viewership figures once again show appeal of important live sporting events
Mil...
03/06/2025
Nielsen and VIZIO's Inscape are extending their strategic data relationship, building on our collaboration that began in 2022. This multi-year agreement rei...
29/05/2025
Renewal Spans all 18 Local Fox Markets and Includes Streaming Measurement of Loc...
29/05/2025
Leading streamers expanded TV, movie and sports titles by 5% in Q2; Netflix led ...
27/05/2025
Mumbai, India
Brazil
Guadalajara, Mexico
Philippines
Poland
Throughout the month of April, Nielsen employees celebrated Global Volunteer Month with volunte...
27/05/2025
Paramount Exhibits Largest Monthly Increase in April's Media Distributor Gau...
22/05/2025
Sports fans can now seamlessly go between platforms and content types to follow favorite sports teams, live games and related content with Gracenote Nexus Auto
...
21/05/2025
The seventh annual report uncovers how marketers are adapting to market trends a...
21/05/2025
During April, streaming's share of TV viewing in Mexico showed a slight decrease of 0.1 percentage points compared to the previous month, accounting for 24....
21/05/2025
Streaming Accounts for 44.3% of TV viewing in April, vs. 45.3% for Broadcast and...
21/05/2025
The April 2025 data is in line with the seasonal trend observed in previous years. As in April last year, there was a decline in viewership associated with impr...
20/05/2025
Extended agreement includes Local TV and OTT measurement and Digital Content Rat...
19/05/2025
Airlines lead the way as more Kiwis pack their bags for travel at home and abroad
Auckland - May 14, 2025 - New data from Nielsen Ad Intel reveals a strong yea...
19/05/2025
Smallgoods, snacks and ice cream shows large growth
Sydney - April 30, 2025 - Nielsen Ad Intel data released today has revealed a 6% increase in advertising in...
15/05/2025
Mexico City - May 15, 2025 - Nielsen, the global leader in audience measurement, data, and analytics, announced the expansion of its streaming measurement panel...
07/05/2025
Warsaw, Poland - April 28, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has released its latest March All Screens Video Landscap...
01/05/2025
72.4% of overall TV viewing in Q1 2025 is of content that includes advertising
...
23/04/2025
WBD's Max viewership climbs 6%, boosted by The White Lotus' and The Pi...
23/04/2025
March shows a further downward trend of time spent watching television; following the February period when winter holidays contributed to a shorter time spent. ...
23/04/2025
During March, audiences in Mexico increased their streaming usage by 2.1 points compared to the previous month, accounting for 24.4% of TV viewing.
Disclaimer:...
23/04/2025
AANHPI audiences over index the total U.S. for share of time spent with Netflix ...
21/04/2025
Advertising investment up 9% YoY for travel and accommodationSydney - April 16, 2025 - Nielsen Ad Intel data shows that travel and accommodation has grown stron...
15/04/2025
Seven different platforms deliver March's most-watched streaming titles.
St...
14/04/2025
For the first time, advertisers and agencies can directly compare campaign perfo...
04/04/2025
Warsaw, Poland - March 24, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has published its latest February All Screens Video Land...
27/03/2025
First of its kind ID-based, advanced audience integration
NEW YORK - March 27, ...
25/03/2025
YouTube captures 11.6% of TV viewing in February.
FOX climbs into the top three...
20/03/2025
Auckland, March 20, 2025 Nielsen Ad Intel's latest data shows advertising ...
20/03/2025
Auckland, March 11, 2025 Nielsen Ad Intel, New Zealand's most comprehensiv...
19/03/2025
Report highlights three key trends in a shifting media landscapeNew York, NY - March 19, 2025 - Nielsen, a global leader in audience measurement, data, and anal...
18/03/2025
During February, audiences in Mexico slightly increased their streaming usage by 0.6 points compared to the previous month, accounting for 22.3% of TV viewing.
...
18/03/2025
February is the time of winter holidays, during which Poles often organize trips, which was reflected in less time spent in front of TV screens: on average 5 mi...
18/03/2025
Sunday, Feb. 9 becomes the second most-watched day of TV in Gauge history with o...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
10/03/2025
Nielsen Marketing Cloud data now available in LiveRamp's Data Marketplace fo...
07/03/2025
NEW YORK - March 7, 2025 - The NFL's Super Bowl LIX, broadcast on FOX, FOX Deportes and Telemundo and streamed on Tubi and NFL digital properties, continues...
06/03/2025
NEW YORK - March 5, 2025 - An estimated 36.6 million people watched President Donald Trump's address to a joint session of Congress on Tuesday, March 4, acc...
03/03/2025
Sydney March 3, 2025 Nielsen Ad Intel, Australia's most comprehensive ad...
28/02/2025
Sydney February 11, 2025 Nielsen today announced the appointment of Kirsten Riolo as Head of Consumer Insights for Australia and New Zealand, leading the co...
Nielsen and VIZIO's Inscape are extending their strategic data relationship, building on our collaboration that began in 2022. This multi-year agreement reinforces our shared commitment to delivering comprehensive insights into what audiences are watching across broadcast, cable, and streaming.
