Nielsen and VIZIO's Inscape Extend Relationship to Strengthen TV Measurement

Nielsen and VIZIO's Inscape are extending their strategic data relationship, building on our collaboration that began in 2022. This multi-year agreement reinforces our shared commitment to delivering comprehensive insights into what audiences are watching across broadcast, cable, and streaming.

Powering the Future of TV MeasurementWith shifting viewer habits and the rapid growth of streaming, accurate measurement has never been more critical. Nielsen will continue to leverage Inscape's Automatic Content Recognition (ACR) data from more than 24 million Smart TVs, capturing content at the screen level-regardless of the source. This provides advertisers, content creators, and media companies with the data they need to make informed decisions.

At Nielsen, we are committed to innovating as consumers further embrace new ways to watch their favorite programs, said Michelle Gelman, Global Head of Nielsen's Content and Syndicated Products. Inscape's ACR data from one of the leading Smart TV manufacturers will help us drive value to our clients and, ultimately, help them drive ROI as they seek to reach their audience.

Driving Innovation in MeasurementInscape continues to push the boundaries of what's possible in TV measurement. Over the past year, we've expanded our offerings to better serve the industry, including:

Tuner Data Solution: Bringing big data to Over-the-Air (OTA) broadcasts.

Commercial Feed+: Enhancing ACR measurement by incorporating streaming data.

We're thrilled that Nielsen continues to see the value in what we believe is the industry's leading big data set, said Ken Norcross, VP of Data Licensing and Strategy at VIZIO Inscape. This partnership extension is a testament to the impact of our innovations and the value we bring to media companies navigating an evolving industry.

The Power of Big Data + PanelNielsen's measurement combines person-level data from panels with the scale of its industry-leading big data footprint, which includes 75 million devices across digital, linear, streaming, and CTV. By integrating Inscape's robust ACR data, Nielsen is enhancing its ability to deliver cross-platform audience insights at scale.

As TV consumption continues to evolve, partnerships like this ensure that media companies, advertisers, and brands have the insights they need to succeed in an increasingly complex landscape. Stay tuned for more updates as we continue to push the future of TV measurement forward.

Press ContactSarah Muratore

sarah.muratore@nielsen.com

LINK:	https://www.nielsen.com/news-center/2025/nielsen-and-vizios-inscape-ex...
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