New open ecosystem in Nielsen ONE provides more holistic view
of an ad's outcome and drives better business results for marketers,
continuing Nielsen's measurement innovation.
NEW YORK, July 31, 2025 - Nielsen, a global leader in audience measurement, data, and analytics, today announced the launch of the Outcomes Marketplace.
This new industry innovation is an interoperable ecosystem for partner measurement that will bring together a diverse set of key brand, sales, attention, and conversion metrics within the Nielsen ONE platform for the first time. With this new data, advertisers will have a more comprehensive view of an ad's outcome alongside reach and frequency data.
Realeyes, a leader in attention measurement and creative effectiveness, will be the first measurement provider at launch. Their measurement gives clients an understanding of attention and emotive response across platforms, and identify specific elements of the campaign and creative that were most engaging to consumers. Realeyes's ad scoring also predicts brand sales outcomes, as well as media cost efficiency on social and video platforms.
Our Outcomes Marketplace is the latest example of how we are innovating to make it easier to measure what truly matters: real business results, said Nichole Henderson, GM of Global Campaign Analytics at Nielsen. Working with industry leaders like Realeyes will allow our clients to seamlessly connect powerful metrics for quick, actionable insights of their campaigns' outcomes, all in an open, interoperable ecosystem. It's one more way Nielsen is powering the future of measurement.
All ad impressions are not equal, and knowing your creative strength is key to knowing and managing your total campaign potential and performance, said Mihkel J tma, CEO of Realeyes. Working with Nielsen and their new Outcomes Marketplace will allow even more accessibility for brands to better understand consumer response to advertising, and gain a better view into how ad creative contributes to sales outcomes and CPM.
Influential powered by Captiv8, the leading influencer marketing platform, is one of the first to adopt Nielsen's new Attention Measurement solution, recently leveraging the tool to track attention and effectiveness across key elements of creator campaigns.
Nielsen's attention metrics raise the bar for influencer marketing. We've always pushed for deeper, more meaningful measurement and now we can go beyond surface-level metrics to show real campaign impact. It's a major step forward for brands investing in creators, said Krishna Subramanian, CEO at Captiv8.
The Outcomes Marketplace is available today for clients. Nielsen will announce more best in class outcomes measurement providers later this year that will deliver metrics across the full spectrum of campaign performance, including ad engagement, audience attention, brand perception shifts, and sales conversions.
This announcement builds on Nielsen's track record of innovation and collaboration with the industry to build the future of modern measurement. Nielsen's measurement is powered by person-level data from panels of over 1.2 million individuals and backed by the scale of the industry's largest big data footprint and broadest coverage across digital, linear, streaming, and CTV. The company also recently launched the second edition of its Ad Supported Gauge, which provides advertisers with the most comprehensive share of viewing on ad-supported platforms.
About Nielsen Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences-now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).
About Realeyes Realeyes measures and predicts attention and emotion reactions as people watch and interact with content. Realeyes' technology applies facial coding to predictive, big-data analytics, driving business outcomes. Realeyes' performance scores and recommendations are built on a growing truth set of more than 18 million human observations, mapping attention and emotion to more than 350 billion frames of video, across 90 countries.
Media Contact: Sarah Muratore
sarah.muratore@nielsen.com
More from Nielsen
10/10/2025
NEW YORK - October 9, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced the release of The Marketing ROI Blueprint:...
07/10/2025
New metrics offer marketers a much clearer understanding of how
effectively and...
06/10/2025
Warsaw, Poland, 21 September 2025: Nielsen, a global leader in audience measurement, data and analytics, has published its latest August All Screens Video Lands...
01/10/2025
Weinberg recently led brand strategy for Amazon Prime Video, with prior marketing strategy experience at Starbucks, Nike, Mattel, and Disney
NEW YORK - Septemb...
01/10/2025
According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand awareness as top objective
NEW YORK - Oct. 1, 20...
26/09/2025
Nielsen's proprietary DMA insights will provide Podscribe users with the mo...
23/09/2025
College Football and NFL Preseason Drive Increases for ABC Affiliates ( 4%), ESP...
18/09/2025
August, the last month of the summer vacation, brought stability to the amount of time spent in front of the TV screen. The data shows that Polish viewers watch...
17/09/2025
During August, streaming's share of TV viewing in Mexico showed an increase of 0.4% compared to the previous month, accounting for 25% of TV viewing.
Discl...
16/09/2025
College Football Scores Top Telecast in August with 16M+ Viewers on FOX, Followe...
16/09/2025
Collaboration marks the first SSP integration of Gracenote IDs, enabling show-le...
11/09/2025
Warsaw, Poland, 20.08.25: Nielsen, the global leader in audience measurement, data and analytics, has released its latest July All Screens Video Landscape repor...
11/09/2025
Warner Bros. Discovery to add key Big Data and Advanced Audience capabilities fr...
09/09/2025
Streaming drives 55.8% of total TV time for Hispanic viewers,
outpacing 46% fo...
03/09/2025
New Gracenote Video MCP Server brings veracity and relevance to large language model-driven content discovery
NEW YORK - September 3, 2025 - Gracenote, the con...
02/09/2025
Big Data Panel Provides More Accurate Measurement
Data Than Ever Before
New...
27/08/2025
News and horror genres are biggest drivers of FAST expansion according to Gracen...
26/08/2025
YouTube Captures 13.4% of TV Viewing in Sixth Consecutive Month as the Top Media...
20/08/2025
Auckland, New Zealand - 19 August 2025: Nielsen, a global leader in audience measurement, data, and analytics, is pleased to announce a two-year extension for T...
20/08/2025
July, much like June, is a month marked by summer weather and vacations, which has reflected in a further decline in viewer activity in front of TV screens. The...
20/08/2025
During July, streaming's share of TV viewing in Mexico showed an increase of 0.9 percentage points compared to the previous month, accounting for 24.6% of T...
20/08/2025
Netflix, YouTube and The Roku Channel Each Hit Platform Highs
Netflix Owns 8 of...
20/08/2025
New collaboration brings granular audience insights from NMC so advertisers, agencies, and publishers can gain a better understanding of their audience
Now ava...
13/08/2025
Sydney - August 13, 2025 - Nielsen, a global leader in audience measurement, data, and analytics, today announced the upcoming launch of Connected TV (CTV) insi...
06/08/2025
Nielsen ONE planning unifies data, empowering both buy and sell sides to reach a...
06/08/2025
New advanced audience integration provides interoperability, helps brands reach their audiences.
NEW YORK - August 5, 2025 - Nielsen, a global leader in audien...
06/08/2025
Auckland - August 6, 2025 - Nielsen, a global leader in audience measurement and...
06/08/2025
NPR and Ocean Media Among Charter Subscribers
For the First Time Advertisers Ca...
01/08/2025
New open ecosystem in Nielsen ONE provides more holistic view
of an ad's o...
29/07/2025
Streaming Holds Steady in a Lighter Summer Viewership Season
NEW YORK - July 29...
23/07/2025
Netflix Posts Largest Monthly Increase Among Media Companies - Climbs to Largest...
22/07/2025
During June, streaming's share of TV viewing in Mexico showed a slight increase of 0.2 percentage points compared to the previous month, accounting for 23.7...
22/07/2025
Sydney - July 17, 2025 - Australia's leading financial brands have significantly increased their advertising investment, showing 16% year-on-year growth, ac...
21/07/2025
June, the first month of summer and the start of a vacation season, brought an expected decrease in viewer activity in front of TV screens. The latest data indi...
17/07/2025
NEW YORK - July 17, 2025 - Gracenote, the content data business unit of Nielsen, has announced the appointment of Ryan Moore to the new role of Chief Business O...
16/07/2025
Warsaw - Poland, June 24, 2025 - Nielsen, the global leader in audience measurement, data and analytics, has released its latest May All Screens Video Landscape...
16/07/2025
Bluey Tops Nielsen's Overall Streaming List with More Than 25 Billion Minutes Streamed from January through June 2025
Big June Vaults Squid Game into Top O...
15/07/2025
Netflix Viewing Up 13.5% vs. May, Represents 42% of Monthly Gain for Streaming
...
14/07/2025
UK launch set for September, following on from recent US and Germany releases
London - UK, July 14, 2025 - Nielsen, a global leader in audience measurement, da...
10/07/2025
NEW YORK - July 10, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of ...
09/07/2025
Collaboration will result in improved data quality and understanding of genre-le...
25/06/2025
YouTube Extends Lead and Tops All Media Distributors for Fourth Consecutive Mont...
25/06/2025
Copenhagen, Denmark - June 25, 2025 - Nielsen, a global leader in audience measu...
24/06/2025
Initial enhancement comes in Germany, before roll out in further EMEA markets
LONDON, UK June 23, 2025 Nielsen, a global leader in audience measurement, da...
19/06/2025
May 2025 was a month packed with events that captivated viewers, from the presidential campaign in Poland to the international Eurovision Song Contest. It's...
19/06/2025
During May, streaming's share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the previous month, accounting for 23.5%...
17/06/2025
Streaming Notches a Record 44.8% of Total TV Usage in May
Streaming Usage Up 71...
12/06/2025
Over a third of global football fans find brand sponsorship appealing and 41% of all sports sponsorships are in that sport.
The FIFA World Cup 2026TM will open...
05/06/2025
Show-level visibility and granular contextual targeting enabled by Gracenote gives brands more confidence in CTV buys
NEW YORK June 5, 2025 Gracenote, the...
New open ecosystem in Nielsen ONE provides more holistic view 
