Gracenote Transforms Connected Cars into Sports Hubs

Sports fans can now seamlessly go between platforms and content types to follow favorite sports teams, live games and related content with Gracenote Nexus Auto

NEW YORK May 21, 2025 Gracenote, the content data business unit of Nielsen, is helping automakers transform their vehicles into premier sports destinations by aggregating sports-centric radio, podcast and related content. With Gracenote Nexus Auto, OEMs can seamlessly deliver highly visual and hyper-personalized sports experiences that facilitate easy access across different platforms and content types.

Today, sports programming is highly fragmented based on rights ownership dispersed across broadcast, satellite and streaming. This makes it difficult for entertainment platforms to deliver seamless sports experiences to consumers, both at home and on the go. Gracenote is extending its deep expertise helping global video platforms aggregate sports content to connected car manufacturers, enabling them to provide all new cross-media sports experiences to drivers and passengers.

With data covering 70 of the world's most popular sports, Gracenote makes it easy for automakers to create highly customized experiences down to the league, team and participant level. Gold-standard Gracenote IDs help cross-link content across different platforms and content types including radio and podcasts as well as video.

With Nexus Auto, OEMs can seamlessly connect consumers with the following:

Game coverage: Easily find favorite teams' pre-game, live and post- game broadcasts on terrestrial or streaming radio and video services - regardless of location

Live scores: Stay up to date on key information with real-time game scores, results and standings displayed on-screen

Related content: Seamlessly access popular podcasts to dive deep on favorite sports, leagues, teams and participants

Automakers have a big opportunity to build user affinity by turning their infotainment offerings into centralized hubs for sports content, said Trent Wheeler, Head of Innovation at Gracenote. Based on deep expertise helping platforms and services connect consumers to the sports they want, Gracenote is uniquely positioned to bring personalized sports experiences to the connected car space.

Gracenote's unmatched entertainment metadata coverage and advanced delivery capabilities enable OEMs to maximize the value of their native infotainment offerings and own relationships with consumers. Gracenote will connect with automakers and suppliers at AutoTech 2025 from June 3 5 in Novi, MI. Learn more about Gracenote Nexus Auto at https://gracenote.com/products/nexus-auto/.

About Gracenote

Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world's leading creators, distributors and platforms. Gracenote has aggregated, normalized and enriched core program metadata covering 40M+ titles in 260+ streaming catalogs in 35 languages and 80+ countries. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler. For more information, visit Gracenote.com.

Media contactGracenote

Mark Yamada

mark.yamada@nielsen.com

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