May 2025 Spring with Miniscule drops in viewing figures in Poland

Warsaw - Poland, June 24, 2025 - Nielsen, the global leader in audience measurement, data and analytics, has released its latest May All Screens Video Landscape report in Poland, covering viewing (a combination of total reach and time spent) from four screens: TVs, PC/laptops, smartphones, and tablets.

The third spring month brought declines in time spent watching video content. Compared to April, time spent with streaming content (ATV Average Time Viewing) fell by 0.67% to 56min per day in May, while time spent with traditional content sources (cable, satellite, terrestrial) fell by 0.15% to 3h and 28min.

In May, Warner Bros. Discovery maintained its lead in audience share with 18.71%. Polsat Group expanded with three new channels: Polsat Film 2, Polsat Reality, and Polsat X with a result of 18.11% to maintain its second place. TVP closed the podium positions with 17.73%. The composition of the top 10 viewing figures remains unchanged.

Television remains the preferred home screen for watching video content. Compared to the previous month, there was a one per cent decline in the share of the big screen in May in favour of the other devices for the viewing figures of Google, Netflix, and Canal . The TV screen represents 29% (Google), 83% (Netflix) and 98% (Canal ) of viewing.

About the All Screens Video LandscapeThe All Screens Video Landscape report was created to provide the media industry with a monthly analysis of the viewership of the top 10 video content distributors across all screens monitored by Nielsen: TV, PC/laptop, Smartphone, Tablet.

Information about the methodology of the All Screens Video Landscape compilationThe data comes from Nielsen's single-source telemetry panel of 3,500 households and nearly 9,700 panellists. The compilation is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for the 4 group for the 10 distributor groups with the highest total viewership for the month. The individual distributor groups include all TV stations and online platforms/players owned by the distributor and included in our monitoring.

Distributors May 2025Warner Bros. Discovery: Cartoonito, Cartoon Network, Warner TV, Animal Planet HD, Discovery, Discovery Historia, Discovery Life, Discovery Science, Discovery Travel & Living, Discovery World, Discovery Civilisation, DTX, Eurosport1, Eurosport2, Food Network, HGTV, Investigation Discovery, Metro, TLC, Travel Channel, TTV Twoja Telewizja, TVN, TVN Fabula, TVN Style, TVN Turbo, TVN24, TVN 24 Bis, TVN7, Max, Player, TVN24.pl

Polsat: Eleven Sports1, Eleven Sports2, Disco Polo Music, Eska Rock TV, Eska TV Extra, Eska TV, Fokus TV, Nowa TV, Polo TV, Polsat, Polsat Caf , Polsat Doku, Polsat Film, Polsat Film 2, Polsat Reality, Polsat X, Polsat Games, Polsat Music HD, Polsat News, Polsat News2, Polsat Play, Polsat Family, Polsat Seriale, Polsat Sport 1, Polsat Sport 2, Polsat Sport Fight, Polsat Sport 3, Polsat2, Super Polsat, Wydarzenia 24, TV4, TV6, Vox Music TV, Polsat News Polityka, Polsat Box Go, Polsat Go, Polsatnews.pl , Interia.pl

Telewizja Polska: TVP4K, TVP ABC, TVP Dokumentacja, TVP HD, TVP Historia, TVP Info, TVP Kultura, TVP Kobieta, TVP Nauka, TVP Polonia, TVP Rozrywka, TVP Seriale, TVP Sport, TVP1, TVP2, TVP3

Google: Youtube

Telewizja Republika: TV Republika

TV Puls: TV Puls, Puls2

Netflix: Netflix

SPI International: Stopklatka, Kino Polska, Kino Polska Muzyka, Kino TV, Zoom TV, Gametoon, Novelas 1, FILMBOX Premium

Meta: Facebook, Instagram

Canal : Ale Kino , Canal DOMO, CANAL KUCHNIA, CANAL SPORT, CANAL SPORT2, CANAL SPORT3, CANAL SPORT4, CANAL SPORT5, Canal 1, Canal Documentary, Canal 360, Canal Film, Canal Premium, Canal Seriale, MiniMini , Planete , teleTOON , Novelas, CANAL (platform)

About NielsenNielsen is a global leader in audience measurement, media data and analysis. Through our understanding of people and their behaviour across all channels and platforms, we provide our clients an independent source of insights so they can and will engage their audiences now and in the future. Nielsen operates worldwide. For more information, please visit www.nielsen.com and on social media (X, LinkedIn, Facebook and Instagram).

Press ContactBen Gold, Director of Communications, EMEA

E: ben.gold@nielsen.com

M: 44 7816 252 017

LINK:	https://www.nielsen.com/news-center/2025/spring-with-miniscule-drops-i...
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