Bluey Tops Nielsen's Overall Streaming List with More Than 25 Billion Minutes Streamed from January through June 2025
Big June Vaults Squid Game into Top Originals Spot, followed by Reacher, The Night Agent, Ginny & Georgia and Severance
Moana 2, Despicable Me 4, Back in Action, Moana and The Wild Robot are Top Movies on Streaming this Year
NEW YORK - July 14, 2025 - Through the first half of 2025, streaming is being dominated by the animated import from Australia, Disney 's Bluey. With over 25 billion minutes viewed so far this year, the 154 episodes continue to be a sensation for kids, parents and Disney alike. Six out of the top 20 most-streamed titles from January through June fell into the animation category (#1 Bluey, #4 Family Guy, #5 Bob's Burgers, #6 Spongebob Squarepants, #12 American Dad! and #20 South Park). Grey's Anatomy came in at #2 overall with more than 22 billion minutes streamed on Hulu and Netflix, while NCIS topped 19 billion minutes across Paramount , Hulu and Netflix and charted at #3.
A number of series with smaller libraries of episodes punched above their weight on the overall list. Squid Game on Netflix accrued over 15 billion viewing minutes across just 22 total episodes, securing the #9 spot overall and #1 among original series. The show added nearly 3 billion minutes in the last three days of the June interval. This surge allowed it to surpass Prime Video's Reacher, which had previously held a commanding lead among original series up until that point and ultimately finished the first half of the year as the #2 original with 13.3 billion minutes. With only 20 episodes, Netflix's The Night Agent earned 12.2 billion minutes to chart as the #3 original series and 14th overall. Meanwhile HBO Max's The White Lotus, with 21 episodes, also made the top 20 overall list with 11.5 billion.
Apple TV series Severance took #5 on the originals list with 9.3 billion viewing minutes across 19 episodes. Similar to originals with a lower number of episodes generating viewing levels that rival those with deep libraries, Severance's performance was particularly impressive as it did so while contending with a smaller footprint than other streaming services.
Paramount has also had a notable first half of 2025, as the mountain is peaking with its original series 1923 (8.5 billion minutes, #6 original) and Landman (7.8 billion, #10 original).
While it was originally released 70 years ago, Gunsmoke continues a strong campaign in 2025. Available on Peacock, Paramount and the FAST service Pluto, Gunsmoke generated 10.6 billion viewing minutes through the first six months of the year to notch #18 overall.
When it comes to top streaming movies, kids titles continue to lead. Disney's Moana 2 racked up an impressive 7.2 billion viewing minutes on Disney since its March 12 streaming release to take the mid-year crown. Competition among streaming movies is heating up across platforms, too, as Despicable Me 4 on Netflix (6.3 billion), The Wild Robot on Peacock and Netflix (3.8 billion) and Sonic The Hedgehog 2 on Netflix and Paramount (3.7 billion) all joined the fray. It's also important to point out that kids' movies (along with kids' content in general) gain momentum over time due to repeat viewing.
For these lists, Nielsen uses minutes viewed as a comparative metric as it's the great equalizer across dissimilar program categories and ultimately shows how consumers are spending their viewing time. This metric has two very specific impacts, however. First, programs with deep libraries have distinct advantages over those with shorter durations and/or fewer episodes. For that reason Nielsen has separate lists for original series, acquired series and movies. Second, a program's release date should be taken into account, as titles will not all have an equal amount of time to generate viewing minutes within the measurement interval.
These lists of top streaming programs are based on total viewing that occurred from January 2025 through June 2025 (12/29/24 06/28/25) and ranked on total viewing minutes by Persons 2 . Data was sourced through Nielsen Streaming Content Ratings, Nielsen's streaming program measurement service that provides program and episode level viewing metrics (e.g. ratings, reach, frequency, co-viewing, etc.) across non-linear TV viewing sources with audience breakouts available by persons- and household-level demographics (e.g. age, gender, race, ethnicity), all market breaks, device, platform, etc. Nielsen will release the full-year list of top streaming programs at the end of 2025, and will continue to release our weekly Streaming Top 10 lists.
About NielsenNielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences-now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).
Press ContactLauren Pabst
lauren.pabst@nielsen.com
More from Nielsen
16/07/2025
Warsaw - Poland, June 24, 2025 - Nielsen, the global leader in audience measurement, data and analytics, has released its latest May All Screens Video Landscape...
16/07/2025
Bluey Tops Nielsen's Overall Streaming List with More Than 25 Billion Minutes Streamed from January through June 2025
Big June Vaults Squid Game into Top O...
15/07/2025
Netflix Viewing Up 13.5% vs. May, Represents 42% of Monthly Gain for Streaming
...
14/07/2025
UK launch set for September, following on from recent US and Germany releases
London - UK, July 14, 2025 - Nielsen, a global leader in audience measurement, da...
10/07/2025
NEW YORK - July 10, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of ...
09/07/2025
Collaboration will result in improved data quality and understanding of genre-le...
25/06/2025
YouTube Extends Lead and Tops All Media Distributors for Fourth Consecutive Mont...
25/06/2025
Copenhagen, Denmark - June 25, 2025 - Nielsen, a global leader in audience measu...
24/06/2025
Initial enhancement comes in Germany, before roll out in further EMEA markets
LONDON, UK June 23, 2025 Nielsen, a global leader in audience measurement, da...
19/06/2025
May 2025 was a month packed with events that captivated viewers, from the presidential campaign in Poland to the international Eurovision Song Contest. It's...
19/06/2025
During May, streaming's share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the previous month, accounting for 23.5%...
17/06/2025
Streaming Notches a Record 44.8% of Total TV Usage in May
Streaming Usage Up 71...
12/06/2025
Over a third of global football fans find brand sponsorship appealing and 41% of all sports sponsorships are in that sport.
The FIFA World Cup 2026TM will open...
05/06/2025
Show-level visibility and granular contextual targeting enabled by Gracenote gives brands more confidence in CTV buys
NEW YORK June 5, 2025 Gracenote, the...
04/06/2025
Viewership figures once again show appeal of important live sporting events
Mil...
03/06/2025
Nielsen and VIZIO's Inscape are extending their strategic data relationship, building on our collaboration that began in 2022. This multi-year agreement rei...
29/05/2025
Renewal Spans all 18 Local Fox Markets and Includes Streaming Measurement of Loc...
29/05/2025
Leading streamers expanded TV, movie and sports titles by 5% in Q2; Netflix led ...
27/05/2025
Mumbai, India
Brazil
Guadalajara, Mexico
Philippines
Poland
Throughout the month of April, Nielsen employees celebrated Global Volunteer Month with volunte...
27/05/2025
Paramount Exhibits Largest Monthly Increase in April's Media Distributor Gau...
22/05/2025
Sports fans can now seamlessly go between platforms and content types to follow favorite sports teams, live games and related content with Gracenote Nexus Auto
...
21/05/2025
The seventh annual report uncovers how marketers are adapting to market trends a...
21/05/2025
During April, streaming's share of TV viewing in Mexico showed a slight decrease of 0.1 percentage points compared to the previous month, accounting for 24....
21/05/2025
Streaming Accounts for 44.3% of TV viewing in April, vs. 45.3% for Broadcast and...
21/05/2025
The April 2025 data is in line with the seasonal trend observed in previous years. As in April last year, there was a decline in viewership associated with impr...
20/05/2025
Extended agreement includes Local TV and OTT measurement and Digital Content Rat...
19/05/2025
Airlines lead the way as more Kiwis pack their bags for travel at home and abroad
Auckland - May 14, 2025 - New data from Nielsen Ad Intel reveals a strong yea...
19/05/2025
Smallgoods, snacks and ice cream shows large growth
Sydney - April 30, 2025 - Nielsen Ad Intel data released today has revealed a 6% increase in advertising in...
15/05/2025
Mexico City - May 15, 2025 - Nielsen, the global leader in audience measurement, data, and analytics, announced the expansion of its streaming measurement panel...
07/05/2025
Warsaw, Poland - April 28, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has released its latest March All Screens Video Landscap...
01/05/2025
72.4% of overall TV viewing in Q1 2025 is of content that includes advertising
...
23/04/2025
WBD's Max viewership climbs 6%, boosted by The White Lotus' and The Pi...
23/04/2025
March shows a further downward trend of time spent watching television; following the February period when winter holidays contributed to a shorter time spent. ...
23/04/2025
During March, audiences in Mexico increased their streaming usage by 2.1 points compared to the previous month, accounting for 24.4% of TV viewing.
Disclaimer:...
23/04/2025
AANHPI audiences over index the total U.S. for share of time spent with Netflix ...
21/04/2025
Advertising investment up 9% YoY for travel and accommodationSydney - April 16, 2025 - Nielsen Ad Intel data shows that travel and accommodation has grown stron...
15/04/2025
Seven different platforms deliver March's most-watched streaming titles.
St...
14/04/2025
For the first time, advertisers and agencies can directly compare campaign perfo...
04/04/2025
Warsaw, Poland - March 24, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has published its latest February All Screens Video Land...
27/03/2025
First of its kind ID-based, advanced audience integration
NEW YORK - March 27, ...
25/03/2025
YouTube captures 11.6% of TV viewing in February.
FOX climbs into the top three...
20/03/2025
Auckland, March 20, 2025 Nielsen Ad Intel's latest data shows advertising ...
20/03/2025
Auckland, March 11, 2025 Nielsen Ad Intel, New Zealand's most comprehensiv...
19/03/2025
Report highlights three key trends in a shifting media landscapeNew York, NY - March 19, 2025 - Nielsen, a global leader in audience measurement, data, and anal...
18/03/2025
During February, audiences in Mexico slightly increased their streaming usage by 0.6 points compared to the previous month, accounting for 22.3% of TV viewing.
...
18/03/2025
February is the time of winter holidays, during which Poles often organize trips, which was reflected in less time spent in front of TV screens: on average 5 mi...
18/03/2025
Sunday, Feb. 9 becomes the second most-watched day of TV in Gauge history with o...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
10/03/2025
Nielsen Marketing Cloud data now available in LiveRamp's Data Marketplace fo...
Bluey Tops Nielsen's Overall Streaming List with More Than 25 Billion Minutes Streamed from January through June 2025
