
Boxing clever: Sky Sports' Jennie Blackmore on balancing being a parent with the thrill of live sports production International Womens Day 2021 focus By Heather McLean, Editor
Monday, March 8, 2021 - 10:45
Print This Story
Sky Sports' head of production for football and boxing, Jennie Blackmore on site for Mayweather versus McGregor in Las Vegas 2017 [seen here in sunglasses]. The team were on the roof of the Manadalay Bay Hotel, overlooking the Vegas strip, filming one of Sky Spots' build up shows
Inspired by her love of cricket, Sky Sports' head of production for football and boxing, Jennie Blackmore, has gone from climbing gantries with donuts for camera crew strapped to her arms, to the top of her game.
Her passion for cricket inadvertently led her to a career in sports broadcasting: While at university, I had a job as a steward at Lord's on match days, which required me to be on site from 7am. So I would sit in the stands, drinking my morning coffee while watching the set up by the TV crew, and instantly became fascinated by the process; envious that this was their full time job.
Today, her love of sport combined with her role at Sky Sports keeps her coming back for more. She comments on what draws her to sports broadcasting: The reactive nature of the job plus the thrill of a live event are amazing. You never lose touch with that no matter how many events you do. I still get blown away when we're at a packed Wembley Stadium or an iconic, stunning venue like Augusta for The Masters; whether I'm there in person or watching the output at home knowing that it's our teams' hard work that is bringing it to our screens.
Persistent attitude
When she left university with a degree in English Literature and Media, my love of playing cricket inspired me to repeatedly hound the executive producer of Channel 4 cricket (Sunset+Vine) on the first day of every month, like clockwork .
With the production executive role and now my head of production role, I had to look at everything with a wider perspective. I was no longer immersed in just one sport or event at any one time; I had a whole team of people with varying roles to think about and multiple sports to take into consideration with every decision that was made. That mental switch took time to adapt to
This determination worked in her favour, she says: I'd send him my CV, a copy of my dissertation on, The Language of Cricket Commentary in TV and Radio' (which I'm sure he enjoyed immensely,) and a plea for any available role on his team. So that was where it all started. After seven months he called to ask me in for an interview and subsequently gave me the role of production secretary.
Blackmore comments: The production secretary role was a combination of administrative work and being a runner on site at OBs. I loved every second of it, even climbing ladders to gantries with bags of tea and coffee in my mouth, and doughnuts strapped to my arms.
Jennie Blackmore, Sky Sports' head of production for football and boxing
During the cricket off-season she worked for Visions OBs now known as NEP as a production coordinator, crewing outside broadcasts. Blackmore goes on: After three years at Sunset+Vine on the cricket they won the BBC Horse Racing contract and I moved over as production coordinator on that for two years. It was an incredible sport to work on and included producing the Epsom Derby, Grand National and Royal Ascot.
When Setanta Sports started in 2007 I had my first opportunity to work as a production manager, first on the Conference Football League and then onto Premier League and the England Football contract. Unfortunately Setanta Sports folded in June 2009, but I was lucky enough to get a job as a production manager at Sky Sports in July 2009. I've been at Sky ever since with a variety of strands under my belt as production manager, including football, rugby union and boxing.
New opportunities
After eight years as a production manager at Sky Sports, the production team created new opportunities including three production executive roles. Blackmore was successful in getting one of these roles, all of which were, incidentally, taken by women.
Yet the move was not an easy leap for Blackmore, who was torn between the opportunity and her passion for being on the road. She explains: Honestly, it was a difficult decision to move from being an on-site production manager into an off-the-road leadership position because I loved the buzz of being in the thick of a live event. However, I could see that it was a fantastic opportunity to apply for a role that had previously not existed within our department.
She spent the next three years as a production executive overseeing cricket, golf, boxing and sports news, after which she took her current role. She adds that the transition to management took time: I didn't think I would get the production executive role when I applied for it. We've all probably suffered from imposter syndrome at some point in our careers and there was certainly an element of that when applying for such an important, new position. With the production executive role and now my head of production role, I had to look at everything with a wider perspective. I was no longer immersed in just one sport or event at any one time; I had a whole team of people with varying roles to think about and multiple sports to take into consideration with every decision that was made. That mental switch took time to adapt to.
Sky Sports' Jennie Blackmore in her new world; working remotely from home with two young children
Exhilarating role
In what she enjoys about her role, Blackmore comments: It's the most exciting, challenging, diverse and exhilarating role that I've ever worked in. I don't miss the constant on-the-road as
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
11/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/09/2026
New standalone solution gives production teams everything they need to create, produce and deliver live content from one flexible system.
Grass Valley today an...
11/09/2026
Recognition honors the development of FPV drone camera systems for live sports broadcast coverage
Wave Central, a Domo Broadcast Company that develops advanced...
11/09/2026
Teradek, the industry leader in zero-delay wireless video solutions, announced the launch of Bolt 7, which now includes a unified wireless video and data system...
11/09/2026
The ACT Entertainment tvONE and Green Hippo Pixel Academy has released its autumn course schedule, with hands-on training dates in September, October and Novemb...
11/09/2026
LA JOLLA, CA-Transthyretin amyloid disease (ATTR) is a progressive, life-threatening condition caused when the protein transthyretin (TTR) breaks apart and aggr...
11/09/2026
Major Update to Blackmagic Cloud
Brie Clayton September 10, 2026
0 Comments
Blackmagic Design has announced a major update to Blackmagic Cloud which a...
11/09/2026
Dalet Helps Media Organizations Navigate the Rise of Synthetic Content with NVID...
10/09/2026
Duff Foreman is an AI-generated announcer who will add color to this month's New Mexico Open...
10/09/2026
Bitmovin is rolling out Encoder Version 3, the next major release of the technology behind its VOD and Live Encoders. Version 3 is built on a premise every stre...
10/09/2026
At IBC2026, on booth 1.B47, Net Insight will showcase Open Live Media, its architecture for delivering resilient live media services across networks, partners, ...
10/09/2026
The Professional Women's Hockey League (PWHL) and Scripps Sports have announced a national broadcast rights agreement for the 2026-27 season, a landmark par...
10/09/2026
The Trusted Partner Network (TPN), the global content security initiative powere...
10/09/2026
The NFL is launching its most expansive creator programming yet, bringing togeth...
10/09/2026
Sportsnet is set to deliver its biggest hockey season ever with a national sched...
10/09/2026
LiveU is now a Clarus Integrated Reseller, bringing Starlink's fast, reliabl...
10/09/2026
Mimir is the cloud-native media production platform built for teams that need to move media fast across live, archive, web, social, and broadcast workflows. At ...
10/09/2026
ATSC is being honored with a 2026 Technology & Engineering Emmy Award by the Nat...
10/09/2026
Audio-Technica has introduced the BP880R Contact Transducer, a specialized micro...
10/09/2026
TMRW Sports in partnership with the LPGA, today announced multiyear U.S. media rights agreements with ESPN and Scripps Sports/ION to bring WTGL, the new women...
10/09/2026
SportsNet Pittsburgh (SNP) in partnership with Major League Baseball and the Pit...
10/09/2026
Tennis Channel announced today its launch as a Premium Subscription on The Roku Channel.
Tennis Channel offers viewers a single home for Tennis Channel and Ten...
10/09/2026
Dolby has announced major updates to Dolby OptiView, its live sports platform, ahead of IBC 2026. The updates include new AI-powered intelligence to better unde...
10/09/2026
Dalet has appointed Brian Doheny as CEO. Doheny joined Dalet as President and Chief Revenue Officer in April 2026. Since joining Dalet, Doheny has led the compa...
10/09/2026
Sony, as well as its partner company Nevion, is starting IBC 2026 with a handful of announcements for attendees to see on the show floor.
Sony Announces the 4t...
10/09/2026
The six-year-old venue is expanding capabilities for NFL action, Super Bowl LXI, 2028 Summer Olympics
SoFi Stadium, as well as the surrounding area known as Ho...
10/09/2026
Editing, restoration & mastering suite upgraded Acon Digital Acoustica 8 audio editing restoration mastering software.
Acon Digital have just launched the la...
10/09/2026
Classic synths & drum machines available to play
Based in Reading, UK, Readipop are a music and arts charity with a long track record of innovative, partici...
10/09/2026
Popular model updated & new addition introduced
With many of the models in Neumann's KH family now boasting onboard DSP and support for the company'...
10/09/2026
Improved desktop interface announced
The latest iteration of Arturia's flagship desktop audio interface has just arrived, introducing improved preamps, ...
10/09/2026
Progress needs proof: Rohde & Schwarz showcases its trailblazing test solutions ...
10/09/2026
France launch follows UK and Germany as Nielsen expands product across EMEA
Paris, France, September 10, 2026 - Nielsen, a global leader in audience measuremen...
10/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/09/2026
Leading professional audio manufacturers NUGEN Audio, RTW, Steinberg and Telos Alliance have joined forces with Fraunhofer IDMT to establish a common approach t...
10/09/2026
Built Into Setplex's Zapflex Platform, AI Insider Turns Video Service Data Into Actionable Insights
Setplex today introduced AI Insider, a breakthrough new...
10/09/2026
Managed service changes dialogue without actor-specific training or facial rigging while preserving the original performance and fitting established post-produc...
10/09/2026
The ACT Entertainment tvONE and Green Hippo Pixel Academy has released its autumn course schedule, with hands-on training dates in September, October and Novemb...
10/09/2026
Orange Polska continues to Rely on Viaccess-Orca for Secure TV Services and the Next Phase of its Technology Evolution
Viaccess-Orca (VO), a global leader in T...
10/09/2026
Generate and create directly in your timeline with new AI-powered innovations in...
10/09/2026
Tedial is introducing Media Business Hub (MBH) at IBC 2026, a new business enablement platform designed to help media organizations unlock the full value of the...