Sony Pixel Power calrec Sony

International Women's Day 2021: Sky Sports' Jennie Blackmore on Balancing Being a Parent with the Thrill of Live Sports Production

08/03/2021

Boxing clever: Sky Sports' Jennie Blackmore on balancing being a parent with the thrill of live sports production International Womens Day 2021 focus By Heather McLean, Editor

Monday, March 8, 2021 - 10:45

Print This Story

Sky Sports' head of production for football and boxing, Jennie Blackmore on site for Mayweather versus McGregor in Las Vegas 2017 [seen here in sunglasses]. The team were on the roof of the Manadalay Bay Hotel, overlooking the Vegas strip, filming one of Sky Spots' build up shows

Inspired by her love of cricket, Sky Sports' head of production for football and boxing, Jennie Blackmore, has gone from climbing gantries with donuts for camera crew strapped to her arms, to the top of her game.

Her passion for cricket inadvertently led her to a career in sports broadcasting: While at university, I had a job as a steward at Lord's on match days, which required me to be on site from 7am. So I would sit in the stands, drinking my morning coffee while watching the set up by the TV crew, and instantly became fascinated by the process; envious that this was their full time job.

Today, her love of sport combined with her role at Sky Sports keeps her coming back for more. She comments on what draws her to sports broadcasting: The reactive nature of the job plus the thrill of a live event are amazing. You never lose touch with that no matter how many events you do. I still get blown away when we're at a packed Wembley Stadium or an iconic, stunning venue like Augusta for The Masters; whether I'm there in person or watching the output at home knowing that it's our teams' hard work that is bringing it to our screens.

Persistent attitude

When she left university with a degree in English Literature and Media, my love of playing cricket inspired me to repeatedly hound the executive producer of Channel 4 cricket (Sunset+Vine) on the first day of every month, like clockwork .

With the production executive role and now my head of production role, I had to look at everything with a wider perspective. I was no longer immersed in just one sport or event at any one time; I had a whole team of people with varying roles to think about and multiple sports to take into consideration with every decision that was made. That mental switch took time to adapt to

This determination worked in her favour, she says: I'd send him my CV, a copy of my dissertation on, The Language of Cricket Commentary in TV and Radio' (which I'm sure he enjoyed immensely,) and a plea for any available role on his team. So that was where it all started. After seven months he called to ask me in for an interview and subsequently gave me the role of production secretary.

Blackmore comments: The production secretary role was a combination of administrative work and being a runner on site at OBs. I loved every second of it, even climbing ladders to gantries with bags of tea and coffee in my mouth, and doughnuts strapped to my arms.

Jennie Blackmore, Sky Sports' head of production for football and boxing

During the cricket off-season she worked for Visions OBs now known as NEP as a production coordinator, crewing outside broadcasts. Blackmore goes on: After three years at Sunset+Vine on the cricket they won the BBC Horse Racing contract and I moved over as production coordinator on that for two years. It was an incredible sport to work on and included producing the Epsom Derby, Grand National and Royal Ascot.

When Setanta Sports started in 2007 I had my first opportunity to work as a production manager, first on the Conference Football League and then onto Premier League and the England Football contract. Unfortunately Setanta Sports folded in June 2009, but I was lucky enough to get a job as a production manager at Sky Sports in July 2009. I've been at Sky ever since with a variety of strands under my belt as production manager, including football, rugby union and boxing.

New opportunities

After eight years as a production manager at Sky Sports, the production team created new opportunities including three production executive roles. Blackmore was successful in getting one of these roles, all of which were, incidentally, taken by women.

Yet the move was not an easy leap for Blackmore, who was torn between the opportunity and her passion for being on the road. She explains: Honestly, it was a difficult decision to move from being an on-site production manager into an off-the-road leadership position because I loved the buzz of being in the thick of a live event. However, I could see that it was a fantastic opportunity to apply for a role that had previously not existed within our department.

She spent the next three years as a production executive overseeing cricket, golf, boxing and sports news, after which she took her current role. She adds that the transition to management took time: I didn't think I would get the production executive role when I applied for it. We've all probably suffered from imposter syndrome at some point in our careers and there was certainly an element of that when applying for such an important, new position. With the production executive role and now my head of production role, I had to look at everything with a wider perspective. I was no longer immersed in just one sport or event at any one time; I had a whole team of people with varying roles to think about and multiple sports to take into consideration with every decision that was made. That mental switch took time to adapt to.

Sky Sports' Jennie Blackmore in her new world; working remotely from home with two young children

Exhilarating role

In what she enjoys about her role, Blackmore comments: It's the most exciting, challenging, diverse and exhilarating role that I've ever worked in. I don't miss the constant on-the-road as
LINK: https://www.svgeurope.org/blog/headlines/international-womens-day-2021...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

25/08/2026

BMG Taps LiveU For REMI Coverage of Golf's Pro Tour

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

Rate of Subscription Fee Hikes Drops for Netflix, Disney+ and Amazon

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

Law&Crime Reconvenes Court TV on Amagi CLOUDPORT

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

Akta Tech To Showcase AI-First Video Platform At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

Major Live Sports Events Bolster Broadcast Viewing in Q2 2026

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

Lingopal debuts real-time AI translation advances for mul...

Lingopal, the AI-powered live translation and localization specialist, is unveiling new platform capabilities at IBC2026 (11 14 September, RAI Amsterdam), helpi...

25/08/2026

TV5MONDE combines AI and editorial expertise with Bminty...

Bminty is supporting TV5MONDE in the evolution of its editorial processes through a new AI-assisted press information generation solution. Combining the Louise ...

25/08/2026

Two Cultures. Millions Reached. One Berklee Connection.

Two Cultures. Millions Reached. One Berklee Connection. Meet Annie Dickinson and Zhengxi Zhang-the couple who turned their creative partnership into music car...

25/08/2026

Law and Crime Moves Court TV to Amagi CLOUDPORT for Unifi...

Amagi, the media industry cloud platform for unified broadcast, streaming, and monetization, today announced that Law&Crime has migrated its Court TV channel, s...

25/08/2026

Broadcast Solutions demonstrates world-class technology a...

Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast and media industry, is showcasing the breadth of its ca...

25/08/2026

Leader boosts Test and Measurement capabilities for Denma...

Thatcham, UK 25 August 2026: Test & measurement innovator, Leader Electronics, has announced that leading broadcast rental company Minitech has purchased a Le...

25/08/2026

Appear and TVTEL power centralised VAR signal transport i...

Appear's X20 Platform enables visually lossless video contribution with sub-frame latency and full path redundancy for TVTEL's centralised VAR operation...

25/08/2026

Big Blue Marble to showcase next-generation 5G Broadcast...

World-first demonstration combines 5G Broadcast and Media over QUIC for seamless, ultra-low-latency hybrid media delivery Big Blue Marble will showcase new dev...

25/08/2026

MNC Software Unveils Unified Software Suite at IBC2026 to...

MNC Software, a global leader in network management and operational support systems tailored to the broadcast and media industry, will showcase its complete sof...

25/08/2026

VAB: Ads in Local News Boost Sales and Brand Perception

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

ESPN to Bump Up Streaming Subscription Prices

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

HPA Opens Call for Award Entries

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

CNN Returns to Air After Technical Difficulties

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

Calrec to Showcase DMF Capabilities at IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

Imagine Communications to Showcase AI and MCP Strategy at...

Company to Demonstrate Practical AI Applications That Add Value Today and Longer-Term Path Toward Agentic AI At IBC2026 (Sept. 11 14, RAI Amsterdam, Stand #1.B...

25/08/2026

KRK Kreate Series Standardizes Monitoring at Miamis WDNA...

Serving South Florida with a unique blend of jazz, Latin jazz, salsa, reggae, blues, and culturally reflective programming, WDNA 88.9FM operates as both a tradi...

25/08/2026

GlobalM Brings GMX Broadcast Platform to Oracle Cloud Inf...

GlobalM announced that it is integrating its GMX software-defined media platform with Oracle Cloud Infrastructure (OCI), bringing together Oracle's global c...

25/08/2026

Leading Publishers Bring Blockbuster PC Games and Technology to NVIDIA RTX Spark

NVIDIA is bringing the next wave of RTX gaming to the Gamescom conference running this week in Cologne, Germany, with support for new games, anti-cheat technolo...

25/08/2026

Escape to the country as Cheap Irish Homes returns for a brand-new series

The new series begins Tuesday 1 September at 7pm on RT One and RT Player The search for Ireland's hidden housing gems is back as Cheap Irish Homes return...

24/08/2026

New Book Sports Heaven: The Birth of ESPN' Preserves Founder Bill Rasmussen's Origin Story and the Lessons That Still Define the Network Today

Co-authors Mike Soltys and Garrett Sutton reflect on Rasmussen's vision, intentional optimism,' and fan-first philosophy following his death last week...

24/08/2026

Dr. Fill from Yurt Rock

Human-played drum fills on demand Sample library developers Yurt Rock have announced the launch of a new plug-in that's dedicated to creating drum fill...

24/08/2026

Black Rooster Audio launch PS-VC1 Vocal Chain Channel

Debut plug-in in new Professional Series Black Rooster Audio's latest plug-in delivers an all-in-one vocal-processing tool, and is the debut release in ...

24/08/2026

SBS WorldWatch embraces digital future with move to SBS On Demand

SBS WorldWatch embraces digital future with move to SBS On Demand 24 August, 2026 Media releases On 18 September, SBS WorldWatch will transition from a lin...

24/08/2026

Rohde & Schwarz addresses operational efficiency and infrastructure resilience at IBC 2026 in Amsterdam

Rohde & Schwarz addresses operational efficiency and infrastructure resilience a...

24/08/2026

Rohde to Focus on Operational Efficiency, Sustainability at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

24/08/2026

Calrec advances the EBU Dynamic Media Facility vision at...

As the broadcast industry moves toward more flexible production platforms, Calrec will present its evolving audio ecosystem at IBC 2026, on Stand 8.C47. The dem...

24/08/2026

Stop Using Boring Static Highlights - Pro After Effects Workflow

Stop Using Boring Static Highlights - Pro After Effects Workflow Graham Quince August 24, 2026 0 Comments Did you know you can use After Effects expre...

24/08/2026

Paledusk Performance Captured with URSA Cine Immersive

Paledusk Performance Captured with URSA Cine Immersive Brie Clayton August 24, 2026 0 Comments Creative production company THINGS. brings the band'...

24/08/2026

Sky Arts Confirms Double Classical Documentary Showcase Ahead of Edinburgh TV Festival

The Handel Scandal and Dangerous Debussy will both air on Sky Arts this AutumnMo...

24/08/2026

Dalet Accelerates Media Transformation with AI, Automation and Governance at IBC 2026

Dalet, a leading technology and service provider for media-rich organizations, w...

24/08/2026

Arvato Systems becomes a service partner of HANDELSVERBAND.swiss

Arvato Systems Becomes a Service Partner of HANDELSVERBAND.swiss Zurich - Arvato Systems Switzerland has been a service partner of HANDELSVERBAND.swiss since ...

24/08/2026

Up to 30x More Work Per Watt: NVIDIA Vera Rubin NVL72 Sets a New Efficiency Standard for AI Agents

According to OpenRouter data, agentic AI workloads consume 15x more tokens than ...

24/08/2026

With Groq 3 LPX in Full Production, NVIDIA Extends Vera Rubin Inference for Agents

The next era of AI inference won't be defined by a single breakthrough chip,...

24/08/2026

How XPUs Meet a World-Class AI Factory

To generate intelligence at scale, AI factories run continuously, and their economics are defined by delivered output: tokens per second, tokens per watt, cost ...

24/08/2026

Documentary on the life and writings of James Connolly to air on RT

We Only Want the Earth: The Life & Ideas of James Connolly airs Wednesday 26 August on RT One and RT Player at 9.35pm RT is to air the compelling documenta...

23/08/2026

Parish Audio introduce Parametric Compressor

Offers up to 10 bands of compression Parish Audio's latest release allows users to place individual compressors anywhere in the frequency range, but tak...

22/08/2026

Macon Blair on Filmmaking and the Long Road to Idiots

O'Shea Jackson Jr., Dave Franco, and Mason Thames appear in Idiots by Macon Blair, an official selection of the 2026 Sundance Film Festival. (Courtesy of ...

22/08/2026

Crafting the Contenders: Adam Bricker, ASC on bringing Hacks home

By the time Hacks reached its fifth and final season, Adam Bricker ASC had spent six years shaping one of television's most distinctive visual identities. T...

22/08/2026

World Cup Drives TVP to Retain Top Spot in July as Live Sport Buoys Polish Viewership

Polsat reclaims second place, ByteDance climbs to eighth, and live football miti...

22/08/2026

DirecTV Offers New Customers a Year of Free Netflix with Ads

Share Copy link Facebook X Linkedin Bluesky Email...

22/08/2026

Judge Sets Early October Hearing for ABC Lawsuit Against FCC

Share Copy link Facebook X Linkedin Bluesky Email...

22/08/2026

ORF Taps Net Insight for Full IP Upgrade

Share Copy link Facebook X Linkedin Bluesky Email...