Sony Pixel Power calrec Sony

International Women's Day 2021: Sky Sports' Jennie Blackmore on Balancing Being a Parent with the Thrill of Live Sports Production

08/03/2021

Boxing clever: Sky Sports' Jennie Blackmore on balancing being a parent with the thrill of live sports production International Womens Day 2021 focus By Heather McLean, Editor

Monday, March 8, 2021 - 10:45

Print This Story

Sky Sports' head of production for football and boxing, Jennie Blackmore on site for Mayweather versus McGregor in Las Vegas 2017 [seen here in sunglasses]. The team were on the roof of the Manadalay Bay Hotel, overlooking the Vegas strip, filming one of Sky Spots' build up shows

Inspired by her love of cricket, Sky Sports' head of production for football and boxing, Jennie Blackmore, has gone from climbing gantries with donuts for camera crew strapped to her arms, to the top of her game.

Her passion for cricket inadvertently led her to a career in sports broadcasting: While at university, I had a job as a steward at Lord's on match days, which required me to be on site from 7am. So I would sit in the stands, drinking my morning coffee while watching the set up by the TV crew, and instantly became fascinated by the process; envious that this was their full time job.

Today, her love of sport combined with her role at Sky Sports keeps her coming back for more. She comments on what draws her to sports broadcasting: The reactive nature of the job plus the thrill of a live event are amazing. You never lose touch with that no matter how many events you do. I still get blown away when we're at a packed Wembley Stadium or an iconic, stunning venue like Augusta for The Masters; whether I'm there in person or watching the output at home knowing that it's our teams' hard work that is bringing it to our screens.

Persistent attitude

When she left university with a degree in English Literature and Media, my love of playing cricket inspired me to repeatedly hound the executive producer of Channel 4 cricket (Sunset+Vine) on the first day of every month, like clockwork .

With the production executive role and now my head of production role, I had to look at everything with a wider perspective. I was no longer immersed in just one sport or event at any one time; I had a whole team of people with varying roles to think about and multiple sports to take into consideration with every decision that was made. That mental switch took time to adapt to

This determination worked in her favour, she says: I'd send him my CV, a copy of my dissertation on, The Language of Cricket Commentary in TV and Radio' (which I'm sure he enjoyed immensely,) and a plea for any available role on his team. So that was where it all started. After seven months he called to ask me in for an interview and subsequently gave me the role of production secretary.

Blackmore comments: The production secretary role was a combination of administrative work and being a runner on site at OBs. I loved every second of it, even climbing ladders to gantries with bags of tea and coffee in my mouth, and doughnuts strapped to my arms.

Jennie Blackmore, Sky Sports' head of production for football and boxing

During the cricket off-season she worked for Visions OBs now known as NEP as a production coordinator, crewing outside broadcasts. Blackmore goes on: After three years at Sunset+Vine on the cricket they won the BBC Horse Racing contract and I moved over as production coordinator on that for two years. It was an incredible sport to work on and included producing the Epsom Derby, Grand National and Royal Ascot.

When Setanta Sports started in 2007 I had my first opportunity to work as a production manager, first on the Conference Football League and then onto Premier League and the England Football contract. Unfortunately Setanta Sports folded in June 2009, but I was lucky enough to get a job as a production manager at Sky Sports in July 2009. I've been at Sky ever since with a variety of strands under my belt as production manager, including football, rugby union and boxing.

New opportunities

After eight years as a production manager at Sky Sports, the production team created new opportunities including three production executive roles. Blackmore was successful in getting one of these roles, all of which were, incidentally, taken by women.

Yet the move was not an easy leap for Blackmore, who was torn between the opportunity and her passion for being on the road. She explains: Honestly, it was a difficult decision to move from being an on-site production manager into an off-the-road leadership position because I loved the buzz of being in the thick of a live event. However, I could see that it was a fantastic opportunity to apply for a role that had previously not existed within our department.

She spent the next three years as a production executive overseeing cricket, golf, boxing and sports news, after which she took her current role. She adds that the transition to management took time: I didn't think I would get the production executive role when I applied for it. We've all probably suffered from imposter syndrome at some point in our careers and there was certainly an element of that when applying for such an important, new position. With the production executive role and now my head of production role, I had to look at everything with a wider perspective. I was no longer immersed in just one sport or event at any one time; I had a whole team of people with varying roles to think about and multiple sports to take into consideration with every decision that was made. That mental switch took time to adapt to.

Sky Sports' Jennie Blackmore in her new world; working remotely from home with two young children

Exhilarating role

In what she enjoys about her role, Blackmore comments: It's the most exciting, challenging, diverse and exhilarating role that I've ever worked in. I don't miss the constant on-the-road as
LINK: https://www.svgeurope.org/blog/headlines/international-womens-day-2021...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

24/07/2026

iWedia announces the launch of Teatro Factory - A groundb...

iWedia, a global provider of software solutions for connected TV devices, today announces the launch of Teatro Factory, a new operator-facing software factory o...

24/07/2026

Record-breaking World Cup has advertisers cheering

Yospace, the trusted leader in Dynamic Ad Insertion (DAI), stitched 11.57 billion one-to-one addressable advertisements into live video streams during the 2026 ...

24/07/2026

Mediagenix To Feature 'Real-Time Media Enterprise Platform At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

24/07/2026

Peacock Posts First Profits, Adds 2 Million Subs in Q2 2026

Share Copy link Facebook X Linkedin Bluesky Email...

24/07/2026

Edward F. OKeefe Named President and CEO of The WNET Group

Share Copy link Facebook X Linkedin Bluesky Email...

24/07/2026

TiVo Ads, OpenGlass Launch Programmatic Access to the TV Homescreen

Share Copy link Facebook X Linkedin Bluesky Email...

24/07/2026

Digital Alert Systems DASDEC Platform Supports FCCs New P...

Current DASDEC software enables customers to comply with the FCC's new 15-character password mandate without requiring updates LYNDONVILLE, N.Y. July 23,...

24/07/2026

SDVI to Showcase Next-Generation Rally Platform and New T...

At the IBC2026 Show, SDVI will give European media organizations their first hands-on look at the next-generation Rally media supply chain management platform f...

24/07/2026

Sonnet Technologies at IBC2026

Sonnet Technologies at IBC2026 Brie Clayton July 23, 2026 0 Comments Hero image: Sonnet Twin25G T5 Thunderbolt 5 Adapter At this year's IBC Sho...

24/07/2026

Musora Enhances Online Music Lessons with Blackmagic Design

Musora Enhances Online Music Lessons with Blackmagic Design Brie Clayton July 23, 2026 0 Comments Director of Production Josh Holliday details workflo...

24/07/2026

Kerry and Mayo fans Up For The Match as excitement builds in Croke Park on the eve of the football final

Kerry and Mayo fans Up For The Match as excitement builds in Croke Park on the e...

23/07/2026

Record-breaking World Cup has advertisers cheering

Staines-upon-Thames, UK, 23rd, JULY, 2026 - Yospace, the trusted leader in Dynamic Ad Insertion (DAI), stitched 11.57 billion one-to-one addressable advertisem...

23/07/2026

SVG Students To Watch: Shansley Glenn, University of Oklahoma

This Spring 2026 graduate from Honolulu found a home at SoonerVision as a live-production star and is ready to enter the industry as a replay op on Prime Video&...

23/07/2026

Miked Up Is an Everyday Deal for the Athletes Unlimited Softball League

As the AUSL postseason begins tonight, listening in to players during games enhances fan engagement for the young organization Ballplayers chatting with announ...

23/07/2026

Snap Announces AR and Creator Activations at Esports World Cup 2026 in Paris

Snap Inc. and the Esports Foundation have announced Snap's activations at the Esports World Cup 2026 in Paris, running July 6 through August 23. For the fir...

23/07/2026

Sony Introduces FX5 Full-Frame Cinema Line Camera

Sony has announced the FX5, a full-frame Cinema Line camera built around a newly developed fully stacked Exmor RS CMOS image sensor and BIONZ XR2 image processi...

23/07/2026

TNDV Powers Pickleball Slam 4 Broadcast for Ohlmeyer Kusserow Group

TNDV (a division of Live Media Group) provided technical production support for the Pickleball Slam 4 live broadcast from Seminole Hard Rock Live in Hollywood, ...

23/07/2026

LTN Surpasses 3,000 Satellite-to-IP Migrations as FCC Approves Upper C-Band Auction Rules

LTN has announced it has completed satellite-to-IP migrations for more than 3,00...

23/07/2026

Daktronics Announces 2026 DakClassroom Student Showcase Winners

Daktronics has announced the winners of the 2026 DakClassroom Student Showcase, a national competition recognizing student work in media production, storytellin...

23/07/2026

beIN Sports Extends Exclusive Roland-Garros Rights Across 10 Asian Markets Through 2031

The French Tennis Federation (FFT) and beIN Media Group have announced a five-ye...

23/07/2026

Clear-Com Provides Intercom System for Fryderyk Awards Gala at Tauron Arena Krakw

Clear-Com provided the communications infrastructure for the Fryderyk Awards Gal...

23/07/2026

How the FIFA World Cup's Record Revenue Masks a Structural Market Contraction

The 2026 FIFA World Cup is, on paper, an unparalleled financial success. Total t...

23/07/2026

From Green Screen to LED: How BBC Sport's World Cup Studio Became the Blueprint for Match of the Day

Standing inside HQ3 at MediaCity Studios during the FIFA World Cup 2026, it quic...

23/07/2026

How the 2026 FIFA World Cup Tightened the Bond Between the FOX Sports Digital, Linear Teams

Having attracted upwards of 17 billion views throughout the tourney, the broadca...

23/07/2026

Low End Candy release Preverb

Quickly creates reverse reverb effects Low End Candy have recently released a new plug-in that offers a quick and simple way to create reverse reverb effect...

23/07/2026

Expressive E Noisy 2.6 arrives

New engines, resonators, effects & more Expressive E's versatile soft synth has just been treated to an update that greatly expands its sonic range. Noi...

23/07/2026

SGL Carbon expands photovoltaic capacity at its Ort im Innkreis site

SGL Carbon has further expanded its photovoltaic capacity at its Ort im Innkreis site in Austria. With the commissioning of new PV carports, the sites solar sys...

23/07/2026

NITV launches new By Mob For Mob series in partnership with NRMA Insurance

NITV launches new By Mob For Mob series in partnership with NRMA Insurance 23 July, 2026 Media releases National Indigenous Television (NITV) has launched ...

23/07/2026

Rohde & Schwarz presents new software for three-phase power analysis on MXO series oscilloscopes

Rohde & Schwarz presents new software for three-phase power analysis on MXO seri...

23/07/2026

Why The Next Big Opportunity in Sports Lies Outside the Stadium

In our latest blog, Laura Rognoni explores how the launch of Play Snooker reflects a wider shift in sports economics - from monetising peak broadcast audiences ...

23/07/2026

Scaling Smart with Vivid Broadcast

Download Now! To receive a short case study showcasing Vivid Broadcast's audio setup, please enter the following details: -- First Name* First Name ...

23/07/2026

Sony Unveils FX5 Full-Frame Camera

Share Copy link Facebook X Linkedin Bluesky Email...

23/07/2026

Sachtler To Show Akti8T Fluid Head, Flowtech75 Tripod At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

23/07/2026

NextGen TV Launches in Cleveland

Share Copy link Facebook X Linkedin Bluesky Email...

23/07/2026

Yospace Stitched 11.57 Billion Ads into Live Streams During World Cup

Share Copy link Facebook X Linkedin Bluesky Email...

23/07/2026

At IBC2026 Witbe Will Showcase Tests That Build Themselve...

Witbe brings its AI-native testing and monitoring infrastructure to Amsterdam: demonstrations on real devices, a peer-reviewed technical paper in the conference...

23/07/2026

Quickplay Caretta Research Evergent and Yospace Announce...

Quickplay, Caretta Research, Evergent, and Yospace have announced that the renowned IBC Pride Happy Hour will once again bring the vibe and fun back to IBC on F...

23/07/2026

IBC2026 Interra Systems Brings Trusted Media Intelligence...

At IBC2026, Interra Systems will present this year's focus: operational AI at scale for QC, monitoring, and captioning workflows. The industry has moved pas...

23/07/2026

Illusionfx is finally coming!

Illusionfx is finally coming! Alex Perea July 23, 2026 0 Comments The new website is now live to mark the occasion. Since the last update, feedback h...

23/07/2026

Evergent showcases AI agents for streaming retention at I...

Evergent (5.A86) will showcase its Agentic Revenue Orchestration Platform for streaming services, sports leagues, pay-TV operators at IBC2026 (RAI Amsterdam, 11...

23/07/2026

Brian Jones Named NCTCs New CFO

Share Copy link Facebook X Linkedin Bluesky Email...

23/07/2026

Scripps Unites TV Operations Under Dean Littleton's Leadership

Share Copy link Facebook X Linkedin Bluesky Email...

23/07/2026

2D House is First North American Rental Facility to Offer...

David Dvir, 2D founder (left), Sundeep Reddy (center), and Jean-Marc Bouchut (right), both of Zeiss...

23/07/2026

Screen Australia announces new national documentary accelerator program

Screen Australia announces new national documentary accelerator program 23 July 2026 Screen Australia has today announced the Above the Line Documentary Accel...

23/07/2026

At AI Summit, South Korea Outlines Its AI Future With NVIDIA and Partners

At this week's AI Summit in San Francisco, South Korean President Jae Myung Lee and some of the country's top business leaders and researchers are meeti...

23/07/2026

X-Rite Pantone and Fashion Institute of Technology (FIT) Partner to Advance Digital Color Education

X-Rite Pantone and Fashion Institute of Technology (FIT) Partner to Advance Digi...