Sony Pixel Power calrec Sony

International Women's Day 2021: Sky Sports' Jennie Blackmore on Balancing Being a Parent with the Thrill of Live Sports Production

08/03/2021

Boxing clever: Sky Sports' Jennie Blackmore on balancing being a parent with the thrill of live sports production International Womens Day 2021 focus By Heather McLean, Editor

Monday, March 8, 2021 - 10:45

Print This Story

Sky Sports' head of production for football and boxing, Jennie Blackmore on site for Mayweather versus McGregor in Las Vegas 2017 [seen here in sunglasses]. The team were on the roof of the Manadalay Bay Hotel, overlooking the Vegas strip, filming one of Sky Spots' build up shows

Inspired by her love of cricket, Sky Sports' head of production for football and boxing, Jennie Blackmore, has gone from climbing gantries with donuts for camera crew strapped to her arms, to the top of her game.

Her passion for cricket inadvertently led her to a career in sports broadcasting: While at university, I had a job as a steward at Lord's on match days, which required me to be on site from 7am. So I would sit in the stands, drinking my morning coffee while watching the set up by the TV crew, and instantly became fascinated by the process; envious that this was their full time job.

Today, her love of sport combined with her role at Sky Sports keeps her coming back for more. She comments on what draws her to sports broadcasting: The reactive nature of the job plus the thrill of a live event are amazing. You never lose touch with that no matter how many events you do. I still get blown away when we're at a packed Wembley Stadium or an iconic, stunning venue like Augusta for The Masters; whether I'm there in person or watching the output at home knowing that it's our teams' hard work that is bringing it to our screens.

Persistent attitude

When she left university with a degree in English Literature and Media, my love of playing cricket inspired me to repeatedly hound the executive producer of Channel 4 cricket (Sunset+Vine) on the first day of every month, like clockwork .

With the production executive role and now my head of production role, I had to look at everything with a wider perspective. I was no longer immersed in just one sport or event at any one time; I had a whole team of people with varying roles to think about and multiple sports to take into consideration with every decision that was made. That mental switch took time to adapt to

This determination worked in her favour, she says: I'd send him my CV, a copy of my dissertation on, The Language of Cricket Commentary in TV and Radio' (which I'm sure he enjoyed immensely,) and a plea for any available role on his team. So that was where it all started. After seven months he called to ask me in for an interview and subsequently gave me the role of production secretary.

Blackmore comments: The production secretary role was a combination of administrative work and being a runner on site at OBs. I loved every second of it, even climbing ladders to gantries with bags of tea and coffee in my mouth, and doughnuts strapped to my arms.

Jennie Blackmore, Sky Sports' head of production for football and boxing

During the cricket off-season she worked for Visions OBs now known as NEP as a production coordinator, crewing outside broadcasts. Blackmore goes on: After three years at Sunset+Vine on the cricket they won the BBC Horse Racing contract and I moved over as production coordinator on that for two years. It was an incredible sport to work on and included producing the Epsom Derby, Grand National and Royal Ascot.

When Setanta Sports started in 2007 I had my first opportunity to work as a production manager, first on the Conference Football League and then onto Premier League and the England Football contract. Unfortunately Setanta Sports folded in June 2009, but I was lucky enough to get a job as a production manager at Sky Sports in July 2009. I've been at Sky ever since with a variety of strands under my belt as production manager, including football, rugby union and boxing.

New opportunities

After eight years as a production manager at Sky Sports, the production team created new opportunities including three production executive roles. Blackmore was successful in getting one of these roles, all of which were, incidentally, taken by women.

Yet the move was not an easy leap for Blackmore, who was torn between the opportunity and her passion for being on the road. She explains: Honestly, it was a difficult decision to move from being an on-site production manager into an off-the-road leadership position because I loved the buzz of being in the thick of a live event. However, I could see that it was a fantastic opportunity to apply for a role that had previously not existed within our department.

She spent the next three years as a production executive overseeing cricket, golf, boxing and sports news, after which she took her current role. She adds that the transition to management took time: I didn't think I would get the production executive role when I applied for it. We've all probably suffered from imposter syndrome at some point in our careers and there was certainly an element of that when applying for such an important, new position. With the production executive role and now my head of production role, I had to look at everything with a wider perspective. I was no longer immersed in just one sport or event at any one time; I had a whole team of people with varying roles to think about and multiple sports to take into consideration with every decision that was made. That mental switch took time to adapt to.

Sky Sports' Jennie Blackmore in her new world; working remotely from home with two young children

Exhilarating role

In what she enjoys about her role, Blackmore comments: It's the most exciting, challenging, diverse and exhilarating role that I've ever worked in. I don't miss the constant on-the-road as
LINK: https://www.svgeurope.org/blog/headlines/international-womens-day-2021...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

10/09/2026

Study: NFL Ad Revenue to Hit a Record $6.3 Billion

Share Copy link Facebook X Linkedin Bluesky Email...

10/09/2026

Teradek Unveils Bolt 7 With 900MHz RF Pipeline

Share Copy link Facebook X Linkedin Bluesky Email...

10/09/2026

Survey: Roku Remains Most Popular Streamer

Share Copy link Facebook X Linkedin Bluesky Email...

10/09/2026

Sony Unveils Fourth Generation Of DWX Wireless Mics

Share Copy link Facebook X Linkedin Bluesky Email...

10/09/2026

Scripps Revamps Local Media Regional Leadership Structure

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

IBC 2026: Sony Introduces SEL814G Fisheye Zoom G Lens

Sony Electronics has announced the SEL814G, the company's first fisheye zoom G Lens for full-frame Alpha E-mount cameras. The lens will be available in Octo...

09/09/2026

IBC 2026: Telestream Expands Practical AI Capabilities Across Vantage and UP Platform

Telestream has announced an expansion of its Practical AI capabilities across th...

09/09/2026

IBC 2026: Chyron and Haivision Announce Camera-to-Cloud Live Production Integration

Haivision and Chyron have announced a technology partnership integrating Haivisi...

09/09/2026

ManningCast Reveals 2026-27 Season Schedule with Heist Mini Movie

Omaha Productions has released ManningCast: Heist, a short film featuring Peyton and Eli Manning attempting to break into NFL Commissioner Roger Goodell's o...

09/09/2026

IBC 2026: Imagine Communications to Showcase XVR Updates

Imagine Communications will demonstrate the next evolution of XVR at IBC2026 (Stand 1.B73, RAI Amsterdam, September 11-14). XVR is Imagine's channel-in-a-b...

09/09/2026

IBC 2026: swXtch.io Launches AI Broadcast Orchestration Tool abbe

swXtch.io has announced abbe, an AI-based orchestration layer for live media workflows, making its world premiere at IBC2026 (Meeting Room 5.MR13, Hall 5, Septe...

09/09/2026

Inside the NFL Returns to X for Second Season, Marking 50th Anniversary

NFL Films has announced the second season of Inside the NFL on X as an X Original, premiering Wednesday, September 9. The series marks Inside the NFL's 50th...

09/09/2026

LiveU Expands AP Partnership with LU900Q Fleet and MAM Integration

LiveU has announced an expanded partnership with The Associated Press, deploying the largest fleet of LU900Q intelligent production units in the industry as par...

09/09/2026

Diversified to Consolidate New Jersey Operations into New Newark Facility

Diversified has announced plans to consolidate its four existing New Jersey locations into a new facility in Newark, expected to be fully operational by the end...

09/09/2026

IBC 2026: Wisycom Showcases MATF Antenna Matrix, PFL RFoF Box, and MPR60 Updates

Wisycom will exhibit new RF products at IBC2026 (Stand 8.D60, September 11-14), including the MATF Wideband Antenna Matrix, PFL Portable RF over Fiber Box, and ...

09/09/2026

IBC 2026: G&D and VuWall to Introduce vsNEO KVM-over-IP Platform

Guntermann & Drunck (G&D) and VuWall, both Panoptec companies, will introduce vsNEO at IBC2026 (Stand 8.B63, September 11, RAI Amsterdam). Pre-orders open in ea...

09/09/2026

Mo-Sys Completes Restructuring, Promotes Selin Kemal to Managing Director

Mo-Sys has completed a business restructuring and relocated to a new facility in Canada Water, London. As part of the reorganization, Selin Kemal has been promo...

09/09/2026

Aicox and TAG Video Systems Power Monitoring for Telefnicas TSAmediaHUB

Aicox has integrated TAG Video Systems' Core monitoring platform into Telef nica's TSAmediaHUB audiovisual contribution and distribution infrastructure....

09/09/2026

IBC 2026: Blackmagic Design Releases DaVinci Resolve 21.1

Blackmagic Design has released DaVinci Resolve 21.1, a free update available now through the Blackmagic Design website. The release adds new AI tools, workflow ...

09/09/2026

ESPN and Apple Music Collaborate on Monday Night Football Music Curation for 2026-27 Season

ESPN and Apple Music have announced a collaboration on music curation for Monday...

09/09/2026

Sacramento Production Services Deploys Wisycom RF System at Sutter Health Park

Sacramento Production Services has completed a wireless audio overhaul at Sutter Health Park, home of the Athletics during their three-year residency in Sacrame...

09/09/2026

NDI and NVIDIA Collaborate on AI-Powered Multilingual Content Workflows

NDI and NVIDIA have announced a collaboration to develop AI-powered workflows enabling broadcasters to create and distribute multilingual content from a single ...

09/09/2026

Sports Broadcasting Hall of Fame Announces the Class of 2026

Christopher Chip Adams, Troy Aikman, Jim Dove, Jim Eady, Bucky Gunts, Robert A. Iger, Charlie Jablonski, Robert Kraft, Tom Rinaldi, and Dick Stockton to be ho...

09/09/2026

NBC Sports Opens 21st SNF Season With Expanded Schedule, Traveling Studio Show, and Bulked Up Toolkit

ND2 returns as the primary unit, While FNIA gets SSQC and new flexible Rover...

09/09/2026

Celemony Tonalic gains additional Paul Kleber upright bass

New parts aimed at hip-hop and pop productions The latest update to Celemony's innovative virtual session musician expands the collection of built-in in...

09/09/2026

Sonarworks Autumn Sale

Save up to 40% until 21 September 2026 Sonarworks are currently running their Autumn Sale, with discounts of up to 40% currently available across their rang...

09/09/2026

Bjooks Beat Gems to begin shipping

Upcoming title officially launches in September 2026 Bjooks' celebrations for this year's 909 Day will be welcome news amongst drum machine lovers, ...

09/09/2026

NITV to bring First Nations netball to audiences nationwide

NITV to bring First Nations netball to audiences nationwide 9 September, 2026 Media releases Every match of the 2026 First Nations Tournament will be live ...

09/09/2026

NFVF CALL FOR PROPOSALS: YOUTH FILMMAKER PROJECT FACILITATING COMPANY 2026

The National Film and Video Foundation (NFVF) invites eligible Tier 1 and 2 South African production companies to submit proposals to serve as the Facilitating ...

09/09/2026

Nielsen launches CTV Ad spend data into its Italian Ad Intel product

Italy launch follows UK and Germany as Nielsen expands product across EMEA Milan, Italy, September 9, 2026 - Nielsen, a global leader in audience measurement, ...

09/09/2026

Gracenote Expands AI Product Roadmap with Sports MCP Server, Entertainment SLM and Agents

Planned solutions tackle accuracy, cost and latency barriers to deploying AI at ...

09/09/2026

Dalet Promotes Brian Doheny to CEO

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

Studio Technologies Expands StudioComm Monitoring With In...

Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, introduces its new Model 791 Control Console at IBC 2026 (N...

09/09/2026

Maxon Brings Exclusive Preview of Fall Innovations to IBC...

Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects and visualization, is headin...

09/09/2026

NUGEN Audio Leads the Dialog Intelligibility Conversation...

NUGEN Audio unveils DialogCheck v1.2, the latest evolution of its intelligent dialog intelligibility and compliance tool, at IBC 2026 (Pod P27). With a sharpene...

09/09/2026

Trusted Partner Network Launches Fix It or Risk It to Hel...

Trusted Partner Network Launches Fix It or Risk It to Help the Entertainment Industry Tackle Everyday Security Risks Industry-Wide Campaign Launches at IBC2...

09/09/2026

FCC to Vote on Opening Up Spectrum for Satellite, IoT

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

NDI, NVIDIA Collaborate On Real-Time AI Multilingual Content

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

83 percent of UK advertisers are using AI but speed and n...

AI has moved firmly beyond experimentation in UK advertising, with more than eight in ten marketers (83%) now actively using or piloting AI in production, accor...

09/09/2026

Pixitmedia by DataCore to showcase cloud and connected pr...

IBC2026 - Stand 7.D22 At IBC2026, Pixitmedia by DataCore will showcase its latest capabilities designed to simplify distributed production, accelerate workflow...

09/09/2026

Net Insight Showcases Open Live Media for Controlled Live...

Stockholm, Sweden September 9th, 2026 At IBC2026, on booth 1.B47, Net Insight will showcase Open Live Media, its architecture for delivering resilient live ...

09/09/2026

Net Insight and DMC expand repeatable remote production m...

Net Insight today announced that DMC Production Norway is continuing the use of its Open Live Media technology for premium European football, deploying Nimbra 5...

09/09/2026

Amagi to Showcase Four AI-Native Innovations Built to Pow...

Amagi, the media industry cloud platform for unified broadcast, streaming, and monetization, will showcase four new AI-native capabilities at IBC2026, Hall 5, S...

09/09/2026

Limecraft Brings Connected Automated and Intelligent Medi...

Limecraft today announces version 2026.6 of its AI-powered production platform, extending capabilities for connected media operations. An AI-assisted approach t...

09/09/2026

Telestream Advances Practical AI from Content Understandi...

Telestream, a global leader in media workflow technologies, today announced the next evolution of its Practical AI strategy, evolving its comprehensive portfoli...

09/09/2026

Dalet Appoints Brian Doheny as Chief Executive Officer

Dalet, a leading technology and service provider for media-rich organizations, today announced the appointment of Brian Doheny as Chief Executive Officer (CEO)....

09/09/2026

LiveU Offers Starlink for News and Sports Broadcast as Cl...

LiveU is now a Clarus Integrated Reseller, bringing Starlink's fast, reliable broadband directly into LiveU's cellular bonding EcoSystem through a singl...

09/09/2026

Study: New Streaming TV Series Orders Plumet

Share Copy link Facebook X Linkedin Bluesky Email...