
Boxing clever: Sky Sports' Jennie Blackmore on balancing being a parent with the thrill of live sports production International Womens Day 2021 focus By Heather McLean, Editor
Monday, March 8, 2021 - 10:45
Print This Story
Sky Sports' head of production for football and boxing, Jennie Blackmore on site for Mayweather versus McGregor in Las Vegas 2017 [seen here in sunglasses]. The team were on the roof of the Manadalay Bay Hotel, overlooking the Vegas strip, filming one of Sky Spots' build up shows
Inspired by her love of cricket, Sky Sports' head of production for football and boxing, Jennie Blackmore, has gone from climbing gantries with donuts for camera crew strapped to her arms, to the top of her game.
Her passion for cricket inadvertently led her to a career in sports broadcasting: While at university, I had a job as a steward at Lord's on match days, which required me to be on site from 7am. So I would sit in the stands, drinking my morning coffee while watching the set up by the TV crew, and instantly became fascinated by the process; envious that this was their full time job.
Today, her love of sport combined with her role at Sky Sports keeps her coming back for more. She comments on what draws her to sports broadcasting: The reactive nature of the job plus the thrill of a live event are amazing. You never lose touch with that no matter how many events you do. I still get blown away when we're at a packed Wembley Stadium or an iconic, stunning venue like Augusta for The Masters; whether I'm there in person or watching the output at home knowing that it's our teams' hard work that is bringing it to our screens.
Persistent attitude
When she left university with a degree in English Literature and Media, my love of playing cricket inspired me to repeatedly hound the executive producer of Channel 4 cricket (Sunset+Vine) on the first day of every month, like clockwork .
With the production executive role and now my head of production role, I had to look at everything with a wider perspective. I was no longer immersed in just one sport or event at any one time; I had a whole team of people with varying roles to think about and multiple sports to take into consideration with every decision that was made. That mental switch took time to adapt to
This determination worked in her favour, she says: I'd send him my CV, a copy of my dissertation on, The Language of Cricket Commentary in TV and Radio' (which I'm sure he enjoyed immensely,) and a plea for any available role on his team. So that was where it all started. After seven months he called to ask me in for an interview and subsequently gave me the role of production secretary.
Blackmore comments: The production secretary role was a combination of administrative work and being a runner on site at OBs. I loved every second of it, even climbing ladders to gantries with bags of tea and coffee in my mouth, and doughnuts strapped to my arms.
Jennie Blackmore, Sky Sports' head of production for football and boxing
During the cricket off-season she worked for Visions OBs now known as NEP as a production coordinator, crewing outside broadcasts. Blackmore goes on: After three years at Sunset+Vine on the cricket they won the BBC Horse Racing contract and I moved over as production coordinator on that for two years. It was an incredible sport to work on and included producing the Epsom Derby, Grand National and Royal Ascot.
When Setanta Sports started in 2007 I had my first opportunity to work as a production manager, first on the Conference Football League and then onto Premier League and the England Football contract. Unfortunately Setanta Sports folded in June 2009, but I was lucky enough to get a job as a production manager at Sky Sports in July 2009. I've been at Sky ever since with a variety of strands under my belt as production manager, including football, rugby union and boxing.
New opportunities
After eight years as a production manager at Sky Sports, the production team created new opportunities including three production executive roles. Blackmore was successful in getting one of these roles, all of which were, incidentally, taken by women.
Yet the move was not an easy leap for Blackmore, who was torn between the opportunity and her passion for being on the road. She explains: Honestly, it was a difficult decision to move from being an on-site production manager into an off-the-road leadership position because I loved the buzz of being in the thick of a live event. However, I could see that it was a fantastic opportunity to apply for a role that had previously not existed within our department.
She spent the next three years as a production executive overseeing cricket, golf, boxing and sports news, after which she took her current role. She adds that the transition to management took time: I didn't think I would get the production executive role when I applied for it. We've all probably suffered from imposter syndrome at some point in our careers and there was certainly an element of that when applying for such an important, new position. With the production executive role and now my head of production role, I had to look at everything with a wider perspective. I was no longer immersed in just one sport or event at any one time; I had a whole team of people with varying roles to think about and multiple sports to take into consideration with every decision that was made. That mental switch took time to adapt to.
Sky Sports' Jennie Blackmore in her new world; working remotely from home with two young children
Exhilarating role
In what she enjoys about her role, Blackmore comments: It's the most exciting, challenging, diverse and exhilarating role that I've ever worked in. I don't miss the constant on-the-road as
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
28/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
In-venue and creative video staffers at the professional and collegiate level ha...
27/03/2026
Comcast Business deployed network infrastructure for the 2026 PLAYERS Championsh...
27/03/2026
Czech production company CS live has equipped its newest outside broadcast van w...
27/03/2026
Edith Cowan University (ECU) in Perth, Western Australia has developed new broad...
27/03/2026
Deltatre has announced that CEO Andrea Marini will step down after five years in...
27/03/2026
DAZN has announced plans to launch DAZN Inflight, a live sports service for airline and maritime passengers, slated for 2027. Aviv Giladi, President of DAZN Par...
27/03/2026
Grass Valley has announced the completion of a live production deployment with NVP, a European media company specializing in live sports production, for LALIGA ...
27/03/2026
The Masters and Prime Video will debut Inside Amen Corner, a dedicated feed that...
27/03/2026
ESPN and the World Series of Poker (WSOP) have reached a multi-year agreement to bring the WSOP Main Event back to ESPN platforms. Coverage will include a three...
27/03/2026
USSI Global has opened its Media Transport Solutions Lab on its Melbourne campus. The engineering center provides a platform-agnostic environment for testing al...
27/03/2026
From 14-camera coverage to official review from Variant Systems Group, Sellitto ...
27/03/2026
The United Football League (UFL) has named Sportable its Official Connected Ball and Player Tracking Partner. Sportable's connected football and wearable pl...
27/03/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
27/03/2026
The Atlanta Braves and FuboTV have announced a multiyear distribution agreement to carry BravesVision on Fubo's live TV streaming platform beginning Opening...
27/03/2026
Besides restructuring for Season 3, the league worked with FOX and ESPN over the...
27/03/2026
The Atlanta Braves open their 2026 MLB season tonight against the Kansas City Ro...
27/03/2026
With new teams and new venues to adapt to, the spring-football league's part...
27/03/2026
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
27/03/2026
New Classic, Amplitude & FlexRange units introduced
GIK Acoustics have just introduced a trio of new bass trap designs that bring improved low-end absorptio...
27/03/2026
Offers personalised Dolby Atmos headphone monitoring
Sonarworks have put their calibration expertise to work on a new mobile app that allows users to create...
27/03/2026
NITV to broadcast farewell to Rhoda Roberts AO with special coverage and week-lo...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Marshall Electronics Showcases New Feature-Rich CV320 and CV520 IP and 3G-SDI PO...
27/03/2026
Sony Electronics Inc. Elevates Professional Video Workflows with Powerful Update...
27/03/2026
GatesAir Extends AirWatch365 Managed Service with Edge Gateway Site Appliance
Brie Clayton March 27, 2026
0 Comments
NAB marks global launch of servic...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
At NAB Show 2026, Net Insight will showcase the next evolution of Nimbra Edge, its orchestration and control layer designed to manage live media services across...
27/03/2026
Harmonic (NASDAQ: HLIT) today announced powerful new innovations that further elevate the company's sports streaming solution. The advanced capabilities enh...
27/03/2026
Bitmovin, the leading provider of video streaming solutions, today announced significant new capabilities for Player Web X, its next-generation web video player...
27/03/2026
Riedel Communications today announced that Czech-based production company CS live has equipped its newest outside broadcast (OB) van with an integrated Riedel i...
27/03/2026
130 Industry Experts Confirmed as Show Celebrates its 10th Anniversary
MPTS, the UK's largest and most influential event for the media, production and tech...
27/03/2026
Grass Valley today announced the successful completion of a major live production deployment with NVP, a leading European media company specializing in live spo...
27/03/2026
Showcases resilient solutions for satellite-to-IP migration, REMI and hybrid live production
Appear ASA (Appear, OSE:APR), a global leader in live production t...
27/03/2026
San Francisco, California, March 2026 - Microsoft Ignite, a major annual conference hosted by Microsoft for developers, IT professionals, partners and business ...
27/03/2026
Clear-Com is proud to highlight its support for worship teams through professional communication solutions, with the deployment of its EQUIP wireless system a...
27/03/2026
Orban Collaborates with Sage on Virtualized EAS Technology Demo
Brie Clayton March 26, 2026
0 Comments
Sage Alerting Systems (SAS), in cooperation wit...
27/03/2026
Berklee Alums Bring GIANT to Broadway Brian and Dayna Lee BM '13 met and fell in love at Berklee, and now their production companys first Broadway debut i...
27/03/2026
RT Supporting the Arts
RT is Supporting 20 Arts and Cultural Events all over Ireland this April
RT is proud to support an exciting month of arts and cul...
27/03/2026
Average of 1.37 million viewers watched Irish World Cup heartbreak on RT 2
Over one million streams on RT Player
Highest number of streams for any single eve...