
Boxing clever: Sky Sports' Jennie Blackmore on balancing being a parent with the thrill of live sports production International Womens Day 2021 focus By Heather McLean, Editor
Monday, March 8, 2021 - 10:45
Print This Story
Sky Sports' head of production for football and boxing, Jennie Blackmore on site for Mayweather versus McGregor in Las Vegas 2017 [seen here in sunglasses]. The team were on the roof of the Manadalay Bay Hotel, overlooking the Vegas strip, filming one of Sky Spots' build up shows
Inspired by her love of cricket, Sky Sports' head of production for football and boxing, Jennie Blackmore, has gone from climbing gantries with donuts for camera crew strapped to her arms, to the top of her game.
Her passion for cricket inadvertently led her to a career in sports broadcasting: While at university, I had a job as a steward at Lord's on match days, which required me to be on site from 7am. So I would sit in the stands, drinking my morning coffee while watching the set up by the TV crew, and instantly became fascinated by the process; envious that this was their full time job.
Today, her love of sport combined with her role at Sky Sports keeps her coming back for more. She comments on what draws her to sports broadcasting: The reactive nature of the job plus the thrill of a live event are amazing. You never lose touch with that no matter how many events you do. I still get blown away when we're at a packed Wembley Stadium or an iconic, stunning venue like Augusta for The Masters; whether I'm there in person or watching the output at home knowing that it's our teams' hard work that is bringing it to our screens.
Persistent attitude
When she left university with a degree in English Literature and Media, my love of playing cricket inspired me to repeatedly hound the executive producer of Channel 4 cricket (Sunset+Vine) on the first day of every month, like clockwork .
With the production executive role and now my head of production role, I had to look at everything with a wider perspective. I was no longer immersed in just one sport or event at any one time; I had a whole team of people with varying roles to think about and multiple sports to take into consideration with every decision that was made. That mental switch took time to adapt to
This determination worked in her favour, she says: I'd send him my CV, a copy of my dissertation on, The Language of Cricket Commentary in TV and Radio' (which I'm sure he enjoyed immensely,) and a plea for any available role on his team. So that was where it all started. After seven months he called to ask me in for an interview and subsequently gave me the role of production secretary.
Blackmore comments: The production secretary role was a combination of administrative work and being a runner on site at OBs. I loved every second of it, even climbing ladders to gantries with bags of tea and coffee in my mouth, and doughnuts strapped to my arms.
Jennie Blackmore, Sky Sports' head of production for football and boxing
During the cricket off-season she worked for Visions OBs now known as NEP as a production coordinator, crewing outside broadcasts. Blackmore goes on: After three years at Sunset+Vine on the cricket they won the BBC Horse Racing contract and I moved over as production coordinator on that for two years. It was an incredible sport to work on and included producing the Epsom Derby, Grand National and Royal Ascot.
When Setanta Sports started in 2007 I had my first opportunity to work as a production manager, first on the Conference Football League and then onto Premier League and the England Football contract. Unfortunately Setanta Sports folded in June 2009, but I was lucky enough to get a job as a production manager at Sky Sports in July 2009. I've been at Sky ever since with a variety of strands under my belt as production manager, including football, rugby union and boxing.
New opportunities
After eight years as a production manager at Sky Sports, the production team created new opportunities including three production executive roles. Blackmore was successful in getting one of these roles, all of which were, incidentally, taken by women.
Yet the move was not an easy leap for Blackmore, who was torn between the opportunity and her passion for being on the road. She explains: Honestly, it was a difficult decision to move from being an on-site production manager into an off-the-road leadership position because I loved the buzz of being in the thick of a live event. However, I could see that it was a fantastic opportunity to apply for a role that had previously not existed within our department.
She spent the next three years as a production executive overseeing cricket, golf, boxing and sports news, after which she took her current role. She adds that the transition to management took time: I didn't think I would get the production executive role when I applied for it. We've all probably suffered from imposter syndrome at some point in our careers and there was certainly an element of that when applying for such an important, new position. With the production executive role and now my head of production role, I had to look at everything with a wider perspective. I was no longer immersed in just one sport or event at any one time; I had a whole team of people with varying roles to think about and multiple sports to take into consideration with every decision that was made. That mental switch took time to adapt to.
Sky Sports' Jennie Blackmore in her new world; working remotely from home with two young children
Exhilarating role
In what she enjoys about her role, Blackmore comments: It's the most exciting, challenging, diverse and exhilarating role that I've ever worked in. I don't miss the constant on-the-road as
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
02/04/2026
HBO and NFL Films have announced Hard Knocks: Training Camp with the Seattle Sea...
02/04/2026
Haivision has announced the Makito ONE, a single-blade video encoding and decoding platform, at NAB Show 2026. The platform combines dual-channel video encoding...
02/04/2026
Telestream has introduced UP.Lens, a cloud-based multiviewer and monitoring serv...
02/04/2026
Mark Roberts Motion Control (MRMC) will exhibit at NAB Show 2026 (Booth C5220, April 19-22, Las Vegas Convention Center), marking the company's 60th anniver...
02/04/2026
Net Insight has introduced programmable Trust Boundaries, a feature integrated i...
02/04/2026
Bitmovin has announced support for SGAI (Server-Guided Ad Insertion) in its playback products, using HLS interstitials. SGAI combines elements of client-side an...
02/04/2026
Riedel Communications' SimplyLive RiMotion R12 replay system is supporting B...
02/04/2026
LTN, a managed IP video transport company, and Ateme, a video compression and de...
02/04/2026
Harmonic has announced that TDF, a broadcast infrastructure operator in France, has deployed Harmonic's XOS Advanced Media Processor and ProStream X Video S...
02/04/2026
Eluvio and the United Rugby Championship (URC) have announced first-year results...
02/04/2026
The Kansas City Current and Scripps Sports have announced that ION will broadcas...
02/04/2026
ESPN will debut Courtside at the Women's Final Four Presented by AT&T, an alt-cast airing Friday, April 3 at 7 p.m. and 9:30 p.m. ET on ESPN2, and Sunday, A...
02/04/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are ...
02/04/2026
ESPN's MegaCast Coverage of 2026 NCAA Women's Final Four Begins Friday, ...
02/04/2026
DAZN has announced the launch of DAZN Playmakers, a global influencer program designed to build a network of sports content creators. The programme will give cr...
02/04/2026
Tony Cole, Jessica Lee shift into new roles reporting to ESPN SVP/Content Operations Chris Calcinari....
02/04/2026
Michigan's Fab Five will reunite for an alternate presentation of the Mich...
02/04/2026
Real-time tracking, virtual production, and Pixar storytelling converge for Apri...
02/04/2026
NASA's long-awaited Artemis II mission has launched four astronauts on a 10-day journey around the moon, marking the first manned launch toward the moon sin...
02/04/2026
(L-R) Molly Belle Wright, Wyatt Solis, and John Magaro appear in Omaha by Cole Webley, an official selection of the 2025 Sundance Film Festival. (Photo courte...
02/04/2026
4 - 11 April 2026
VEMIA's latest gear auction is just around the corner, and there's already a wealth of sought-after instruments and studio gear li...
02/04/2026
Little Labs emulation now available to all
The latest Universal Audio plug-in to become available outside of the company's DSP-powered UAD2 platform has...
02/04/2026
SBS Welcomes Back Cup Fever! For The Biggest FIFA World Cup Ever
2 April, 2026
Media releases
Santo Cilauro, Ed Kavalee and a host of special guests retur...
02/04/2026
Truth. Power. Perspective: NITV's Flagship Current Affairs Programs Return t...
02/04/2026
L3Harris has successfully powered the historic launch of the Artemis II mission, providing propulsion and avionics....
02/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/04/2026
Already deployed extensively by NBC Sports, FOR-A Corporation will demonstrate GoVertical! AiDi, the real-time 9:16 autocropping feature of viztrick AiDi, durin...
02/04/2026
Interra Systems, a provider of end-to-end quality assurance solutions for the digital media industry, announced that Elite Media Technologies has selected its B...
02/04/2026
Harmonic's Media Processing Solutions Maximize Bandwidth Efficiency for Terrestrial Broadcast Delivery
Harmonic (NASDAQ: HLIT) today announced that TDF, a...
02/04/2026
NBC Sports Deploys viztrick AiDi to Stream Live Events in 9:16 Mobile-First Formats with Auto Tracking, Development Signals Strategic Shift for FOR-A
Long reco...
02/04/2026
Evergent will showcase new innovations in subscriber lifecycle management and monetization at NAB Show 2026 (Las Vegas, April 18 22), including:
New advances i...
02/04/2026
Riedel Communications is proud to be part of Binghamton University, State University of New York, Athletics' milestone year, celebrating the university'...
02/04/2026
Encompass Digital Media and Techex have today announced new, fully managed, cloud-native Master Control services designed to meet the growing operational demand...
02/04/2026
Avid today announced it will showcase new innovations designed to help media companies win in the new media economy at NAB Show 2026 (April 18 22, Las Vegas Co...
02/04/2026
PlayBox Neo helps AIS PLAY kick-off premier football content direct to fans
PlayBox Neo has provided MIMO Tech with a brand-new major installation to extend it...
02/04/2026
Globo has transitioned its primary content distribution to Secure Reliable Transport over a fully IP-based managed backbone using Synamedia's Quortex PowerV...
02/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/04/2026
Student Spotlight: Al-Fadl Salem The Danish singer recently performed for the queen of Denmark.
April 1, 2026
By
Editorial Staff
Image by Junia Morrow
Wh...
02/04/2026
Taku Hirano's Career Is Defined by Identity Whether he's performing, composing, teaching, or developing instruments, the do-it-all percussionist sees ...
02/04/2026
Back to All News
Netflix Unveils Official Trailer for The Trials of Winnie Mandela
Entertainment
02 April 2026
GlobalSouth Africa
Link copied to clipboard
...
02/04/2026
Back to All News
Netflix Announces Start of Production and New Cast for Second ...
02/04/2026
Back to All News
The Trailer for Ronaldinho: The One and Only Features Never-Be...
02/04/2026
Red Seat Ventures Launches Speakeasy, a New Hosting, Distribution and Monetizati...
02/04/2026
GoVertical! AiDi Powers Real-Time 9:16 Autocropping for Immediate Streaming to M...