Sony Pixel Power calrec Sony

International Women's Day 2021: Sky Sports' Jennie Blackmore on Balancing Being a Parent with the Thrill of Live Sports Production

08/03/2021

Boxing clever: Sky Sports' Jennie Blackmore on balancing being a parent with the thrill of live sports production International Womens Day 2021 focus By Heather McLean, Editor

Monday, March 8, 2021 - 10:45

Print This Story

Sky Sports' head of production for football and boxing, Jennie Blackmore on site for Mayweather versus McGregor in Las Vegas 2017 [seen here in sunglasses]. The team were on the roof of the Manadalay Bay Hotel, overlooking the Vegas strip, filming one of Sky Spots' build up shows

Inspired by her love of cricket, Sky Sports' head of production for football and boxing, Jennie Blackmore, has gone from climbing gantries with donuts for camera crew strapped to her arms, to the top of her game.

Her passion for cricket inadvertently led her to a career in sports broadcasting: While at university, I had a job as a steward at Lord's on match days, which required me to be on site from 7am. So I would sit in the stands, drinking my morning coffee while watching the set up by the TV crew, and instantly became fascinated by the process; envious that this was their full time job.

Today, her love of sport combined with her role at Sky Sports keeps her coming back for more. She comments on what draws her to sports broadcasting: The reactive nature of the job plus the thrill of a live event are amazing. You never lose touch with that no matter how many events you do. I still get blown away when we're at a packed Wembley Stadium or an iconic, stunning venue like Augusta for The Masters; whether I'm there in person or watching the output at home knowing that it's our teams' hard work that is bringing it to our screens.

Persistent attitude

When she left university with a degree in English Literature and Media, my love of playing cricket inspired me to repeatedly hound the executive producer of Channel 4 cricket (Sunset+Vine) on the first day of every month, like clockwork .

With the production executive role and now my head of production role, I had to look at everything with a wider perspective. I was no longer immersed in just one sport or event at any one time; I had a whole team of people with varying roles to think about and multiple sports to take into consideration with every decision that was made. That mental switch took time to adapt to

This determination worked in her favour, she says: I'd send him my CV, a copy of my dissertation on, The Language of Cricket Commentary in TV and Radio' (which I'm sure he enjoyed immensely,) and a plea for any available role on his team. So that was where it all started. After seven months he called to ask me in for an interview and subsequently gave me the role of production secretary.

Blackmore comments: The production secretary role was a combination of administrative work and being a runner on site at OBs. I loved every second of it, even climbing ladders to gantries with bags of tea and coffee in my mouth, and doughnuts strapped to my arms.

Jennie Blackmore, Sky Sports' head of production for football and boxing

During the cricket off-season she worked for Visions OBs now known as NEP as a production coordinator, crewing outside broadcasts. Blackmore goes on: After three years at Sunset+Vine on the cricket they won the BBC Horse Racing contract and I moved over as production coordinator on that for two years. It was an incredible sport to work on and included producing the Epsom Derby, Grand National and Royal Ascot.

When Setanta Sports started in 2007 I had my first opportunity to work as a production manager, first on the Conference Football League and then onto Premier League and the England Football contract. Unfortunately Setanta Sports folded in June 2009, but I was lucky enough to get a job as a production manager at Sky Sports in July 2009. I've been at Sky ever since with a variety of strands under my belt as production manager, including football, rugby union and boxing.

New opportunities

After eight years as a production manager at Sky Sports, the production team created new opportunities including three production executive roles. Blackmore was successful in getting one of these roles, all of which were, incidentally, taken by women.

Yet the move was not an easy leap for Blackmore, who was torn between the opportunity and her passion for being on the road. She explains: Honestly, it was a difficult decision to move from being an on-site production manager into an off-the-road leadership position because I loved the buzz of being in the thick of a live event. However, I could see that it was a fantastic opportunity to apply for a role that had previously not existed within our department.

She spent the next three years as a production executive overseeing cricket, golf, boxing and sports news, after which she took her current role. She adds that the transition to management took time: I didn't think I would get the production executive role when I applied for it. We've all probably suffered from imposter syndrome at some point in our careers and there was certainly an element of that when applying for such an important, new position. With the production executive role and now my head of production role, I had to look at everything with a wider perspective. I was no longer immersed in just one sport or event at any one time; I had a whole team of people with varying roles to think about and multiple sports to take into consideration with every decision that was made. That mental switch took time to adapt to.

Sky Sports' Jennie Blackmore in her new world; working remotely from home with two young children

Exhilarating role

In what she enjoys about her role, Blackmore comments: It's the most exciting, challenging, diverse and exhilarating role that I've ever worked in. I don't miss the constant on-the-road as
LINK: https://www.svgeurope.org/blog/headlines/international-womens-day-2021...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

12/10/2026

ESPN Adds Field Pass With The Pat McAfee Show, Playbook With Next Gen Stats Altcasts to Super Bowl LXI, MNF Games

The ESPNU and NFL Network altcasts join the previously announced Super Bowl LXI...

12/10/2026

Veramatrix Streamkeeper Puts Those Fighting Piracy in a Proactive Position for Battle

The approach is based on prevention and making production of illegal streams inc...

12/10/2026

Clear-Com Powers Communications at Rock in Rio 2026

Clear-Com provided production communications infrastructure for Rock in Rio 2026, deployed by Brazilian partner Savana Comunica o. The system connected product...

12/10/2026

FIA Extreme H World Cup and DAZN Renew Global Broadcast Partnership to Power Growth of Hydrogen Racing

Extreme H has extended its global broadcast partnership with DAZN, bringing the ...

12/10/2026

beIN Asia Pacific Secures Wimbledon Rights Across Southeast Asia and Hong Kong Through 2031

beIN Asia Pacific has announced a new agreement with The All England Lawn Tennis...

12/10/2026

ARRI Releases Film Lab 1.5 with Expanded Format Options and Performance Improvements

ARRI has released Film Lab 1.5, a major update to its OpenFX plugin for applying...

12/10/2026

DAZN Acquires Basketball Streaming Service BASKET.TV

DAZN has announced the acquisition of BASKET.TV, a basketball streaming service operating across Latin America. Founded in 2020, BASKET.TV has a presence in Arg...

12/10/2026

Beyond the Hype: Exploring Real-World Applications of AI in Cloud-Based Live Sports Production with the NBA, AWS, Spiideo, and TwelveLabs

Industry leaders discuss the growing role of AI in automating production, enhanc...

12/10/2026

NBA Showtime to Broadcast Live from Rockefeller Center and Madison Square Garden for NBA Tip-Off Tripleheader

NBC Sports' NBA Showtime will broadcast live from Rockefeller Plaza and Madi...

12/10/2026

I'm Achieving Something Worthwhile for the Revolution. : Highlighting Merata Mita and the Merata Mita Fellowship

By Katie Arthurs Merata Mita (1942-2010), the legendary M ori filmmaker, godmot...

12/10/2026

10K Audio update Gyro

New features added alongside NKS support 10K Audio's real-time loop-based instrument has just been treated to a free update that brings a wealth of new ...

12/10/2026

Sony announce the ECM-AX10

New phone-mounted mic captures spatial audio Sony have just introduced a new mic that allows content creators to capture, edit and export spatial audio from...

12/10/2026

Stylophone introduce the Stylophone Mini

Fully playable mini instrument announced Originally launched in 1968, the Stylophone was a hugely popular instrument, and despite being marketed as a beginn...

12/10/2026

Song Athletics launch Song Keys

Eight essential keys instruments in one Song Athletics have just released a new sample library that brings an assortment of essential piano, keys and synth ...

12/10/2026

Siretta at NECA 2026 - Connecting with the US Electrical Industry

Siretta exhibited at NECA 2026 in Las Vegas, showcasing its SNYPER cellular network analysers and antenna solutions to electrical contractors and installers fro...

12/10/2026

Broadcasters and Pay Channels show dominance in South Korea's TV viewing while Streaming continues to grow, Nielsen's The Gauge shows

Nielsen data reveals traditional television continues to account for 70% of view...

12/10/2026

Interra Systems to Focus on Media Quality Visibility and...

At Asia's Broadcasting & Infotainment Show (A.B.I.S.) 2026, Interra Systems will showcase its latest innovations in automated QC, media monitoring, captioni...

12/10/2026

Digital Alert Systems Releases Version 6 1 Software for D...

Update Strengthens Access Controls, Refines EAS-Net , and Adds SSL-Based CAP Canada Support Digital Alert Systems, a global leader in emergency communications ...

12/10/2026

Why access to electricity changes everything

Electricity underpins every one of the 17 UN Sustainable Development Goals (SDGs) from healthcare and education to economic growth, climate action and digital i...

12/10/2026

Cablenet Selects Harmonic's cOS Broadband Platform to Deliver Multi-Gigabit Speeds in Cyprus

Key Takeaways Cablenet has selected Harmonic's cOS virtualized broadband p...

12/10/2026

Fox Corporation Executives to Discuss First Quarter Fiscal 2027 Financial Results Via Webcast

Fox Corporation Executives to Discuss First Quarter Fiscal 2027 Financial Result...

12/10/2026

App Store Indie Games Week kicks off today - UPDATE - Posted on 12 October 2026

Today, Indie Games Week lights up the App Store with a celebration of the incredible catalogue of imaginative games made by independent teams with big dreams. P...

12/10/2026

OCP Global Summit: Amid Ecosystem Adoption, NVIDIA Opens Vera Rubin Architecture to Help Scale AI Factories Worldwide

As AI factories grow from megawatts to gigawatts, building them takes more than ...

12/10/2026

Are you a playwright with a script to share? RT wants to hear from you!

The annual P.J. O'Connor Awards for RT Radio Drama is now open for entries Closing date for submissions is Friday October 30 2026 Celebrating what'...

12/10/2026

Hisense Ireland announced as official show sponsor of the TODAY show on RT

RT Commercial has today announced Hisense Ireland as sponsor of the TODAY show on RT One and RT Player. The sponsorship deal with Hisense includes 140 credi...

11/10/2026

Banana Ball TV Caps Record Season With Supersized Banana Bowl Production in DC

The quirky league's largest production to date brings two trucks, 20+ cameras to first-ever Banana Bowl at Nationals Park...

11/10/2026

LinnStrument limited-time offer

Save 10% on US orders Roger Linn Design have announced a limited-time pricing offer on their popular MPE instrument. From 1 October 2026, customers in the U...

11/10/2026

WeissKlang reveal KlangFormer 2

Launched alongside V13 Special Edition modelling mic WeissKlang have just introduced a new and improved version of the plug-in that pairs up with their V13 ...

10/10/2026

Banana Ball TV Caps Record Season With Supersized Banana Bowl Production in D.C.

The quirky league's largest production to date brings two trucks, 20+ cameras to first-ever Banana Bowl at Nationals Park...

10/10/2026

Give Me the Backstory: Get to Know David Greaves, the Co-Director of Once Upon A Time in Harlem

By Jessica Herndon One of the most exciting things about the Sundance Film Fest...

10/10/2026

Scripps Research associate professor Keren Lasker receives DARPA Young Faculty Award to develop toxin traps

LA JOLLA, CA-Associate Professor Keren Lasker, the Ian Wilson Endowed Chair at S...

10/10/2026

New Naruto x Nink Anime, Project Rasengan Roadmap and More Revealed at New York Comic Con 2026

New Naruto x Nink Anime, Project Rasengan Roadmap and More Revealed at New Yor...

09/10/2026

Beyond fact-checking: building resilience to disinformation

A new Thomson Foundation report explores what experiences in Hungary, Sudan and Uganda can teach us about helping societies withstand disinformation. While fac...

09/10/2026

DAZN Unveils U.S. Playbook for 19-Team Local-Streaming Launch

Standalone subscriptions, free games, and team hubs anchor the streamer's local-rights push...

09/10/2026

Chris Ober, FOX Sports Teammate to Remember, Loses Long Cancer Battle at 46

Christoffer Aaron Chris Ober, a longtime and beloved member of FOX Sports' remote production crews who worked on many of the network's biggest events,...

09/10/2026

SVG GameDay, Ep. 34: U.S. Soccers Theresa Matthews - Building Excitement for the Stars & Stripes

In-venue and creative video staffers at the professional and collegiate level ha...

09/10/2026

USSI Global Appoints Ed McGivern as Chief Revenue Officer

USSI Global has appointed Ed McGivern as Chief Revenue Officer, reporting to President and CEO Anthony Morelli. McGivern brings more than 25 years of executive...

09/10/2026

DTM, TV Skyline, and Riedel Deploy Private 5G for Onboard Camera Transmission

Riedel Communications has announced the deployment of its Easy5G private 5G platform as the primary transmission system for onboard camera signals in the DTM ra...

09/10/2026

National Duals Invitational Championship to Air on ESPN December 13

The National Duals Invitational championship match will air on ESPN on Sunday, December 13 at 7:30 p.m. CT from the BOK Center in Tulsa, Oklahoma. The 27 prelim...

09/10/2026

VVC Adoption Advances as Mobile Hardware Support Expands

Versatile Video Coding is moving closer to mainstream deployment as smartphone manufacturers, semiconductor suppliers, and streaming providers address the hardw...

09/10/2026

Min Woo Lee Launches Official YouTube Channel with Omaha Productions

PGA Tour golfer Min Woo Lee and Omaha Productions have announced the launch of Lee's official YouTube channel. The first video, filmed at TPC Summerlin, lau...

09/10/2026

ATSC Approves B2X System Discovery and Signaling Candidate Standard

ATSC has announced the approval of a Candidate Standard for its Broadcast-to-Everything (B2X) initiative. S44-2-002r6, B2X System Discovery and Signaling, has...

09/10/2026

BKB Bare Knuckle Boxing Partners With TV Azteca for Mexico and Latin America Distribution

BKB Bare Knuckle Boxing has announced a partnership with TV Azteca to bring BKB ...

09/10/2026

SPORTEL Awards 2026 Shortlist Announced

The SPORTEL Awards 2026 official selection has been announced, with 26 works across seven categories selected from more than 150 entries. Winners will be announ...

09/10/2026

RTVE Selects Ateme TITAN Edge for Satellite Contribution on New Production Units

Ateme has announced that RTVE, Spain's public broadcaster, has selected its TITAN Edge platform for satellite contribution on three new transportable produc...

09/10/2026

CRD Audiovisuel Deploys LiveU LU900Q for Tour de France Coverage

LiveU has announced that CRD Audiovisuel used the LU900Q intelligent production unit with built-in LiveU IQ (LIQ) connectivity to deliver live content from the ...

09/10/2026

Analogue Solutions ship second Filtopia batch

Latest run of limited-edition analogue monosynth now available British synth experts Analogue Solutions have announced that the second batch of their limite...

09/10/2026

EVE Audio partner with Arturia

12-months of FX Collection 6 Pro with qualifying monitor purchases EVE Audio and Arturia are currently running a worldwide promotion that gives customers a ...

09/10/2026

Soniccouture reveal Scanner: Library

Created in collaboration with Robin Rimbaud Soniccouture have teamed up with Scanner (Robin Rimbaud) to create a custom sound-design tool based on the artis...