Sony Pixel Power calrec Sony

International Women's Day 2021: Sky Sports' Jennie Blackmore on Balancing Being a Parent with the Thrill of Live Sports Production

08/03/2021

Boxing clever: Sky Sports' Jennie Blackmore on balancing being a parent with the thrill of live sports production International Womens Day 2021 focus By Heather McLean, Editor

Monday, March 8, 2021 - 10:45

Print This Story

Sky Sports' head of production for football and boxing, Jennie Blackmore on site for Mayweather versus McGregor in Las Vegas 2017 [seen here in sunglasses]. The team were on the roof of the Manadalay Bay Hotel, overlooking the Vegas strip, filming one of Sky Spots' build up shows

Inspired by her love of cricket, Sky Sports' head of production for football and boxing, Jennie Blackmore, has gone from climbing gantries with donuts for camera crew strapped to her arms, to the top of her game.

Her passion for cricket inadvertently led her to a career in sports broadcasting: While at university, I had a job as a steward at Lord's on match days, which required me to be on site from 7am. So I would sit in the stands, drinking my morning coffee while watching the set up by the TV crew, and instantly became fascinated by the process; envious that this was their full time job.

Today, her love of sport combined with her role at Sky Sports keeps her coming back for more. She comments on what draws her to sports broadcasting: The reactive nature of the job plus the thrill of a live event are amazing. You never lose touch with that no matter how many events you do. I still get blown away when we're at a packed Wembley Stadium or an iconic, stunning venue like Augusta for The Masters; whether I'm there in person or watching the output at home knowing that it's our teams' hard work that is bringing it to our screens.

Persistent attitude

When she left university with a degree in English Literature and Media, my love of playing cricket inspired me to repeatedly hound the executive producer of Channel 4 cricket (Sunset+Vine) on the first day of every month, like clockwork .

With the production executive role and now my head of production role, I had to look at everything with a wider perspective. I was no longer immersed in just one sport or event at any one time; I had a whole team of people with varying roles to think about and multiple sports to take into consideration with every decision that was made. That mental switch took time to adapt to

This determination worked in her favour, she says: I'd send him my CV, a copy of my dissertation on, The Language of Cricket Commentary in TV and Radio' (which I'm sure he enjoyed immensely,) and a plea for any available role on his team. So that was where it all started. After seven months he called to ask me in for an interview and subsequently gave me the role of production secretary.

Blackmore comments: The production secretary role was a combination of administrative work and being a runner on site at OBs. I loved every second of it, even climbing ladders to gantries with bags of tea and coffee in my mouth, and doughnuts strapped to my arms.

Jennie Blackmore, Sky Sports' head of production for football and boxing

During the cricket off-season she worked for Visions OBs now known as NEP as a production coordinator, crewing outside broadcasts. Blackmore goes on: After three years at Sunset+Vine on the cricket they won the BBC Horse Racing contract and I moved over as production coordinator on that for two years. It was an incredible sport to work on and included producing the Epsom Derby, Grand National and Royal Ascot.

When Setanta Sports started in 2007 I had my first opportunity to work as a production manager, first on the Conference Football League and then onto Premier League and the England Football contract. Unfortunately Setanta Sports folded in June 2009, but I was lucky enough to get a job as a production manager at Sky Sports in July 2009. I've been at Sky ever since with a variety of strands under my belt as production manager, including football, rugby union and boxing.

New opportunities

After eight years as a production manager at Sky Sports, the production team created new opportunities including three production executive roles. Blackmore was successful in getting one of these roles, all of which were, incidentally, taken by women.

Yet the move was not an easy leap for Blackmore, who was torn between the opportunity and her passion for being on the road. She explains: Honestly, it was a difficult decision to move from being an on-site production manager into an off-the-road leadership position because I loved the buzz of being in the thick of a live event. However, I could see that it was a fantastic opportunity to apply for a role that had previously not existed within our department.

She spent the next three years as a production executive overseeing cricket, golf, boxing and sports news, after which she took her current role. She adds that the transition to management took time: I didn't think I would get the production executive role when I applied for it. We've all probably suffered from imposter syndrome at some point in our careers and there was certainly an element of that when applying for such an important, new position. With the production executive role and now my head of production role, I had to look at everything with a wider perspective. I was no longer immersed in just one sport or event at any one time; I had a whole team of people with varying roles to think about and multiple sports to take into consideration with every decision that was made. That mental switch took time to adapt to.

Sky Sports' Jennie Blackmore in her new world; working remotely from home with two young children

Exhilarating role

In what she enjoys about her role, Blackmore comments: It's the most exciting, challenging, diverse and exhilarating role that I've ever worked in. I don't miss the constant on-the-road as
LINK: https://www.svgeurope.org/blog/headlines/international-womens-day-2021...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

28/02/2026

FOX Sports Waves Green Flag on 2026 IndyCar Season With Driver's Eye, Heads Up Display, Live Drones

With two features seen in Formula 1 coverage, the broadcaster aims to bring view...

28/02/2026

Secretary of War Pete Hegseth Visits L3Harris Solid Rocket Motor Site

Secretary of War Pete Hegseth addresses a crowd of approximately 1,500 L3Harris employees in Camden, Arkansas, as part of his Arsenal of Freedom tour....

28/02/2026

2026 NAB Show Expands Sports Summit to Four Days

Share Copy link Facebook X Linkedin Bluesky Email...

28/02/2026

Three TV5Monde FAST Channels Launch on Plex

Share Copy link Facebook X Linkedin Bluesky Email...

28/02/2026

Nielsen Introduces 200+ New Advanced Audience Segments

Share Copy link Facebook X Linkedin Bluesky Email...

28/02/2026

SBE Launches Annual Membership Drive

Share Copy link Facebook X Linkedin Bluesky Email...

28/02/2026

Gray's Fox 12 Inks Deal for Portland Fire And Portland Thorns Games

Share Copy link Facebook X Linkedin Bluesky Email...

28/02/2026

Berklee Presents Mambo Mania: Eguie Castrillo and the Berklee All-Stars Big Band's Tribute to Eddie Palmieri

Berklee Presents Mambo Mania: Eguie Castrillo and the Berklee All-Stars Big Band...

28/02/2026

Berklee Announces Two New Summer Programs in Los Angeles

Berklee Announces Two New Summer Programs in Los Angeles The Berklee Music Business Program and Electronic Music Production and Sound Design Workshop bring imme...

28/02/2026

Final Trailer for BEASTARS Final Season Part 2' Roars Toward the Series' Emotional Conclusion

Back to All News Final Trailer for BEASTARS Final Season Part 2' Roars Tow...

28/02/2026

February 27, 2026

New way to intentionally discover molecular glues could expand drug discovery Scripps Research scientists and colleagues show how drugs that eliminate certain d...

27/02/2026

Scripps Appoints Oliver Gray as Vice President, Network Sports and Client Partnerships

The E.W. Scripps Company names Oliver Gray as Vice President, Network Sports and...

27/02/2026

Gotham Sports App Now Available for Purchase Through Prime Video

The Gotham Sports App, the exclusive direct-to-consumer streaming home of MSG Networks and the YES Network, is now available for purchase through Prime Video fo...

27/02/2026

ESPN, Horizon League Extend Long-Standing Rights Agreement

ESPN and the Horizon League announce a new multi-year, multi-platform media rights agreement, continuing a 38-year collaboration that began with the 1988 Midwes...

27/02/2026

NETGEAR to Showcase Expanded Broadcast Portfolio at 2026 NAB Show

At the 2026 NAB Show in Las Vegas, NETGEAR will highlight its new switch models and major updates to its Engage Controller software. The company's network d...

27/02/2026

Teatro alla Scala Elevates Backstage Communication with Riedel's Bolero Wireless Intercom System

Riedel Communications announces that Fondazione Teatro alla Scala has deployed a...

27/02/2026

Lyuno Leverages Dante AV for Synchronization of Audio and Video Content

Lyuno specializes in media localization, including translation, dubbing, subtitling, and voice-over services for a wide array of entertainment content. The comp...

27/02/2026

Chyron Releases Weather 2.3 with New Data and Automation Features

Chyron Weather 2.3, the latest edition of Chyron's weather visualization suite for broadcasters and meteorologists, recently launched. The release includes...

27/02/2026

Telestream Advances Production-Ready AI Across its Product Portfolio

Telestream, which concentrates in media workflow technologies, announces expanded practical AI enhancements across its Vantage, Vantage Cloud, EDC, Stanza, and ...

27/02/2026

Horizon Sports & Experiences, TOGETHXR Launch Joint Venture to Power Future of Women's Sports

Horizon Sports & Experiences (HS&E), a global sports marketing, media, and live ...

27/02/2026

NBC Reunites Bob Costas, Doug Collins and 1990s NBA Legends for Spurs-Sixers on March 3

Legendary sports broadcasters Bob Costas, Doug Collins, Mike Czar of the Telest...

27/02/2026

IndyCar Season Opener: A Look into the Productions' Fast-Track IP Transformation

Beginning on March 1st, IndyCar will be kicking off their 31st season on the str...

27/02/2026

SVG GameDay, Ep. 5: Philadelphia Eagles' Alessandra Lane Behind the Birds in South Philly

In-venue and creative video staffers at the professional and collegiate level ha...

27/02/2026

Ratings Roundup: NBC Sports Takes Gold With Milano Cortina 2026 Viewership Hitting All Time Highs

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

27/02/2026

SMX League Partners with Owl AI as Official AI Trailblazer to Revolutionize Action Sports Technology

Owl AI a pioneer in artificial intelligence for professional sports, announces a...

27/02/2026

Formula 1 Re-Ups Broadcast Deals With beIN SPORTS in Asia, ESPN in Latin America/Caribbean,

With over 447 million fans in APAC, Formula 1 and beIN will continue to innovate...

27/02/2026

YES Network Spotlights Brooklyn Youth With Kid Reporter' Broadcast Initiative

12-year-old Noelle Taylor will be the Kid Reporter when the Brooklyn Nets host t...

27/02/2026

ESPN Explores New POVs With CapCam, EarCam for NBA All-Star Celebrity Game, College Softball

Entire CapCam system - including camera unit, RF transmitter, and battery - is h...

27/02/2026

Gorillaz Invites Fans Into Its World With Exclusive Spotify Experience and London Mural Quest

Since its inception, Gorillaz has been known for blending art with genre-bending...

27/02/2026

Find Your Next Great Listen With Spotify's New Audiobook Charts

This week, Spotify introduced Audiobook Charts for the U.S. and U.K. The charts make it easy to discover your next favorite book by showing what's popular a...

27/02/2026

Rohde & Schwarz and Viasat to collaborate on NB-NTN IoT test plan for connectivity via satellite

Rohde & Schwarz and Viasat to collaborate on NB-NTN IoT test plan for connectivi...

27/02/2026

Designing AI based features in the MSC

In media technology, big features often steal the spotlight - AI integrations, cloud transformations, automation frameworks. But for the people who use these to...

27/02/2026

Has Video outgrown your DAM?

Digital Asset Management systems sit at the heart of most marcoms operations. They centralise content, organise it, and make it discoverable. Integrated with th...

27/02/2026

NAB

The AI Wild West comes to NAB 2026 and Blue Lucy is bringing the Sheriff The AI Wild West is here, and media organisations are feeling the heat. On Booth W23...

27/02/2026

32.6 Million Watch 2026 State of the Union Address

NEW YORK - February 26, 2026 - An estimated 32.6 million people watched President Donald J. Trump deliver the 2026 State of the Union address on Tuesday, Februa...

27/02/2026

Atomos Introduces Ninja RAW HDR Monitor-Recorder At CP+ Trade Show

Share Copy link Facebook X Linkedin Bluesky Email...

27/02/2026

Scripps to Reacquire 23 ION Stations

Share Copy link Facebook X Linkedin Bluesky Email...

27/02/2026

Survey: 88% of Sports Execs Bullish on Industry's Prospects

Share Copy link Facebook X Linkedin Bluesky Email...

27/02/2026

Chyron Releases Weather 2.3 With New Data and Automation Features

Share Copy link Facebook X Linkedin Bluesky Email...

27/02/2026

Samba: Essentials, Utilities Tally Most Ad Impressions in 2nd-Half 2025

Share Copy link Facebook X Linkedin Bluesky Email...

27/02/2026

TVB: Linear TV Still King

Share Copy link Facebook X Linkedin Bluesky Email...

27/02/2026

AJA U-TAP Helps Stary Technologies with Courtroom Evidenc...

Video is one of the lawyer's most powerful storytelling tools in civil litigation today, whether used to transport jurors to an incident scene or challenge ...

27/02/2026

Foundry releases Nuke 17-0

Creative software developer Foundry today released Nuke 17.0, the latest version of its powerful compositing tool for visual effects and animation. Marking one ...

27/02/2026

KRK helps Kryz Reid Keep Third Eye Blind Sounding Sharp O...

In a sun-drenched Los Angeles studio filled with guitars, laughter, and the low thrum of KRK monitors, Third Eye Blind's Kryz Reid balances rockstar energy ...

27/02/2026

Atomos Announces Ninja RAW Monitor-Recorder

Atomos announces the launch of Ninja RAW, a 5-inch HDR monitor-recorder designed to give filmmakers, content creators, and broadcasters an uncompromising and af...