Sony Pixel Power calrec Sony

International Women's Day 2021: Sky Sports' Jennie Blackmore on Balancing Being a Parent with the Thrill of Live Sports Production

08/03/2021

Boxing clever: Sky Sports' Jennie Blackmore on balancing being a parent with the thrill of live sports production International Womens Day 2021 focus By Heather McLean, Editor

Monday, March 8, 2021 - 10:45

Print This Story

Sky Sports' head of production for football and boxing, Jennie Blackmore on site for Mayweather versus McGregor in Las Vegas 2017 [seen here in sunglasses]. The team were on the roof of the Manadalay Bay Hotel, overlooking the Vegas strip, filming one of Sky Spots' build up shows

Inspired by her love of cricket, Sky Sports' head of production for football and boxing, Jennie Blackmore, has gone from climbing gantries with donuts for camera crew strapped to her arms, to the top of her game.

Her passion for cricket inadvertently led her to a career in sports broadcasting: While at university, I had a job as a steward at Lord's on match days, which required me to be on site from 7am. So I would sit in the stands, drinking my morning coffee while watching the set up by the TV crew, and instantly became fascinated by the process; envious that this was their full time job.

Today, her love of sport combined with her role at Sky Sports keeps her coming back for more. She comments on what draws her to sports broadcasting: The reactive nature of the job plus the thrill of a live event are amazing. You never lose touch with that no matter how many events you do. I still get blown away when we're at a packed Wembley Stadium or an iconic, stunning venue like Augusta for The Masters; whether I'm there in person or watching the output at home knowing that it's our teams' hard work that is bringing it to our screens.

Persistent attitude

When she left university with a degree in English Literature and Media, my love of playing cricket inspired me to repeatedly hound the executive producer of Channel 4 cricket (Sunset+Vine) on the first day of every month, like clockwork .

With the production executive role and now my head of production role, I had to look at everything with a wider perspective. I was no longer immersed in just one sport or event at any one time; I had a whole team of people with varying roles to think about and multiple sports to take into consideration with every decision that was made. That mental switch took time to adapt to

This determination worked in her favour, she says: I'd send him my CV, a copy of my dissertation on, The Language of Cricket Commentary in TV and Radio' (which I'm sure he enjoyed immensely,) and a plea for any available role on his team. So that was where it all started. After seven months he called to ask me in for an interview and subsequently gave me the role of production secretary.

Blackmore comments: The production secretary role was a combination of administrative work and being a runner on site at OBs. I loved every second of it, even climbing ladders to gantries with bags of tea and coffee in my mouth, and doughnuts strapped to my arms.

Jennie Blackmore, Sky Sports' head of production for football and boxing

During the cricket off-season she worked for Visions OBs now known as NEP as a production coordinator, crewing outside broadcasts. Blackmore goes on: After three years at Sunset+Vine on the cricket they won the BBC Horse Racing contract and I moved over as production coordinator on that for two years. It was an incredible sport to work on and included producing the Epsom Derby, Grand National and Royal Ascot.

When Setanta Sports started in 2007 I had my first opportunity to work as a production manager, first on the Conference Football League and then onto Premier League and the England Football contract. Unfortunately Setanta Sports folded in June 2009, but I was lucky enough to get a job as a production manager at Sky Sports in July 2009. I've been at Sky ever since with a variety of strands under my belt as production manager, including football, rugby union and boxing.

New opportunities

After eight years as a production manager at Sky Sports, the production team created new opportunities including three production executive roles. Blackmore was successful in getting one of these roles, all of which were, incidentally, taken by women.

Yet the move was not an easy leap for Blackmore, who was torn between the opportunity and her passion for being on the road. She explains: Honestly, it was a difficult decision to move from being an on-site production manager into an off-the-road leadership position because I loved the buzz of being in the thick of a live event. However, I could see that it was a fantastic opportunity to apply for a role that had previously not existed within our department.

She spent the next three years as a production executive overseeing cricket, golf, boxing and sports news, after which she took her current role. She adds that the transition to management took time: I didn't think I would get the production executive role when I applied for it. We've all probably suffered from imposter syndrome at some point in our careers and there was certainly an element of that when applying for such an important, new position. With the production executive role and now my head of production role, I had to look at everything with a wider perspective. I was no longer immersed in just one sport or event at any one time; I had a whole team of people with varying roles to think about and multiple sports to take into consideration with every decision that was made. That mental switch took time to adapt to.

Sky Sports' Jennie Blackmore in her new world; working remotely from home with two young children

Exhilarating role

In what she enjoys about her role, Blackmore comments: It's the most exciting, challenging, diverse and exhilarating role that I've ever worked in. I don't miss the constant on-the-road as
LINK: https://www.svgeurope.org/blog/headlines/international-womens-day-2021...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

30/06/2026

Supreme Court Gives Trump Tight Control over Independent Regulators

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

Rocket Lab to Acquire Iridium in $8 Billion Deal

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

Kyocera AVX Releases New Web-Based Antenna Integration Tool

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

YouTube Shorts Get a Makeover

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

Rise Announces 2026 Worldwide Mentoring Cohorts

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

Other World Computing Launches New Atlas Core Line with 256GB CFExpress 4.0 Type B Memory Card

Other World Computing Launches New Atlas Core Line with 256GB CFExpress 4.0 Type...

30/06/2026

DaVinci Resolve Studio Used for Taketoshi Sado's Perfume Cold Sleep -25 years Document-

DaVinci Resolve Studio Used for Taketoshi Sado's Perfume Cold Sleep -25 year...

30/06/2026

June 29, 2026

Scripps Research scientists demonstrate a faster, cheaper route to making critical drugs using common table sugar New method illustrates how to build a tough ch...

29/06/2026

Op-Ed: Why the 2026 World Cup Is Redefining the Economics of Live Sports Production

By Andy Rayner, CTO, Appear The 2026 FIFA World Cup is the largest football tou...

29/06/2026

Study: Esports Plays Major Role in Gen Z Media Habits, Purchasing Behavior

A new multi-country study from ESL FACEIT Group, Hero Esports, and Niko Partners estimates that 400 million Gen Z consumers regularly engage with esports, under...

29/06/2026

ESPN Sets Multiplatform Plans for America 250 Celebration

ESPN will mark America's 250th anniversary with a series of content initiatives across its linear, digital, and streaming platforms, including a special edi...

29/06/2026

OBSBOT Named Official Camera and Webcam Partner of Esports World Cup 2026

The Esports Foundation has named OBSBOT the Official Camera and Webcam Partner for the Esports World Cup 2026, bringing the company's AI-powered imaging tec...

29/06/2026

Insight Productions Launches Insight Storm, 53-Foot Esports Broadcast Truck

Insight Productions has launched Insight Storm, a 53-foot mobile broadcast unit designed specifically for esports production, live entertainment, and digital-fi...

29/06/2026

Gravity Media Delivers Global Distribution, Streaming Services for World Economic Forum in Dalian

Gravity Media once again provided broadcast, streaming, and content-distribution...

29/06/2026

Wimbledon Introduces AI-Powered Fan Features, Modernized Digital Platforms for 2026 Championships

The All England Lawn Tennis Club and IBM have introduced new and enhanced digita...

29/06/2026

Evolve Dark Matter from Excite Audio

Four-layer instrument aimed at dark electronic music Excite Audio's latest software instrument has been designed with dark drum and bass, atmospheric te...

29/06/2026

Tracktion unleashes Waveform 14 DAW

New AI Assistant, Multi-channel Audio, ARA2 improvements & more Tracktion's DAW software has just received its latest major update, gaining a selection ...

29/06/2026

Focusrite publish 2026 Sustainability Report

Details environmental policies & results The Focusrite Group have just announced that following a long audit process, they have published their 2026 sustain...

29/06/2026

Comcast to Spin Off NBCUniversal, Sky

Share Copy link Facebook X Linkedin Bluesky Email...

29/06/2026

Supreme Court Rules Trump Can Fire FTC Commissioner Without Cause

Share Copy link Facebook X Linkedin Bluesky Email...

29/06/2026

CVP Launches Warranty plus to Protect Professional Equipm...

CVP, one of Europes leading suppliers of professional video and broadcast solutions, has announced the launch of CVP Warranty , a new extended warranty programm...

29/06/2026

TitanTV Hires Mark Hadley as Technology Specialist

Share Copy link Facebook X Linkedin Bluesky Email...

29/06/2026

Fox Sports Delivers Another FIFA Mens World Cup Audience Record

Share Copy link Facebook X Linkedin Bluesky Email...

29/06/2026

Claude Meets Blackwell Ultra: Anthropic's Models Now Run on NVIDIA GB300 in Azure

Anthropic's Claude models in Microsoft Foundry - hosted on Microsoft Azure a...

29/06/2026

Arvato Systems Achieves AWS Cloud Operations Competency

Arvato Systems Achieves AWS Cloud Operations Competency The team behind the AWS Cloud Operations Competency (from left to right: Philipp Hellmich, Johanna Bod...

29/06/2026

Ger Gilroy to join RT to present a Daily Sports Podcast

RT today announced that Ger Gilroy will join the RT Podcasts team to present a daily sports podcast. Launching later this year, the new show will set the spor...

29/06/2026

OUTsurance announced as sponsors of Oliver Callan on RT Radio 1

RT Commercial announced OUTsurance as sponsor of the Oliver Callan show on RT Radio 1 from Wednesday 1 July. Oliver Callan doubles the fun, delivering two ...

29/06/2026

Open Models, Closed Environments: Palantir Brings Secure AI to US Agencies With NVIDIA Nemotron

Showcasing the importance of open source innovation in American AI, Palantir'...

28/06/2026

Softube unveil lower cost Console 1 Compact

Half-size model joins Console 1 line-up Shortly after the release of their new Flow Studio controller, Softube have announced the launch of another new surf...

28/06/2026

EVE Audio introduce EVE Origin

New EXO Series DSP control software announced EVE Audio's EXO Series monitor range has just gained a new software element that provides remote access to...

28/06/2026

Freedman Labs Releases PrepMyMedia and ViewMyAttic for Post Production Professionals - 50% off for COWs!

Freedman Labs Releases PrepMyMedia and ViewMyAttic for Post Production Professio...

27/06/2026

Through Their Lens: What Cinematographer Amy Vincent Saw at the 2026 Directors Lab

There's no doubt that you've seen the world through Amy Vincent's ey...

27/06/2026

UJAM release Retrocraft

Brings together saturation & lo-fi effects Following on from the release of their Voxcraft vocal-processing plug-in, UJAM have announced the launch of Retro...

27/06/2026

A record 4.84 million Australians choose SBS as the Socceroos advance at FIFA World Cup 2026

A record 4.84 million Australians choose SBS as the Socceroos advance at FIFA Wo...

27/06/2026

Apogee CRAS Symphony Mkii Education Feature Blog

Why CRAS Upgraded to Symphony I/O MK II When an audio school runs studios all day, every day, gear doesn't just need to sound good , it needs to survive rea...

27/06/2026

MultiDyne Acquires the Assets of MRMC

Share Copy link Facebook X Linkedin Bluesky Email...

27/06/2026

Spectrum Intelligence Ventures Launches Latis

Share Copy link Facebook X Linkedin Bluesky Email...

27/06/2026

Krotos Video to Sound Plugin Now Available for Adobe Premiere Pro

Krotos Video to Sound Plugin Now Available for Adobe Premiere Pro Brie Clayton June 26, 2026 0 Comments Editors can analyze footage, generate synchron...

27/06/2026

Mirai Media Elevates Digital and Broadcast Productions with Blackmagic Design

Mirai Media Elevates Digital and Broadcast Productions with Blackmagic Design Brie Clayton June 26, 2026 0 Comments Studio uses Ultimatte 12 HD and Po...

27/06/2026

Lutra Cafe & Bakery Opens At American Tobacco Campus

DURHAM, N.C. - JUNE 26, 2026 - Lutra Cafe & Bakery has opened its first brick-and-mortar location at American Tobacco Campus after owner Chris McLaurin operated...

26/06/2026

SVG GameDay, Ep. 21: Minnesota Vikings Allan Wertheimer - Large-Scale Shows in Minny

In-venue and creative video staffers at the professional and collegiate level ha...

26/06/2026

Strike Fighter League Announces Second Online Tournament, Set for July 25 in Las Vegas

Strike Fighter League (SFL), a professional air combat digital sport combining f...

26/06/2026

InfoComm 2026: Wisycom Announces MPR60 Firmware Update, MATF Antenna Matrix, and PFL RFoF Box

Wisycom has announced three new additions to its professional wireless ecosystem...

26/06/2026

Eurovision Services Inaugurates Expanded Master Control Room in Madrid

Eurovision Services inaugurated an expanded Master Control Room (MCR) in Madrid on June 1, 2026, building on a broadcast hub the company has operated in the cit...

26/06/2026

Midco Sports and University of North Dakota Renew Broadcast and Sponsorship Partnership

Midco Sports and the University of North Dakota (UND) have announced a two-year ...

26/06/2026

G&D and VuWall Appoint Vutec as Exclusive South Africa Distributor

Guntermann and Drunck (G&D) and VuWall, both part of the Panoptec Technologies Group, have appointed Vutec (Pty) Ltd as exclusive distributor for their KVM and ...