Frequency, the engine powering many of the world's leading streaming television channels, today announced the launch of In-Scene Advertising, a new monetization capability that brings contextually intelligent advertising formats directly into the viewing experience across Frequency's global distribution network. The solution will have its first public demonstration at The Stream TV Show, June 16-19 2026, Denver, Colorado, where Frequency is a Marquee Sponsor.
Launching with four ad experiences, L-Shape, Double Box, Picture-in-Picture, and Overlay, In-Scene Advertising creates new, premium advertising inventory from programming already in distribution, enabling content owners and distributors to unlock incremental revenue without increasing traditional ad load.
Powering the placement of these formats is Frequencys proprietary scene intelligence technology. Every media asset is analyzed across multiple dimensions - including brand safety, sentiment, viewer attention, visual clarity, category, and scene context - to identify relevant moments for each ad experience. The analysis runs entirely within Frequencys infrastructure.
At Frequency, our role is to help our customers build sustainable streaming businesses, said Blair Harrison, Founder & CEO of Frequency. In-Scene Advertising creates entirely new monetization opportunities from the channels and content our partners already operate at scale. It's designed to work seamlessly within the streaming ecosystem today across existing workflows, infrastructure, and distribution.
Built specifically for the realities of streaming television, In-Scene Advertising is universally compatible with existing Server-Side Ad Insertion (SSAI) infrastructure, ad servers, and measurement providers. Publishers can activate new monetization opportunities without operational changes, while maintaining full control over how inventory is packaged and sold.
Frequency supports both direct-sold and programmatic demand models, giving partners flexibility in how they bring these formats to market. Through Frequency's footprint of over 2,500 live channels distributed across the world's leading FAST and v/MVPD platforms, publishers can activate In-Scene Advertising at meaningful scale from day one.
As a member of the Interactive Advertising Bureau (IAB), Frequency is committed to open industry standards and interoperable advertising infrastructure. Frequency is collaborating with OpenGlass to activate these formats programmatically, with other leading demand partners soon to follow.
OpenGlass is the first platform designed to bring premium, direct demand for all advanced CTV formats from L-Shape to picture-in-picture, said Jason Higgins, Co-founder and CEO of OpenGlass. We're thrilled to partner with Frequency, whose scale, rendering infrastructure, and Scene Intelligence capabilities make them uniquely positioned to deliver these experiences for content owners looking to unlock new revenue from existing channels.
Unlike marketplace-centric approaches that require publishers to consolidate inventory into a centralized ecosystem, Frequency's In-Scene Advertising strategy is designed to strengthen and extend existing publisher businesses. The company's approach preserves partner ownership of channels, monetization relationships, and distribution strategies while adding new monetization layers that integrate directly into today's streaming operations.
In-Scene Advertising is available now to Frequency channel partners and distributors. Content owners interested in activating the service can contact Frequency to discuss deployment and monetization options.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Frequency, the engine powering many of the world's leading streaming television channels, today announced the launch of In-Scene Advertising, a new monetiza...
05/06/2026
Berklee Study Reveals Video Has Become Essential to Music Careers Survey findings show social platforms have become the primary source of music for video cont...
04/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...
04/06/2026
This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...
04/06/2026
For the first time at a women's golf major, every player in the field will r...
04/06/2026
Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...
04/06/2026
Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...
04/06/2026
Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...
04/06/2026
Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...
04/06/2026
KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...
04/06/2026
Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...
04/06/2026
The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...
04/06/2026
MASV, a managed file transfer platform used in broadcast and live sports product...
04/06/2026
NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...
04/06/2026
David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer.
Over his l...
04/06/2026
Although collegiate production programs are tasked with delivering high-quality ...
04/06/2026
California studio, two production trucks, global distribution system are combine...
04/06/2026
New global program empowers and supports storytellers through scriptwriting course and access to industry experts
TikTok and Sundance Institute today announce...
04/06/2026
Steinberg DAWs now boast in-depth Tonalic integration
Celemony's innovative virtual session musician plug-in has just received an update that brings ARA...
04/06/2026
Get Hands-On With Over 20 Mic Brands
GearExpo UK is fast approaching, and if you've been looking for a chance to check out some new mics, then you'r...
04/06/2026
Combos feature new Amplifier Intelligence engine
Positive Grid's latest release sees the company introduce two new combo amplifiers that promise to offe...
04/06/2026
Is Your Job Making You Work this June?
4 June, 2026
Media releases
SBS Launches the World Cup Watchers' Rights Association to Stand Up For Australians&...
04/06/2026
Statement regarding unauthorised use of SBS logos on third party social content
4 June, 2026
Media releases
SBS has become aware of social media posts in c...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Bitmovin, a leading provider of video streaming infrastructure, and Akamai, the cybersecurity and cloud computing company that powers and protects business onli...
04/06/2026
American Underground (AU), the Startup Hub of the South and a community of mor...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI
Brie Clayton June 3, 2026
0 Comments
RTX Spark - a 1-Petaflop Superchip, the Full...
04/06/2026
Inside the Peaky Blinders: The Immortal Man Grade
Brie Clayton June 3, 2026
0 Comments
Simone Grattarola discusses shaping the look in DaVinci Resolve...
04/06/2026
Cine Gear Expo Announces 2026 Awards of Excellence Recipients
Brie Clayton June 3, 2026
0 Comments
Ed Lachman ASC, Caleb Deschanel ASC, and M. David M...
Frequency, the engine powering many of the world's leading streaming television channels, today announced the launch of In-Scene Advertising, a new monetization capability that brings contextually intelligent advertising formats directly into the viewing experience across Frequency's global distribution network. The solution will have its first public demonstration at The Stream TV Show, June 16-19 2026, Denver, Colorado, where Frequency is a Marquee Sponsor.
