Sony Pixel Power calrec Sony

How media tech can be a path to greater participation and inclusion

19/05/2022

Frank Kunkle, SMPTEs director of marketing, explains how modern media technologies offer capabilities most people consider conveniences, but can be life-changing for others

By Contributor

Published: May 19, 2022

Frank Kunkle, SMPTE's director of marketing, explains how modern media technologies offer capabilities most people consider conveniences, but can be life-changing for others

target=_blank title=Share on LinkedIn class=share-linkedin>

If you were to meet Frank Kunkle, SMPTE director of marketing, for breakfast to talk about the Society's latest initiatives and standards work, it's unlikely you'd realise he is legally blind.

But if Kunkle found the route to the restaurant unfamiliar, he would have used the camera on his smartphone to identify street signs along the way. Earlier in the day, he would have relied on the amazing resolution on that same phone to take the correct prescription and trim his toenails. The night before, while streaming a show on TV, he might have attached something like a telescope to his eyeglasses to give his partner a break from reading the subtitles aloud.

An apology from Kunkle, who is arriving just a moment late due to misplaced eyeglasses, may seem natural so you're a bit confused when he instead asks to switch seats with you. But he's warm and charismatic, so you gladly listen as he explains that if you had stayed in the seat with the sunlight streaming into the caf from behind you, he'd be unable to see your facial features and expressions throughout your conversation.

Even when Kunkle wears glasses, his visual acuity falls into the legal blindness range; on his best days, an object that is 20 feet away would appear to be 100 feet away. But having been born with bilateral coloboma, Kunkle also experiences a restricted visual field and sensitivity to light. Like any person with a disability, he is familiar with manipulating his environment - often and quickly - sometimes using tools in ways that their inventors hadn't planned for in order to perform mundane yet essential tasks.

Thanks in large part to screens and moving images, Kunkle is able to live as close to a normal life as possible. This attracted him to the role at SMPTE several years ago. The opportunity to collaborate closely with SMPTE's members, who are the engineers and technologists working on advances in media, felt perfect to Kunkle. Even at the level of engineering requirements and standards, Kunkle has benefited greatly from the work of SMPTE's members throughout his life.

I am drawn to working in STEM fields, and media especially, because innovation in these areas can make life so much better for visually impaired people, says Kunkle. Modern media technology offers capabilities most people consider conveniences, but for someone like me, those conveniences can be life-changing.

Huge screens with powerful resolution and detail allow many people with low vision to see the world more clearly than they ever could with their own eyes. And Kunkle points to innovations such as an intelligent camera app that narrates the world around the user, and SMPTE's media-over-IP standards and requirements, which offer many options for delivering media to consumers in a way that works for them. Another bucket of tools, such as the browser extension Teleparty (formally called Netflix Party), created for general use is also proving immensely valuable to visually impaired users.

Kunkle explains that, being legally blind as a child, he experienced an extreme awareness of self. He recalls being just three years old and wanting to hide his impairment. For Kunkle and many others, that introspection came with having what the U.S. calls an Individualised Education Plan (IEP). While effective, the supports a young person would experience through their IEP invite that person from a very young age to compare their abilities to their peers.

It becomes overwhelming as the supports lead the person to articulate limitations their impairment creates and finally the simple task of verbalising (self-advocacy) the solutions that they will need to participate in society. Here's the challenge: the young, disabled person may have to imagine solutions that have never been seen before or they may lack the life experience to really understand their needs.

Over the years, Kunkle went to great lengths to seem like he was running with the pack. While he worked hard to make it look as though there was nothing going on for him, his life was in fact very different from that of most people around him.

I'd go to watch a movie with friends, but I couldn't see a damn thing on the screen. I'd awkwardly pretend I was following the plotline. Screens were so small even a few decades ago! says Kunkle. But these days I could use Teleparty to watch the same film with the time code synchronised - thank you, SMPTE! - on my own screen. I get to be exactly in the moment. What a different experience that is. And the same goes for playing collaborative, phone-based video games with friends. For so many visually impaired people, it's like, Finally, I can really do this.'

This value of participation - and, more recently, inclusion - has long been clear to Kunkle. So he is driven by a shocking reality that only 31.4 per cent of persons with disabilities in the U.S. ages 16-64 are employed, according to the U.S. Bureau of Labor and Statistics, while 72.5 per cent without disabilities that age range are employed.

Kunkle suggests that, at a minimum, most any person wants to participate in a society. So it is only natural that many conversations around inclusion of persons with disabilities deal with participation. What he feels may be missing in some of these conversations is the idea that visually impaired and other disabled people can and do give bac
LINK: https://www.tvbeurope.com/features/how-media-tech-can-be-a-path-to-gre...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

07/07/2026

Comcast's Sky to Acquire ITV Media and Entertainment

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

Digital Alert Systems Details ATSC 3.0 EAS Capabilities to FCC

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

New appointments to Screen Australia board

New appointments to Screen Australia board 7 July 2026 The Albanese Labor Government has made new appointments to the Screen Australia board. Dr Tania Chamber...

07/07/2026

The right team. The right time.' How The Killings at Parrish Station stuck to their creative guns.

The right team. The right time.' How The Killings at Parrish Station stuck t...

07/07/2026

July 06, 2026

Scripps Research scientists train the immune system to make antibodies against numerous HIV strains Preclinical findings mark progress toward a long-sought vacc...

06/07/2026

Inside OneSoccer's FIFA World Cup Ops: Canada's Soccer Network Goes Behind the Scenes for CanMNT's Historic Moment

Long-developed relationships and informal access, three production models, and c...

06/07/2026

Lumine Group Acquires Imagine Communications, Continues To Build Portfolio of Media Businesses

The deal follows Lumine's recent acquisition of Synamedia's video-networ...

06/07/2026

SVG All-Stars: Stuart Mitchell, Senior Coordinating Producer, Spectrum SportsNet LA

This former SportsCenter producer is shaping local-team studio coverage to surro...

06/07/2026

Case Study: How IMS Productions and FOX Sports Scaled Coverage of the 109th Indianapolis 500

IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...

06/07/2026

Lumine Group Completes Acquisition of Synamedias Video Network Business

Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...

06/07/2026

NASCAR and Motorsport Network Announce Content and Commercial Partnership

NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...

06/07/2026

Versant To Acquire Full Swing for Approximately $530 Million

Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investor...

06/07/2026

DAZN Secures Global Rights to 3ICE Hockey

DAZN has announced global broadcast rights to 3ICE, a professional hockey format featuring three skaters and a goalkeeper per side, with no power plays or offsi...

06/07/2026

Synth Anthology 5 From UVI

Bundle gains 100 new synths & more Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...

06/07/2026

MOTU 16A, 848 & 10pre gain Milan certification

Available now via free firmware update MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...

06/07/2026

Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Communications System

Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...

06/07/2026

The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the quality of packaged goods in real time

The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...

06/07/2026

INVITATION FOR SOUTH AFRICAN FILMMAKERS TO SUBMIT FILMS FOR THE 99TH ANNUAL ACADEMY AWARDS (OSCARS) INTERNATIONAL FEATURE FILM CATEGORY

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

06/07/2026

Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice President, Operations

Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...

06/07/2026

Gravity Media USA appoints Brittney Boston as Head of Business Development

Gravity Media USA appoints Brittney Boston as Head of Business Development Brie Clayton July 6, 2026 0 Comments The strategic new appointment supports...

06/07/2026

Remote Editing Without Cloud Storage in Resolve

Remote Editing Without Cloud Storage in Resolve Michael Cioni July 6, 2026 0 Comments This is a step-by-step guide that demonstrates how to setup your...

06/07/2026

Automatic Caption Translation in Adobe Premiere Pro

Automatic Caption Translation in Adobe Premiere Pro Colin Smith July 6, 2026 0 Comments Here I showcase the innovative automatic caption translation f...

06/07/2026

Flavor's FirstEver Managing Director Neal Cohen Retires; Longstanding Executive Producer Kate Smith Rises to Lead the Studio

Flavor's First Ever Managing Director Neal Cohen Retires; Longstanding Execu...

06/07/2026

How Adam Rosenwach Pivoted from Music to Medtech Without Missing a Beat

How Adam Rosenwach Pivoted from Music to Medtech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might think...

06/07/2026

Zhongyi Optics unveils the Dreamy Zone T1 FF Cine Lens Series on Indiegogo with the first drop

Zhongyi Optics unveils the Dreamy Zone T1 FF Cine Lens Series on Indiegogo with ...

06/07/2026

NVIDIA and Hugging Face Bring New Models and Frameworks to LeRobot for the Open Robotics Community

Open source AI has shown how quickly developers can innovate when models, data a...

06/07/2026

Techtel debuts insyght: making ST 2110 media discovery easy

Techtel debuts insyght: making ST 2110 media discovery easy intellisphereinsyght2026 6 July Written By Suzanne Costello Sydney, Australia - 06 July 2026 T...

06/07/2026

Sky agrees to acquire ITV Media & Entertainment, creating a commercial streaming champion for the UK

Monday 6 July 2026 Sky agrees to acquire ITV Media & Entertainment, creating a ...

06/07/2026

Pico Lopes joins RT's FIFA World Cup 2026 Live panel

Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...

06/07/2026

How Nations Are Deploying AI for Strategic Priorities

Nations have long invested in domestic infrastructure to advance their economies, protect and use their data, and take advantage of technology opportunities in ...

06/07/2026

How Open Models Are Driving AI Research

Every year, the International Conference on Machine Learning (ICML) reveals where thousands of AI researchers have decided to put their work. This year's ...

06/07/2026

New RT documentary The Girl in the Water follows one family's search for answers following the death of their 23-year-old daughter

A death can be unsuspicious, but it has to be explained What happened to Ke...

05/07/2026

Fox Sports AR/XR Studio Graphics Team Shows Power of Next-Generation Operations

We've gone to another level of integrating the graphics into the set architecture' - Zac Fields, SVP, Graphic Technology and Integration, FOX Sports...

05/07/2026

Free Behringer Synth Editor

Browser-based and desktop apps available Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...

04/07/2026

Inside OneSoccers FIFA World Cup Ops: Canadas Soccer Network Goes Behind the Scenes for CanMNTs Historic Moment

When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...

04/07/2026

Rhodes to launch the MK8/80AE

Celebrates company's 80th anniversary Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...

04/07/2026

Blackmagic Design Cameras Empower Youth Broadcasting Program

Blackmagic Design Cameras Empower Youth Broadcasting Program Brie Clayton July 3, 2026 0 Comments Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...

04/07/2026

iZotope Joins Boris FX

iZotope Joins Boris FX Boris Yamnitsky July 3, 2026 0 Comments iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

03/07/2026

VSL reveal Synchron Brass (muted)

New bundle & three Single Packs Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...

03/07/2026

London Symphony Orchestra upgrade LSO St Luke's

Venue installs new ATC-equipped control room LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...

03/07/2026

Caden Pearson appointed new Commissioning Editor for NITV

Caden Pearson appointed new Commissioning Editor for NITV 3 July, 2026 Media releases National Indigenous Television (NITV) has strengthened its commitment...

03/07/2026

2023

1 February 2023 SHARE Facebook Twitter Linkedin Email Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...

03/07/2026

Broadcast Solutions Acquires BFE

Share Copy link Facebook X Linkedin Bluesky Email...

03/07/2026

AdClarity Expands CTV Offering to 20 Countries

Share Copy link Facebook X Linkedin Bluesky Email...