Sony Pixel Power calrec Sony

How media tech can be a path to greater participation and inclusion

19/05/2022

Frank Kunkle, SMPTEs director of marketing, explains how modern media technologies offer capabilities most people consider conveniences, but can be life-changing for others

By Contributor

Published: May 19, 2022

Frank Kunkle, SMPTE's director of marketing, explains how modern media technologies offer capabilities most people consider conveniences, but can be life-changing for others

target=_blank title=Share on LinkedIn class=share-linkedin>

If you were to meet Frank Kunkle, SMPTE director of marketing, for breakfast to talk about the Society's latest initiatives and standards work, it's unlikely you'd realise he is legally blind.

But if Kunkle found the route to the restaurant unfamiliar, he would have used the camera on his smartphone to identify street signs along the way. Earlier in the day, he would have relied on the amazing resolution on that same phone to take the correct prescription and trim his toenails. The night before, while streaming a show on TV, he might have attached something like a telescope to his eyeglasses to give his partner a break from reading the subtitles aloud.

An apology from Kunkle, who is arriving just a moment late due to misplaced eyeglasses, may seem natural so you're a bit confused when he instead asks to switch seats with you. But he's warm and charismatic, so you gladly listen as he explains that if you had stayed in the seat with the sunlight streaming into the caf from behind you, he'd be unable to see your facial features and expressions throughout your conversation.

Even when Kunkle wears glasses, his visual acuity falls into the legal blindness range; on his best days, an object that is 20 feet away would appear to be 100 feet away. But having been born with bilateral coloboma, Kunkle also experiences a restricted visual field and sensitivity to light. Like any person with a disability, he is familiar with manipulating his environment - often and quickly - sometimes using tools in ways that their inventors hadn't planned for in order to perform mundane yet essential tasks.

Thanks in large part to screens and moving images, Kunkle is able to live as close to a normal life as possible. This attracted him to the role at SMPTE several years ago. The opportunity to collaborate closely with SMPTE's members, who are the engineers and technologists working on advances in media, felt perfect to Kunkle. Even at the level of engineering requirements and standards, Kunkle has benefited greatly from the work of SMPTE's members throughout his life.

I am drawn to working in STEM fields, and media especially, because innovation in these areas can make life so much better for visually impaired people, says Kunkle. Modern media technology offers capabilities most people consider conveniences, but for someone like me, those conveniences can be life-changing.

Huge screens with powerful resolution and detail allow many people with low vision to see the world more clearly than they ever could with their own eyes. And Kunkle points to innovations such as an intelligent camera app that narrates the world around the user, and SMPTE's media-over-IP standards and requirements, which offer many options for delivering media to consumers in a way that works for them. Another bucket of tools, such as the browser extension Teleparty (formally called Netflix Party), created for general use is also proving immensely valuable to visually impaired users.

Kunkle explains that, being legally blind as a child, he experienced an extreme awareness of self. He recalls being just three years old and wanting to hide his impairment. For Kunkle and many others, that introspection came with having what the U.S. calls an Individualised Education Plan (IEP). While effective, the supports a young person would experience through their IEP invite that person from a very young age to compare their abilities to their peers.

It becomes overwhelming as the supports lead the person to articulate limitations their impairment creates and finally the simple task of verbalising (self-advocacy) the solutions that they will need to participate in society. Here's the challenge: the young, disabled person may have to imagine solutions that have never been seen before or they may lack the life experience to really understand their needs.

Over the years, Kunkle went to great lengths to seem like he was running with the pack. While he worked hard to make it look as though there was nothing going on for him, his life was in fact very different from that of most people around him.

I'd go to watch a movie with friends, but I couldn't see a damn thing on the screen. I'd awkwardly pretend I was following the plotline. Screens were so small even a few decades ago! says Kunkle. But these days I could use Teleparty to watch the same film with the time code synchronised - thank you, SMPTE! - on my own screen. I get to be exactly in the moment. What a different experience that is. And the same goes for playing collaborative, phone-based video games with friends. For so many visually impaired people, it's like, Finally, I can really do this.'

This value of participation - and, more recently, inclusion - has long been clear to Kunkle. So he is driven by a shocking reality that only 31.4 per cent of persons with disabilities in the U.S. ages 16-64 are employed, according to the U.S. Bureau of Labor and Statistics, while 72.5 per cent without disabilities that age range are employed.

Kunkle suggests that, at a minimum, most any person wants to participate in a society. So it is only natural that many conversations around inclusion of persons with disabilities deal with participation. What he feels may be missing in some of these conversations is the idea that visually impaired and other disabled people can and do give bac
LINK: https://www.tvbeurope.com/features/how-media-tech-can-be-a-path-to-gre...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

22/08/2026

DirecTV Offers New Customers a Year of Free Netflix with Ads

Share Copy link Facebook X Linkedin Bluesky Email...

22/08/2026

Judge Sets Early October Hearing for ABC Lawsuit Against FCC

Share Copy link Facebook X Linkedin Bluesky Email...

22/08/2026

ORF Taps Net Insight for Full IP Upgrade

Share Copy link Facebook X Linkedin Bluesky Email...

22/08/2026

Breezeline Teams Up with DirecTV to Launch New Streaming Bundle

Share Copy link Facebook X Linkedin Bluesky Email...

22/08/2026

Avid brings agentic media production to IBC2026

Avid brings agentic media production to IBC2026 Brie Clayton August 21, 2026 0 Comments After launching Avid Content Core at NAB 2026, Avid expands it...

22/08/2026

Making of Lord of the Flies Shot with Pocket Cinema Camera 6K Pro

Making of Lord of the Flies Shot with Pocket Cinema Camera 6K Pro Brie Clayton August 21, 2026 0 Comments Filmmaker Lisa Marie Russo shoots on the bea...

22/08/2026

Homecoming Artist Spotlight: Dogs In A Pile

Homecoming Artist Spotlight: Dogs In A Pile The rising jam band talks about where it all started on the Berklee campus ahead of their Homecoming performance o...

22/08/2026

Berklee Alumna Lexi Vollero MA '22 Receives Fulbright Award to Brazil

Berklee Alumna Lexi Vollero MA '22 Receives Fulbright Award to Brazil Vollero, a Berklee NYC graduate, has been selected for a Fulbright Open Research Awa...

21/08/2026

FOX Sports Rolls Out Its Most Ambitious Live Motorsports Production' Ever at IndyCar Freedom 250 GP in DC

A massive deployment of specialty cameras, graphics, and AR will showcase the na...

21/08/2026

Creative Studio Zookeeper Embraces Pinball Motif for West Coast Conference PSA

The West Coast Conference unveiled its new 30-second public service announcement, the latest expression of the Conference's We Rise in the West brand iden...

21/08/2026

ESPN Soft-Launches a New NFL Graphics Package, Scorebug During Thursday Night's Raiders-Texans Preseason Game

New look will serve as the foundation for ESPN's upcoming NFL season and Sup...

21/08/2026

ESPN to Debut Little League Alumni Alt-Cast for 2026 MLB Little League Classic

ESPN will air the ninth annual MLB Little League Classic presented by New York Life on Sunday, August 23, at 7 p.m. ET from Historic Bowman Field in Williamspor...

21/08/2026

His Story Becomes Part of Football History': Dean Grossman Honors His Father Sandy With Pete Rozelle Award Speech

In an emotional acceptance speech in Canton, Grossman celebrated the pioneering ...

21/08/2026

Rapid Flow release miniGRID

Hardware-style timing shifts for software instruments Following on from the release of Omniclock, Rapid Flow have launched a new sequencer plug-in that can ...

21/08/2026

Love Synthesizers announce First Love pre-orders

Highly anticipated synthesizer ships in October 2026 Iceland-based Love Synthesizers have announced that their highly anticipated synthesizer is now availab...

21/08/2026

The Forsytes' Adds Gregg Sulkin & Gabriel Antunes As PBS Masterpiece Series Starts Filming Season 3

Masterpiece PBS The Forsytes has expanded its cast as its begins production in ...

21/08/2026

BBC reveals haunting first look and further casting for The Witch Farm

The BBC has unveiled first-look pictures from The Witch Farm, a new ghost story and mystery set in the Welsh countryside, coming soon to BBC iPlayer and BBC One...

21/08/2026

A first look at Edward Bluemel as Hercule Poirot.

The BBC and BritBox have revealed the first look of Edward Bluemel as Hercule Poirot in the forthcoming six-part series Hercule from Mammoth Screen and Agatha C...

21/08/2026

Inside Euphoria's Editorial Heart: Aaron I. Butler, ACE on craft, collaboration and controlled madness

Our priority was making the best, most powerful, most meaningful story possible,...

21/08/2026

Clear-Com Appoints Venuetech as its Main Partner for the Middle East

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

21/08/2026

Techex Names Stuart Almond as Chief Revenue Officer

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Avid Brings Agentic Media Production to IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Avid brings agentic media production to IBC2026

Avid will unveil how it is transforming production to help media organizations unite content, agentic workflows, and business insights at IBC2026 (RAI Amsterda...

21/08/2026

Grass Valley Connects SDI IP and Software as One Unified...

New routing, modular processing, orchestration and monitoring capabilities bridge dedicated hardware and software-based processing as part of the Dynamic Media ...

21/08/2026

Indiana Pacers Selects DAZN As Exclusive Streaming Partner

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Chyron To Showcase Newsroom Advancements At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Broadpeak to Launch Multiview as a Service at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

University of Maryland Deploys Sony FX30 Cameras

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Study: FAST Sports Programming Surges

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Spectrum SportsNet LA Launches in Former Cox Markets

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

ESPN Airs Its Most-Watched WNBA Game

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Wisycom Wireless and DPA Microphones Support Pope Leo XIV...

When hundreds of thousands of people gather to hear a single voice, there is no room for compromise. Every word must be delivered clearly, every wireless transm...

21/08/2026

Telestream and ScorePlay Turn Live Sports into Immediate...

Telestream, a global leader in media workflow technologies, today announced a strategic partnership with ScorePlay, the AI-powered media infrastructure that spo...

21/08/2026

NUGEN Audio Launches New Post and Producer Subscription P...

NUGEN Audio announces the launch of its new Post Plan and Producer Plan, two flexible subscription offerings designed to give audio professionals short term acc...

21/08/2026

Join the Screen Currency 2026 Ask Me Anything (AMA) Online

Join the Screen Currency 2026 Ask Me Anything (AMA) Online 20 August 2026 (L-R): Adrian Coates, Grainne Brunsdon, Deirdre Brennan, Rachael Perkins Got questio...

21/08/2026

** MEDIA ALERT ** VIZ Media Takes Over Anime NYC with BLEACH, BLACK TORCH, MAO and More

** MEDIA ALERT ** VIZ Media Takes Over Anime NYC with BLEACH, BLACK TORCH, M...

21/08/2026

Take five with Sophie

Tell us a little bit about your job I'm a Marketing Manager and work across a mix of clients and projects. No two days are ever quite the same, which defini...

21/08/2026

Irish Lottery heist documentary to air on RT

Beat The Lotto dives into the plot behind the 1980s National Lottery scandal 24 August 2026 at 9:35pm on RT One and RT Player Beat The Lotto is the story o...

21/08/2026

The Late Late Toy Show kicks off search for this year's stars

The countdown to the most wonderful night of the year has officially begun! Host Patrick Kielty is gearing up for another unforgettable Late Late Toy Show nig...

21/08/2026

New children's series Bellie and Whizz at Big School set to air on RT KIDSjr & RT Player from Monday, 24th August

Meet puppet duo Bellie and Whizz, who are about to explore all the big feelings ...

20/08/2026

NEP's Summer of Soccer Didn't End at World Cup: 1,100+ Domestic Productions Follow the Final

From host-broadcaster and rightsholder support in June and July to MLS, NWSL, US...

20/08/2026

SVG GameDay, Ep. 27: San Jose Sharks' Emily Garner - Production Tales From the Shark Tank

In-venue and creative video staffers at the professional and collegiate level ha...

20/08/2026

IBC 2026: Veritone To Showcase Enterprise AI and Media Supply Chain Automation

At IBC this year, Veritone (14.A56) is bringing two connected themes to the booth: architectural independence in enterprise AI, and the automation of the media ...

20/08/2026

Telestream and ScorePlay Partner to Connect Live Sports Ingest with Media Management

Telestream and ScorePlay have announced a partnership combining Telestream's...

20/08/2026

Grand Slam of Curling and Rock League Sign Multi-Year Deal with ESPN

The Grand Slam of Curling and Rock League have announced a three-year agreement with ESPN, bringing more than 300 hours of live curling coverage to U.S. audienc...

20/08/2026

Nielsen Announces Measurement Enhancements Ahead of Fall TV Season

Nielsen has announced a series of enhancements to its Big Data + Panel currency measurement methodology, taking effect August 31. The updates were developed in ...

20/08/2026

ORF Deploys Net Insight Nimbra Platform for Nationwide IP Contribution Network

Net Insight has been selected by service provider Big Blue Marble (formerly ORS Group) to provide its Nimbra platform as the core media transport solution for a...