Sony Pixel Power calrec Sony

How media tech can be a path to greater participation and inclusion

19/05/2022

Frank Kunkle, SMPTEs director of marketing, explains how modern media technologies offer capabilities most people consider conveniences, but can be life-changing for others

By Contributor

Published: May 19, 2022

Frank Kunkle, SMPTE's director of marketing, explains how modern media technologies offer capabilities most people consider conveniences, but can be life-changing for others

target=_blank title=Share on LinkedIn class=share-linkedin>

If you were to meet Frank Kunkle, SMPTE director of marketing, for breakfast to talk about the Society's latest initiatives and standards work, it's unlikely you'd realise he is legally blind.

But if Kunkle found the route to the restaurant unfamiliar, he would have used the camera on his smartphone to identify street signs along the way. Earlier in the day, he would have relied on the amazing resolution on that same phone to take the correct prescription and trim his toenails. The night before, while streaming a show on TV, he might have attached something like a telescope to his eyeglasses to give his partner a break from reading the subtitles aloud.

An apology from Kunkle, who is arriving just a moment late due to misplaced eyeglasses, may seem natural so you're a bit confused when he instead asks to switch seats with you. But he's warm and charismatic, so you gladly listen as he explains that if you had stayed in the seat with the sunlight streaming into the caf from behind you, he'd be unable to see your facial features and expressions throughout your conversation.

Even when Kunkle wears glasses, his visual acuity falls into the legal blindness range; on his best days, an object that is 20 feet away would appear to be 100 feet away. But having been born with bilateral coloboma, Kunkle also experiences a restricted visual field and sensitivity to light. Like any person with a disability, he is familiar with manipulating his environment - often and quickly - sometimes using tools in ways that their inventors hadn't planned for in order to perform mundane yet essential tasks.

Thanks in large part to screens and moving images, Kunkle is able to live as close to a normal life as possible. This attracted him to the role at SMPTE several years ago. The opportunity to collaborate closely with SMPTE's members, who are the engineers and technologists working on advances in media, felt perfect to Kunkle. Even at the level of engineering requirements and standards, Kunkle has benefited greatly from the work of SMPTE's members throughout his life.

I am drawn to working in STEM fields, and media especially, because innovation in these areas can make life so much better for visually impaired people, says Kunkle. Modern media technology offers capabilities most people consider conveniences, but for someone like me, those conveniences can be life-changing.

Huge screens with powerful resolution and detail allow many people with low vision to see the world more clearly than they ever could with their own eyes. And Kunkle points to innovations such as an intelligent camera app that narrates the world around the user, and SMPTE's media-over-IP standards and requirements, which offer many options for delivering media to consumers in a way that works for them. Another bucket of tools, such as the browser extension Teleparty (formally called Netflix Party), created for general use is also proving immensely valuable to visually impaired users.

Kunkle explains that, being legally blind as a child, he experienced an extreme awareness of self. He recalls being just three years old and wanting to hide his impairment. For Kunkle and many others, that introspection came with having what the U.S. calls an Individualised Education Plan (IEP). While effective, the supports a young person would experience through their IEP invite that person from a very young age to compare their abilities to their peers.

It becomes overwhelming as the supports lead the person to articulate limitations their impairment creates and finally the simple task of verbalising (self-advocacy) the solutions that they will need to participate in society. Here's the challenge: the young, disabled person may have to imagine solutions that have never been seen before or they may lack the life experience to really understand their needs.

Over the years, Kunkle went to great lengths to seem like he was running with the pack. While he worked hard to make it look as though there was nothing going on for him, his life was in fact very different from that of most people around him.

I'd go to watch a movie with friends, but I couldn't see a damn thing on the screen. I'd awkwardly pretend I was following the plotline. Screens were so small even a few decades ago! says Kunkle. But these days I could use Teleparty to watch the same film with the time code synchronised - thank you, SMPTE! - on my own screen. I get to be exactly in the moment. What a different experience that is. And the same goes for playing collaborative, phone-based video games with friends. For so many visually impaired people, it's like, Finally, I can really do this.'

This value of participation - and, more recently, inclusion - has long been clear to Kunkle. So he is driven by a shocking reality that only 31.4 per cent of persons with disabilities in the U.S. ages 16-64 are employed, according to the U.S. Bureau of Labor and Statistics, while 72.5 per cent without disabilities that age range are employed.

Kunkle suggests that, at a minimum, most any person wants to participate in a society. So it is only natural that many conversations around inclusion of persons with disabilities deal with participation. What he feels may be missing in some of these conversations is the idea that visually impaired and other disabled people can and do give bac
LINK: https://www.tvbeurope.com/features/how-media-tech-can-be-a-path-to-gre...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

06/03/2026

TNT Sports Acquires Exclusive U.S. English Language Broadcast Rights to FIBA Men's and Women's Tournaments

TNT Sports and the International Basketball Federation (FIBA) have reached a mul...

06/03/2026

OffBall to Partner with TOGETHXR Across Commercial Strategy and Operations

OffBall and TOGETHXR, two influential young media companies in sports, announce a strategic and operational partnership in a shared push to scale and create inn...

06/03/2026

InfoComm 2026 Names Shure as Exclusive Headline Partner, Showcasing Audio and Innovation Across Key Activations and Stages

InfoComm 2026, a destination for AV, IT, broadcast, and AI-driven systems, annou...

06/03/2026

LTN, MediaKind Partner to Deliver Integrated Reliable IP Transport and Edge Processing

LTN and MediaKind announce a strategic partnership to integrate MediaKind's ...

06/03/2026

X Games Brings First-Ever Summer Championship Event to New Orleans in July

X Games and the Greater New Orleans Sports Foundation (GNOSF) announce that New Orleans, Louisiana, will host the first-ever X Games Championship event - the fi...

06/03/2026

Chyron Releases New Edition of AXIS Maps

As part of a busy start of the year at Chyron, the AXIS team developed a set of improvements for AXIS Maps. The features released empower users with more flexib...

06/03/2026

BeckTV Launches BeckFlow at 2026 NAB Show While Highlighting its Latest Design and Integration Projects

At the 2026 NAB Show, BeckTV, a premier systems integrator for the broadcast ind...

06/03/2026

Net Insight Sets New Standard for Live Media Operations with Nimbra Live Intelligence

At NAB Show 2026, Net Insight introduces Nimbra Live Intelligence, which definin...

06/03/2026

SES Adds New MEO Capacity as Latest O3b mPOWER Satellites Enter Commercial Service

SES announces that it has added new Medium Earth Orbit (MEO) satellite capacity ...

06/03/2026

LucidLink Launches Connect to Extend Instant Access to Data Stores

LucidLink, the cloud-native file streaming platform for instant, secure access to large files, announce LucidLink Connect, a new solution that enables real-time...

06/03/2026

Case Study: Panasonic Projection Brings Paddington to Life in London's West End

Panasonic helped bring the world of Paddington: The Musical to life through imme...

06/03/2026

SVG GameDay, Ep. 6: Cincinnati Bengals' Alex Schweppe - Welcome to the Jungle

In-venue and creative video staffers at the professional and collegiate level ha...

06/03/2026

Ratings Roundup: Post Olympics High, NHL on ESPN Viewership Spikes Over 50%

Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week's edition, NASCAR Cup Se...

06/03/2026

Riedel Communications Demos Product Innovations at 2026 NAB Show

At the 2026 NAB Show, Riedel Communications opens with a clear message to the North American market: production technology does not have to be complex. This ye...

06/03/2026

SVG Sit-Down: Midco Sports' Andy Price and Craig DeWit on How the Dakotas-Based RSN Is Redefining Regional Sports Media

Midco Sports isn't your typical regional sports network. Backed by nearly a ...

06/03/2026

Inside the Paralympics with OBS Producer Josephine Xiaofan

The stories around the Paralympics are really touching and the athletes, the atmosphere it is all amazing and we want to use new technologies to help us tell th...

06/03/2026

Apple TV Kicks Off F1 Era in U.S. With Driver Tracker, On-Board Cameras, Multiview, Sky Sports Feed

Apple TV subscribers will have access to as many as 30 additional live feeds acr...

06/03/2026

Ten Years On, South African Hip-Hop Artist Kwesta Reflects on DaKAR II'

Ten years after its release, South African hip-hop artist Kwesta's DaKAR II is still making waves. With 51.8 million streams on Spotify, the album continues...

06/03/2026

Statement on the appointment of Dr Nicholas Pappas AM as SBS Chair

Statement on the appointment of Dr Nicholas Pappas AM as SBS Chair Media releases The SBS Board and Executive have welcomed the appointment of Dr Nicholas P...

06/03/2026

Nielsen: 46 Billion Minutes of Women's Sports were Consumed in 2025*

Nielsen Highlights Women's Sports Viewership Milestones Ahead of International Women's Day on March 8 New York March 5, 2026 According to Nielsen&#...

06/03/2026

MXL Moves Into Stable Production Release

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

LTN, MediaKind Partner on Industry Transition From C-Band to IP

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

Roku Unveils 'Roklue' Interactive Content Discovery Feature

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

FCC Releases Tentative Agenda for March Open Meeting

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

ESPN to Air Animated Version of Capitals vs. Rangers NHL Game

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

Tedial to Highlight AI-Fueled Media Lifecycle at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

esRadio Advances with DHD RX2 Audio Production Consoles

Spanish FM and online broadcaster esRadio has selected DHD RX2 audio production consoles for use at its studio headquarters in Madrid. Part of the Libertad Digi...

06/03/2026

LucidLink launches Connect to extend instant access to da...

LucidLink, the cloud-native file streaming platform for instant, secure access to large files, today announced LucidLink Connect, a new solution that enables re...

06/03/2026

BeckTV Launches BeckFlow at 2026 NAB Show While Highlight...

At the 2026 NAB Show, BeckTV, a premier systems integrator for the broadcast industry, is launching BeckFlow, the first web-based schematic documentation platfo...

06/03/2026

Net Insight sets a New Standard for Live Media Operations...

At NAB Show 2026, Net Insight introduces Nimbra Live Intelligence defining a new category and setting a new standard for live operations: the Open Media Platfor...

06/03/2026

Interra Systems Focuses on StreamingFirst QC Monitoring a...

At the 2026 NAB Show, Interra Systems will showcase its latest advancements in automated QC, real-time monitoring, and captioning reinforcing its position as ...

06/03/2026

Riedel Communications at 2026 NAB Show

At the 2026 NAB Show, Riedel Communications opens with a clear message to the North American market: production technology does not have to be complex. This yea...

06/03/2026

LTN and MediaKind partner to deliver integrated reliable...

New partnership combines on-prem video processing with reliable IP transport to support the transition from C-Band satellite to IP distribution LTN and MediaKi...

06/03/2026

VEON and JazzWorld Advance Pakistan's Digital Financial Future with Acquisition of TPL Insurance

06 Mar 2026 VEON and JazzWorld Advance Pakistan's Digital Financial Future ...

06/03/2026

Teaser revealed for Saturday Night Live UK

Friday 6 March 2026 Teaser revealed for Saturday Night Live UKTurn on cookies to view this content. Go to Privacy options and select Accept All'. Privacy...

06/03/2026

Announcing 'Barbara - Becoming Shirin David'

Back to All News Announcing Barbara - Becoming Shirin David Entertainment 06 March 2026 GlobalGermany Link copied to clipboard Available exclusively on N...

06/03/2026

F1: Bringing real Formula 1 sound to cinema

Discover how the F1 sound team turned a real Grand Prix into a cinematic experience. Director Joseph Kosinski and his team worked directly with the Formula On...

06/03/2026

Arvato Systems Joins Initiative D21 e. V.

Arvato Systems Joins Initiative D21 e. V. Shaping digital transformation together Collaboration in Germanys largest network for the digital society Membersh...

06/03/2026

ABC clients recognised in latest TAG certification release, reinforcing industry trust in digital advertising

The Trustworthy Accountability Group (TAG) is a global initiative dedicated to c...

06/03/2026

Death of John McHugh

We are deeply saddened to hear the very sad news of the death of our friend and colleague, John McHugh. John was an exceptionally talented creative leader who s...

06/03/2026

A Nation Holds Its Breath Again

First exclusive look at RT 's promo as Ireland prepare to take on Czechia Every Moment, Every Generation https://youtu.be/2ijo96EadLU 36 years after Geor...

06/03/2026

March 05, 2026

A new clue to how the body detects physical force Scripps Research scientists offer new insight into how the body detects light touch and how disruptions in tha...

05/03/2026

SVG GFX Forum Draws 250+ Industry Pros To Talk Creative Philosphy, AR/XR, Future of Live Sports Graphics

More than 250 sports-graphics professionals packed into The Cutting Room in New ...

05/03/2026

Cosm Atlanta Set to Open at Centennial Yards on June 10

Cosm announces that it will open its third immersive entertainment venue at downtown Atlanta's Centennial Yards on June 10, 2026. Its first public event wil...

05/03/2026

The CW Network to Broadcast Six Banana Ball Games During 2026 Season

Following last year's broadcast television debut, The CW Network is growing its partnership with the Savannah Bananas, announcing that it will be the exclus...