
Frank Kunkle, SMPTEs director of marketing, explains how modern media technologies offer capabilities most people consider conveniences, but can be life-changing for others
By Contributor
Published: May 19, 2022
Frank Kunkle, SMPTE's director of marketing, explains how modern media technologies offer capabilities most people consider conveniences, but can be life-changing for others
target=_blank title=Share on LinkedIn class=share-linkedin>
If you were to meet Frank Kunkle, SMPTE director of marketing, for breakfast to talk about the Society's latest initiatives and standards work, it's unlikely you'd realise he is legally blind.
But if Kunkle found the route to the restaurant unfamiliar, he would have used the camera on his smartphone to identify street signs along the way. Earlier in the day, he would have relied on the amazing resolution on that same phone to take the correct prescription and trim his toenails. The night before, while streaming a show on TV, he might have attached something like a telescope to his eyeglasses to give his partner a break from reading the subtitles aloud.
An apology from Kunkle, who is arriving just a moment late due to misplaced eyeglasses, may seem natural so you're a bit confused when he instead asks to switch seats with you. But he's warm and charismatic, so you gladly listen as he explains that if you had stayed in the seat with the sunlight streaming into the caf from behind you, he'd be unable to see your facial features and expressions throughout your conversation.
Even when Kunkle wears glasses, his visual acuity falls into the legal blindness range; on his best days, an object that is 20 feet away would appear to be 100 feet away. But having been born with bilateral coloboma, Kunkle also experiences a restricted visual field and sensitivity to light. Like any person with a disability, he is familiar with manipulating his environment - often and quickly - sometimes using tools in ways that their inventors hadn't planned for in order to perform mundane yet essential tasks.
Thanks in large part to screens and moving images, Kunkle is able to live as close to a normal life as possible. This attracted him to the role at SMPTE several years ago. The opportunity to collaborate closely with SMPTE's members, who are the engineers and technologists working on advances in media, felt perfect to Kunkle. Even at the level of engineering requirements and standards, Kunkle has benefited greatly from the work of SMPTE's members throughout his life.
I am drawn to working in STEM fields, and media especially, because innovation in these areas can make life so much better for visually impaired people, says Kunkle. Modern media technology offers capabilities most people consider conveniences, but for someone like me, those conveniences can be life-changing.
Huge screens with powerful resolution and detail allow many people with low vision to see the world more clearly than they ever could with their own eyes. And Kunkle points to innovations such as an intelligent camera app that narrates the world around the user, and SMPTE's media-over-IP standards and requirements, which offer many options for delivering media to consumers in a way that works for them. Another bucket of tools, such as the browser extension Teleparty (formally called Netflix Party), created for general use is also proving immensely valuable to visually impaired users.
Kunkle explains that, being legally blind as a child, he experienced an extreme awareness of self. He recalls being just three years old and wanting to hide his impairment. For Kunkle and many others, that introspection came with having what the U.S. calls an Individualised Education Plan (IEP). While effective, the supports a young person would experience through their IEP invite that person from a very young age to compare their abilities to their peers.
It becomes overwhelming as the supports lead the person to articulate limitations their impairment creates and finally the simple task of verbalising (self-advocacy) the solutions that they will need to participate in society. Here's the challenge: the young, disabled person may have to imagine solutions that have never been seen before or they may lack the life experience to really understand their needs.
Over the years, Kunkle went to great lengths to seem like he was running with the pack. While he worked hard to make it look as though there was nothing going on for him, his life was in fact very different from that of most people around him.
I'd go to watch a movie with friends, but I couldn't see a damn thing on the screen. I'd awkwardly pretend I was following the plotline. Screens were so small even a few decades ago! says Kunkle. But these days I could use Teleparty to watch the same film with the time code synchronised - thank you, SMPTE! - on my own screen. I get to be exactly in the moment. What a different experience that is. And the same goes for playing collaborative, phone-based video games with friends. For so many visually impaired people, it's like, Finally, I can really do this.'
This value of participation - and, more recently, inclusion - has long been clear to Kunkle. So he is driven by a shocking reality that only 31.4 per cent of persons with disabilities in the U.S. ages 16-64 are employed, according to the U.S. Bureau of Labor and Statistics, while 72.5 per cent without disabilities that age range are employed.
Kunkle suggests that, at a minimum, most any person wants to participate in a society. So it is only natural that many conversations around inclusion of persons with disabilities deal with participation. What he feels may be missing in some of these conversations is the idea that visually impaired and other disabled people can and do give bac
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
08/09/2026
Comcast Technology Solutions (CTS) has announced a multi-year agreement with A E...
08/09/2026
Spectra Logic today announced the availability of Media Insight, a new capabilit...
08/09/2026
Rogers Communications and Quebecor have announced a 12-year sublicensing agreement for French-language national NHL games beginning with the 2026-27 season. TVA...
08/09/2026
Skyline Communications and Bridge Technologies will demonstrate two integrations...
08/09/2026
Boland Communications will make the European debut of its 4K55HDR7SNB 55-inch super-narrow-bezel monitor at IBC2026 (Stand 12.C57, RAI Amsterdam, September 11-1...
08/09/2026
Ateme and Comcast Technology Solutions (CTS) have announced a collaboration comb...
08/09/2026
Haivision has joined the IBC Accelerator Media Innovation Programme as part of t...
08/09/2026
Blackmagic Design has announced price reductions on its PYXIS 6K and Cinema Camera 6K models, effective immediately through Blackmagic Design resellers worldwid...
08/09/2026
AI-Media will demonstrate its LEXI Suite at IBC2026 (Booth 5.C34, September 11-1...
08/09/2026
Bitmovin and Ad Insertion Platform (AIP) have announced the first live deploymen...
08/09/2026
Grass Valley will demonstrate story-centric media workflows at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), connecting newsroom production, content ma...
08/09/2026
M2A Media and Ateme have announced a partnership integrating Ateme's video processing solutions into M2A Media's MediaToAnywhere platform for live sport...
08/09/2026
Ikegami will exhibit at IBC2026 (Stand 12.A31, RAI Amsterdam, September 11-14), including a Day 1 introduction of new cameras in the UNICAM XE series. Additiona...
08/09/2026
Broadcast industry analysts will be gathering plenty of insights at the 2026 IBC Show this weekend in Amsterdam, but Caretta Research has offered up some though...
08/09/2026
SENSHI and DAZN have announced a global broadcast partnership that will bring SENSHI's live events free to viewers in more than 200 markets. The partnership...
08/09/2026
New architecture built with Evertz will bring 4K HDR to Monday Night Football, N...
08/09/2026
Built for rap producers, by rap producers
Sauceware Audio, the independent plug-in company founded by Grammy-nominated producer Jacob (Travis Scott, 21 Sava...
08/09/2026
Classic Sound Techniques design revived
Warm Audio's latest release delivers a meticulous recreation of the preamp circuitry employed by the Sound Techn...
08/09/2026
Latest soft synth inspired by the Memorymoog
XILS Lab have just launched a software instrument that draws its inspiration from Moog's iconic Memorymoog,...
08/09/2026
The Airport Chaplain takes off as SBS's biggest launch of 2026
8 September, 2026
Media releases
1.67 million viewers on National Total TV to date
Best...
08/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/09/2026
Mo-Sys, the world-leading developer of virtual production, camera robotics and image tracking technology, has completed a business restructuring, which has incl...
08/09/2026
New York, September 8, 2026 The TSAmediaHUB audiovisual contribution and distribution infrastructure developed by Telef nica's Audiovisual Services area re...
08/09/2026
Expanded Riyadh operation brings Asharq and Thmanyah services together on a resilient on-premises Pebble platform.
Pebble, the leading automation, content mana...
08/09/2026
Techex, a pioneering leader in live video workflows, will showcase its broadest software feature set to date at IBC 2026 (Stand 2.B45), extending its lead in so...
08/09/2026
Visitors to Grass Valley's booth at IBC2026 will be introduced to new Framelight X capabilities that connect content acquisition, management, editing and pu...
08/09/2026
BCNEXXT will showcase the latest evolution of Vipe at IBC2026 (Stand 2.B09), introducing a series of innovations designed to deliver higher-quality audience exp...
08/09/2026
Bitmovin, a provider of video streaming solutions, has partnered with Ad Insertion Platform (AIP), a leading innovator in advanced ad insertion technologies, to...
08/09/2026
Brainstorm, a leading manufacturer of real-time graphics and augmented and virtual production, is announcing a major package of enhancements to its Suite 7 soft...
08/09/2026
Big Blue Marble is supporting TDF, French infrastructure and network operator, broadcasting Digital Terrestrial Television (DTT) and radio services, as a techno...
08/09/2026
Agents work inside a single production environment, from incoming wire copy to a live studio show...
08/09/2026
Building on their strategic partnership, Ceeblue and Layercake make the unthinkable possible: scalable sub-second streaming over standard DRM, SSAI, and CDN wor...
08/09/2026
Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is completing the environment for fast-paced broadcast production wi...
08/09/2026
A SaaS portfolio built to work together, helping operators grow audiences, monetise smarter and run leaner, on their own terms
At IBC 2026 (stand 1.B49) Synam...
08/09/2026
Accedo, global provider of video streaming software and services, has been selected by PlayOn Sports, a national leader in high school sports technology, to exp...
08/09/2026
LiveU, the leader in live IP-video solutions, is enabling The Associated Press to take global newsgathering to the next stage with intelligent connectivity and ...
08/09/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced the latest evolution of it...
08/09/2026
Compact, power-efficient X Platform performance brings broadcast-grade reliability and ultra-low latency to space-constrained remote production (REMI) workflows...
08/09/2026
Zixi, the leader in live video delivery and workflow orchestration, and Kiloview, a leading provider of professional IP video encoding and decoding solutions, t...
08/09/2026
Collaboration gives content owners scalable CDN capacity and broadcasters enhanced flexibility, including for C-band transition planning
Quortex today announce...
08/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/09/2026
Telos Alliance and Pluxbox Announce Dynamic Media Facility Integration Partnersh...
08/09/2026
J nger Audio Showcases Industry-First S-ADM Cloud Workflow at IBC 2026
Search
Dolby, MainConcept, Techex and J nger Audio will showcase the industry's ...
08/09/2026
Tuesday 8 September 2026
Sky Go gets a major upgrade for Sky Glass and Sky Stream customers
Today, Sky launches a new version of the Sky Go app for Sky Glass ...
08/09/2026
Documentary thriller simulating a Russian attack on UK soil will culminate in a live final episode reuniting the playersTuesday 8 September 2026
Trailer releas...
08/09/2026
Tuesday 8 September 2026
Jamie Demetriou and Amelia Dimoldenberg to host next t...
08/09/2026
Wuppertal September 8, 2026
Riedel Introduces New OnAir Headset PlatformRiedel Communications today announced the launch of its new OnAir headset platform, a...