Sony Pixel Power calrec Sony

How media tech can be a path to greater participation and inclusion

19/05/2022

Frank Kunkle, SMPTEs director of marketing, explains how modern media technologies offer capabilities most people consider conveniences, but can be life-changing for others

By Contributor

Published: May 19, 2022

Frank Kunkle, SMPTE's director of marketing, explains how modern media technologies offer capabilities most people consider conveniences, but can be life-changing for others

target=_blank title=Share on LinkedIn class=share-linkedin>

If you were to meet Frank Kunkle, SMPTE director of marketing, for breakfast to talk about the Society's latest initiatives and standards work, it's unlikely you'd realise he is legally blind.

But if Kunkle found the route to the restaurant unfamiliar, he would have used the camera on his smartphone to identify street signs along the way. Earlier in the day, he would have relied on the amazing resolution on that same phone to take the correct prescription and trim his toenails. The night before, while streaming a show on TV, he might have attached something like a telescope to his eyeglasses to give his partner a break from reading the subtitles aloud.

An apology from Kunkle, who is arriving just a moment late due to misplaced eyeglasses, may seem natural so you're a bit confused when he instead asks to switch seats with you. But he's warm and charismatic, so you gladly listen as he explains that if you had stayed in the seat with the sunlight streaming into the caf from behind you, he'd be unable to see your facial features and expressions throughout your conversation.

Even when Kunkle wears glasses, his visual acuity falls into the legal blindness range; on his best days, an object that is 20 feet away would appear to be 100 feet away. But having been born with bilateral coloboma, Kunkle also experiences a restricted visual field and sensitivity to light. Like any person with a disability, he is familiar with manipulating his environment - often and quickly - sometimes using tools in ways that their inventors hadn't planned for in order to perform mundane yet essential tasks.

Thanks in large part to screens and moving images, Kunkle is able to live as close to a normal life as possible. This attracted him to the role at SMPTE several years ago. The opportunity to collaborate closely with SMPTE's members, who are the engineers and technologists working on advances in media, felt perfect to Kunkle. Even at the level of engineering requirements and standards, Kunkle has benefited greatly from the work of SMPTE's members throughout his life.

I am drawn to working in STEM fields, and media especially, because innovation in these areas can make life so much better for visually impaired people, says Kunkle. Modern media technology offers capabilities most people consider conveniences, but for someone like me, those conveniences can be life-changing.

Huge screens with powerful resolution and detail allow many people with low vision to see the world more clearly than they ever could with their own eyes. And Kunkle points to innovations such as an intelligent camera app that narrates the world around the user, and SMPTE's media-over-IP standards and requirements, which offer many options for delivering media to consumers in a way that works for them. Another bucket of tools, such as the browser extension Teleparty (formally called Netflix Party), created for general use is also proving immensely valuable to visually impaired users.

Kunkle explains that, being legally blind as a child, he experienced an extreme awareness of self. He recalls being just three years old and wanting to hide his impairment. For Kunkle and many others, that introspection came with having what the U.S. calls an Individualised Education Plan (IEP). While effective, the supports a young person would experience through their IEP invite that person from a very young age to compare their abilities to their peers.

It becomes overwhelming as the supports lead the person to articulate limitations their impairment creates and finally the simple task of verbalising (self-advocacy) the solutions that they will need to participate in society. Here's the challenge: the young, disabled person may have to imagine solutions that have never been seen before or they may lack the life experience to really understand their needs.

Over the years, Kunkle went to great lengths to seem like he was running with the pack. While he worked hard to make it look as though there was nothing going on for him, his life was in fact very different from that of most people around him.

I'd go to watch a movie with friends, but I couldn't see a damn thing on the screen. I'd awkwardly pretend I was following the plotline. Screens were so small even a few decades ago! says Kunkle. But these days I could use Teleparty to watch the same film with the time code synchronised - thank you, SMPTE! - on my own screen. I get to be exactly in the moment. What a different experience that is. And the same goes for playing collaborative, phone-based video games with friends. For so many visually impaired people, it's like, Finally, I can really do this.'

This value of participation - and, more recently, inclusion - has long been clear to Kunkle. So he is driven by a shocking reality that only 31.4 per cent of persons with disabilities in the U.S. ages 16-64 are employed, according to the U.S. Bureau of Labor and Statistics, while 72.5 per cent without disabilities that age range are employed.

Kunkle suggests that, at a minimum, most any person wants to participate in a society. So it is only natural that many conversations around inclusion of persons with disabilities deal with participation. What he feels may be missing in some of these conversations is the idea that visually impaired and other disabled people can and do give bac
LINK: https://www.tvbeurope.com/features/how-media-tech-can-be-a-path-to-gre...
See more stories from tvb

Most recent headlines

18/12/2025

SVG Campus Shot Callers: Kurt Sutton, Director of Broadcast Operations, Clemson University

SVG Campus Shot Callers: Kurt Sutton, Director of Broadcast Operations, Clemson ...

18/12/2025

Follow the Money Episode 2: Inside the Sports Media Biz with Sam McCleery and Steve Hellmuth

Follow the Money Episode 2: Inside the Sports Media Biz with Sam McCleery and St...

18/12/2025

SVG Sit-Down: Google Cloud's Anshul Kapoor on the Future of Generative Production' in Live Sports

SVG Sit-Down: Google Cloud's Anshul Kapoor on the Future of Generative Prod...

18/12/2025

The 2025 SVG Summit Draws Record Crowd for 20th-Annual Sports-Production Industry Homecoming in NYC

The 2025 SVG Summit Draws Record Crowd for 20th-Annual Sports-Production Industr...

18/12/2025

SBS's sports schedule sizzles in January with Dakar Rally, Kooyong Classic and Mapei Cadel Evans Great Ocean Road Race

SBS's sports schedule sizzles in January with Dakar Rally, Kooyong Classic a...

18/12/2025

Montreal's Bell Centre elevates fan experience with Argo S

Canada's largest indoor arena has transformed its live production capabilities with a full ST 2110 infrastructure and Calrec's compact Argo S console. S...

18/12/2025

The Gauge: Mexico November 2025

During November, streaming's share of TV viewing in Mexico settled at 24.2%, an increase of 0.5 share points from the previous month. Disclaimer: YUMI TV,...

18/12/2025

The Gauge: Poland | November 2025

November continued the upward trend in television viewership. The significantly colder weather and a rich programming lineup encouraged viewers to spend more ti...

18/12/2025

Gracenote helps TV platforms go beyond the game and deliver more connected, visually rich sports hub experiences

As viewers turn to sports highlights, recaps and documentary programming, expand...

18/12/2025

NAB Once Again Urges FCC to Eliminate Ownership Rules

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

18/12/2025

Carr Stands Up for His Policies in Senate Hearing

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

18/12/2025

The HELM and ARRI announce strategic partnership to redef...

The HELM, a global expert in cinematic live broadcast and high-end production workflows, has entered a strategic partnership with ARRI, the renowned designer an...

18/12/2025

Cadena Melodia Upgrades to DHD SX2 Audio Production Conso...

Cadena Melod a de Colombia (Cadena Melod a), a long-established Colombian radio network, has chosen DHD audio SX2 production consoles for integration into the m...

18/12/2025

Czech TV Elevates Video Streaming with Harmonic

Harmonic (NASDAQ: HLIT) today announced that Czech Television (Czech TV), the public broadcaster of the Czech Republic, has teamed up with Harmonic to modernize...

18/12/2025

Broadcast Solutions Group acquires PMT Professional Motio...

Broadcast Solutions Group, a leading system integrator and provider of innovative solutions for the broadcast and media industry, has announced the acquisition ...

18/12/2025

Keepit named a Leader in IDC MarketScape for Worldwide Sa...

Keepit, the SaaS data protection company, announced today that it has been named a Leader in the IDC MarketScape: Worldwide SaaS Data Protection 2025-2026 Vendo...

18/12/2025

Limecraft 2025 Version 8 adds User Controlled Notificatio...

Limecraft today announced the release of Limecraft 2025.8, the eighth and final major platform update of the year. This release strengthens daily workflows acro...

18/12/2025

creativespace Expands Footprint in the House of Worship M...

DigitalGlue is very grateful, especially at this time of the year, that its creative.space platform has expanded its footprint within the House of Worship marke...

18/12/2025

TAG Video Systems Celebrates Multiple APAC Award Wins for...

TAG Video Systems is proud to share that the company has recently received multiple industry recognitions across the Asia-Pacific region, reflecting its ongoing...

18/12/2025

NDI and Zoom team up to bring seamless connectivity to me...

NDI, the leading video connectivity standard for AV-over-IP, and Zoom, the AI-first collaboration platform, announce a strategic collaboration to integrate the ...

18/12/2025

YES and Synamedia extended deal backs Partner TV launch

Leading video software provider, Synamedia, today announced that it is extending its long-standing relationship with YES, the pay-TV subsidiary of the largest I...

18/12/2025

Riedel Builds Global Communication and Commentary Network...

Riedel Communications today announced it provided a fully integrated communications and commentary solution for the 15th National Games of China, supporting 56 ...

18/12/2025

Clear-Com Arcadia Central Station Links Toledo Walleye an...

When both the Toledo Walleye and Toledo Mud Hens play at home on the same night, communication between their respective production teams is essential. To stream...

18/12/2025

TMT Insights Focus Platform Recognized with TV Tech Best...

TMT Insights' new upstream media supply chain platform, Focus, was selected as a winner in the 2025 Media & Entertainment: Best in Market Awards in the TV T...

18/12/2025

Clear-Com Named Official Intercom Partner for NAMMs 125th...

Clear-Com is proud to announce its continued role as the official intercom supplier for the Yamaha Grand Plaza Stage at The 2026 NAMM Show, taking place Januar...

18/12/2025

CES: NBCU Unveils New Cross-Platform Ad Tech Solutions, Capabilities

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

18/12/2025

2026 NAB Show Opens Registration, Unveils Major Program Enhancements

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

18/12/2025

YouTube Wins Global Rights to Stream the Oscars

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

18/12/2025

PGA TOUR Studios Teams up with SES for Hybrid Content Distribution

Long-term agreement includes the SES SCORE platform and hybrid distribution worldwide to deliver more than 5,000 hours of golf tournaments annually featuring th...

18/12/2025

Master Clock Management with Segment Rulesets in WO Automation for Radio

Talk formats require careful clock management and system tools to ensure audio content aligns as intended. WO Automation for Radio's Segment Rulesets provid...

18/12/2025

Reflecting on 2025: A Year of Transformation and Growth

By Toni Coonce, CEO, WideOrbit As 2025 comes to a close, I find myself reflecting on how much WideOrbit has evolved, not only in products and solutions but also...

18/12/2025

VEON Upgraded to Nasdaq Global Select Market, Enhancing Investor Visibility

18 Dec 2025 VEON Upgraded to Nasdaq Global Select Market, Enhancing Investor Visibility Dubai, December 18, 2025 - VEON Ltd. (Nasdaq: VEON), a global digital o...

18/12/2025

Tribeca X Launches Inaugural Advisory Council, Teases 2026 Awards Jury, and Announces New Global Programming

December 18th, 2025 Tribeca X Launches Inaugural Advisory Council, Teases 202...

18/12/2025

Tribeca Becomes First Major Film Festival to Open Submissions to Social Media Creators

December 18th, 2025 As Tribeca Celebrates Its 25th Anniversary, Festival Expa...

18/12/2025

Sky Sports remains the exclusive home of the Masters Tournament, with more live coverage than ever before

Thursday 18 December 2025 Sky Sports remains the exclusive home of the Masters ...

18/12/2025

Teaser for Can This Love Be Translated' Previews a Heartwarming Romance To Open 2026

Back to All News Teaser for Can This Love Be Translated' Previews a Heartw...

18/12/2025

2025-11-18

Using the additive process of 3D printing, layer after layer gets printed until an object is as close to the final shape needed as possible. Historically, machi...

18/12/2025

RT Supporting the Arts 2025 Review | January 2026 Events

In 2025, RT proudly supported 185 arts and cultural events across the island of Ireland, reflecting significant growth since the scheme was re-launched in 2014...

18/12/2025

The RT Sport Young Sportsperson of the Year Nominees 2025 Revealed

RT Sports Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December On Saturday 20 December live on RT One and RT Player at the earlier t...

18/12/2025

RT lyric fm celebrates the Winter Solstice with a special Ambient Orbit live broadcast

RT lyric fm presents a very special Winter Solstice edition of Ambient Orbit, l...

18/12/2025

Now Generally Available, NVIDIA RTX PRO 5000 72GB Blackwell GPU Expands Memory Options for Desktop Agentic AI

Top-notch options for AI at the desktops of developers, engineers and designers ...

18/12/2025

Celebrating 100 Years of Public Broadcasting in Ireland in 2026

At 7.45pm on 1st January 1926, the precursor to RT , then 2RN, delivered the fledgling new Irish state's first public radio transmission. From those first c...

18/12/2025

Deck the Vaults: Fallout: New Vegas' Joins the Cloud This Holiday Season

Step out of the vault and into the future of gaming with Fallout: New Vegas streaming on GeForce NOW, just in time to celebrate the newest season of the hit Ama...

18/12/2025

The Movie Experience SLO Becomes First U.S. Exhibitor to Adopt Dolby Vision+Atmos Theatrical Solution

December 18 2025, 05:30 (PST) The Movie Experience SLO Becomes First U.S. Exhib...

17/12/2025

The EU Investigative Journalism Award 2025: bold reporting, regional impact, and rise in public-interest journalism

Investigative journalists across the Western Balkans and T rkiye continue to con...

17/12/2025

Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable Night

Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable ...

17/12/2025

ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCast

ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCastThe series, powered by Adrenaline TruPlay AI, launches Dec. 22 and runs through ...

17/12/2025

Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on Golf Channel and USA Network

Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on ...

17/12/2025

Ring In the New Year With New Playlists Mixed by Artists, and More Spotify Hacks

The right playlist is essential on New Year's Eve, building the energy as you get ready and keeping it high as you count down to midnight. This year, Spotif...

17/12/2025

Clear-Com's Arcadia Central Station Links Toledo Walleye and Mud Hens Venues with...

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...