The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. Here is a daily roundup of what SVG Sponsors are exhibiting at the show.Today's edition features Amazon Web Services, Appear, BitFire, Calrec Audio, Canon USA, Clark Wire & Cable, Dolby Labs, EVS, Fujinon/Fujifilm, Grass Valley, LiveU, NEP Group, Oracle, Program Productions, Ross Video, Sony Electronics, and T-Mobile.
Amazon Web Services (Booth W1701)
AWS is showcasing how media and entertainment companies are using its cloud and AI services across content production, global collaboration, and audience engagement.
Demonstrations at the booth cover three areas: using generative AI to create content at scale for multichannel distribution, connecting global teams through cloud-native workflows, and delivering personalized, data-driven viewer experiences.
The company is introducing AWS Elemental Inference, a new AI service for video workloads. Attendees can see the service in action at the Cloud Court Challenge in the West Hall lobby, hear from FOX Sports on how they are using it in production, and explore hands-on demos at the main booth.
Additional programming includes sessions at the AWS Theater covering how media companies are applying cloud technology across their operations.
The Cloud Court Challenge, AWS Theater sessions, and booth demos are open to all NAB attendees.
Appear (Booth W1531)
Appear is focusing on how broadcasters and content owners can build more efficient, scalable, and resilient live-production workflows as the industry continues its transition to IP-based and hybrid infrastructures. As rights values grow and the number of events increases, broadcasters face mounting pressure to produce more content while controlling costs and managing increasingly complex technology environments. The conversation has shifted from all cloud architectures toward hybrid models combining the deterministic performance of purpose-built hardware with the flexibility and scalability of software and cloud-based workflows.
The company is highlighting three key areas where broadcasters are transforming their operations:
Satellite-to-IP distribution - Satellite remains a critical distribution method, but spectrum availability, operational complexity, and infrastructure costs are pushing broadcasters to modernize traditional architectures. Appear is demonstrating how broadcasters can transition from legacy IRD-heavy infrastructures to centralized, high-density satellite-to-IP architectures.
Appear's X Platform allows satellite signals to be demodulated, processed, and distributed over IP with significantly reduced rack space, power consumption, and operational complexity. Centralizing demodulation and moving services onto IP networks, broadcasters gain the flexibility to route content dynamically across affiliates, facilities, and cloud workflows while simplifying their infrastructure footprint.
Remote production (REMI) -Appear enables REMI workflows that support camera ISO backhaul, return feeds, and distributed production environments. Broadcasters can select the optimal compression and transport approach depending on production requirements. When bandwidth is constrained, AVC and HEVC provide efficient transport. When ultra-low latency and precise synchronization are required, JPEG XS enables deterministic performance suitable for premium live production.
Appear's technology also supports advanced synchronization capabilities, allowing multiple feeds to remain aligned through compression, IP transport, and decoding, helping maintain production confidence across distributed workflows.
Hybrid live production workflows - Appear is demonstrating how broadcasters can combine high-performance on-premises processing with the agility of virtualized and cloud-based media workflows.
Appear's X Platform provides high-density, deterministic processing for live environments; Appear VX enables software-based media processing and delivery workflows across on-premises infrastructure, private data centers, and public-cloud environments. Together, these technologies enable flexible, resilient workflows spanning venues, network-operations centers, and cloud production environments.
Also being highlighted are two recent additions to Appear's portfolio - the X5 small-form SDI-IP transport gateway and XM control and orchestration software for the X Platform - expanding the flexibility of IP-based live-production infrastructure while simplifying operational management.
BitFire (Booth W2067)
BitFire is presenting its updated cloud production platform, built to reduce the industry's reliance on permanent, on-premises broadcast hardware. Designed for live and remote workflows, BitFire offers networks and production teams a reliable, scalable alternative to traditional setups without requiring extensive upfront capital.
Visitors to the BitFire booth can sit at a control-room station and test a fully cloud-based workflow. The demonstration features BitFire's switcher, replay, multiviewers, comms, and audio-mixing tools. The platform uses the company's patent-pending BFTX transport protocol to deliver deterministic, frame-accurate synchronization. With sub-half-second latency, the system matches the performance and timing requirements of traditional hardware systems, even when operated by distributed remote teams.
Based on user feedback, BitFire is releasing a new licensing and hosting model for its Spark Production Environments. The update gives organizations the option to host Spark within their own existing cloud infrastructure or directly on BitFire's servers. The model helps production teams avoid the expense of maintaining dedicated control rooms or mobile units. Instead, they can spin up production envir
