NAB 2026: Chyron and Asport to demonstrate AI-driven end-to-end sports production and distribution workflows

Chyron and Asport (Booth N2441) will demonstrate an integrated sports video workflow at NAB Show 2026, combining live production, content orchestration and multi-platform distribution within a cloud-based environment.

The companies outlined how the joint workflow integrates Chyron LIVE with the Asport platform to support live production, automated content creation, multi-channel publishing and OTT delivery. The system is designed for sports rights holders, from professional leagues to grassroots organisations, with a focus on scalable production and streamlined operations.

Sports organizations today are expected to deliver more content across more platforms than ever before, said Mike Truex, CEO of Chyron. Together with Asport, we are demonstrating how cloud-based live production combined with AI-driven automation can help meet these demands efficiently without compromising on quality.

At NAB Show 2026, Asport is previewing the Asport Orchestrator, an AI-based automation layer designed to operate across live production and content management workflows. Working with the Asport Content Hub, the system processes inputs including live video streams, match data and contextual data sources to identify key moments, generate content and manage distribution across different stages of an event.

The Asport Orchestrator supports automated content creation across formats including video highlights, match reports, podcasts, graphics and social media content. It enables content generation throughout the event lifecycle, from pre-event coverage to live updates and post-event outputs. The system also supports prioritisation, scheduling and publishing across OTT platforms, websites, social media channels and media partner platforms, alongside centralised control of publishing workflows.

The Asport Orchestrator represents the next step in sports media operations - moving from automated production to fully orchestrated, AI-driven content ecosystems, said Rainer Roesslhuber, Chairman of Asport. By combining Chyron LIVE's industry-leading live production capabilities with our content intelligence layer, we enable both sports organizations and their media partners to scale their output and operate like modern digital media companies.

The combined Chyron and Asport workflow is designed to cover the full sports content lifecycle, from live capture and production through to content creation, orchestration and distribution across multiple platforms.

Demonstrations of the integrated workflow are taking place at the Chyron booth (Booth N2441) during NAB Show 2026.

LINK:	https://www.sportsvideo.org/2026/04/19/nab-2026-chyron-and-asport-to-d...
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