
Appear has appointed Mike Burk as vice president of business development for North America. Burk brings over two decades of experience in the broadcast and live production industry to the role.
Burk previously served as the lead for LTN Global's production and managed services business. Prior to this, he founded and served as the president of DTAGS, a company acquired by LTN in 2020. His professional background includes the development of production and transmission solutions for high-profile events.
We are delighted to welcome Mike to Appear, said Ed Mcgivern, president and general manager, Appear US. He brings a long history of unparalleled customer engagement, coupled with expertise in managed services, production and transmission technology. Mike is the perfect fit for Appear's customer-first culture and will play a key role in our growth plans.
In his new position, Burk will lead strategic growth initiatives, assist in the execution of go-to-market strategies, and manage customer engagement. His remit includes working alongside the sales team to address customer production and transmission requirements, identifying new market segments, and supporting the company's customer success programmes. He will also focus on customer engagement initiatives, including customer councils designed to gather feedback for product development.
Having worked with Appear at LTN, I've seen firsthand the strength of its technology and the team behind it, said Burk. The company's momentum, innovation, and commitment to solving real-world challenges for broadcasters and content owners make this an incredibly exciting time to join. I'm looking forward to helping expand our presence across North America and deepening relationships with customers as we continue to grow.
I'm excited to build even closer partnerships with our customers, ensuring their feedback directly shapes our innovation and helps us deliver solutions that truly meet their evolving needs. Appear is uniquely positioned to foster that kind of collaboration, and I'm looking forward to being part of it, he added.
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