September, the beginning of autumn, brought an expected revival to the TV market, largely due to the new fall TV schedules. The time spent in front of the TV screen increased by 7 minutes compared to August 2025 (3 hours and 31 minutes), reaching an average of 3 hours and 38 minutes per day. This result is also identical to September 2024, which indicates a return to typical autumn viewing levels.
The increase in overall TV viewing time is entirely attributed to traditional television. The stations that attracted the most viewers were Polsat, TVP1, and TVN. Among the most-watched programs were the FIFA World Cup Qualifiers (TVP1), the TV series M jak Mi o (TVP2), and the news program Fakty (TVN).
In contrast to traditional television, the share of streaming in total TV screen viewership this month fell to its lowest level in 2025. It reached 9.1%, which represents a decrease of 0.6 p.p. compared to August 2025. Among streaming platforms, YouTube maintained its share at 2.2%, while Netflix, this time, saw a decrease to 1.9% (from 2.0% in August).
About The Gauge The Gauge was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge in the U.S. in May 2021.
About The Gauge Methodology The data comes from Nielsen's single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge : Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The Other category includes views of unrecognized content.
Nielsen Poland created this iteration of The Gauge using methodologies comparisons.
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September, the beginning of autumn, brought an expected revival to the TV market, largely due to the new fall TV schedules. The time spent in front of the TV screen increased by 7 minutes compared to August 2025 (3 hours and 31 minutes), reaching an average of 3 hours and 38 minutes per day. This result is also identical to September 2024, which indicates a return to typical autumn viewing levels.
