September 2025 - Decline in Streaming, Growth in TV in Poland

Warsaw - Poland, October 20, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has published its latest All Screens Video Landscape report for September, covering viewership (a combination of total reach and time spent) across four screens: televisions, PCs/laptops, smartphones and tablets.

The first month of autumn brought changes in the time spent watching video content. Compared to August, in September, the time spent with streaming content (ATV Average Time Viewing) decreased by 2.20% to 55 minutes 39 seconds per day, while time spent with traditional content sources (cable, satellite and terrestrial television) increased by 4.23% to 3 hours and 19 minutes.

In September, the Polsat Group maintained its leading position with a result of 18.50%, TVP took second place in viewership with a result of 17.79%. Warner Bros. Discovery closes the podium with a result of 17.54%. The positions of the last two groups remain unchanged: Canal Group retains ninth place, while Netflix ranks last.

Television remains the preferred home screen for watching video content. Compared to the previous month, September saw changes in the share of large screen viewing. The television screen accounts for 27% (Google), 84% (Netflix), 97% (Canal ) and 99% (Warner Bros. Discovery) of viewership for these players, respectively.

About the All Screens Video Landscape The All Screens Video Landscape report was created to provide the media industry with a monthly analysis of the viewership of the top 10 video content distributors across all screens monitored by Nielsen: TV, PC/laptop, Smartphone, Tablet.

Information about the methodology of the All Screens Video Landscape compilation

The data comes from Nielsen's single-source telemetry panel of 3,500 households and nearly 9,700 panellists. The compilation is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for the 4 group for the 10 distributor groups with the highest total viewership for the month. The individual distributor groups include all TV stations and online platforms/players owned by the distributor and included in our monitoring.

Distributors September 2025 Warner Bros. Discovery: Cartoonito, Cartoon Network, Warner TV, Animal Planet HD, Discovery, Discovery Historia, Discovery Life, Discovery Science, Discovery Travel & Living, Discovery World, Discovery Civilisation, DTX, Eurosport1, Eurosport2, Food Network, HGTV, Investigation Discovery, Metro, TLC, Travel Channel, TTV - Twoja Telewizja, TVN, TVN Fabula, TVN Style, TVN Turbo, TVN24, TVN 24 Bis, TVN7, Max, Player, TVN24.p

Polsat: Eleven Sports1, Eleven Sports2, Disco Polo Music, Eska Rock TV, Eska TV Extra, Eska TV, Fokus TV, Nowa TV, Polo TV, Polsat, Polsat Caf , Polsat Doku, Polsat Film, Polsat Film 2, Polsat Reality, Polsat X, Polsat Games, Polsat Music HD, Polsat News, Polsat News2, Polsat Play, Polsat Rodzina, Polsat Seriale, Polsat Sport 1, Polsat Sport 2, Polsat Sport Fight, Polsat Sport 3, Polsat2, Super Polsat, Wydarzenia 24, TV4, TV6, Vox Music TV, Polsat News Polityka, Polsat Box Go, Polsat Go, Polsatnews.pl , Interia.pl

Telewizja Polska: TVP4K, TVP ABC, TVP Dokument, TVP HD, TVP Historia, TVP Info, TVP Kultura, TVP Kobieta, TVP Nauka, TVP Polonia, TVP Rozrywka, TVP Seriale, TVP Sport, TVP1, TVP2, TVP3

Google: Youtube

Telewizja Republika: TV Republika

TV Puls: TV Puls, Puls2

Netflix: Netflix

SPI International: Stopklatka, Kino Polska, Kino Polska Muzyka, Kino TV, Zoom TV, Gametoon, Novelas 1, FILMBOX Premium

Meta: Facebook, Instagram

Canal : Ale Kino , Canal DOMO, CANAL KUCHNIA, CANAL SPORT, CANAL SPORT2, CANAL SPORT3, CANAL SPORT4, CANAL SPORT5, Canal 1, Canal Dokument, Canal 360, Canal Film, Canal Premium, Canal Seriale, Canal Extra 2, MiniMini , Planete , teleTOON , Novelas, CANAL (platforma)

About Nielsen Nielsen is a global leader in audience measurement, media data and analysis. Through our understanding of people and their behaviour across all channels and platforms, we provide our clients an independent source of insights so they can and will engage their audiences now and in the future. Nielsen operates worldwide. For more information, please visit www.nielsen.com and on social media (X, LinkedIn, YouTube, Facebook and Instagram).

Press Contact Ben Gold, Director of Communications, EMEA

E: ben.gold@nielsen.com

M: 44 7816 252 017

LINK:	https://www.nielsen.com/news-center/2025/september-2025-decline-in-str...
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