V Nova Brings DTV Deployment LCEVC Ecosystem Progress and...

Live demonstrations highlight LCEVC ecosystem momentum, AI-powered video pipelines, and expansion across broadcast, streaming, and social media.

DTV (TV 3.0) rollout in Brazil demonstrates real-world deployment of MPEG-5 LCEVC at scale

Ecosystem momentum builds toward IP delivery with more than 50 partners, including demos from Harmonic and Realtek, alongside LCEVC support in industry-standard Open Source Projects such as FFmpeg, GStreamer, dash.js and Shaka Player

From pixels to purpose: accelerating modern video, AI and visual data workflows through efficient, scalable and intelligent visual data formats

V-Nova, a leading provider of advanced video and visual data technologies, will return to NAB Show 2026 to demonstrate how its innovations are supporting the shift to next-generation broadcast, from DTV (TV 3.0) deployments in Brazil to the continued evolution of ATSC 3.0, as well as advancements in streaming and AI-powered video workflows.

At the center of V-Nova's presence this year is DTV (TV 3.0), the world's most advanced broadcast standard and the first to formally deploy MPEG-5 LCEVC as a core component of the standard. Now moving into live commercial operations in Brazil, it provides a clear, real-world blueprint for how broadcasters and streaming service providers can transition to IP-based delivery while enabling higher quality video, immersive audio and interactive services within existing spectrum.

At NAB, V-Nova will demonstrate this in action through live showcases spanning the full broadcast chain, from encoding and transmission through to chipset integration and consumer devices.

At its booth (W1646 and W1647), V-Nova will present:

DTV (TV 3.0) and LCEVC ecosystem in action

Live demonstrations of end-to-end broadcast workflows, including UHD HDR delivery below 10 Mbps, showing how LCEVC enables higher quality video with improved bandwidth efficiency.

AI acceleration with NVIDIA

V-Nova will highlight its collaboration with NVIDIA, as detailed in two recent NVIDIA developer blogs demonstrating how SMPTE VC-6 accelerates GPU-based vision AI pipelines. Powered by NVIDIA CUDA , optimized decoding and batch processing improve throughput and reduce latency, enabling scalable, real-time analysis of high-resolution visual data.

Partner ecosystem across the distribution chain

Featuring Harmonic and Realtek, alongside LCEVC support across industry-standard Open Source Projects including FFmpeg, GStreamer, dash.js and Shaka Player, enabling integration into widely adopted video workflows used by developers and platforms globally.

AI pipelines powered by SMPTE VC-6

The VC-6 AI Blueprint demonstrates how hierarchal structured data formats can be directly integrated into AI workflows, enabling real-time, multi-model inference from a single video stream through selective access to visual data. In real-time semantic understanding, this reduces latency and AI processing by 5x and data transfers by up to 20x.

Cloud-based AI workflows with swXtch.io

In collaboration with swXtch.io, V-Nova will demonstrate how multiple AI inference services can access visual data instantly, reducing compute and bandwidth while enabling real-time insights across broadcast, security, and live events.

Immersive XR powered by NVIDIA and V-Nova PresenZ

Cinematic six degrees of freedom XR experiences powered by V-Nova PresenZ, streamed with LCEVC and accelerated by NVIDIA RTX PRO GPUs, NVENC, NVDEC, and Video Codec SDK.

This reflects a broader shift in the industry:

One video. Every network. Every device.

A single video workflow can now scale across broadcast, streaming, AI, and immersive applications without duplication or reprocessing.

By enabling selective retrieval and processing, V-Nova's technologies reduce I/O, compute load, memory bandwidth, and latency. This allows visual data to be processed more efficiently and accurately across delivery and AI pipelines, supporting more scalable, cost-effective and accurate applications.

DTV (TV 3.0) shows that next-generation broadcast is no longer theoretical. It is being deployed at scale, said Guido Meardi, CEO of V-Nova. What is happening in Brazil is defining the path forward for ATSC 3.0 and beyond. At the same time, our data formats and technologies are transforming how visual data is used in AI. This is not two separate evolutions. It is a single data architecture shift toward more efficient, scalable, and intelligent visual systems.

LINK:	https://kitplus.com/news/v-nova-brings-dtv-deployment-lcevc-ecosystem-...
	See more stories from tvbay

North America Stories