Sony Pixel Power calrec Sony

Building a better future: Nielsen celebrates Global Volunteer Month and Earth Day 2026 with record participation

23/05/2026

Nielsen Global Leadership Network graduates celebrate Earth Day 2026

Nielsen volunteer clean up in Poland

Earth Day 2026 in South Korea

Volunteers at a beach clean up in Mumbai, India

Earth Day 2026 volunteers in Mexico

For the third consecutive year, Nielsen celebrated Global Volunteer Month this April, engaging employees in environmental and community-focused initiatives to dream big to help shape the future for our communities and those we serve around the world. Our celebrations culminated on April 23rd with Nielsen's thirteenth annual Earth Day call-to-action.

Our 2026 Global Volunteer Month and Earth Day participation nearly doubled compared to 2025, with more than 1,560 employees across 39 countries leading and participating in optional volunteer and educational events, taking advantage of Nielsen's 24 hours of annual volunteer time benefit available to all employees.

Nielsen employees joined community reforestation and horticulture events in Guadalajara, Mexico, made reusable tote bags in Mumbai, India, constructed kits for children to learn about wind energy in Atlanta, United States, took part in cleanups and sustainability-focused activities around the world, virtually gathered to learn about eating with purpose, and much more.

The GIVE Business Resource Group (BRG), established in early 2026 through the merger of the Cares and Green BRGs, collaborated with the Corporate Citizenship team to coordinate global initiatives throughout April. These efforts resulted in approximately 4,150 hours of volunteer service and community engagement, spanning 142 distinct events and individual activities worldwide.

Volunteering during Earth Day and Global Volunteer Month reminds us that we are part of something much larger than our daily tasks, shared Abhishek Ray in Operations, Global Data Solutions and a GIVE India leader. These opportunities create a unique space to connect beyond our professional roles, fostering a culture of belonging through collective action. From cleaning beaches in Mumbai to uniting for our first global digital cleanup, I truly believe everyone has a seat at the table when it comes to making a difference. This shared pride connects us more deeply to our communities and to each other, reinforcing that we all belong to a mission to shape a better, more sustainable future.

This year, Nielsen also launched a Take out the (digital) trash company-wide campaign to reduce our collective greenhouse gas emissions by deleting at least 300 GB of digital trash throughout April - a first-of-its-kind initiative that engaged employees across all regions in a shared environmental goal. An estimated 478 employees participated, enabling Nielsen to far surpass our goal by deleting nearly 3,400 GB of digital files, reducing our emissions by approximately 136 kg CO e annually.1 This campaign doubled as an environmental awareness drive about digital footprints, encouraging ongoing responsible management of our data.

Additionally, the Corporate Citizenship team introduced a Volunteer Milestones Program to celebrate each employee's community service journey at every step with recognition badges from Nielsen and Cause Card rewards from the Nielsen Foundation. As part of the program launch, nearly 900 employees have already been recognized for joining the company or otherwise volunteering in 2026.

Our Global Volunteer Month celebrations culminated with a live conversation between Climate Central's Chief Program Officer, Andrew Pershing, and Nielsen Chief People Officer and Nielsen Foundation Board Director, Nicolina Marzicola. More than 400 employees tuned into this conversation exploring the intersection of climate change with sports events and media. In addition to receiving a Data for Good grant from the Nielsen Foundation, Climate Central collaborated with Nielsen in 2024 to publish a report on climate reporting in local media.

As highlighted this April, volunteering opportunities continue to support global engagement and team-building while connecting with our local communities and contributing to a more sustainable future for all people. We look forward to continuing the momentum with volunteering events and recognition throughout the year, leading up to Nielsen's fourteenth annual global day of service later in 2026.

To learn more about Nielsen's commitment to responsibility and sustainability, click here.

Notes 1Emissions reported are estimates, calculated with support from Goodera, applying Greenly's digital data storage emission multipliers ( 0.04 kgCO2e/year/GB stored in a U.S. data center, based on average emission factors published by International Energy Agency). The U.S. and Europe share a large portion of all data centers, thus emissions methodologies and grid factors are comparable globally. Reported figures have not been verified by a third-party assurance team.
LINK: https://www.nielsen.com/news-center/2026/building-a-better-future-niel...
See more stories from arbitron

More from Nielsen

03/10/2026

Nielsen to Introduce New Content Measurement Solutions in Early 2027

Nielsen is evolving its cross-platform content measurement solutions to give every corner of the media industry studios, distributors, content creators, right...

23/09/2026

McDonald's takes top spot as New Zealand's fast-food tastes evolve, according to Nielsen

Nielsen CMI data reveals a changing fast-food landscape, with value, convenience...

17/09/2026

Nielsen Accelerates Streaming Data Delivery with Enhancements to Streaming Content Ratings

Streaming Content Ratings (SCR) Data Shifts to Daily Delivery Cadence, Mirroring...

17/09/2026

The Gauge: Poland | August 2026

August brought further stabilization in total TV viewing time. Poles spent an average of 3 hours and 31 minutes a day watching video content on TV glass-just 2 ...

17/09/2026

Warner Bros. Discovery reclaims top spot in Nielsen's August All Screens Video Landscape Report

Post-sports seasonal shift redistributes viewership across Poland, while streami...

11/09/2026

TV Usage Kicks Usual Summer Slowdown, Fueled by World Cup and Streaming in Nielsen's July Gauge Reports

FIFA World Cup 2026 and Peacock's Love Island USA' Power NBCU-Versant ...

10/09/2026

Nielsen launches CTV ad spend data into its French Ad Intel product

France launch follows UK and Germany as Nielsen expands product across EMEA Paris, France, September 10, 2026 - Nielsen, a global leader in audience measuremen...

09/09/2026

Nielsen launches CTV Ad spend data into its Italian Ad Intel product

Italy launch follows UK and Germany as Nielsen expands product across EMEA Milan, Italy, September 9, 2026 - Nielsen, a global leader in audience measurement, ...

09/09/2026

Gracenote Expands AI Product Roadmap with Sports MCP Server, Entertainment SLM and Agents

Planned solutions tackle accuracy, cost and latency barriers to deploying AI at ...

02/09/2026

Gracenote study: 85% of sports fans want TV home screens to show when and where to watch favorite teams

Six-country survey finds 26% of sports fans frequently unable to determine where...

01/09/2026

Nielsen Announces New Local Methodology Enhancements

New York August 31, 2026 Nielsen is announcing four new local methodology enhancements that will be activated into Local TV currency data starting today, Au...

27/08/2026

Gracenote's first DSP integration brings show-level content intelligence to The Trade Desk

Advertisers gain granular CTV targeting and turnkey reporting across eligible in...

26/08/2026

Major Live Sports Events Bolster Broadcast in Nielsen's Q2 2026 Ad Supported Gauge

Ad Supported Viewing Represents 71.5% of TV in Q2 Streaming Captures Over 48% o...

22/08/2026

World Cup Drives TVP to Retain Top Spot in July as Live Sport Buoys Polish Viewership

Polsat reclaims second place, ByteDance climbs to eighth, and live football miti...

20/08/2026

Nielsen Incorporates New Enhancements To Improve Its Data Measurement Leading Into The New Fall TV Season

New York August 19, 2026 Nielsen today shared a number of key enhancements t...

20/08/2026

FAST Sports Programming Surges at More Than Twice the Rate of Sports Channel Growth

New Gracenote Data Hub analysis finds sports program titles up 31.2% and individ...

19/08/2026

FOX and NBCUniversal Score with FIFA World Cup 2026 Success in Nielsen's June Gauge Reports

World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...

19/08/2026

The Gauge: Poland | July 2026

July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...

13/08/2026

Tubi Media Group Partners with Gracenote to Unlock Additional Value in Content Discovery and Programmatic CTV Advertising

New Agreement Aims to Leverage Gracenote Infrastructure to Create More Relevant ...

12/08/2026

Nielsen Introduces Groundbreaking Streaming Ad Measurement in Brazil

Nielsen is cementing Digital Ad Intel as the new go-to currency for digital ad intelligence in Brazil-now with streaming monitoring in the mix. S o Paulo, Augu...

07/08/2026

Nielsen to Acquire DoubleVerify, Creating a Leading, Independent Media Intelligence Platform

DoubleVerify Shareholders to Receive $13.60 Per Share in Cash, Representing a 30...

05/08/2026

Australia's retirement sector advertising rises more than 10% as millions plan for life after work according to Nielsen

Advertisers invested $53.6 million in the retirement sector in the last 12 month...

05/08/2026

New Nielsen data shows IKEA's New Zealand launch attracted more than 243,000 shoppers in the last month

Nielsen CMI and Ad Intel data reveals who's visiting IKEA, where else they s...

05/08/2026

Nielsen expands Four-Screen Ad Deduplication across CTV in Japan

Media buyers and sellers can now compare deduplicated campaign reach across computer, mobile, connected TV and linear TV across all measurable CTV publishers in...

05/08/2026

Stranger Things,' Bluey,' The Pitt' Top Nielsen's Streaming Charts Through First Half of 2026

Stranger Things' Leads All Streaming Titles with 23.3 Billion Minutes in Fir...

29/07/2026

Streaming Embarks on Annual Summer Ascent in Nielsen's May 2026 Gauge Reports

Streaming Hits 48.6% of Total TV Usage in May YouTube Leads in Media Distributo...

28/07/2026

Nielsen Launches Ad Intel AI: the Only Product of its Kind that Transforms Fragmented Ad Data into Actionable Intelligence

Ad Intel AI is Nielsen's first in a new generation of AI products built to t...

21/07/2026

TVP Claims Top Spot as the World Cup and the Opole Music Festival Drive June Viewership in Poland

Warner Bros. Discovery's unbroken lead is interrupted as sports and live mus...

16/07/2026

The Gauge: Poland | June 2026

June brought stabilization to the television market. Poles spent an average of 3 hours and 36 minutes a day in front of their TV screens exactly the same as i...

07/07/2026

New Nielsen data shows Kiwis' wellbeing is shaped by fitness, finance and mental health

New Kessler 10 data now available in Nielsen CMI gives brands a deeper view of h...

07/07/2026

Vitamin brands boost ad spend by 27% as 11.8 million Australians turn to supplements

New Nielsen Ad Intel and CMV data reveals rising competition in Australia's ...

25/06/2026

Sports and Dramas Drive April Viewing Patterns in Nielsen's Latest Gauge Reports

Cable Gains Share for Second Consecutive Month in Six-Month-High Finish, Boosted...

24/06/2026

Nielsen's Q1 2026 Ad Supported Gauge

Streaming sets record high of 46.6% of ad supported TV viewing, driven by Super Bowl and Winter Olympics; overall share of ad supported TV remains steady NEW Y...

22/06/2026

Xumo Expands Contextual Targeting Capabilities Through Gracenote and IRIS.TV Integrations

Expanded integrations give advertisers access to distinct contextual signals acr...

19/06/2026

Eurovision secures top four position as content distributor rankings hold steady in Poland

Data from May shows seasonal outdoor trends triggers lower viewing Warsaw, Pola...

18/06/2026

The Gauge: Poland | May 2026

The average daily TV screen time in May was 3 hours and 36 minutes, marking a clear decrease of 15 minutes compared to April. This trend proved to be much stron...

18/06/2026

Gracenote and PubMatic Bring Curated Live Sports and Content-Level Deals to Programmatic CTV

Integration embeds Gracenote content intelligence, including contextual segments...

11/06/2026

Ungrounded LLM Fabricates Every Detail for Nearly 1 in 5 Movie and TV Titles Tested, New Gracenote Report Finds

Study underscores the need for authoritative content intelligence to build trust...

10/06/2026

Nielsen launches Four-Screen Ad Deduplication measurement on YouTube campaigns in Japan

Media buyers and sellers can now compare YouTube reach from computer, mobile, an...

09/06/2026

Nielsen launches Four-Screen Ad Deduplication measurement on YouTube campaigns in Italy

Media buyers and sellers can now compare YouTube reach from computer, mobile, an...

05/06/2026

Nielsen, Mediaocean Announce New Integration to Power The Next Phase of Data-Driven Linear, Advanced Audience Measurement

MRI-Simmons and S&P Global Mobility are expanding advanced audience capabilities...

05/06/2026

Latest Nielsen data reveals insurance advertising climbs as Australians weigh cost, cover and loyalty

New Nielsen data shows insurance ad spend grew 11%, while consumers remain highl...

02/06/2026

Marketing Architects Expands Relationship With Nielsen To Include Integration of Media Data Engine on a National Level

The TV agency was one of the earliest adopters of Nielsen's local television...

23/05/2026

Building a better future: Nielsen celebrates Global Volunteer Month and Earth Day 2026 with record participation

Nielsen Global Leadership Network graduates celebrate Earth Day 2026 Nielsen vo...

22/05/2026

Polsat Reclaims Second Place and ByteDance Enters Top 10 as Polish Viewing Moves Beyond the Living Room in April

Latest data reveals steady distributor rankings, a seasonal shift toward digital...

21/05/2026

Sports content accounts for fastest-growing portion of top global SVOD catalogs

HBO Max, a new addition to Gracenote Data Hub, is home to the most sports programming among major streamers NEW YORK May 21, 2026 New analysis by Gracenote...

20/05/2026

NCAA Tournaments Spark March Madness for Paramount and Warner Bros. Discovery in Nielsen's The Gauge

Cable Captures Only Monthly Increase Among Viewing Categories in March, Earns it...

20/05/2026

The Gauge: Poland | April 2026

April brought a symbolic decrease in the overall time spent in front of television screens. On average, Poles watched video content for 3 hours and 51 minutes a...

15/05/2026

CTV's Data Gap Holding Back Bigger Ad Budgets, New Gracenote Research Finds

86% of media planners would move more linear TV budget to CTV if they had show-level targeting and reporting - and 65% would also shift dollars from programmati...