The nation unites around football team's World Cup dream
Warsaw, Poland, 20.04.26: Nielsen, a global leader in audience measurement, data, and media intelligence, has today released its All Screens Video Landscape Report for March 2026. The report reveals that the top two most-watched programmes of the month were the Polish national team's two World Cup play-off matches, both broadcast on TVP1 and TVP Sport.
The month's peak viewership occurred during the play-off final against Sweden on 31st March in Stockholm. Despite goals from Nicola Zalewski and Karol widerski, a dramatic 88th-minute winner from Sweden's Viktor Gy keres saw Poland narrowly defeated 3-2. The high stakes of the match drew a massive audience:
Average Minute Rating (AMR): 5.38 million (3.75m on TVP1; 1.63m on TVP Sport).
Audience Share: 45.2% of total viewing at that time.
The semi-final against Albania on 26th March was also a major draw, recording a total AMR of 4.33 million and a 40.2% share of the audience. This was the second most watched programme in March.
The All Screens Video Landscape Report tracks total household viewership (defined as a combination of total reach and time spent) in Poland across four screens TVs, PCs/laptops, smartphones, and tablets.
Distributor Rankings & Digital Integration The monthly distributor rankings remained stable in March, with Warner Bros. Discovery retaining the top spot for the third consecutive month. Notably, this report marks the first time TVP's online platform results have been integrated into the Holding Telewizja Polska total, providing a more holistic picture of Polish viewership across TVs, PCs, smartphones, and tablets. Indeed this is reflected in the screen share data which shows that one per cent of the TVP Group content was viewed on other devices than the TV.
Lucyna Koba, Market Leader, Nielsen Poland, said: Our March data underscores a fundamental truth about the Polish media landscape: live sport remains the ultimate appointment to view' experience. In a world of fragmented platforms and endless choice, the emotional pull of the national team creates a rare moment of cultural synchronicity. To see nearly 45% of the viewing audience tune in for the Sweden match proves that football is one of the few remaining catalysts capable of bringing a large part of the nation to the screen at once. Also, by integrating TVP's online results into our All Screens Video Landscape Report for the first time, we are now seeing the full, multi-screen reality of this passion-capturing viewers whether they are on the sofa or cheering from their smartphones.
About Nielsen Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences-now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).
Distributors March 2026 Polsat: Eleven Sports1, Eleven Sports2, Disco Polo Music, Eska Rock TV, Eska TV Extra, Eska TV, Fokus TV, Nowa TV, Polo TV, Polsat, Polsat Caf , Polsat Doku, Polsat Film, Polsat Games, Polsat Music HD, Polsat News, Polsat News2, Polsat Play, Polsat Rodzina, Polsat Seriale, Polsat Sport 1, Polsat Sport 2, Polsat Sport Fight, Polsat Sport 3, Polsat2, Super Polsat, Wydarzenia 24, TV4, TV6, Vox Music TV, Polsat News Polityka, Polsat X, Polsat Reality, Polsat Film2, Polsat Box Go, Polsat Go, Polsatnews.pl, Interia.pl
Warner Bros Discovery: Cartoonito, Cartoon Network, Warner TV, Animal Planet HD, Discovery, Discovery Historia, Discovery Life, Discovery Science, Discovery Travel & Living, Discovery World, Discovery Civilisation, DTX, Eurosport1, Eurosport2, Food Network, HGTV, Investigation Discovery, Metro, TLC, Travel Channel, TTV - Twoja Telewizja, TVN, TVN Fabula, TVN Style, TVN Turbo, TVN24, TVN 24 Bis, TVN7, Max, Player, TVN24.pl
TVP: TVP4K, TVP ABC, TVP Dokument, TVP HD, TVP Historia, TVP Info, TVP Kultura, TVP Kobieta, TVP Nauka, TVP Polonia, TVP Rozrywka, TVP Seriale, TVP Sport, TVP1, TVP2, TVP3, Holding Telewizja Polska
Google: YouTube
TV Puls: TV Puls, Puls2
Telewizja Republika: TV Republika
Meta: Facebook, Instagram
SPI International: Stopklatka, Kino Polska, Kino Polska Muzyka, Kino TV, Zoom TV, Gametoon, Novelas 1, FILMBOX Premium, FILMBOX Family, FILMBOX Action, FILMBOX Extra
Netflix: Netflix
Canal : Canal Premium, Planete , Ale Kino , teleTOON , Minimini , CANAL KUCHNIA, Novelas, CANAL EXTRA1, CANAL EXTRA2, Canal Seriale, Canal DOMO, Canal 1, Canal Film, CANAL SPORT, Canal 360, CANAL SPORT5, Canal Dokument, CANAL SPORT2, CANAL SPORT3, CANAL SPORT4, DocuBox, CANAL (online)
Press contact Ben Gold, Director of Communications, EMEA
E: ben.gold@nielsen.com
M: 44 7816 252 017
Market contact
Lucyna Koba, Market Lead, Nielsen Poland
E: lucyna.koba@nielsen.com
M: 48 602 477 386
More from Nielsen
22/04/2026
The nation unites around football team's World Cup dream
Warsaw, Poland, 20.04.26: Nielsen, a global leader in audience measurement, data, and media intell...
22/04/2026
Warsaw, Poland, 22.04.26: Nielsen, a global leader in audience measurement, data...
22/04/2026
New market intelligence offering gives businesses a clearer view of local consum...
21/04/2026
Advertising strategies shift as competition grows for a large, active and qualit...
18/04/2026
The first signs of spring in March led to Poles spending significantly less time in front of their screens, leading to a sharp 22-minute drop in average viewing...
16/04/2026
The integration accelerates demographic audience delivery across local markets a...
15/04/2026
NBCU-Versant notches 13.1% of TV viewing in February, its best since August 2024...
15/04/2026
New data reveals older Kiwis are financially resilient, loyal to local products,...
14/04/2026
Ruiz has helped fuel growth for both client-side and media companies, including, most recently, TelevisaUnivision.
He will spearhead transformation, innovatio...
08/04/2026
New Gracenote study finds behavioral change well underway, but trust in AI-gener...
03/04/2026
New York April 2, 2026 TelevisaUnivision, the world's leading Spanish-la...
31/03/2026
Rebel Sport leads ad investment as brands compete for a large, active and qualit...
25/03/2026
The company expands leadership team under Chief Revenue Officer Amilcar Perez
S...
25/03/2026
Winter Olympic Games Opening Ceremony features in top 10 programmes of the month...
20/03/2026
After a series of increases, February brought the first slowdown in time spent in front of TV sets in a long time. While traditional television was losing viewi...
16/03/2026
NEW YORK - March 16, 2026 - A E Global Media and Nielsen today announced a new,...
12/03/2026
Cost pressures, switching intent and demand for savings and credit products are ...
12/03/2026
For the first time, Nielsen breaks out demographic information about FAST and AV...
06/03/2026
Nielsen Highlights Women's Sports Viewership Milestones Ahead of International Women's Day on March 8
New York March 5, 2026 According to Nielsen&#...
03/03/2026
Nielsen's DMA data gives Magellan AI users a standardized way to measure th...
02/03/2026
Harvey Norman tops New Zealand's biggest ad spenders as retail leads and telcos and beverages surge Auckland March 3, 2026 - Nielsen's New Zealand'...
27/02/2026
NEW YORK - February 26, 2026 - An estimated 32.6 million people watched President Donald J. Trump deliver the 2026 State of the Union address on Tuesday, Februa...
25/02/2026
This new offering helps solve for the need to move beyond traditional audience d...
25/02/2026
Gold-standard Gracenote content metadata will power Samsung's LLM-enabled entertainment search discovery experiences and more
NEW YORK February 25, 202...
24/02/2026
Disney Captures 11.9% of TV in January, Boosted by ESPN's ( 82%) College Foo...
20/02/2026
NEW YORK - February 10, 2026 - An estimated 125.6* million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel meas...
20/02/2026
NEW YORK - February 19, 2026 - Nielsen today shared updated and final Super Bowl...
19/02/2026
WBD edges above Polsat in only change in the top 10 content distributor rankings...
19/02/2026
Airlines and cruise operators ramp up spend as New Zealanders plan, compare and book online
Auckland, February 19, 2026 - New Nielsen Ad Intel data shows adver...
19/02/2026
The beginning of the new year brought a clear revival in front of television screens. The winter aura meant that Poles spent an average of 5% more time watching...
19/02/2026
New data also shows news content on FAST channels up 58% as streaming catalogs c...
17/02/2026
Cable Surges 9% on Strength of College Football Playoffs and News, while NFL Delivers Top 15 Broadcast Telecasts
ESPN (+82%) and FOX News Channel (+17%) Combin...
11/02/2026
NEW YORK - February 10, 2026 - An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel measu...
10/02/2026
NEW YORK February 10, 2026 Nielsen's Gracenote, the global leader in entertainment metadata, today announced the continuation of its partnership with Go...
09/02/2026
Harvey Norman tops Australia's biggest ad spenders as finance and travel surge
Sydney February 9, 2026 - Nielsen's Biggest Ad Spenders of 2025 Report...
06/02/2026
Despite most never having strapped on skis or skates, Aussies are keen for some ...
05/02/2026
During this period, streaming comprised the majority of ad supported TV (45.6%),...
04/02/2026
Pilot To Launch with Super Bowl LX on February 8 and Continue with High Profile Live Events, Entertainment and Sports
Nielsen to Use State of the Art Wearable...
29/01/2026
Bluey' Wins Second Consecutive Top Streaming Title of the Year with 45 Billi...
28/01/2026
Airlines, cruise and tour operators double down on ad spend as Australians' prioritise travel
Sydney January 28, 2026 - New Nielsen Ad Intel data shows a...
27/01/2026
Nielsen will continue to drive growth and provide local audience measurement
in...
23/01/2026
Multi-year deal utilizes Nielsen's full suite of local audience marketing in...
23/01/2026
New York, NY January 21, 2026 - Neptune BidCo US Inc. (the Issuer or the Co...
22/01/2026
Strategic hire marks latest milestone in Gracenote's continued expansion into CTV advertising & monetization
New York - January 21, 2026 - Nielsen's Gr...
21/01/2026
The Living Room Remains Central: Nielsen Highlights Growing TV Screen Dominance ...
20/01/2026
December, the first month of winter and the holiday season, has traditionally encouraged families to spend time together in front of the television. During this...
20/01/2026
During December, streaming's share of TV viewing in Mexico settled at 24.3%, an increase of 0.1 share points from the previous month.
Disclaimer: YUMI TV,...
20/01/2026
Christmas Day is Most-Streamed Day Ever with 55 Billion Viewing Minutes, led by...
19/01/2026
The Majority of Those Surveyed Prefer to Buy Brands Who Advertise in Content Tha...
The nation unites around football team's World Cup dream
