The first signs of spring in March led to Poles spending significantly less time in front of their screens, leading to a sharp 22-minute drop in average viewing time compared to February. The current watching time of 3 hours and 53 minutes is also 9 minutes lower than in March last year, confirming a deepening downward trend for both traditional TV and streaming. Despite the general decline in viewership, cable TV saw a notable structural shift, with its share increasing by 0.7 p.p., making it the strongest performer in the entire ranking.
There were some shake-ups in the traditional channel rankings: Polsat reclaimed the lead, overtaking TVN and TVP2, which rounded out the top three most popular channels of the month. Viewers were most drawn to their screens for major sporting events, such as the World Cup qualifiers on TVP1, and remained loyal to staples like the series M jak Mi o and the news program Fakty.
The streaming segment also saw an outflow of viewers, with its total share of overall viewership falling to 10.5%. Within this category, YouTube maintained its steady lead with a 2.3% share, while Netflix saw a decline to 2.0%.
About The Gauge The Gauge was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge in the U.S. in May 2021.
About The Gauge Methodology The data comes from Nielsen's single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge : Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The Other category includes views of unrecognized content.
Nielsen Poland created this iteration of The Gauge using methodologies comparisons.
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The first signs of spring in March led to Poles spending significantly less time in front of their screens, leading to a sharp 22-minute drop in average viewing time compared to February. The current watching time of 3 hours and 53 minutes is also 9 minutes lower than in March last year, confirming a deepening downward trend for both traditional TV and streaming. Despite the general decline in viewership, cable TV saw a notable structural shift, with its share increasing by 0.7 p.p., making it the strongest performer in the entire ranking.
