Continued investment across Europe and Germany is expanding local teams and improving access to stock, regional expertise, and specialist broadcast support.
CVP, one of Europe's leading suppliers of professional video and broadcast solutions, has appointed Lars Bruhse as Head of Broadcast for the DACH (Germany, Austria and Switzerland) region further reinforcing its commitment to expanding local capability and expertise across key European markets.
The appointment forms part of CVP's ongoing investment in strengthening its European operations and building deeper regional expertise to better support customers at a local level.
Lars brings more than 20 years of experience across broadcast, media technology, and professional production environments. He has held senior commercial and key account leadership roles throughout his career, with a consistent focus on strategic account development, long-term client partnerships, and revenue growth within the broadcast sector.
Prior to joining CVP, Lars served as Senior Key Account Manager at Teltec AG, where he was responsible for managing strategic broadcast and event sector accounts, developing sales strategies, and strengthening key customer relationships. He previously spent nearly a decade at BPM Broadcast & Professional Media GmbH in senior commercial roles, leading major accounts and complex contract negotiations across the professional media industry.
Earlier in his career, Lars held positions at Wellen+N then GmbH (later Qvest Media GmbH), itV, and Video Data Handels GmbH / nextGen GmbH, building extensive experience in broadcast technology sales, customer acquisition, and market development.
In his new role, Lars will lead CVP's broadcast division in Germany, supporting continued European growth and strengthening engagement with key customers across the region.
Germany is a strategically important market for CVP as we continue to expand across Europe. Lars' experience and deep industry relationships will enhance our ability to support customers locally, ensuring faster response times, closer collaboration, and easier access to the expertise and solutions they rely on. said Ren van der Reiden, Managing Director, CVP Europe.
For more information, please contact:
Lars Bruhse,
Head of Broadcast
M: +49 (0) 152 2489 4255
E: [email protected]
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Continued investment across Europe and Germany is expanding local teams and improving access to stock, regional expertise, and specialist broadcast support.
