American Association of Professional Baseball Expands Broadcast Distribution for 2026 Season

The American Association of Professional Baseball (AAPB) has announced a new partnership with Unbeaten Sports Channel for a weekly Game of the Week broadcast across regional networks, marking the first time the league has had regular regional network distribution. The 2026 season opens May 14-15.

The syndication includes NBC Regional Sports Networks, Marquee Sports Network, NESN, Sportsnet Pittsburgh, Silver State Sports Network, and the Unbeaten Sports App. Unbeaten's linear channels are also carried on Samsung TV+, Prime Video, DAZN, and more than 30 other streaming and broadcast platforms in the U.S. and internationally across Europe, Asia, and Australia.

The expanded distribution is projected to grow U.S. viewership from 10 million in 2025 to more than 20 million in 2026.

It is obvious that the interest in the stories of our athletes combined with the quality of play and the delivery of best-in-class live video has grown exponentially, especially into markets and on platforms that fully understand the ease and depth with which we approach partnerships, says Joshua Schaub, Commissioner, American Association of Professional Baseball. By this expansion to new platforms through Unbeaten, we are able to touch not just our core baseball fans, but consumers looking for good stories on whatever device they choose in markets we have not been seen in, and that benefits everyone, from our brand partners to our players and fans to the sport itself.

Over the three seasons we've been in partnership, we've seen remarkable growth in demand for the AAPB league. This directly reflects the quality of the competition and the investment AAPB and their teams have made, season-on-season, in raising the bar in production and presentation of their games as a premium television product. Viewership of AAPB continues to grow on our channel, we're excited to drive that growth once again in 2026, says Matt Whytcross, Co-Founder, Unbeaten Sports Channel.

LINK:	https://www.sportsvideo.org/2026/05/14/american-association-of-profess...
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