Sports programming on major streaming platforms surges 52% year-over-year, according to Gracenote

Super Bowl LX Delivers 125.6 Million Viewers

NEW YORK - February 10, 2026 - An estimated 125.6* million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel meas...

Nielsen: Super Bowl LX Final Viewership Rises to 125.6 Million Viewers with Verified Big Data

NEW YORK - February 19, 2026 - Nielsen today shared updated and final Super Bowl...

Warner Bros. Discovery returns to position one in Poland for first time since May 2025

WBD edges above Polsat in only change in the top 10 content distributor rankings...

Nielsen data shows Kiwis' love of travel drives 10% lift in ad investment

Airlines and cruise operators ramp up spend as New Zealanders plan, compare and book online Auckland, February 19, 2026 - New Nielsen Ad Intel data shows adver...

The Gauge: Poland | January 2026

The beginning of the new year brought a clear revival in front of television screens. The winter aura meant that Poles spent an average of 5% more time watching...

Sports programming on major streaming platforms surges 52% year-over-year, according to Gracenote

New data also shows news content on FAST channels up 58% as streaming catalogs c...

TV Viewing Hits 12-Month High in Nielsen's January Report of The Gauge

Cable Surges 9% on Strength of College Football Playoffs and News, while NFL Delivers Top 15 Broadcast Telecasts ESPN (+86%) and FOX News Channel (+17%) Combin...

Super Bowl LX Delivers 124.9 Million Viewers

NEW YORK - February 10, 2026 - An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel measu...

Gracenote Renews Partnership with Google for the AI Age

NEW YORK February 10, 2026 Nielsen's Gracenote, the global leader in entertainment metadata, today announced the continuation of its partnership with Go...

Nielsen reveals Australia's top ad spenders and categories for 2025

Harvey Norman tops Australia's biggest ad spenders as finance and travel surge Sydney February 9, 2026 - Nielsen's Biggest Ad Spenders of 2025 Report...

Latest Nielsen data shows Winter Olympics poised to attract younger, higher-income audiences

Despite most never having strapped on skis or skates, Aussies are keen for some ...

Football And Younger Viewers Drive Ad Supported TV Viewing To 2025 High, Nielsen's Q4 2025 Ad Supported Gauge Finds

During this period, streaming comprised the majority of ad supported TV (45.6%),...

Nielsen launches co-viewing pilot program to further enhance TV measurement

Pilot To Launch with Super Bowl LX on February 8 and Continue with High Profile Live Events, Entertainment and Sports Nielsen to Use State of the Art Wearable...

Nielsen Announces 2025 ARTEY Award Winners Following Record-Breaking Year of Streaming

Bluey' Wins Second Consecutive Top Streaming Title of the Year with 45 Billi...

Aussies' love of travel sees 12% surge in ad investment according to Nielsen

Airlines, cruise and tour operators double down on ad spend as Australians' prioritise travel Sydney January 28, 2026 - New Nielsen Ad Intel data shows a...

Hubbard Broadcasting Renews Partnership With Nielsen in Albany and Albuquerque-Santa Fe Markets

Nielsen will continue to drive growth and provide local audience measurement in...

Holiday Movies and Football Drive Gains for Disney, Warner Bros. Discovery, Hallmark, Netflix and Amazon in Nielsen's December Media Distributor Gauge

Nielsen Renews Partnership With Gray Media for Local TV Measurement Across All of Its 113 DMAs

Multi-year deal utilizes Nielsen's full suite of local audience marketing in...

Nielsen Announces Pricing of Upsized $1.5 Billion Offering of Senior Secured Notes by its Affiliate

New York, NY January 21, 2026 - Neptune BidCo US Inc. (the Issuer or the Co...

Gracenote Appoints AdTech Veteran Bill Condon First Head of Advertising Sales

Strategic hire marks latest milestone in Gracenote's continued expansion into CTV advertising & monetization New York - January 21, 2026 - Nielsen's Gr...

Nielsen's All Screens Video Landscape Report Reveals Shift in Polish Media Rankings and Deeper Audience Engagement

The Living Room Remains Central: Nielsen Highlights Growing TV Screen Dominance ...

The Gauge: Poland | December 2025

December, the first month of winter and the holiday season, has traditionally encouraged families to spend time together in front of the television. During this...

The Gauge: Mexico December 2025

During December, streaming's share of TV viewing in Mexico settled at 24.3%, an increase of 0.1 share points from the previous month. Disclaimer: YUMI TV,...

Streaming Shatters Multiple Records in December 2025 with 47.5% of TV Viewing, according to Nielsen's The Gauge

Christmas Day is Most-Streamed Day Ever with 55 Billion Viewing Minutes, led by...

Nielsen: Two-Thirds of Black Consumers Pay More Attention To Ads That Reflect Their Culture

The Majority of Those Surveyed Prefer to Buy Brands Who Advertise in Content Tha...

Nielsen appoints Matty Lin as APAC regional sales leader

Singapore - January 13, 2026 - Nielsen today announced the appointment of Matty Lin to its Commercial Organization as APAC regional sales leader. Based in Sing...

Index Exchange Launches Gracenote-Powered Show-Level Reporting with Spectrum Reach

First-of-its-kind SSP capability delivers program-level insight and brand suitab...

Paramount and Netflix Boast Double-Digit Gains in Nielsen's November Media Distributor Gauge

Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...

Nielsen and Roku Expand Strategic Measurement Partnership

New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite Roku gains access to Nielsen's streaming ratings, showing The Roku C...

Nielsen and XR Announce Platform Integration to Make it Easier for Brands and Agencies to Deliver Ads Powered by Nielsen Measurement

Partnership brings Nielsen ONE measurement activation directly into XR's adv...

The Gauge: Mexico November 2025

During November, streaming's share of TV viewing in Mexico settled at 24.2%, an increase of 0.5 share points from the previous month. Disclaimer: YUMI TV,...

The Gauge: Poland | November 2025

November continued the upward trend in television viewership. The significantly colder weather and a rich programming lineup encouraged viewers to spend more ti...

Gracenote helps TV platforms go beyond the game and deliver more connected, visually rich sports hub experiences

As viewers turn to sports highlights, recaps and documentary programming, expand...

Broadcast and Streaming Serve Up a Historic Month of TV in Nielsen's The Gauge

Audiences Watched Over 103 Billion Minutes of TV on Thanksgiving Day NFL Games ...

Expanding from the First-Ever Panel Integration, Horizon deepens integration of Blu with Nielsen ONE Advanced Audience Planning and Measurement

Powering Client Growth: Horizon Deepens Nielsen Partnership, Enabling More Effic...

Nielsen reveals exclusive new data and insights in annual Tops of Sports report

A Majority of the World's Population (51%) Identify As Soccer Fans The 2025 MLB postseason notched 58.2 billion viewing minutes, up +24% from the prior y...

Football Shifts TV Viewing Towards Ad Supported, Nielsen's Q3 2025 Ad Supported Gauge Finds

During this interval, streaming comprised the majority of ad supported TV (46.4%...

Nielsen Audience Segments Now Available in Amazon DSP & Amazon Marketing Cloud

Nielsen's robust data offering enables marketers to connect with their target audience more effectively and drive better results throughout Amazon's adv...

Gracenote launches new CTV ad platform making program-level targeting a reality

Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals NEW YORK - December 4, 2025 - N...

Nielsen Global Impact Day 2025: Expanding our global impact

NGID volunteers in the United States NGID volunteers in Mexico NGID volunteers in India NGID volunteers in Spain NGID volunteers in Australia NGID voluntee...

JioStar and Nielsen Unveil Breakthrough Cross-Screen MeasurementStudy, Redefining Advertising Effectiveness in Live Sports

Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...

Lionsgate and Nielsen expand partnership to deliver first-ever combined FAST channel and digital network measurement

Nielsen will now measure both Lionsgate's FAST channel MovieSphere and Movie...

JioStar and Nielsen Unveil Breakthrough Cross-Screen Measurement Study, Redefining Advertising Effectiveness in Live Sports

Mumbai - November 24, 2025 - In a first-of-its-kind initiative, JioStar, in coll...

Fall Sports Plus Fresh Broadcast Slate Equals Big Gains, Reshuffled Company Rankings in Nielsen's October Media Distributor Gauge

Disney Achieves Largest Monthly Share Increase, Followed by FOX and Paramount, w...

The Gauge: Poland | October 2025

October brings a larger audience in front of TV screens. The cooler autumn weather and the continuation of new programming schedules brought increases in both t...

The Gauge: Mexico October 2025

During October, streaming's share of TV viewing in Mexico settled at 23.7%, a marginal shift of -0.8 share points from the previous month. Disclaimer: YUMI...

Nielsen's The Gauge: NFL Viewership Underscores How Sports Are Redefining Audience Behavior

Broadcast Builds On Lead Over Cable, Driven by Football and Drama Programming Ga...

New Nielsen Rural Survey reveals the changing media habits of Filipinos outside major cities

Rural connectivity rising fast Traditional media still matters Rural Filipinos...

New Gracenote Report Highlights Impact of Ineffective Content Discovery on Consumer Happiness with Streaming

With nearly 50% of streamers willing to cancel a service based on difficulty fin...

Introducing AI at Work: From vision to value monday.com and Nielsen release study findings

A Nielsen survey of 500 directors and millions of monday.com workflows reveals t...