
The Hollywood Professional Association (HPA) is set to embark on an extraordinary journey as it reveals the dynamic and expansive program for its much-anticipated 2024 Tech Retreat. Now in its 29th year, the HPA Tech Retreat is known for its in-depth and inventive approach to covering the critical topics facing the media creation industry over 4-plus days of sessions, roundtable discussions, and technology demonstrations.
The 2024 HPA Tech Retreat will be held from February 18 to 22, 2024, at the Westin Rancho Mirage Golf Resort & Spa in Rancho Mirage, California. Registration is open now and is expected to reach capacity quickly. Attendance is strictly capped to foster an atmosphere that promotes discussion, debate, and connection.
The HPA Tech Retreat is composed of carefully curated days: TR-X (Monday) which will focus on Extreme Production, the Supersession (Tuesday) which will be announced at a later date, and the main conference program (Wednesday and Thursday).
Mark Schubin, who has guided the main conference program for over 20 years commented: Each year we get many more outstanding submissions than time allows in the program but this year was unprecedented. There wasn't a dud in the bunch; it was really hard to choose the most important ones. We've ended up with presentations that run the gamut from a graduate student to a major C-level executive to top creatives in the field.
Sessions for this year's Main Program include the following:
WEDNESDAY - February 21, 2024
What CES 2024 Means for the Media Industry - Mark Harrison, DPP
Quantum Dots and Color Imaging - Charles Poynton
The Death of Analog: Why Right Now Is the Time to Digitize Your Archive
Moderated by Carin Forman, Amazon; with Heidi Shakespeare, Memnon; Andrea Kalas, Paramount
New Developments in Open Source Software for the Motion Picture Industry - David Morin, Academy Software Foundation
Revolutionizing Media Production: AI's Role from Conceptualization to Final Cut
Setting the Stage for AI
AI & Frontier Technologies in the Age of Disruption: A Foundation in Embracing Change for Progress - Daniel Doll-Steinberg, EdenBase
AI for Media: What does good look like? - Mark Harrison, DPP
The Computable Studio: A Vision for 2025 and Beyond - Yves Bergquist, Entertainment Technology Center, University of Southern California
Setting the Stage for AI Discussion and Q&A
AI and Creativity
AI and the Future of Cinematic Storytelling - Barbara Ford Grant
Studio Perspective: AI and Content Creation - Tony Guarino, Paramount
Using GenAI as a Screenwriting Partner and Preproduction Assistant - Christian Cantrell, Concept.art
OK, We Have AI Tools and AI Content. What About the Business? Bringing It All Together for Successful Future State - Caleb Ward, Curious Refuge
AI and Creativity Discussion and Q&A
AI in the Workflows
Enhancing Creative Decisions with AI Generated Content Recommendations - David Colantuoni, Avid
Multi-Language Generation of Movie Content - Siegfried F el, Fraunhofer-Institute for Integrated Circuits IIS
Demystifying AI in the Supply Chain - Pinar Seyhan Demirdag, Cuebric
AI in the Workflows discussion and Q&A
Thursday - February 22, 2024
MovieLabs 2030 Update
The State of the Vision
Where Are We on the Path to 2030? - Mark Turner, MovieLabs
Bringing the Studio in the Cloud to Fruition - Mark Turner, MovieLabs; Richard Duke, Avid
Implementing the MovieLabs Ontology for Media Creation-How & Why - Mark Turner, MovieLabs; Guillaume Rachez, Perfect Memory
Workflows Based on 2030 Vision - Mark Turner, MovieLabs; Aki Seino, Imagica Entertainment Media Services
Metadata Mania: Can We Create a Common Source of Truth?
Introduction: The Challenges of Metadata - Jim Helman, MovieLabs
Our Flag Means Death Season 2 - Utilizing MovieLabs OMC for Metadata - Mike Urban, The Rebel Fleet
OpenMetadataIO, an Open Standards Initiative - Jim Helman, MovieLabs; Toby Scales, Google; Dalia Spingarn, Paramount Global
Interoperability: A Key to the Creative Benefits of the 2030 Vision
Interoperability 101 - Jim Helman, MovieLabs
Interoperability panel - Moderator: Jim Helman, MovieLabs; Panelists to be added
2030 Vision Q&A
Stepping Up to Color Managed On-set HDR/SDR Workflows - Moderator: Michael Chambliss, International Cinematographers Guild; Greg Smokler, Small HD
Responsible Innovation in the Age of Generative AI - Ely Greenfield, Adobe
Color Appearance Models and the future of Color Management: How the industry Working Group for the new Developer Release of ACES 2.0 investigated, debated and ultimately embraced CAMs for its new output transform - Alex Forsythe, Academy of Motion Picture Arts and Sciences
NeRFs for Nerds: Another Future for Creativity - Erik Weaver, Entertainment Technology Center at USC; Eric Pohl, Singularity Imaging; Alex Porter, Mod Tech Labs; Addy Ghani, disguise
Building the Studio of Tomorrow, Today! - Mary Palmer, Amazon
Let's Have an Honest Conversation about Sound - Nuno Fonseca, Sound Particles
Untwisting the Rope of Character Identification - Holly Beavon, Fielding Graduate University
Extreme Production - TR-X
As previously announced, the Tech Retreat will get an extreme kick-off this year with a program built to showcase various forms of Extreme Production. From IMAX at Its Limits to Extreme Sports to the Perils of On-Site Reporting, this year's TR-X offers a taste of some of the most challenging angles of production and the innovation that's making it possible.
BREAKFAST ROUNDTABLES
Tuesday through Thursday mornings at HPA Tech Retreat begins with the popular Breakfast Roundtables (over 75 and more being added) led by industry thought leaders who shepherd discussions on a broad variety of topics of interest. For a list of roundtables, visit HPATechRetreat.com.
INNOVATION ZONE
Attendees can explore the latest techn
Most recent headlines
03/01/2026
A still from OBEX by Albert Birney, an official selection of the 2025 Sundance...
02/01/2026
Freezing Florida: NHL's EVP, Entertainment Bob Chesterman on Taking the Wint...
02/01/2026
NHL Winter Classic 2026: TNT Sports Prepares for First NHL Outdoor Game in Sunsh...
02/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
02/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
02/01/2026
Any Given Day: Cork University Hospital premieres Wednesday 7 January on RT One and RT Player at 9:35pm
RT will debut a powerful new six-part documentary se...
02/01/2026
Friday 2 January 2026
All episodes of Heated Rivalry will be landing on Sky and...
02/01/2026
Sequins, chat shows, live sporting action, ground-breaking docuseries and brand-new Irish drama to kick off 2026
New Year, New Content Coming Soon across RT
...
01/01/2026
Latin Grammy Cultural Foundation Announces 2026 Noel Schajris Scholarship The scholarship will cover tuition and housing for one Berklee College of Music stud...
01/01/2026
New year, new games, all with RTX 5080-powered cloud energy. GeForce NOW is kicking off 2026 by looking back at an unforgettable year of wins and wildly high fr...
31/12/2025
Back to All News
NFL Christmas Gameday on Netflix Scores Again With the Lions-V...
30/12/2025
As the College Football Playoff Enters the Quarterfinals, ESPN Blows Out Its Meg...
30/12/2025
SVG's Best of 2025: Original ArticlesTake a look back at all our coverage of big-time productions, game-changing technologies, and state-of-the-art new faci...
30/12/2025
MELBOURNE, Fla., Dec. 30, 2025 - L3Harris Technologies (NYSE: LHX) will release its fourth quarter 2025 financial results before the market opens on Thursday, J...
30/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
30/12/2025
Your live countdown to 2026 with Inhaler, David Gray, Lyra, Garron Noone, Sharon...
30/12/2025
It marked the first civilian operational authorization for a HAPS flight in Europe, led by Space42's subsidiary, Mira Aerospace
The flight demonstrated HAP...
29/12/2025
San Francisco 49ers Strike Gold With Halftime Laser SpectacularStunning display caps $200 million renovation of Levi's Stadium techBy Dan Daley, Audio Edito...
29/12/2025
The Cup's Around the Corner: An Inside Look at Broadcast Preparations for th...
29/12/2025
SVG's Best of 2025: Longform VideoWatch the standout keynote conversations, deep dives, and panel discussions from the year for free on SVG PLAY!By Brandon ...
29/12/2025
From crisper Lossless audio and immersive music videos in beta to new Audiobooks+ plans, custom transitions between tracks, and in-app Messages, we keep levelin...
29/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
RT has unveiled an exclusive first look at the new Dancing with the Stars promo...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
P...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...