The Hollywood Professional Association (HPA) is set to embark on an extraordinary journey as it reveals the dynamic and expansive program for its much-anticipated 2024 Tech Retreat. Now in its 29th year, the HPA Tech Retreat is known for its in-depth and inventive approach to covering the critical topics facing the media creation industry over 4-plus days of sessions, roundtable discussions, and technology demonstrations.
The 2024 HPA Tech Retreat will be held from February 18 to 22, 2024, at the Westin Rancho Mirage Golf Resort & Spa in Rancho Mirage, California. Registration is open now and is expected to reach capacity quickly. Attendance is strictly capped to foster an atmosphere that promotes discussion, debate, and connection.
The HPA Tech Retreat is composed of carefully curated days: TR-X (Monday) which will focus on Extreme Production, the Supersession (Tuesday) which will be announced at a later date, and the main conference program (Wednesday and Thursday).
Mark Schubin, who has guided the main conference program for over 20 years commented: Each year we get many more outstanding submissions than time allows in the program but this year was unprecedented. There wasn't a dud in the bunch; it was really hard to choose the most important ones. We've ended up with presentations that run the gamut from a graduate student to a major C-level executive to top creatives in the field.
Sessions for this year's Main Program include the following:
WEDNESDAY - February 21, 2024
What CES 2024 Means for the Media Industry - Mark Harrison, DPP
Quantum Dots and Color Imaging - Charles Poynton
The Death of Analog: Why Right Now Is the Time to Digitize Your Archive
Moderated by Carin Forman, Amazon; with Heidi Shakespeare, Memnon; Andrea Kalas, Paramount
New Developments in Open Source Software for the Motion Picture Industry - David Morin, Academy Software Foundation
Revolutionizing Media Production: AI's Role from Conceptualization to Final Cut
Setting the Stage for AI
AI & Frontier Technologies in the Age of Disruption: A Foundation in Embracing Change for Progress - Daniel Doll-Steinberg, EdenBase
AI for Media: What does good look like? - Mark Harrison, DPP
The Computable Studio: A Vision for 2025 and Beyond - Yves Bergquist, Entertainment Technology Center, University of Southern California
Setting the Stage for AI Discussion and Q&A
AI and Creativity
AI and the Future of Cinematic Storytelling - Barbara Ford Grant
Studio Perspective: AI and Content Creation - Tony Guarino, Paramount
Using GenAI as a Screenwriting Partner and Preproduction Assistant - Christian Cantrell, Concept.art
OK, We Have AI Tools and AI Content. What About the Business? Bringing It All Together for Successful Future State - Caleb Ward, Curious Refuge
AI and Creativity Discussion and Q&A
AI in the Workflows
Enhancing Creative Decisions with AI Generated Content Recommendations - David Colantuoni, Avid
Multi-Language Generation of Movie Content - Siegfried F el, Fraunhofer-Institute for Integrated Circuits IIS
Demystifying AI in the Supply Chain - Pinar Seyhan Demirdag, Cuebric
AI in the Workflows discussion and Q&A
Thursday - February 22, 2024
MovieLabs 2030 Update
The State of the Vision
Where Are We on the Path to 2030? - Mark Turner, MovieLabs
Bringing the Studio in the Cloud to Fruition - Mark Turner, MovieLabs; Richard Duke, Avid
Implementing the MovieLabs Ontology for Media Creation-How & Why - Mark Turner, MovieLabs; Guillaume Rachez, Perfect Memory
Workflows Based on 2030 Vision - Mark Turner, MovieLabs; Aki Seino, Imagica Entertainment Media Services
Metadata Mania: Can We Create a Common Source of Truth?
Introduction: The Challenges of Metadata - Jim Helman, MovieLabs
Our Flag Means Death Season 2 - Utilizing MovieLabs OMC for Metadata - Mike Urban, The Rebel Fleet
OpenMetadataIO, an Open Standards Initiative - Jim Helman, MovieLabs; Toby Scales, Google; Dalia Spingarn, Paramount Global
Interoperability: A Key to the Creative Benefits of the 2030 Vision
Interoperability 101 - Jim Helman, MovieLabs
Interoperability panel - Moderator: Jim Helman, MovieLabs; Panelists to be added
2030 Vision Q&A
Stepping Up to Color Managed On-set HDR/SDR Workflows - Moderator: Michael Chambliss, International Cinematographers Guild; Greg Smokler, Small HD
Responsible Innovation in the Age of Generative AI - Ely Greenfield, Adobe
Color Appearance Models and the future of Color Management: How the industry Working Group for the new Developer Release of ACES 2.0 investigated, debated and ultimately embraced CAMs for its new output transform - Alex Forsythe, Academy of Motion Picture Arts and Sciences
NeRFs for Nerds: Another Future for Creativity - Erik Weaver, Entertainment Technology Center at USC; Eric Pohl, Singularity Imaging; Alex Porter, Mod Tech Labs; Addy Ghani, disguise
Building the Studio of Tomorrow, Today! - Mary Palmer, Amazon
Let's Have an Honest Conversation about Sound - Nuno Fonseca, Sound Particles
Untwisting the Rope of Character Identification - Holly Beavon, Fielding Graduate University
Extreme Production - TR-X
As previously announced, the Tech Retreat will get an extreme kick-off this year with a program built to showcase various forms of Extreme Production. From IMAX at Its Limits to Extreme Sports to the Perils of On-Site Reporting, this year's TR-X offers a taste of some of the most challenging angles of production and the innovation that's making it possible.
BREAKFAST ROUNDTABLES
Tuesday through Thursday mornings at HPA Tech Retreat begins with the popular Breakfast Roundtables (over 75 and more being added) led by industry thought leaders who shepherd discussions on a broad variety of topics of interest. For a list of roundtables, visit HPATechRetreat.com.
INNOVATION ZONE
Attendees can explore the latest techn
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
27/03/2026
Orban Collaborates with Sage on Virtualized EAS Technology Demo
Brie Clayton March 26, 2026
0 Comments
Sage Alerting Systems (SAS), in cooperation wit...
27/03/2026
Berklee Alums Bring GIANT to Broadway Brian and Dayna Lee BM '13 met and fell in love at Berklee, and now their production companys first Broadway debut i...
26/03/2026
Extron and Audio-Technica have announced that their Design Solutions devices, Ce...
26/03/2026
SPORTEL Asia took place March 24-25 at the Orchard Hotel Singapore, drawing 370 participants representing more than 220 companies from 35 countries. Approximate...
26/03/2026
LTN will demonstrate satellite-to-IP migration solutions for broadcasters, cable networks, MVPDs, and station groups at NAB Show 2026 (Booth W2100).
The C-Ban...
26/03/2026
The Seattle Mariners have partnered with Daktronics to install an upgraded outfi...
26/03/2026
The Esports Foundation (EF) has awarded National Team Partner status to organizations and individuals across more than 100 countries and territories for the Esp...
26/03/2026
Telestream has announced expanded integration between its Vantage workflow platf...
26/03/2026
FOR-A Corporation has announced a partnership with Nippon TV and NVIDIA to distr...
26/03/2026
CBS Sports and the WNBA have expanded their partnership through a new long-term, multiplatform rights agreement. CBS Sports will feature up to 20 regular-season...
26/03/2026
Zac Brown Band will star in the Sunday Night Baseball show open on NBC and Peacock, NBC Sports announced. The open was filmed at American Family Field, home of ...
26/03/2026
Major League Baseball opens the 2026 season with nationally televised games across multiple media partners. Fans can visit MLB.com/Watch for a complete schedule...
26/03/2026
DIRECTV has announced an agreement to carry nine new MLB-operated team channels, covering the Cincinnati Reds, Detroit Tigers (Detroit SportsNet), Kansas City R...
26/03/2026
Nationals.TV, the Washington Nationals' local broadcast channel, is now avai...
26/03/2026
Starting Thursday, March 26, MLB.TV will be available on the ESPN App, giving fans access to more than 2,000 out-of-market regular season games. Fans can also r...
26/03/2026
Spotify's partnership with NAVER, Korea's leading digital platform, is built around one simple goal: making it easier for listeners in Korea to discover...
26/03/2026
Exclusive to ComposerCloud for first month
Sample library and virtual instrument gurus EastWest have announced the upcoming release of a new virtual drum i...
26/03/2026
Friday 27 March
Friday 27 March will mark Dynamic Range Day 2026, the annual day of online activity that was started in 2010 by mastering engineer Ian Sheph...
26/03/2026
Includes four separate instruments
Max Richter's SRM Sounds venture have just announced their fifth release, ASMR Choir. Captured at the main live room ...
26/03/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts and Culture (DSAC), has been tasked with administering the Sixth Presi...
26/03/2026
By Matt Klein
Hello to everyone reading this - whether you're a current YEP, HPA member, or just YEP-curious. I'm Matt Klein, one of the co-chairs of t...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
28 participating companies, from start-ups to blue-chips, lead the UK Group as part of the GREAT Britain and Northern Ireland presence across all the Halls at N...
26/03/2026
Arkona Unveils BLADE//planner and Major Usability Enhancements at NAB 2026
Brie Clayton March 26, 2026
0 Comments
New graphical configuration tool and...
26/03/2026
Bitfocus showcases complete control at NAB Show 2026
Brie Clayton March 26, 2026
0 Comments
Continuing development drives advances in security, availa...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Nevion introduces powerful new Panel Builder to enhance VideoIPath broadcast con...
26/03/2026
2026 Oscar Nominated Films Powered by Blackmagic Design
Brie Clayton March 25, 2026
0 Comments
DaVinci Resolve Studio used on 27 of this year's no...
26/03/2026
Leader to present full suite of advanced Test & Measurement solutions at NAB Sho...
26/03/2026
Boston Conservatory to Present New England and Collegiate Premiere of Groundbrea...
26/03/2026
Thursday 26 March 2026
HBO Max included for Sky and NOW customers from 26 March...
26/03/2026
Thursday 26 March 2026
Sky Sets Iconic Costumes Dancing Together Like Never Before' in Brand CampaignTurn on cookies to view this content. Go to Privacy o...
26/03/2026
Wuppertal March 26, 2026
CS live Builds Future-Ready OB Van With Riedel MediorNet and hi Control SystemRiedel Communications today announced that Czech-based ...
26/03/2026
Back to All News
Have a Wish Worth Dying For? Netflix's First Korean YA Hor...
26/03/2026
Back to All News
The Truthers, Starring Jose Coronado and St phanie Magnin, Pre...
26/03/2026
Enhancements to Harmonic's Sports Streaming Solution Introduce Server-Side Multiview, Contextual Metadata-Driven Advertising, Dynamic In-Stream Ads and Robu...
26/03/2026
Open the report
Our 2025 report brings together results from 79 business magazine titles across 22 market sectors, published by 49 media owners. Over the year,...
26/03/2026
Editor's note: This post is part of Into the Omniverse, a series focused on ...
26/03/2026
RT Commercial today announced Fiat as sponsor of The Louise Duffy Show on RT Radio 1, Weekdays 3pm 4pm.
The Louise Duffy Show is the home of daytime music...
The Hollywood Professional Association (HPA) is set to embark on an extraordinary journey as it reveals the dynamic and expansive program for its much-anticipated 2024 Tech Retreat. Now in its 29th year, the HPA Tech Retreat is known for its in-depth and inventive approach to covering the critical topics facing the media creation industry over 4-plus days of sessions, roundtable discussions, and technology demonstrations.
