
The Hollywood Professional Association (HPA) is set to embark on an extraordinary journey as it reveals the dynamic and expansive program for its much-anticipated 2024 Tech Retreat. Now in its 29th year, the HPA Tech Retreat is known for its in-depth and inventive approach to covering the critical topics facing the media creation industry over 4-plus days of sessions, roundtable discussions, and technology demonstrations.
The 2024 HPA Tech Retreat will be held from February 18 to 22, 2024, at the Westin Rancho Mirage Golf Resort & Spa in Rancho Mirage, California. Registration is open now and is expected to reach capacity quickly. Attendance is strictly capped to foster an atmosphere that promotes discussion, debate, and connection.
The HPA Tech Retreat is composed of carefully curated days: TR-X (Monday) which will focus on Extreme Production, the Supersession (Tuesday) which will be announced at a later date, and the main conference program (Wednesday and Thursday).
Mark Schubin, who has guided the main conference program for over 20 years commented: Each year we get many more outstanding submissions than time allows in the program but this year was unprecedented. There wasn't a dud in the bunch; it was really hard to choose the most important ones. We've ended up with presentations that run the gamut from a graduate student to a major C-level executive to top creatives in the field.
Sessions for this year's Main Program include the following:
WEDNESDAY - February 21, 2024
What CES 2024 Means for the Media Industry - Mark Harrison, DPP
Quantum Dots and Color Imaging - Charles Poynton
The Death of Analog: Why Right Now Is the Time to Digitize Your Archive
Moderated by Carin Forman, Amazon; with Heidi Shakespeare, Memnon; Andrea Kalas, Paramount
New Developments in Open Source Software for the Motion Picture Industry - David Morin, Academy Software Foundation
Revolutionizing Media Production: AI's Role from Conceptualization to Final Cut
Setting the Stage for AI
AI & Frontier Technologies in the Age of Disruption: A Foundation in Embracing Change for Progress - Daniel Doll-Steinberg, EdenBase
AI for Media: What does good look like? - Mark Harrison, DPP
The Computable Studio: A Vision for 2025 and Beyond - Yves Bergquist, Entertainment Technology Center, University of Southern California
Setting the Stage for AI Discussion and Q&A
AI and Creativity
AI and the Future of Cinematic Storytelling - Barbara Ford Grant
Studio Perspective: AI and Content Creation - Tony Guarino, Paramount
Using GenAI as a Screenwriting Partner and Preproduction Assistant - Christian Cantrell, Concept.art
OK, We Have AI Tools and AI Content. What About the Business? Bringing It All Together for Successful Future State - Caleb Ward, Curious Refuge
AI and Creativity Discussion and Q&A
AI in the Workflows
Enhancing Creative Decisions with AI Generated Content Recommendations - David Colantuoni, Avid
Multi-Language Generation of Movie Content - Siegfried F el, Fraunhofer-Institute for Integrated Circuits IIS
Demystifying AI in the Supply Chain - Pinar Seyhan Demirdag, Cuebric
AI in the Workflows discussion and Q&A
Thursday - February 22, 2024
MovieLabs 2030 Update
The State of the Vision
Where Are We on the Path to 2030? - Mark Turner, MovieLabs
Bringing the Studio in the Cloud to Fruition - Mark Turner, MovieLabs; Richard Duke, Avid
Implementing the MovieLabs Ontology for Media Creation-How & Why - Mark Turner, MovieLabs; Guillaume Rachez, Perfect Memory
Workflows Based on 2030 Vision - Mark Turner, MovieLabs; Aki Seino, Imagica Entertainment Media Services
Metadata Mania: Can We Create a Common Source of Truth?
Introduction: The Challenges of Metadata - Jim Helman, MovieLabs
Our Flag Means Death Season 2 - Utilizing MovieLabs OMC for Metadata - Mike Urban, The Rebel Fleet
OpenMetadataIO, an Open Standards Initiative - Jim Helman, MovieLabs; Toby Scales, Google; Dalia Spingarn, Paramount Global
Interoperability: A Key to the Creative Benefits of the 2030 Vision
Interoperability 101 - Jim Helman, MovieLabs
Interoperability panel - Moderator: Jim Helman, MovieLabs; Panelists to be added
2030 Vision Q&A
Stepping Up to Color Managed On-set HDR/SDR Workflows - Moderator: Michael Chambliss, International Cinematographers Guild; Greg Smokler, Small HD
Responsible Innovation in the Age of Generative AI - Ely Greenfield, Adobe
Color Appearance Models and the future of Color Management: How the industry Working Group for the new Developer Release of ACES 2.0 investigated, debated and ultimately embraced CAMs for its new output transform - Alex Forsythe, Academy of Motion Picture Arts and Sciences
NeRFs for Nerds: Another Future for Creativity - Erik Weaver, Entertainment Technology Center at USC; Eric Pohl, Singularity Imaging; Alex Porter, Mod Tech Labs; Addy Ghani, disguise
Building the Studio of Tomorrow, Today! - Mary Palmer, Amazon
Let's Have an Honest Conversation about Sound - Nuno Fonseca, Sound Particles
Untwisting the Rope of Character Identification - Holly Beavon, Fielding Graduate University
Extreme Production - TR-X
As previously announced, the Tech Retreat will get an extreme kick-off this year with a program built to showcase various forms of Extreme Production. From IMAX at Its Limits to Extreme Sports to the Perils of On-Site Reporting, this year's TR-X offers a taste of some of the most challenging angles of production and the innovation that's making it possible.
BREAKFAST ROUNDTABLES
Tuesday through Thursday mornings at HPA Tech Retreat begins with the popular Breakfast Roundtables (over 75 and more being added) led by industry thought leaders who shepherd discussions on a broad variety of topics of interest. For a list of roundtables, visit HPATechRetreat.com.
INNOVATION ZONE
Attendees can explore the latest techn
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
13/04/2026
ToolsOnAir Composition Builder 2026 Boilerplate
More Details: The Composition Builder 2026 application for macOS enables TV stations and Live Event broadcast...
13/04/2026
ToolsOnAr just:live pro 2026 Boilerplate
More Details: just:live pro 2026 is a Multi-Channel Live Production Playout solution for video and static or real-ti...
13/04/2026
ToolsOnAr just:play pro 2026 Boilerplate
More Details: just:play pro 2026 is a Multi-Channel automated 24/7 Master Control playout solution with SD, HD and U...
13/04/2026
ToolsOnAr live:cut 2026 Boilerplate
More Details: live:cut is an option to just:in mac pro 2025 and enables multicamera production workflows for up to 16 cam...
13/04/2026
ToolsOnAir Just In Mac Lite NDI 2026 Boilerplate
More Details: The Just In Mac Lite NDI application is a streamlined media capture solution designed specific...
13/04/2026
ToolsOnAir Just In Mac Lite 2026 Boilerplate
More Details: The Just In Mac Lite application is a streamlined media capture solution designed specifically for...
13/04/2026
ToolsOnAir just:in mac pro 2026 Boilerplate
More Details: just:in mac pro is a macOS-based client-server multichannel capture solution to record SDI, HDMI, N...
13/04/2026
Telos Alliance has announced that J nger Audio has joined the EBU ADM Implementers Group (ADM-IG) as a founding member. The group is focused on advancing ADM an...
13/04/2026
Grass Valley will demonstrate its Alliance Partner ecosystem at NAB Show 2026 (Booth C2408, Central Hall, April 19-22), showing AMPP integrations across live pr...
13/04/2026
Media Links will exhibit at NAB Show 2026 (Booth W2033), demonstrating IP transport solutions for live production including hitless protection technology, Xscen...
13/04/2026
NBC Sports has announced a programming, distribution, and sales partnership with...
13/04/2026
FloSports has promoted Chief Operating Officer Jayar Donlan to President, effective immediately. In his new role, Donlan will lead the company's commercial,...
13/04/2026
PanCam Pictures, the documentary production company founded by Paul Camarata, us...
13/04/2026
Mimir will exhibit at NAB Show 2026 (North Hall, Booth N2850), demonstrating its cloud-native media production platform with new capabilities including Mimir Cu...
13/04/2026
BBright has announced that its IP Gateway now supports the Reliable Internet Stream Transport (RIST) protocol. The addition will be introduced at NAB Show 2026 ...
13/04/2026
Net Insight has been awarded a development project through the European Space Agency's Navigation Innovation and Support Program (NAVISP), with co-funding f...
13/04/2026
intoPIX will exhibit at NAB Show 2026, marking the company's 20th anniversary. The company will demonstrate its JPEG XS compression portfolio and IPMX-appro...
13/04/2026
Starting from scratch, the team built an in-house content platform comprising ga...
13/04/2026
Here's a look at some of the new products and updates, along with audio-centric conferences, that attendees will find next week at the show
When the 2026 N...
13/04/2026
Avid will launch new integrated newsroom capabilities for Avid for News at NAB Show 2026 (Booth N2226, April 18-22), demonstrating how Avid Content Core connect...
13/04/2026
Synamedia has announced a new version of Quortex PowerVu, an IP-native, software...
13/04/2026
Mediaproxy has developed a suite of AI-powered tools for brand and advertisement tracking, integrated into its LogServer compliance logging and analysis platfor...
13/04/2026
Disguise will demonstrate its media servers and software at NAB Show 2026, appearing across five partner booths in Central Hall: MRMC, B&H, Planar, CarbonBlack,...
13/04/2026
OpenDrives is introducing OpenDrives Edge at NAB Show 2026, a hybrid cloud-edge performance accelerator for distributed video and rich media workflows. The prod...
13/04/2026
The show will deploy 18 cameras across two sets and the draft floor, including a...
13/04/2026
Intuitive EQ plug-in gets an upgrade
Following its official launch back in February 2026, Musik Hack's intuitive EQ plug-in has been treated to its firs...
13/04/2026
Flagship soft synth collection expanded
The latest version of UVI's flagship vintage-inspired soft synth collection has just arrived, expanding the suit...
13/04/2026
Free version of innovative string library arrives
Released in October 2025, Lux Orchestral Strings was said to be Sonuscore's most ambitious library to ...
13/04/2026
The Girls' Research Camp is part of the Technology - Future in Bavaria edu...
13/04/2026
Rohde & Schwarz transforms submarine communications for real time underwater dom...
13/04/2026
Rohde & Schwarz enables Pulsar signal simulation to support next-generation navi...
13/04/2026
L3Harris is accelerating the development of infrared payloads for Space Development Agency's Tranche 2 Tracking Layer, to help meet urgent national defense ...
13/04/2026
By leveraging cutting-edge unfilmed Gen III image intensifier technology, NOVA delivers unmatched clarity, range, and reliability in low-light environments - en...
13/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/04/2026
Explore new Disguise plugins, including Sony's VP integration; Listen to panels across partner booths at Sony and B&H
Disguise, the company powering everyt...
13/04/2026
TAG Video Systems, the leading IP-native Realtime Media Platform, has announced its participation in the Media Exchange Layer (MXL) interop initiative. TAG has ...
13/04/2026
Today, Chaos launched V-Ray for Blender Community Edition at BCON Austin 2026, making its production-proven 3D renderer free for all Blender users. The same Aca...
13/04/2026
Additions strengthen LTN's leadership as broadcasters scale satellite-to-IP transition
LTN today announced the appointments of Mark Romano as Vice Presiden...
13/04/2026
LEEDS, UK, APRIL 13, 2026 NUGEN Audio releases Halo Vision v1.2, a significant update to its real time, customizable audio analysis suite for 3D, surround and...
13/04/2026
Atomos today announced the acquisition of Flanders Scientific (FSI), one of the most respected names in professional reference monitoring. This strategic move r...
13/04/2026
How Mei Semones Built Her Sound from J-Pop, Jazz, and Bilingual Songwriting The indie-pop artist combines agile guitar lines, rhythmic shifts, and lyrics that...
13/04/2026
Cue the Change: Jonathon Heyward Is Making Classical Music More Relatable Nicknamed the Converse Conductor, the Boston Conservatory alum holds top conductin...
13/04/2026
Heat Wave: Inside Miamis Sizzling, Boundary-Blurring Latin Music Scene In a city shaped by migration and exchange, Berklee alumni are helping drive a Latin mu...