Published: Tue 03 Apr 2018
The Queen's Green Planet
ITV announces new campaign with The Woodland Trust and Sainsbury's
Featuring a unique conversation between The Queen and Sir David Attenborough as they walked in the garden at Buckingham Palace last summer, a new landmark documentary from ITV will explore the ambition of a remarkable new initiative - a vast network of native forests across Britain and the Commonwealth, protected forever in The Queens name.
The Queen's Commonwealth Canopy (QCC) is creating a network of forest conservation initiatives across all 53 Commonwealth countries to mark Her Majestys lifetimes service to the Commonwealth, while preserving natural habitat for future generations.
In the run up to this landmark documentary entitled The Queen's Green Planet (made by ITN Productions), ITV today announced a special campaign giving viewers at home the opportunity to be a part of this initiative.
The Woodland Trust, will provide 50,000 trees for ITV viewers, funded by Sainsbury's, for a plant-a-tree campaign which will run on the network leading up to the documentary's transmission in mid April.
ITV daytime programmes Good Morning Britain and This Morning will be giving viewers the opportunity to sign up to receive one of the 10,000 packs containing five trees. The campaign is open to all viewers as well as schools, community groups, and associations.
Each pack will contain five UK-sourced and native broadleaf trees - two silver birch, two rowan, and a hazel - for ITV viewers to plant as their own contribution to the Queen's Commonwealth Canopy.
The packs will be free of charge, on a first-come, first-served basis. Successful applicants will first receive a special commemorative booklet which will be sent out in Spring to coincide with the documentarys transmission. This will include information and photographs on the Queen's Commonwealth Canopy project, and educational information about trees, and how to nurture them.
The trees will then be sent out in Autumn 2018, the best season in which to plant young trees, and packs will include guidance on how to plant and nurture them.
Woodland Trust Chair Baroness Young said:
The Woodland Trust is delighted to be partnering with ITV in support of the Queen's Commonwealth Canopy.
Thanks to funding from Sainsbury's we are giving people the opportunity to connect with nature and their wider community by planting and nurturing native trees while becoming a tangible part of this inspirational legacy.
Trees are a cornerstone of our landscape and countryside, forming an essential and cherished part of our cultural identity. They are crucial in improving soil health and water quality, reducing carbon, trapping pollutants, slowing the flow of flood water, sheltering livestock, providing a home for wildlife or a space for us to breathe. They look good, they do good and we are thrilled Her Majesty feels the same.
Sainsbury's CEO Mike Coupe said:
As the Woodland Trust's largest corporate partner, we're committed to raising awareness of the importance of the UK's woods and trees, and contributing to their conservation.
I was lucky enough to grow up surrounded by woods, so trees have a particular resonance with me. Sainsbury's recently planted its three millionth tree with the Trust, and the thought of being able to get 50,000 more in the ground as part of the Queen's Commonwealth Canopy, in support of this fantastic documentary is an exciting prospect. We hope people will embrace the opportunity to join us in this initiative.
ITV's Controller of Factual Jo Clinton Davis said,
Our film, The Queens Green Planet, shows not only the Queens interest in trees, but also how an ambitious global project has spread across the Commonwealth, with countries all around the world dedicating forests and tree planting initiatives in her name. Rare is the project that starts as a finite one hour documentary and ends up generating the momentum for a timeless campaigning event. We are thrilled that The Woodland Trust and Sainsburys have come together to give our viewers the opportunity to be part of this, The Queens Commonwealth Canopy.
ENDS
About ITV's documentary, The Queen's Green Planet
Featuring a unique conversation between The Queen and Sir David Attenborough as they walked in the garden at Buckingham Palace last summer, a new landmark documentary from ITV will explore the ambition of a remarkable new initiative - a vast network of native forests across Britain and the Commonwealth, protected forever in The Queens name.
The documentary from ITN Productions follows the progress of The Queen's Commonwealth Canopy, the conservation project aimed at raising awareness of the value of indigenous forests, and of preserving them for future generations.
At the centre of this landmark documentary is the conversation between Her Majesty The Queen and Sir David Attenborough in which they discuss trees, nature and conservation and the ambition of The Queens Commonwealth Canopy.
The documentary was commissioned by ITV Head of Factual Entertainment Sue Murphy and ITV Controller of Factual Jo Clinton Davis.
The award-winning production team includes Director Jane Treays and Executive Producer Chris Shaw, Editorial Director of ITN Productions.
About The Queen's Commonwealth Canopy
The Queen's Commonwealth Canopy (QCC) is a unique network of forest conservation projects which unites the Commonwealth family of nations to save one of the world's most important natural habitats. Established in the name of Her Majesty The Queen as Head of the Commonwealth, this initiative is committed to raising awareness of the value of established indigenous forests, and saving them for future generations, as well as planting new forest.
https://queenscommonwealthcanopy.
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Published: Tue 03 Apr 2018
