Running Point' Season 2 Shoots and Scores With All-Star Brand Partners

27/04/2026

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Running Point' Season 2 Shoots and Scores With All-Star Brand Partners

Business

27 April 2026

United States

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In Running Point Season 2, now on Netflix, the Los Angeles Waves are back with higher stakes, bigger personalities, and plenty of chaos along the way. This season, we're bringing a few brand partners courtside, showing up in ways that feel true to the front office, the team and the moments that fans love.

Since sports and brand partners always go hand-in-hand, from arena naming rights to jersey patches and courtside signage, Running Point is the perfect show to create fun brand surprises.

As the team faces potential risk, State Farm steps right into the storyline to help provide a solution, leaning into the brand's signature humor and reliability. The collaboration includes an in-show integration and co-branded campaign, featuring characters Isla Gordon (Kate Hudson) and Travis Bugg (Chet Hanks) alongside the steady and reliable Jake from State Farm, who helps combat various challenges on and off the court.

In a custom spot with DoorDash, Ali (Brenda Song) comes to the rescue, saving both the day and Isla's headache with a DoorDash delivery exactly as you'd expect it: reliable, fast, and right on time. The campaign taps into relatable, everyday challenges, highlighting how DoorDash is the ultimate 24/7 assistant.

In a social campaign from Google Search, Jackie (Fabrizio Guido) is put to the test as he uses AI Mode in Google Search to tackle one of the many impossible tasks Isla has thrown his way.

As the in-series ride of choice for both Isla and Ali, Lexus created a custom spot that shows that elite athletes arent the only ones who have a pre-game routine. Jackie and Ali tap into the ultimate pre-pre game - the drive to work - to reveal how Ali gets fired up with a little help from Jackie.

Sephora is a proud sponsor of the LA Waves City Dancers locker room this season, outfitting it with beauty products to support their needs both on and off the court. In celebration of the integration, Sephora partnered with Netflix on a co-branded campaign, bringing a burst of energy to the front office with a bold performance from the city dancers to build excitement. Sephora also activated at the April 15 LA premiere with a beat the beauty buzzer shoot out challenge that gave attendees the chance to win prizes, including Sephora Collection products and a limited-edition jersey. Inspired by Sephora's real-world actions as a partner of the NBA and WNBA teams, the brand provides a boost of confidence that takes everyone's game to the next level, making their role in Running Point all the more authentic.

The Sephora x Running Point activation is seen during Netflixs Running Point Season 2 LA premiere at The Egyptian Theatre Hollywood. (Photo by Presley Ann/Getty Images for Netflix)

Fans can also catch partnerships Ally Bank in Season 2. Ally Bank serves as the presenting sponsor of the LA Waves' home court - the Ally Bank Arena.

The best partnerships are the ones that are relatable, entertaining and feel like they were always meant to be a part of the story, said Magno Herran, VP of Global Brand Marketing and Partnerships at Netflix. Running Point offered us the opportunity to work with brands in a way that complements how they show up in sporting moments in the real world, allowing partners to not only step onto the LA Waves court but also naturally extend the show beyond the screen.

This season, brands aren't just sitting on the sidelines; they're woven into moments throughout the show in organic and authentic ways and then extended off the screen to give fans even more Running Point love.

Running Point Seasons 1 and 2 are now streaming - only on Netflix.

LINK:	https://about.netflix.com/en/news/running-point-season-2-shoots-and-sc...
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Running Point' Season 2 Shoots and Scores With All-Star Brand Partners

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