The future of technology and processes in the Broadcast and Media industry is moving towards a stage of maturity that, according to a new framework developed by the international association IABM, could be summarized with three unique aspects: Intelligence, Efficiency/Agility and Reliability. Precisely, these would be the essential goals that every company should incorporate into its Media Management, so that the industry could continue evolving and remaining competitive in the coming years. What implications will these terms have in the future of the Broadcast and Media sector? What are the main challenges that companies must face? In this first article of the series Media Management Challenges for 2020' we analyze the power of Intelligence.
The IABM recently published a new report called Adapt for Change where it gathered the main challenges that next-generation technologies and processes will face in the Broadcast and Media industry. More specifically, this new framework identified three major future goals or signs of market maturity that all companies should achieve, in order to manage their content and workflows more effectively. The first of these objectives is the so-called Intelligence', that is, the ability to use more and more data and information not only to define our business strategy, but also to support and guide all of our company's media operations, so that we can remain competitive.
What considerations should we take into account to make an intelligent' use of our media and workflows? What technologies could help companies and organizations embrace this change? Aligned with this framework, we analyze three dimensions that could ease the transition to new, more agile and efficient ways of working, always driven by the power of data.
Data Gathering as a critical first point Every system for media and content management (what we commonly know as a Media Asset Management or MAM system) is as valuable as the information and, above all, the metadata that it collects and analyzes. It is useless to have a system or service that provides us with countless information about our media files, if we are not able to configure and adapt it to manage and present all these associated data correctly.
The collection and presentation of data, regardless of whether it comes from one technology vendor or from multiple external sources and third-party systems, is a first step that every media management system must comply with to avoid any loss of information or an extremely complex access to data, that makes it practically impossible to analyze.
New technologies such as Artificial Intelligence services depend, precisely, on this point, so that the investment in them is useful and profitable. Only those MAM systems capable of filtering all the disorganized' data and information collected by the Artificial Intelligence engines, being able to logically integrate and harmonize several sources of information and data models, will be the ones truly useful to take advantage of the information.
The Art of Presentation Another crucial aspect to move towards a more efficient and agile media management is the ability to analyze all this information. Without a doubt, a key element is to rely on Business Intelligence tools that ease the work and allow us to transfer all the information obtained into comprehensive dashboards and customized reports. Other real-time monitoring tools could also be considered as crucial here, in order to track all the processes and tasks taking place in the company.
In the end, it is undeniable that for the analysis of big volumes of data is vital not only to correctly collect the information, but also to have access to tools that allow us to present it in an understandable way much better if they can be adapted to our specific analytical requirements. Only this way we will be able to understand the information and get to the next step.
Analysis and Prediction Take Control Despite how difficult it is always to predict unknown variables, information should support our conclusions and future business strategies. Something that, unfortunately, is not strongly developed yet in the Broadcast and Media industry, according to the IABM.
The analysis of all the data collected and presented in easy and accessible reports should allow us to prevent future errors and avoid bottlenecks in our workflows. It is useful as well to anticipate potential risks and make the most of those resources or content that are being more profitable. At this point, again, technologies such as Artificial Intelligence and Machine Learning have opened up a whole new range of possibilities, thanks to their great potential for process automation and data grouping.
If we pay attention, for example, to content consumption (what the audience is consuming, when and how), the correct analysis of these data, based on the use of AI predictive tools, can help us anticipate the future consumption of media and better plan in advance our available resources for content production or programming planning. Moreover, with regards to pure production, specific assets and sequences can be suggested when editing our videos, based on the content that has worked best for our company or channel in the past.
However, the lack of planning and analysis usually restrict the potential of these technologies, ignoring many of the real applications that they can can offer us. That is why there are still many companies that invest in this type of innovations without having a very clear idea about what advantages they can really bring to their daily operations.
Too much data and information are of little use if they cannot be analyzed with a system like a MAM or if you don't know what to do with them. In the end, what really matters is firstly, to have software ready to collect and analyze all the in
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
The future of technology and processes in the Broadcast and Media industry is moving towards a stage of maturity that, according to a new framework developed by the international association IABM, could be summarized with three unique aspects: Intelligence, Efficiency/Agility and Reliability. Precisely, these would be the essential goals that every company should incorporate into its Media Management, so that the industry could continue evolving and remaining competitive in the coming years. What implications will these terms have in the future of the Broadcast and Media sector? What are the main challenges that companies must face? In this first article of the series Media Management Challenges for 2020' we analyze the power of Intelligence. 
