ORF, the public service broadcaster for Austria, is in Italy for Milano Cortina 2026, ready to bring the country's most popular winter sports direct to viewers at home.
ORF's viewers are particularly focused on Alpine downhill skiing and Nordic events. To make sure it is in the heart of those sports, ORF has created two base camps: one at Cortina d'Ampezzo and the other in Bormio, with the main studio for the production being back home in Vienna.
The women's downhill will take place at the Tofane Alpine Skiing Centre in Cortina d'Ampezzo, while the men's downhill will be held at the Stelvio Ski Centre in Bormio, separating the two by a distance of around 200 miles (300 kilometres).
In addition, reporters will be posted at all sites where German medals are expected, says ORF chief director, Michael K gler [pictured], speaking from Frankfurt airport on his way to Milan.
He adds: We will also be in Predazzo for the ski jumping and Nordic combined, and at the biathlon venue in Rasen-Antholz [Anterselva]. But the core base is going to be Cortina.
Austria Haus
The Cortina studio is in Austria House 2026, which is hosted at the historic J gerhaus. Just a few minutes' walk from the Olympic sliding centre, the curling venue and Cortina's town centre, Austria House will feature two exclusive VIP lounges, a VIP sun terrace with panoramic views of the Dolomites, a public area for around 300 fans and guests, and a Gala Hall in a traditional hay barn.
Being in the thick of the action at Austria House enables the broadcaster to pull athletes in for interviews quickly and easily, explains K gler: At Austria House we have a sub-studio, as you want to call it, for interviews of all the athletes being based in the Cortina area. These Olympics are so far spread out that it doesn't make sense at all to have a studio somewhere in Milano or wherever, because nobody's going to go there. So most of the [areas we cover a lot] will be with separate hosts in the separate venues.
Italy to Vienna
Back in Austria, the studio linking all the action in Italy together will be in ORF's headquarters in Vienna. The large sports studio in Vienna uses a hefty LED panoramic wall. We've got a lot to play with and have a great setup there using augmented reality elements. So this is nice setup.
ORF is taking all available feeds from Olympic Broadcasting Services (OBS) direct to Vienna, and the content from its numerous teams in Italy will be transmitted directly to Austria as well.
Comments K gler on how all the content from those multiple teams on the ground will be coming back to base: We have all these outside studios based on LiveU connections. They're all coming in on LiveU from all the mixed zones; from everywhere. Even the studio set up in Cortina is based on LiveU's as well, with two cameras in the studio just for interviews.
Olympic spirit
With this Winter Olympics the first one in a long time that has been played out in a European timezone, K gler says that good viewing figures are expected. However, as a director he is hoping that the Olympic spirit - generated by fans on site - is also there.
He says that while is it exciting to have fans on site for the first time at a Winter Games since Pyeongchang 2018, the distances between locations might make it harder for them to pop to different sports.
We hoping for excellent marketshare for sure, he notes on viewing figures. Yet he goes on: For the viewers at home, they don't see the distances between those event locations because for them it doesn't matter. But what I've seen [and am concerned about] is for the Olympic feeling itself for the athletes. This is kind of missing from the atmosphere side. They have great sites known from FIS World Cup events, so everything is fine [on that side], but they're all spread over long distances. So I'm wondering if this typical Olympic feeling will finally come to life, or if it's still more or less a World Cup event for each of the locations.
I think for those events in Cortina it's easiest, because there are more different kinds of sports together [in one location]. But Rasen-Antholz is only biathlon, Predazzo is only the Nordic, Bormio is only men's downhill, like in a World Cup.
The Winter Olympic Games begins on Friday 6 February and finishes on Sunday 22 February.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
05/03/2026
Quality control (QC) has long been a gatekeeper of technical fidelity. Editors and technicians have adhered to a simple, disciplined checklist: bitrate, resolut...
05/03/2026
Leading video software provider Synamedia today announced it has partnered with Swiss sports technology specialist, Asport to deliver global live streaming for ...
05/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced the promotion of Gretchen Taipale to Vic...
05/03/2026
Clear-Com has provided Gen-IC virtual intercom, its cloud-based voice communications system for SaxaVord Spaceport, the first fully licensed vertical launch s...
05/03/2026
The Hollywood Professional Association (HPA) concluded the 2026 HPA Tech Retreat, convening more than 800 industry leaders, technologists, creatives and executi...
05/03/2026
LynTec, a leading manufacturer of electrical power control solutions for professional audio, video, and lighting systems, today announced that its new Dual DMX ...
05/03/2026
Snicket Labs is pleased to announce a new distribution partnership with ES Broadcast for its award winning solutions, Match and Enrich.
Under the agreement, ES...
05/03/2026
LiveU today announced the first large-scale deployment of its AI-driven LiveU IQ (LIQ ) technology at a global, multi-venue sporting event, setting a new benchm...
05/03/2026
March is in full bloom, and that means a fresh wave of games heading to the cloud. 15 new titles are joining the GeForce NOW library this month.
Leading the Ma...
04/03/2026
Lega Basket Serie A (LBA), the governing body for Italy's premier basketball...
04/03/2026
Wrexham AFC co-chairmen Rob Mac and Ryan Reynolds will host a first-of-its-kind ...
04/03/2026
The countdown is underway and with just 100 days to go until the world's greatest sporting event begins on Thurs., June 11, FOX Sports, America's Englis...
04/03/2026
No matter where they are in the world, service members and veterans can stream N...
04/03/2026
Telemundo officially releases Somos M s, the anthem for the network's cove...
04/03/2026
The Hollywood Professional Association (HPA) concluded the 2026 HPA Tech Retreat, convening more than 800 industry leaders, technologists, creatives, and execut...
04/03/2026
Smith Entertainment Group transformed how local sports are consumed by creating ...
04/03/2026
The production method, which spans a distance of 36.2 miles, was designed and im...
04/03/2026
Haivision, a global provider of mission-critical, real-time video networking and...
04/03/2026
When Hugues Meyrath came out of retirement to take the helm as CEO of Quantum, i...
04/03/2026
Last week's launch of Banana Ball Championship League has spurred a significant upgrade of production facilities
The Savannah Bananas, arguably the hottest...
04/03/2026
sldkfjsdlfkjsldkfjsldkjfslkdjfslkdjfsl
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus...
04/03/2026
For many fans, a song's backstory can be just as compelling as the final pro...
04/03/2026
In 2006, Spotify was founded on the belief that technology could bring artists a...
04/03/2026
Spotify is back on the ground for the Houston Livestock Show and Rodeo, and we&#...
04/03/2026
Spotify had an energizing week in Sydney, Australia, filled with powerful conver...
04/03/2026
Earlier this year, we launched Directed By, a documentary-style series that pull...
04/03/2026
100 Days to Go: SBS Unveils World Class Team for The Greatest Show on Earth -The...
04/03/2026
KT and Rohde & Schwarz to showcase AI-enhanced radio transmission performance In a joint 6G AI proof-of-concept demonstration, the CMX500 one-box tester from ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, 3 March 2026 - SES S.A. has today published its 2025 Annual Report, following the announcement of the company's full year financial results for ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, March 3, 2026 - SES, a leading space solutions company, along with I...
04/03/2026
04 Mar 2026
VEON Partners with GSMA Innovation Fund to Accelerate Digital Innov...
04/03/2026
04 Mar 2026
VEON's Beeline Uzbekistan and Rakuten Symphony Partner for Open...
04/03/2026
Wednesday 4 March 2026
Sky Sports unveils plans for 2026 Formula 1 coverage
Sky Sports is preparing for one of the most highly anticipated F1 seasons in recen...
04/03/2026
Back to All News
Bloodhounds' Season 2 Gears Up for April 3 Premiere with ...
04/03/2026
Back to All News
Netflix Ads Suite Expands Capabilities
Business
04 March 2026
GlobalUnited States
Link copied to clipboard
After launching the Netflix Ad...
04/03/2026
Scripps Research welcomes healthcare innovator Joe Kiani to the Board of Directors Kiani brings decades of experience in patient safety and public service.
Mar...
04/03/2026
Nanoparticle vaccine approach takes on a new target: Hepatitis C virus Scripps Research scientists reengineer critical proteins on the surface of HCV, paving th...
03/03/2026
Beyond Sports, a Sony group company, and LIV Golf, the world's golf league, ...
03/03/2026
Ilitch Sports + Entertainment announces the launch of Detroit SportsNet (DSN), a year-round broadcast home for two of Detroit's franchises. With flexible op...
03/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media ...
03/03/2026
The PGA of America, NBC Sports and USA Sports extend their media rights agreemen...
ORF, the public service broadcaster for Austria, is in Italy for Milano Cortina 2026, ready to bring the country's most popular winter sports direct to viewers at home.
