Back to All NewsGet Ready to Travel Back to Hawkins: Jazwares Goes Deeper Into the Upside Down With Netflix's Stranger Things to Launch All-New Toy Line
Entertainment
29 January 2025
Global
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From Action Figures and Playsets to Costumes, Toy Vehicles and Goodies for Pets January 29, 2025 - PLANTATION, FL - Jazwares, one of the world's leading toy companies, and Netflix are teaming up to bring an all-new product collection for Stranger Things fans of all ages. Marking the first global master licensing agreement for Netflix and the iconic Stranger Things franchise, Jazwares will launch a robust product line inspired by the show's beloved characters and themes from the highly anticipated Stranger Things 5 season and its animated series spinoff currently in the works.
After our Squishmallows x Stranger Things collection launched with massive fanfare, we knew we wanted to continue working with Netflix and raise our collaboration to the next level, said Judd Karofsky, Executive Vice President at Jazwares. Knowing how influential and passionate the Stranger Things fandom is, we're ready to team up with Netflix to bring fans a full line of products that will allow them to engage with the franchise like never before with authentically detailed figures, playsets, costumes, and more. As we all eagerly await the show's final season and the brand-new animated series, we know fans are going to love our exceptional lineup.
Stranger Things has made an indelible mark as a cultural phenomenon, transcending the screen and shaping global trends through 80's nostalgia, music, food, fashion and so much more, said Josh Simon, Vice President of Consumer Products, Netflix. Coming together with an innovative partner like Jazwares to create the franchise's first expansive toy line was a natural next step in giving fans around the world new ways to immerse themselves in the universe with the authenticity and storytelling elements they love.
Created by the Duffer Brothers, Stranger Things debuted in July 2016 and quickly became among Netflix's most popular television series ever with its fourth season alone amassing over 140.7 Million views globally. Rooted in 80s nostalgia, it has sparked a resurgence of pop culture items from the decade with every season, like Eggo waffles and New Coke. The show breathed new life into Kate Bush's track Running Up That Hill with the song entering the top 10 of the Billboard Hot 100 chart for the first time in its 38-year history.
Designed to delight all ages and fans around the world, the new Jazwares product collection includes:
Figures: Bold, detailed, and fully articulated action figures in a variety of styles, scales, and collectibility. Jazwares' accessorized collectibles are ready to fight off the Demogorgons while inspiring a whole new dimension of play.
Playsets and Environmental Sets: Dive into epic worlds crafted with precision and detail, perfect for every collection. Whether packed with features, accessories, vehicles, or figures, these playsets will authentically elevate Stranger Things play.
Toy Vehicles: From show-inspired vehicles to daring BMX bicycles, these action-packed rides come in a variety of designs - some with features, some with figures, and some with extra accessories to amp up the adventure! Plus, radio-controlled options for a next-level experience.
Plush: From feature-packed and co-branded plush of every size to iconic characters like the already-released Squishmallows x Stranger Things line, these plush figures are set to bring style to any sci-fi collection.
Costumes and Accessories: Stranger Things costumes are crafted for fans of all ages and are perfect for any occasion, from Halloween dress-up to everyday cosplay - even pets can join in with character and show-inspired costumes!
Costumes and Dress-Up Toys: Step into the Upside Down with a variety of premium costumes and role-play toys (in North America)- ready for fans to add their own dress-up twist.
Pet Toys and Accessories: Style your pets with a curated selection of toys and gear. From wearables to interactive toys, licking mats, beds, and even walking essentials like leashes and collars.
In 2024, Jazwares announced Squishmallows x Stranger Things, its first collaboration with the Netflix show in celebration of the final season. Ranging from 3.5 to 10 inches in size, beloved characters from the show like Eleven, The Demogorgon, and more are currently available as ultra-soft Squishmallows. Additional characters will be added to the line soon.
Stranger Things returns this year with its highly anticipated fifth and final season, and continues to deliver many ways for its global fandom to engage with the cultural phenomenon year-round, including: the Olivier-Award winning stage play: Stranger Things: The First Shadow which is making its Broadway debut this March; a Stranger Things animated series; a collection of books; the touring Stranger Things Experience; and a global assortment of lifestyle products and brand collaborations. Additionally, fans around the world celebrate November 6 - the day Will Byers went missing - as Stranger Things Day,' a special day to share their love for the world of Stranger Things.
For more information on the Stranger Things lineup and other products, visit Jazwares on LinkedIn, X, Instagram, Facebook, and www.jazwares.com
Download Stranger Things Series and Squishmallow images HERE
ABOUT JAZWARES
Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play
