
The Emerald project is driven by an interdisciplinary consortium of seven European partners, coordinated by UPF and comprising Trinity College Dublin, the BBC and the following four technology providers: Brainstorm Multimedia, Disguise Systems, FilmLight GmbH, and MOG Technologies. Given the huge increase in digital and audiovisual information and entertainment content, the project, funded by the EU's Horizon programme, aims to make these sectors more sustainable.
UPF will be coordinating the European project, Emerald, to develop artificial intelligence (AI) applications to make the production processes of digital media, the audiovisual sector and digital entertainment more efficient and reduce their level of energy expenditure. Faced with the strong increase in the production of audiovisual and augmented reality content in recent years, the Emerald project seeks to help make these sectors more sustainable.
The interdisciplinary consortium promoting the Emerald project, made up of six European partners besides UPF, is being coordinated by Josep Blat and Coloma Ballester. Blat and Ballester are the coordinators of the GTI (Interactive Technologies Group) and IMVA (Intelligent Multimodal Vision Analysis) research groups, respectively, both at the UPF Department of Information and Communication Technologies (DTIC).
Also members of the Emerald consortium are the BBC, Trinity College Dublin and four companies supplying the necessary technologies to develop media or audiovisual products (Brainstorm Multimedia, Disguise Systems, FilmLight GmbH, and MOG Technologies).
Earlier this March, the European Union's Horizon programme granted 3.1 million to develop the Emerald project, which will research and develop AI applications, based on Machine Learning technologies for the media and audiovisual sector. The two-and-a-half-year project will begin in October.
The coordinator of the GTI (DTIC-UPF), Josep Blat, summarizes the reasons that have led to the Emerald project: Film, television, series consume a lot of energy, both in the creation and in the consumption of audiovisual products, and artificial intelligence, based on processing a lot of data, also accounts for high energy expenditure. This needs rethinking. This is what the project will do: generate more sustainable tools for these sectors, as well as tools to measure energy expenditure in the different processes .
Meanwhile, Coloma Ballester, the IMVA coordinator, says: the digital media industries, where huge volumes of digital data are processed and post-processed, will benefit from research and transfer and will incorporate artificial intelligence, automating their tools and processes, while raising the quality of digital content and at the same time increasing the speed of production and reducing the demand for energy and resources .
Emerald's lines of action for applying AI to the media and audiovisual sector
To this end, the project will work with various goals. On the one hand, it will promote the automation of production processes, to save time and resources for the media or producers of audiovisual or entertainment content. On the other, it will develop AI-based machine learning applications to facilitate data processing in the industries of the sector or improve and optimize the quality of digital and audiovisual content. Work will also be carried out to promote energy savings and efficiency in these sectors. To monitor the results, a test bench will be created to measure and calculate the energy used by sector media and industries.
What tools will Emerald develop to improve the sustainability of these sectors?
The project will develop algorithms, techniques and tools to automate and improve the sustainability of specific tasks of media and audiovisual production processes. Some of them will be used to improve and optimize video editing and post-production, for example with regard video matting or work to correct the light and colour of films or audiovisual products after their assembly, and to reduce the bandwidth and energy needed to store and process them in the cloud.
Other tools, related rather to the dissemination of journalistic information, will be used to extract data from specific news or to synthesize or modify its contents. In addition, low-power devices for content analysis and new, more sustainable tools for relaying news will be created.
Other technologies will be more linked to sports information. Techniques will be developed that apply AI to the analysis of sport-related information and audiovisual content, as well as improving computer vision techniques that allow estimating the position of people or targets in real time during live audiovisual broadcasts. Also, a web server format will be created that is capable of automatically enriching the so-called metadata (descriptors of other data) in digital and audiovisual content from the world of sport, as well as to improve streaming. Other tools that the project aims to develop are linked to the application of AI in the world of animation and in the field of virtual and augmented reality.
Emerald also plans to develop prototypes of the tools designed to conduct demonstrations, which may encourage their subsequent development by other companies in the sector and their future entry into the market.
The European partners of the Emerald interdisciplinary consortium
UPF, through the GTI research group (DTIC-UPF)
UPF is coordinating the consortium behind the Emerald project, through the GTI (Interactive Technologies Group) and the IMVA (Intelligent Multimodal Vision Analysis Group, formerly IPCV) both at the Department of Information and Communication Technologies (DTIC) of the University. The GTI focuses on the human aspects of technology, especially on encouraging and improving the social use of ICTs, and develops projects related to inter
More from FilmLight
27/11/2023
Baselight 6.0 at Scanwerk Donnerstag, 7. Dezember, 17 Uhr
Bl tenstr. 15, M nchen
Baselight 6.0 im Praxistest bei Scanwerk erfahre mehr ber das neue Look De...
24/11/2023
Article courtesy of The Hollywood Reporter
Read the article
The third annual awards - organised by FilmLight, the maker of the Baselight colour grading system...
24/11/2023
Article courtesy of Broadcast
Read the article
Responsible for bringing the colour together for this emotive series, was Sky Post Production's colourist, ...
23/11/2023
Celebrating Look & Color With cinematographer Andr s Rignell and senior colorist Sebastian Guest. NEW DATE: Wednesday 13 December, 6pm
An exclusive day for cin...
21/11/2023
MicroSal n Madrid The Digital Chromogen: A Novel Approach to Look Development
Friday 1 December
FilmLight will be at MicroSal n Madrid, engaging in discussion...
21/11/2023
Colorist Meetup LA Wednesday 6 December, 6pm
Kick off winter by joining us for drinks at the 7th floor bar & lounge in the Godfrey Hotel Hollywood.
Whether yo...
21/11/2023
Celebrating Look & Color With cinematographer Andr s Rignell and senior colorist Sebastian Guest. Thursday 7 December, 6pm
An exclusive day for cinematographer...
13/11/2023
The art of the colourist is celebrated as award winners are announced live from EnergaCAMERIMAGE
The 2023 FilmLight Colour Award winners were announced by jury...
08/11/2023
Article courtesy of International Colorist Academy
Watch the video
In this episode iColorist speaks to former winners and this year's judges of the FilmLi...
08/11/2023
InterBEE 2023 15-17 November
Hall 5, stand #5212 (Restar Communications)
Visit us in Tokyo at InterBEE 2023, where you will find us with our partner Restar Co...
08/11/2023
Celebrando Look & Color Descubra Chromogen. Un d a exclusivo para directores de fotograf a, coloristas y DIT. Presentado por FilmLight. Con la participaci n de ...
31/10/2023
Article courtesy of Digital Media World
Read the article
For the FilmLight Colour Awards, Luke said he has been looking for work that goes a step beyond what ...
31/10/2023
Article courtesy of British Cinematographer
Read the article
The movie saw another successful collaboration between cinematographer Erik Messerschmidt ASC, di...
31/10/2023
Article courtesy of British Cinematographer
Read the article
Natasha Braier is an Argentinian cinematographer known for her visually striking and innovative w...
31/10/2023
Article courtesy of Definition
Read the article
Lawrence Sher ASC is an American cinematographer and film director best known for his work on Joker, The Hango...
25/10/2023
Mercoled 8 novembre 2023, dalle 18:30
Terrazza Tiziano, Rooftop Cocktail Bar
Monti Palace Hotel, Via Cavour 185, 00184 Roma
Verremo a Roma molto presto e c...
23/10/2023
Mercoled 8 novembre 2023, dalle 18:30
Terrazza Tiziano, Rooftop Cocktail Bar
Monti Palace Hotel, Via Cavour 185, 00184 Roma
Verremo a Roma molto presto e c...
19/10/2023
Look Development Monday 13 November
Seminar Room 12pm
Look development goes hand-in-hand with the visual identity of a film, making it an essential step for c...
19/10/2023
Winners Ceremony Sunday 12 November, 4pm
FilmLight is hosting the 2023 Colour Awards Ceremony at EnergaCAMERIMAGE. Join us in the Seminar Room at 4pm on Sunday...
17/10/2023
Jury selects 22 nominees across five categories; winners to be announced at EnergaCAMERIMAGE in November
FilmLight has revealed the nominees for the 2023 Film...
17/10/2023
Discover Chromogen. Experience Tribe7 BlackWing lenses. An exclusive day for cinematographers, colorists and DITs. Brought to you by AbelCine, Tribe7, FilmLight...
13/10/2023
Article courtesy of British Cinematographer
Read the article
Watch the video from Lawrence Sher, ASC, FilmLight Colour Awards 2023 jury president, on this yea...
13/10/2023
Article courtesy of British Cinematographer
Read the article
Ensby's creative expertise and subtle understanding of colour and detail, partnered with his ...
13/10/2023
Article courtesy of Televisual
Read the article
Baselight 6.0 brings colourists multiple new features and tool upgrades. Amongst the new tools is an improved ...
13/10/2023
Article courtesy of Digital Media World
Read the article
The studio houses two new grading suites, each equipped with a Baselight TWO grading system and conne...
13/10/2023
Article courtesy of Digital Media World
Read the article
Dave Hussey, Senior Colourist at Company 3, sits on the 2023 FilmLight Colour Awards jury. We caught ...
10/10/2023
Article courtesy of The Hollywood Reporter
Read the article
Congratulations to the Sphere Studios team and Picture Shop Colourists Tim Stipan and Andre Rivas ...
28/09/2023
LA's new commercials-focused post house installs two Baselight TWO systems and expands worldwide team
alter ego, Canada's premiere commercial post-prod...
31/08/2023
Baselight 6.0 in final stages of beta testing and available to preview' in ...
24/08/2023
FilmLight at BIRTV 2023 23-26 August 2023
Stand #8B38
Wolfgang Lempp, co-founder and CEO, FilmLight
After a four year absence due to the pandemic and associa...
17/08/2023
September 4th and 5th
Marriott Hotel Yerevan
Location
This event is tailored for the post production industry, TV & film studios, broadcasters, colourists,...
16/08/2023
We're bringing Baselight training to Australia, starting mid-August 2023.
What you'll learn This training is for anyone interested in learning Baseligh...
25/07/2023
Article courtesy of The Hollywood Reporter
Read the article
Joker DP Lawrence Sher, ASC, has been named president of the jury for this year's FilmLight Co...
19/07/2023
Article courtesy of ICG
Read the article
Company 3 colourist, Yvan Lucas, graded Barbie. We tweaked the test images in Baselight within the PPL to find the p...
19/07/2023
Article courtesy of postPerspective
Read the article
Hatzer credits FilmLight's Baselight system in helping streamline the colour process on this massive...
12/07/2023
Crowne Plaza Hotel, Amsterdam
16-18 September 2023
Location
Are you attending IBC this year? We'll be available for private meetings at the Crowne Plaz...
07/07/2023
Article courtesy of Lapins Bleu
Read the article
Our French training partner i...
05/07/2023
Article courtesy of British Cinematographer
Read the article
Greig Fraser ACS ...
05/07/2023
Article courtesy of Creative Cow
Read the article
The Spotlight award seeks to find the unsung talents in the industry, who have contributed to the creative i...
05/07/2023
Article courtesy of Televisual
Read the article
We caught up with a few of this year's jury members about their relationship with colour and asked them wh...
05/07/2023
Leading post-production facility upgrades Baselight systems to maintain efficien...
05/07/2023
Article courtesy of British Cinematographer
Read the article
We had to integrate and blend the colour space of the two worlds before the grade, says Michael...
15/06/2023
Visitar s la Expo Pantalla en CDMX este a o? 27 al 28 de junio Re nete con nosotros en el stand de FilmLight en el piso de exhibici n del 27 al 28 de junio, ent...
13/06/2023
Article courtesy of TVB Europe
Read the article
Colourist Ra l Lavado explains how he created emotions with colour for Spain's first original Disney Plus ...
13/06/2023
Article courtesy of postPerspective
Read the article
Interview with the talented 2022 FilmLight Colour Awards winner (music video), and 2023 jury member, Ana ...
13/06/2023
Article courtesy of Creative Cow
Read the article
Jennifer Mendes is a colourist at Loudness Films in Portugal. She talks us through her journey to becoming a...
17/05/2023
Article courtesy of Little Black Book
Read the article
Ireland's leading facility upgrades existing Baselight TWO systems and adds FLUX Store for improved...
26/04/2023
Article courtesy of TVB Europe
Read the article
Jodie Davidson, senior colourist at Picture Shop in London, reveals how she got her start in the industry, and...
26/04/2023
Article courtesy of Below The Line
Read the article
An SMPTE panel of colour g...
26/04/2023
Article courtesy of British Cinematographer
Read the article
Following its second successful event in 2022, FilmLight will shortly be inviting entries for the...