If you've kept up with this article series, you know by now where to start when considering using AI in your MSC and the difference between automation and augmentation. Now it's time to ideate solutions to the problems you've identified.
This process can be messy and involves a lot of sketching, prototyping, demos, feedback, headache, and iterations, and it's a craft weve refined for many years at Codemill. While we can't cover every angle in this article, we can at least give you some key considerations and pointers for designing intuitive and engaging AI-based features for the M&E industry.
Practical design tips and considerations
Set expectations early and accurately Make it clear to users what the AI can and cannot do to avoid confusion and frustration. This type of expectation management should begin as early as your product messaging, even before the product has launched. Failing to set clear expectations can lead to distrust, which is difficult to regain.
Don't overpromise and under-explain Buzz words like revolutionary , next-Gen , and cutting edge AI technology doesn't say anything about what the AI will actually do
Do explain the value for users Auto generates markers and suggests QC outcomes is more specific and explains the value that the tool brings.
Design for transparency Be transparent about underlying processes and data sources without overcomplicating things. Let users understand why the AI provided a certain response and show a confidence score when it's important for users to know how much they can trust the AI generated output. This empowers users to evaluate the AI response and calibrate their follow-up actions.
Don't show plain output without reasoning or confidence level It's difficult for users to evaluate an AI response when there's no reasoning or confidence provided in the response.
Do explain why an output was chosen and confidence levelIt's easier for users to understand why an AI provided a certain response when they are provided with reasoning and a confidence score.
Design graceful failures Assume that the AI will sometimes be wrong, and make sure not to leave your users hanging. Graceful failures where the user is informed about the issue and given a clear way forward make users feel like theyre not abandoned whenever something goes wrong.
Don't leave the user hanging It's not very helpful when the AI outputs an error without explaining what the user should do to get around the issue.
Do provide a clear path forward Users should be guided by the AI providing a detailed explanation of why the error occurred and clear recommended next steps.
Build feedback loops for continuous improvement Let users provide lightweight feedback on the AI output to refine and improve the AI. Be clear that the feedback they provide will improve the AI in the long run. This makes users feel involved in improving the product.
Don't overwhelm the user with overly technical feedback options Users can be intimidated and overwhelmed by technical feedback options.
Do provide simple feedback options with progressive details Provide simple feedback options but let the user gradually provide more details if they want to.
From Design Principles to Business Impact Designing AI thoughtfully isn't just about creating a smooth user experience, it also has a direct impact on your bottom line. When users clearly understand what the AI can and can't do, they adopt it faster, make fewer mistakes, and rely on it with confidence. This means less time spent on training and support, fewer costly fixes down the line, and stronger trust in your product. The design principles we covered earlier aren't just best practices, they're strategic investments that can help you:
Save time
Reduce risk
Increase the overall value of your AI-powered product
That's why having the right guidance and experience matters. With the right approach, you can unlock the full potential of AI in your products without costly missteps. At Codemill, our UX Design team helps media companies design AI features that are not only user-friendly but also deliver real business impact. With years of experience designing media-based applications and services, we also understand the context in which the AI will operate; the workflows, terminology, and real-world use cases that matter most to media professionals.
Written by Joel Hedlund
Previous articles: How To Set Up Your MSC AI Project for Success - A UX:ers GuideShould we automate or augment with AI?
Request a demoInterested in knowing more?
Fill in the email below and well get in touch with you!
--
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
15/06/2026
Innovative three-band soft synth introduced
UVI's latest synth takes an interesting approach to synthesis, offering a trio of synth engines that each op...
15/06/2026
Applications now open for 2026
The Oram Awards have returned for 2026 to celebrate the unusual, unique and unfiltered creative worlds of women and gender-di...
15/06/2026
New intelligent auto-fader plug-in revealed
PSPaudioware's latest release offers automatic level adjustment and provides more detailed control than many...
15/06/2026
Greater Manchester Police installs Rohde & Schwarz security scanner for custody ...
15/06/2026
Insights from NAGRAVISION's latest industry webinar featuring One Hungary, Liberty Global and Media Press Group
In this blog, Laura Rognoni explores the k...
15/06/2026
Monday 15 June 2026
Sky News takes viewers inside Minab in new film investigati...
15/06/2026
Fox Corporation to Acquire Roku, Inc. Combination Creates a Scaled Media and Technology Platform with Superior Reach, Engagement and Monetization Capability
...
14/06/2026
Library captures 1960s R&B/pop drum sound
Following on from their recent wave of plug-in effects, Iconic Instruments have just launched an all-new virtual d...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
With John Daro, DI Colourist at Warner Bros. Water Tower Color Tuesday 23 June, 10am-1pm or 3-6pm
Restar Corporation
Tokyo
Register here
John Daro is the ...
12/06/2026
Meet The Grumpy Onion Ireland's newest online sensation, all he wants is to ...
12/06/2026
RT stays Up All Night with brand new daily 2026 FIFA World Cup Vodcast
Adding to the fun around 2026 FIFA World Cup tournament, RT has launched a brand new d...
11/06/2026
As podcast formats evolve in the streaming era, podcasting needs updated, transp...
11/06/2026
As Spotify's global RADAR program enters its sixth year in Italy, a new class of artists is stepping into the spotlight. Today, we're announcing the six...
11/06/2026
Pride Month is a time for celebration, reflection, and amplifying the diverse stories and perspectives from the LGBTQIA+ community that enrich our world. To hel...
11/06/2026
First in new line of muted string libraries
VSL have just announced the launch of two new string libraries that represent the first two instalments in a new...
11/06/2026
New colour option for 61-key Launchkey MK4
At Superbooth 2025, Novation introduced the Launchkey Mini 37 White and Launchkey 49 White, bringing an additiona...
11/06/2026
Larger, but still compact!
Arturia's popular compact MIDI controller keyboard is now available in a, well, slightly less compact version! The new MiniLa...
11/06/2026
Eurosatory 2026: Rohde & Schwarz shapes the new-generation battlefield Rohde & Schwarz unveils next generation SIGINT/EW and CUAS solutions on uncrewed system...
11/06/2026
Rohde & Schwarz unveils NEMACS - Directional, ultra secure connectivity for the ...
11/06/2026
Thursday 11 June 2026
Daisy May Cooper rallies the nation ahead of ICC Women's T20 World CupTurn on cookies to view this content. Go to Privacy options and...
11/06/2026
Summer solstice shows from C il House and Late Date from 9pm on Saturday 20 Jun...
10/06/2026
Get Hands-On with Interfaces & Mic Preamp Brands
If youre after a new interface or preamp, then GearExpo UK is the place to be! Well have a whole host of au...
10/06/2026
November 13-14 2026, The Midway, San Francisco
Following their recent rebranding, MONO Music Conference (formerly Music Expo) have officially announced thei...
10/06/2026
Debut instrument free for limited time
deFORM is the debut release from newly founded developer ebbandflow, and it's being offered as a free download fo...
10/06/2026
Rohde & Schwarz and TRUMPF advance laser-based drone defense with THORIS LCS Rohde & Schwarz is showcasing THORIS at ILA 2026: A sovereign, end to end counter...
10/06/2026
MAHLE and Rohde & Schwarz develop application for sensor testing of modern drive...
10/06/2026
10 Jun 2026
VEON's Banglalink Brings Every World Cup 2026 Match to Football...
10/06/2026
Wednesday 10 June 2026
How to watch every ICC Women's T20 World Cup 2026 match live on Sky Sports
Where is the ICC Women's T20 World Cup 2026 availabl...
10/06/2026
Wednesday 10 June 2026
P RLA brings first-ever Beautifully Clean Oral Care'...
10/06/2026
Wednesday 10 June 2026
Sky reveals pulse-pounding first teaser trailer for upco...
10/06/2026
Wuppertal June 10, 2026
Riedel Artist at the Heart of the 14th World Live Neurovascular ConferenceAt the 14th World Live Neurovascular Conference (WLNC) in Li...
09/06/2026
Last month, Spotify hosted PURE FLOWERS LIVE, a special event celebrating the re...
09/06/2026
Last month, RADAR U.K. artist Skye Newman took the stage in East London for a sp...
09/06/2026
Company to cease operating on 30 June 2026
Australian loudspeaker and amplifier manufacturer Wayne Jones Audio have announced that after much consideration,...
09/06/2026
Increases low-end weight and character
The latest plug-in release from Sheffield-based fedDSP aims to offer an all-in-one solution for users in search of mo...
09/06/2026
Introduces AI Studio Assistant, Moises Studio integration & more
Fender Studio have just announced the launch of a significant update that brings an array o...
09/06/2026
The BBC has found its Hercule Poirot.
After Deadline revealed last month that t...
09/06/2026
Filming to take place in Holmfirth
9th June 2026, London: U&GOLD is heading bac...
09/06/2026
X-Rite Pantone Launches Offset360 to Modernize Color Control Across Existing Pre...
09/06/2026
09 Jun 2026
VEON Appoints Serkan Ozturk as Chief of Staff & Strategy Officer Dubai and New York, June 9, 2026 - VEON Ltd. (NASDAQ: VEON), a global digital oper...
If you've kept up with this article series, you know by now where to start when considering using AI in your MSC and the difference between automation and augmentation. Now it's time to ideate solutions to the problems you've identified. 
