
Football Summit 2019: Using AI and automation to improve storytelling in production By Fergal Ringrose, Editorial Director, Europe
Monday, March 11, 2019 - 16:14
Print This Story
A session at SVG Europe's Football Summit in Paris explored different use cases for artificial intelligence (AI) in football TV storytelling, including VAR at the high-end and automated production for lower league coverage.
AI panel: (L/R) Moderator Martin Stanford with Olivier Barnich, EVS; Gal Oz, Pixellot; and Michael Bais, Mobile Viewpoint
Can AI help rights holders deliver more (and better) live content to an increasingly diverse and connected audience? How much can AI and machine learning aid high-end production? How much can it enable lower end production - and how much can it actually create a new market for tier 3, 4 and 5 football that could never afford to televise and show matches in any commercially viable way in the future?
How do we make machines really work for us? And will we always need to have a highly skilled human or two around, to supervise the machines?
Broadcaster and event host Martin Stanford chaired the session, involving Michel Bais, CEO of Mobile Viewpoint; Olivier Barnich, EVS engineering manager; and Gal Oz, CTO and co-founder of Pixellot. UEFA transmission specialist Nicolas Deal was due to join the session, but was unfortunately unable to travel to Paris due to illness.
Stanford asked Olivier Barnich how EVS is engaging AI to help professionals in football production to impvove their coverage. For a few years now we've been helping directors and operators to do their storytelling for live production. We've worked on automatic camera selection. The idea is to train artificial intelligence to choose the most relevant shot, depending on what's happening on the pitch - in real time, he said
If you have say 20 cameras, maybe you want to only show a subset for the director to choose, or to suggest camera angles. With AI we can know whether an image is interesting to show on screen, in order to make a decision, said Barnich. In order to make no compromise with image quality we use wide angle cameras and stitching to get a full view of the pitch. We analyse this view with AI to know where the action is happening.
We train the system with footage from human operators. We have multiple robotic cameras at different positions, that replicate the framing done by the human operators. That way we get an image of full quality as we don't resort to cropping, and we can also see the action from multiple points of view - which is something that viewers are accustomed to. They see the action from multiple points of view around the pitch. You can feed this stream to someone that does the automatic camera selection.
What about automated production and AI for VAR, wondered Stanford. Is there a role here for AI to help VAR officials make key decisions? Could we use technology to help aid decision-making? We've been working on the calibration of the cameras - not a manual set-up. In the context of live production, we've been working on improving slow motion using artificial intelligence by generating frames in-between two frames that are acquired by the camera. This is useful when you want to do slow motion and you don't have a super motion camera.
When you are doing augmented reality, you are basically working with a 3D model of the game in front of you. If you want precision you have to make this model very complex. The more complex the model. the more work is needed to calibrate the system when you want to do it manually. Using AI ultimately enables a better precision for the offside line.
Here's something we've been thinking about: currently we are doing VAR using cameras that are dedicated to live production. Camera operators are working to produce images that will lead to enjoyable content for the viewers.
But they may not produce the most suitable images to make refereeing decisions. In that context it could be helpful to have additional cameras that are looking at the action specifically for refereering - and it could be made cost effective using automated robotic cameras, said Barnich.
40,000 hours of automated production every month
Pixellot has made an impact in sports production in recent years by empowering leagues, rights holders and media companies to affordably capture, produce and distribute games while increasing monetisation. The Pixellot solution uses computer-vision AI algorithms to dynamically track on-field action, providing viewers a seamless, TV-like experience that includes automated highlights and graphics, remote/local commentary, scoreboard, and game clock.
The system includes a proprietary camera unit installed on the field. After a short set up process, it will automatically capture sporting events, stream them over the web, and automatically edit video highlights in real time. Its computer vision algorithms are capable of following football, soccer, basketball, hockey, volleyball, lacrosse, baseball, field hockey and futsal.
Pixellot uses the concept of taking fixed camera settings with a panoramic view which is stitched together, said Gal Oz. We've been doing it for the last 4-5 years and today we generate more than 40,000 hours of production per month. So possibly we are the biggest platform for generating [automted] sport content.
Will it replace cameramen? Out of the 40,000 hours we produce, almost none were produced before [the availability of AI]. So the most important thing is that we are democratising sport; we're generating much more content. The channels are not the issue any more, with all the new OTT platforms available. Generating high quality content is what we do.
The most important thing is that we are democratising sport; we're generating much more content - Gal Oz,
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
20/05/2026
A Rotating Detonation Engine being hot fire tested at Purdue University's Zu...
20/05/2026
A U.S. Army VAMPIRE system, assigned to Bravo Battery, 1st Battalion, 51st Air Defense Artillery Regiment, 7th Infantry Division/Multi-Domain Command - Pacific ...
20/05/2026
Cable Captures Only Monthly Increase Among Viewing Categories in March, Earns it...
20/05/2026
April brought a symbolic decrease in the overall time spent in front of television screens. On average, Poles watched video content for 3 hours and 51 minutes a...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
The Royal Television Society Technology Centre today announces the launch of the RTS Technology Awards 2026, celebrating excellence, innovation and achievement ...
20/05/2026
In the heart of London's financial district, the new purpose-built Troubadour Canary Wharf Theatre invites audiences to experience Suzanne Collins' inte...
20/05/2026
LiveU, the leader in live IP-video solutions, today announced that production powerhouse BCC Live successfully deployed the new LU900Q intelligent production un...
20/05/2026
Nella Mente di Narciso Docuseries Uses Blackmagic Design Workflow
Brie Clayton May 19, 2026
0 Comments
PYXIS 6K full frame camera and DaVinci Resolve ...
20/05/2026
Beeble launches Canvas, a node-based AI compositor for VFX and Virtual Productio...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
First Nations Factual Co-production Development Fund launched to elevate Indigen...
20/05/2026
May 20 2026, 06:00 (PDT) Dolby Recognized as 2025 Supplier of the Year and Over...
20/05/2026
Mayo's Dee Freney and Margaret Leahy from Galway have reached the final of RT Today's TV Home Cook competition.
Both contestants will cook again live...
20/05/2026
RT IN FULL BLOOM AT BORD BIA BLOOM 2026 WITH LIVE BROADCASTS, MUSIC, CHAT AND M...
19/05/2026
The winner of Thomson Foundation's Young Journalist of the Year 2025, Tracy Bonareri Onchoke, and runner up Wangu Kanuri enjoyed a three-day trip to London ...
19/05/2026
Cisco and the USGA have announced a multiyear extension of their partnership, which began in 2018. Cisco serves as the Official Technology Partner of the USGA, ...
19/05/2026
Urban Edge Network (UEN), a streaming platform for NAIA sports, has announced a partnership with Spiideo to provide streaming and production tools to UEN's ...
19/05/2026
Warner Bros. Discovery (WBD) will provide live coverage of all 900 Roland-Garros matches across its platforms beginning with qualifiers on May 18. In Europe, 21...
19/05/2026
Tubi, Fox Corporation's free streaming service, has announced the launch of the FIFA World Cup 2026 FOX Hub, a dedicated destination for World Cup programmi...
19/05/2026
Telef nica, in collaboration with Sony, has conducted a 5G connectivity trial at the Movistar Arena in Spain using the 26 GHz millimetre wave (mmWave) band. The...
19/05/2026
Ross Production Services (RPS) has installed a Calrec Argo M console into its new Hypermax-1 remote production truck, replacing one of three Argo S consoles pre...
19/05/2026
Panasonic Projector and Display Corporation has announced the acquisition of 100% of the shares of UK-based media technology company Hive Media Control Ltd. (HI...
19/05/2026
Globecast has announced the completion of a nine-month renovation of its Singapore facility, converting it from a traditional linear broadcast operation into a ...
19/05/2026
Grass Valley has announced a three-year enterprise agreement with Phoenix Broadc...
19/05/2026
Bitmovin has announced that Watch Brasil, a streaming platform operating across Brazil and Europe since 2018, has replaced its legacy systems with Bitmovin'...
19/05/2026
Ateme has announced the migration of Dish Home Nepal's Nepal Premier League (NPL) streaming infrastructure to Ateme's TITAN Live solution deployed on Ak...
19/05/2026
CMSI provided workflow, media management, and HDR support for ESPN during coverage of the NCAA Gymnastics Semifinals and Championships. The company supported fi...
19/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year's George Wensel Tec...
19/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year's George Wensel Tec...
19/05/2026
Featuring a fully IP infrastructure, Supershooter 11 is intended for large-scale events. Enabling remote and distributed workflows, Supershooter 65 joins the RE...
19/05/2026
By Jessica Herndon
The line wrapped around the building outside Denver's La...
19/05/2026
Podcasting continues to evolve, and so does Spotify. As we build what comes next, one thing remains constant: This is a medium built on connection. It lives in ...
19/05/2026
Popular design joins Inherit cartridge line-up
When GC Audio introduced their modular Inherit system, it was available with a selection of the company's...
19/05/2026
Resonance-suppression plug-in gets ground-up rebuild
Following on from its 10-year anniversary, oeksound's flagship plug-in has just reached its third m...
19/05/2026
Dedicated FL Studio controller keyboard range refreshed
Novation's dedicated FL Studio controller family has just been upgraded, with four new models ex...
19/05/2026
Rohde & schwarz strengthens its in-vehicle networks test portfolio with the laun...
19/05/2026
Lawful Intelligence: Rohde & Schwarz stellt neues Portfolio f r moderne Polizeia...
19/05/2026
Press Release
18 May 2026, Johannesburg South Africa has been selected as the...
19/05/2026
When all companies in the market are allowed to compete under the same set of ru...
19/05/2026
Battle-proven technology withstands electronic warfare threats across air, maritime surface and subsea domains....
19/05/2026
WESCAM MX-Series EO/IR systems provide high-precision targeting across domains, including counter-UAS applications...
19/05/2026
Champaign, IL - March 16, 2026 Cobalt Digital, the leading designer and manufa...
19/05/2026
CHAMPAIGN, Ill. April 16, 2026 - Cobalt Digital today announced a partnership ...