
Football Summit 2019: Using AI and automation to improve storytelling in production By Fergal Ringrose, Editorial Director, Europe
Monday, March 11, 2019 - 16:14
Print This Story
A session at SVG Europe's Football Summit in Paris explored different use cases for artificial intelligence (AI) in football TV storytelling, including VAR at the high-end and automated production for lower league coverage.
AI panel: (L/R) Moderator Martin Stanford with Olivier Barnich, EVS; Gal Oz, Pixellot; and Michael Bais, Mobile Viewpoint
Can AI help rights holders deliver more (and better) live content to an increasingly diverse and connected audience? How much can AI and machine learning aid high-end production? How much can it enable lower end production - and how much can it actually create a new market for tier 3, 4 and 5 football that could never afford to televise and show matches in any commercially viable way in the future?
How do we make machines really work for us? And will we always need to have a highly skilled human or two around, to supervise the machines?
Broadcaster and event host Martin Stanford chaired the session, involving Michel Bais, CEO of Mobile Viewpoint; Olivier Barnich, EVS engineering manager; and Gal Oz, CTO and co-founder of Pixellot. UEFA transmission specialist Nicolas Deal was due to join the session, but was unfortunately unable to travel to Paris due to illness.
Stanford asked Olivier Barnich how EVS is engaging AI to help professionals in football production to impvove their coverage. For a few years now we've been helping directors and operators to do their storytelling for live production. We've worked on automatic camera selection. The idea is to train artificial intelligence to choose the most relevant shot, depending on what's happening on the pitch - in real time, he said
If you have say 20 cameras, maybe you want to only show a subset for the director to choose, or to suggest camera angles. With AI we can know whether an image is interesting to show on screen, in order to make a decision, said Barnich. In order to make no compromise with image quality we use wide angle cameras and stitching to get a full view of the pitch. We analyse this view with AI to know where the action is happening.
We train the system with footage from human operators. We have multiple robotic cameras at different positions, that replicate the framing done by the human operators. That way we get an image of full quality as we don't resort to cropping, and we can also see the action from multiple points of view - which is something that viewers are accustomed to. They see the action from multiple points of view around the pitch. You can feed this stream to someone that does the automatic camera selection.
What about automated production and AI for VAR, wondered Stanford. Is there a role here for AI to help VAR officials make key decisions? Could we use technology to help aid decision-making? We've been working on the calibration of the cameras - not a manual set-up. In the context of live production, we've been working on improving slow motion using artificial intelligence by generating frames in-between two frames that are acquired by the camera. This is useful when you want to do slow motion and you don't have a super motion camera.
When you are doing augmented reality, you are basically working with a 3D model of the game in front of you. If you want precision you have to make this model very complex. The more complex the model. the more work is needed to calibrate the system when you want to do it manually. Using AI ultimately enables a better precision for the offside line.
Here's something we've been thinking about: currently we are doing VAR using cameras that are dedicated to live production. Camera operators are working to produce images that will lead to enjoyable content for the viewers.
But they may not produce the most suitable images to make refereeing decisions. In that context it could be helpful to have additional cameras that are looking at the action specifically for refereering - and it could be made cost effective using automated robotic cameras, said Barnich.
40,000 hours of automated production every month
Pixellot has made an impact in sports production in recent years by empowering leagues, rights holders and media companies to affordably capture, produce and distribute games while increasing monetisation. The Pixellot solution uses computer-vision AI algorithms to dynamically track on-field action, providing viewers a seamless, TV-like experience that includes automated highlights and graphics, remote/local commentary, scoreboard, and game clock.
The system includes a proprietary camera unit installed on the field. After a short set up process, it will automatically capture sporting events, stream them over the web, and automatically edit video highlights in real time. Its computer vision algorithms are capable of following football, soccer, basketball, hockey, volleyball, lacrosse, baseball, field hockey and futsal.
Pixellot uses the concept of taking fixed camera settings with a panoramic view which is stitched together, said Gal Oz. We've been doing it for the last 4-5 years and today we generate more than 40,000 hours of production per month. So possibly we are the biggest platform for generating [automted] sport content.
Will it replace cameramen? Out of the 40,000 hours we produce, almost none were produced before [the availability of AI]. So the most important thing is that we are democratising sport; we're generating much more content. The channels are not the issue any more, with all the new OTT platforms available. Generating high quality content is what we do.
The most important thing is that we are democratising sport; we're generating much more content - Gal Oz,
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
01/05/2025
WASHINGTON The Corporation for Public Broadcasting has filed a lawsuit to stop the Trump administration from firing three of its board members, claiming the pre...
01/05/2025
HONG KONG Riedel Communications today said it has opened a new office in Hong Kong, enhancing its presence in the Asia-Pacific region....
01/05/2025
MUMBAI, India & BALTIMORE In a development that could advance efforts to bring NextGen TV to cellphones, FreeStream Technologies, Lava International and HMD hav...
01/05/2025
01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives
All The Boys Are Here writer/director Goran Stolevski and It s All...
01/05/2025
How PFX Delivered 750 VFX Shots in Just Four Months For Anthony Hopkins Thriller...
01/05/2025
Careline's New Wave Makeup Commercial Shot With URSA Cine 12K LF
Brie Clayton May 1, 2025
0 Comments
CAD Studios relies on large format, full fram...
30/04/2025
Film elements held at the Deluxe warehouse in March of 2015. Photo by Luis Silva...
30/04/2025
EA SPORTS FC 25 fans in Australia and Saudi Arabia, get ready to immerse yourselves in the beautiful game like never before. Spotify is excited to announce a n...
30/04/2025
The past year has been nothing short of a whirlwind for Tucker Wetmore. After th...
30/04/2025
Mexico's love for podcasts is no longer a trend-it's a lifestyle. With m...
30/04/2025
Slam poet Huda the Goddess wins 2025 Les Murray Award
30 April, 2025
Media releases
Australia for UNHCR and SBS are proud to announce that Huda Fadlelmawla...
30/04/2025
SBS, NITV and NIDA partner to empower the next generation of screen creatives
30 April, 2025
Media releases
SBS, National Indigenous Television (NITV) and ...
30/04/2025
By Joyce JC Cataldo
The media and entertainment industry is evolving faster than ever. Technology is shifting the way we create, distribute, and experience c...
30/04/2025
An image of Valencia, Spain, in the OneAtlas Living Library...
30/04/2025
NEWPORT BEACH, Calif. WPSD-TV, the NBC affiliate in Paducah, Ky., has selected Bitcentral's Central Control playout system to upgrade the station's mast...
30/04/2025
AMSTERDAM Zero Density, a global provider of virtual studio productions and on-air graphics, has appointed Baris Zavaroglu as its new CEO. Zavaroglu succeeds Of...
30/04/2025
The Avit Group, a forward-thinking audio-visual technology company, is bringing over 50 years of combined experience in delivering audio-visual design and insta...
30/04/2025
NXTGENbps will be showcasing its latest sustainable battery power solutions at this year's Media Production & Technology Show (MPTS), appearing alongside pa...
30/04/2025
Van Dyke skates and operates on Shoresy | photo by Dave Ferguson
Toronto-based Cinematographer Brett Van Dyke (Heartland, Jann, Carter) stepped into the rink...
30/04/2025
Leading provider of media playout solutions PlayBox Neo will exhibit a vast array of significant upgrades to its range of smart media innovations at CABSAT from...
30/04/2025
ITV Studios is renowned for its award-winning productions, including the reality TV phenomenon I'm a Celebrity Get Me Out of Here! Produced by Lifted Ente...
30/04/2025
The UK's presence at this year's CABSAT brings together 20 innovative companies under the GREAT Britain and Northern Ireland banner. From advanced infra...
30/04/2025
Lightware continues to strengthen its Environmental, Social, and Governance (ESG) initiatives by fostering diversity, inclusion, and community engagement within...
30/04/2025
LiveU is demonstrating for the first time in the UK, its revolutionary technological breakthrough in IP-video transport, LiveU IQ (LIQ ) and bringing its expand...
30/04/2025
Stand: A40
Calrec has been putting sound in the picture for more than six decades and is still pushing the boundaries of audio broadcasting with a full range o...
30/04/2025
Buckinghamshire New University (BNU) has opened its new virtual production studio, designed and integrated by CJP Broadcast. The installation equips students wi...
30/04/2025
Independent news producer in India focuses on delivering stories
nxtedition has supplied a complete newsroom system to Collective Newsroom, based in New Delhi,...
30/04/2025
Connecting the present, building the future
FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase it...
30/04/2025
DAD by NTP Technology reports a successful NAB Show in Las Vegas where the company focused on upcoming expansion options in development for its Thunder | Core a...
30/04/2025
CVP and Canon UK & Ireland are proud to announce the winning projects from the third annual Stories in Motion Young Filmmakers Awards, which took place on the e...
30/04/2025
Leading video software provider, Synamedia, today announced that beIN MEDIA GROUP ( beIN'), one of the foremost global sports and entertainment broadcasters...
30/04/2025
The Canadian Premier League (CPL) today launched a new-look website and app, offering supporters of Canada's men's domestic professional soccer league a...
30/04/2025
WASHINGTON In a wide-ranging press conference, Federal Communications Commission Chair Brendan Carr had both good and bad news for broadcasters, stressing that ...
30/04/2025
TORONTO Cignal TV is relying on Quickplay's Shorts tool for its recently launched Pilipinas Live Shorts service, available to millions of users of Pilipinas...
30/04/2025
NEW YORK Steve Lanzano will retire as president and CEO of the Television Bureau of Advertising at year-end, the group said....
30/04/2025
The news production tech provider nxtedition is reporting that it supplied a complete newsroom system to Collective Newsroom, an independent news producer based...
30/04/2025
NEW YORK As part of a major push to advance the role that artificial intelligence (AI) plays in the advertising industry, the Interactive Advertising Bureau has...
30/04/2025
Uzbekistan Airways is the latest airline to choose SES's network, while Thai...
30/04/2025
Loaded Uses Blackmagic Design for shroud Subathon Live Streams
Brie Clayton April 29, 2025
0 Comments
Blackmagic Studio Cameras and Micro Studio Camer...
30/04/2025
Help shape the future of video creator tools with MIDiA
Brie Clayton April 29, 2025
0 Comments
After a successful debut in 2024, MIDiA is calling once...
30/04/2025
Tania Le n and Kelli O'Hara to be Honored at Boston Conservatory at Berklee&...
30/04/2025
Andr 3000 and Sara Bareilles to Receive Honorary Doctorates at Berklee College ...
30/04/2025
Damien Molony will head back to Jersey for a second series of Bergerac, written by Toby Whithouse alongside Ashley Sanders, Emilie Robson and Faebian Averies
D...
30/04/2025
Advancing multi-domain EW operations: Rohde & Schwarz unveils latest innovations...
30/04/2025
Rohde & Schwarz pioneers the future of automotive Ethernet using Analog Devices&...
30/04/2025
Wuppertal April 30, 2025
Riedel Communications Expands Asia-Pacific Presence with New Office in Hong KongRiedel Communications, a global leader in real-time v...
30/04/2025
Back to All News
Mad Unicorn' Trailer Reveals a Riveting Rags-to-Riches Sa...
30/04/2025
Back to All News
Get Ready to Get Wild: Netflix Announces Mating Season, a New ...
30/04/2025
SAN JOSE, Calif. - April 30, 2025 - Harmonic (NASDAQ: HLIT) today announced that...