June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos
Deutsche Telekom's MagentaTV to become the first platform in Germany to broadcast a major football tournament in Dolby
png
SAN FRANCISCO (June 10, 2026) - Dolby Laboratories (NYSE: DLB) and Deutsche Telekom today announced that MagentaTV will bring fans a premium FIFA World Cup 2026 viewing experience, becoming the first platform in Germany to broadcast a major football tournament in Dolby Vision and Dolby Atmos . All 104 matches will be delivered in vibrant, vivid imagery and immersive sound, transporting audiences to the center of the stadium, surrounded by the cheers of thousands of fans.
Together, Dolby Vision and Dolby Atmos transform sports from something you watch into something you feel. Dolby Vision reveals every detail of the action with lifelike colors, sharp contrast, and richer depth - from the tears of joy on a goalkeeper's face to the grass stains on a striker's kit. Dolby Atmos delivers an immersive, multi-dimensional sound experience that puts you in the stadium: the roar of 80,000 fans, the metallic clang of the ball striking the goal post, the eruption of GOAL! after a big play. Watching sports in Dolby is the closest thing to being there.
The World Cup is one of the most emotional and unifying sporting events in the world, and Dolby is excited to bring that experience to fans across Germany with Deutsche Telekom and MagentaTV, said Javier Foncillas, VP, Commercial Partnerships & Global Sales at Dolby Laboratories. Live sports continues to be one of the most compelling entertainment experiences for audiences worldwide, and Dolby Vision and Dolby Atmos elevate every match with stunning picture quality and immersive sound. Whether its the anticipation before kickoff or the roar of the crowd after a decisive goal, Dolby helps bring fans closer to every moment.
This marks both a global sporting milestone and new chapter for premium live sports broadcasting in Germany. This collaboration reinforces Deutsche Telekom's leadership in premium TV and streaming experiences. MagentaTV will air all 104 matches of the tournament, 44 of them exclusively, on three channels, with over 1,000 hours of programming-all delivered in Dolby Vision and Dolby Atmos, bringing fans right into the action.
Especially in football, Dolby Atmos ensures a significantly more realistic depiction of stadium atmosphere - from the soundscape in the stands to the positioning of commentators and match actions. This makes us more realistic in the situation during the World Cup matches, closer to the action - its like sound in 3D. Im thrilled that we can offer our customers the best that technology has to offer in picture and sound for the World Cup, says Arnim Butzen, responsible for MagentaTV within Deutsche Telekom.
Live sports remain one of the most powerful ways audiences connect with entertainment, and Dolby continues to work with broadcasters, streaming services, leagues, and technology partners around the world to expand the availability of Dolby Vision and Dolby Atmos. Through its collaboration with Deutsche Telekom and MagentaTV, Dolby is helping set a new experience for sports viewing in Germany.
How to Experience FIFA World Cup 2026 in Dolby on MagentaTV
To enjoy Dolby Vision Dolby Atmos, viewers should ensure their MagentaTV receivers are set up optimally:
Go to Settings (gearwheel) > MagentaTV-Settings > Recordings & Channels > TV resolution > select UHD
Go back in MagentaTV-Settings > Audio -> Audio format > select Dolby Audio
Note: A Dolby Vision capable TV and Dolby Atmos ready TV/Soundbar/Home-Cinema-System is required.
About Deutsche Telekom:
With over 273 million mobile customers, more than 24 million fixed-network lines, and more than 22 million broadband customers, we are one of the leading integrated telecommunications companies worldwide.
We provide fixed-network/broadband, mobile, internet, and internet-based TV products and services for consumers, and information and communication technology (ICT) solutions for business and corporate customers. We have an international focus and are represented in more than 50 countries. With some 200 thousand employees worldwide (as of December 31, 2025), we generated revenue of EUR 119.1 billion in the 2025 financial year. 78.0 percent of the Group's net revenue is generated outside of Germany.
https://www.telekom.com/en/company/companyprofile/company-profile-625808
Copy link
Copy text
Download PDF
Download
About Dolby Dolby Laboratories (NYSE: DLB) is a world leader in immersive entertainment. From movies and TV, to music, sports, gaming, and beyond, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide across all their favorite devices. We partner with artists, storytellers, and the brands you love to transform entertainment and digital experiences through groundbreaking innovations like Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby OptiView.
Contact details
General Press Inquiries
Headquarters:
1275 Market Street
San Francisco, CA 94103-1410 USA
media@dolby.com
Download vCard
Share news release
Copy link https://news.dolby.com/en-WW/266750-dolby-and-magentatv-bring-fans-closer-to-the-fifa-world-cup-2026-in-germany-with-dolby-vision-and-dolby-atmos/
Related topics
Sports
Download & Copy
Download PDF
Copy text
Copy link
Contact us
General Press Inquiries
Headquarters:
1275 Market Street
San Francisco, CA 94103-1410 USA
media@dolby.com
Share
Related news
August 13, 2026
Sports
Seattle Seahawks Become First Team to Bring Dolby OptiView with Dolby Vision to Fans Dolby and the world champion Seattle Seahawks announced
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
08/09/2026
Comcast Technology Solutions (CTS) has announced a multi-year agreement with A E...
08/09/2026
Spectra Logic today announced the availability of Media Insight, a new capabilit...
08/09/2026
Rogers Communications and Quebecor have announced a 12-year sublicensing agreement for French-language national NHL games beginning with the 2026-27 season. TVA...
08/09/2026
Skyline Communications and Bridge Technologies will demonstrate two integrations...
08/09/2026
Boland Communications will make the European debut of its 4K55HDR7SNB 55-inch super-narrow-bezel monitor at IBC2026 (Stand 12.C57, RAI Amsterdam, September 11-1...
08/09/2026
Ateme and Comcast Technology Solutions (CTS) have announced a collaboration comb...
08/09/2026
Haivision has joined the IBC Accelerator Media Innovation Programme as part of t...
08/09/2026
Blackmagic Design has announced price reductions on its PYXIS 6K and Cinema Camera 6K models, effective immediately through Blackmagic Design resellers worldwid...
08/09/2026
AI-Media will demonstrate its LEXI Suite at IBC2026 (Booth 5.C34, September 11-1...
08/09/2026
Bitmovin and Ad Insertion Platform (AIP) have announced the first live deploymen...
08/09/2026
Grass Valley will demonstrate story-centric media workflows at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), connecting newsroom production, content ma...
08/09/2026
M2A Media and Ateme have announced a partnership integrating Ateme's video processing solutions into M2A Media's MediaToAnywhere platform for live sport...
08/09/2026
Ikegami will exhibit at IBC2026 (Stand 12.A31, RAI Amsterdam, September 11-14), including a Day 1 introduction of new cameras in the UNICAM XE series. Additiona...
08/09/2026
Broadcast industry analysts will be gathering plenty of insights at the 2026 IBC Show this weekend in Amsterdam, but Caretta Research has offered up some though...
08/09/2026
SENSHI and DAZN have announced a global broadcast partnership that will bring SENSHI's live events free to viewers in more than 200 markets. The partnership...
08/09/2026
New architecture built with Evertz will bring 4K HDR to Monday Night Football, N...
08/09/2026
Built for rap producers, by rap producers
Sauceware Audio, the independent plug-in company founded by Grammy-nominated producer Jacob (Travis Scott, 21 Sava...
08/09/2026
Classic Sound Techniques design revived
Warm Audio's latest release delivers a meticulous recreation of the preamp circuitry employed by the Sound Techn...
08/09/2026
Latest soft synth inspired by the Memorymoog
XILS Lab have just launched a software instrument that draws its inspiration from Moog's iconic Memorymoog,...
08/09/2026
The Airport Chaplain takes off as SBS's biggest launch of 2026
8 September, 2026
Media releases
1.67 million viewers on National Total TV to date
Best...
08/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/09/2026
Mo-Sys, the world-leading developer of virtual production, camera robotics and image tracking technology, has completed a business restructuring, which has incl...
08/09/2026
New York, September 8, 2026 The TSAmediaHUB audiovisual contribution and distribution infrastructure developed by Telef nica's Audiovisual Services area re...
08/09/2026
Expanded Riyadh operation brings Asharq and Thmanyah services together on a resilient on-premises Pebble platform.
Pebble, the leading automation, content mana...
08/09/2026
Techex, a pioneering leader in live video workflows, will showcase its broadest software feature set to date at IBC 2026 (Stand 2.B45), extending its lead in so...
08/09/2026
Visitors to Grass Valley's booth at IBC2026 will be introduced to new Framelight X capabilities that connect content acquisition, management, editing and pu...
08/09/2026
BCNEXXT will showcase the latest evolution of Vipe at IBC2026 (Stand 2.B09), introducing a series of innovations designed to deliver higher-quality audience exp...
08/09/2026
Bitmovin, a provider of video streaming solutions, has partnered with Ad Insertion Platform (AIP), a leading innovator in advanced ad insertion technologies, to...
08/09/2026
Brainstorm, a leading manufacturer of real-time graphics and augmented and virtual production, is announcing a major package of enhancements to its Suite 7 soft...
08/09/2026
Big Blue Marble is supporting TDF, French infrastructure and network operator, broadcasting Digital Terrestrial Television (DTT) and radio services, as a techno...
08/09/2026
Agents work inside a single production environment, from incoming wire copy to a live studio show...
08/09/2026
Building on their strategic partnership, Ceeblue and Layercake make the unthinkable possible: scalable sub-second streaming over standard DRM, SSAI, and CDN wor...
08/09/2026
Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is completing the environment for fast-paced broadcast production wi...
08/09/2026
A SaaS portfolio built to work together, helping operators grow audiences, monetise smarter and run leaner, on their own terms
At IBC 2026 (stand 1.B49) Synam...
08/09/2026
Accedo, global provider of video streaming software and services, has been selected by PlayOn Sports, a national leader in high school sports technology, to exp...
08/09/2026
LiveU, the leader in live IP-video solutions, is enabling The Associated Press to take global newsgathering to the next stage with intelligent connectivity and ...
08/09/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced the latest evolution of it...
08/09/2026
Compact, power-efficient X Platform performance brings broadcast-grade reliability and ultra-low latency to space-constrained remote production (REMI) workflows...
08/09/2026
Zixi, the leader in live video delivery and workflow orchestration, and Kiloview, a leading provider of professional IP video encoding and decoding solutions, t...
08/09/2026
Collaboration gives content owners scalable CDN capacity and broadcasters enhanced flexibility, including for C-band transition planning
Quortex today announce...
08/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/09/2026
Telos Alliance and Pluxbox Announce Dynamic Media Facility Integration Partnersh...
08/09/2026
J nger Audio Showcases Industry-First S-ADM Cloud Workflow at IBC 2026
Search
Dolby, MainConcept, Techex and J nger Audio will showcase the industry's ...
08/09/2026
Tuesday 8 September 2026
Sky Go gets a major upgrade for Sky Glass and Sky Stream customers
Today, Sky launches a new version of the Sky Go app for Sky Glass ...
08/09/2026
Documentary thriller simulating a Russian attack on UK soil will culminate in a live final episode reuniting the playersTuesday 8 September 2026
Trailer releas...
08/09/2026
Tuesday 8 September 2026
Jamie Demetriou and Amelia Dimoldenberg to host next t...
08/09/2026
Wuppertal September 8, 2026
Riedel Introduces New OnAir Headset PlatformRiedel Communications today announced the launch of its new OnAir headset platform, a...
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos 
