
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate it, but there's nothing I can do about it right now It's all such a long way from here. - Luke Skywalker, Star Wars: Episode IV - A New Hope, Lucasfilm.
We admit it we use AI the way AI companies develop/developed their products we use key words/phrases to scrape the internet to get the information we need for the subject we're writing about.
Most of it is crap, misleading which gets thrown away so we kill more bits/bytes.
Then we think, write.
Sometimes, three or four times.
Yeah, it's a sloppy, messy process and AI execs/proponents will say it's a foolish waste of time; but in the end, we can honest to gawd say we did that.
So, we're not totally against AI but we just don't think everyone has thought this thing through before jumping into the deep end or they simply don't give a crap about the consequences.
We know, it's the hot, new thing that's going to make life easier, better for everyone.
It's not new. Alan Turing started fiddling with machine intelligence back in 1950.
Nvidia has been producing AI chips for years updating, enhancing them, making them more and more powerful (and expensive).
Now that they've really taken off, Jensen Huang (CEO) has been busy circling the globe spreading the gospel, breaking bread with government leaders in almost every country, buying chunks of AI tech companies and juggling the thankless job of determining how AI data center builder/owner get the chips they need and still stay within the myriad of governmental guidelines/regulations.
And yes, keeping the company ahead of the competition especially AMD and a number of Chinese quick learners.
But hey, it's a big business because everyone is investing in it and the potential varies all over the map with Gartner projecting $1.5T will be spent on AI this year while Yahoo Finance estimates the market will be worth $758B this year.
Yeah, it's anyone's guess but the fact is 32 countries have or are building AI data centers with China and the US hosting the majority (90 percent) of the 11,800 specialized data centers.
The leading hyperscalers are Amazon, Microsoft and Google while China's Alibaba and Tencent lag behind it's not because of a reluctance to finance bigger, better data centers but because of they can't get bleeding edge chips so they're waiting patiently/impatiently.
Of course, Meta is also investing heavily in buying experts and building out data centers for next generation technology so they can milk everything possible from the world's data.
These aren't your run-of-the-mill data centers.
They use tons of GPUs, TPUs to handle the massive processing, acres of high-speed, scalable storage and yes, they have plenty of room for growth because the data centers will only get bigger and bigger and
Oh yes, while you think your personal ChatGTP assistant and image generators are cool to use, we need to note that AI data centers demand a ridiculous amount of power - 6-14 kW pr server, 30-100+kW per rack compared to an ordinary data center rack that consumes 5-15 kW.
Standard data centers use traditional air conditioning to manage the heat the hardware generates but an AI data center runs so fast and generates so much heat they can consume up to 550,000 gallons of water per day.
While a discussion with your chatbot will only use about 500ml of water, IDC projects that by 2028, AI will require 720B gallons of water annually in the US, probably a similar amount where you live.
Much of the data center consumption will come from local community water supplies, many of which are already strained.
Iceland is probably the best location for AI data centers - plenty of renewable energy and an ocean of distillable water at their doorstep.
But then, they don't affect your AI carbon footprint and negative environmental impact unless the industry wants to change the way they bring AI to life and use it.
Of course, the existing power grid in places like the Americas, China, EU and MEA wasn't built to deliver this level of power AI needs day-in and day-out.
That means power grids will simply collapse, or utilities will have to double, even triple their capacity to meet the accelerated demand, which means your home power will cost more as you subsidize the infrastructure costs.
Advanced grid management technologies will also have to be developed/implemented.
The good thing when it comes to power production is we have options.
Sane countries like Australia, China, EU, Britian, CANADA, MEA and others opt for sustainable solutions like solar/wind farms and other renewable energy facilities.
Shortsighted countries know that climate change is really a hoax, so they opt for fossil fuel power production don't ask.
O.K., so there are a few side effects. Jeezz, but the benefits are so cool!
Source - Wall*E
And, when the time comes, AI will clean up after itself.
After all, all of the positives like instant answers, write-ups, papers, contracts, scripts, etc. far outweigh the negatives, right?
There has been an IT statement/observation that has been around since Grace Hopper first debugged a computer (and perhaps even before).
Garbage in Garbage out.
Yeah, AI develops its answers, work product by scouring everything that it can get its circuits on documents, books, music, movies, Post-its, reports, reviews, artwork, pictures, smart/dumb/really stupid ideas, whatever.
It really doesn't give a s**t. Data is data and AI lives for/lives on data!
And it's going to filter, sieve, sort, manipulate and spit out an answer/solution/finished product BAM!
After doing all of that work , if it doesn't have e
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
29/08/2026
Odyssey & Oracle console software update incoming
With a second console now joining their O-Series, SSL have announced the upcoming launch of O-Series V2.0,...
29/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/08/2026
PlayBox Technology is heading to IBC2026 with a clear message: the future of broadcast and streaming is not about replacing everything it is about making what...
29/08/2026
Berklee Announces Fall 2026 Signature Series This years concerts feature MonoNeon, Brandon Woody, Marcus Gilmore, and Caroline Davis, alongside Berklee Asia R...
28/08/2026
KCBS takes the Chargers side, KCAL takes the Rams - with feeds out to 18 partner...
28/08/2026
(L-R) Topher Grace, Cristin Milioti, Delaney Quinn, Casper Kelly, and Keegan-Michael Key pose with the character Buddy at the Buddy Premiere during the 2026 S...
28/08/2026
The Italian orchestra, reimagined
IK Multimedia have announced the upcoming launch of Sinphonica, a new family of Italian orchestral instruments designed f...
28/08/2026
Voice-isolation plug-in boasts sub-10ms latency
Launched in 2025, CEDAR Audio's Icons range was created with the aim of bringing the company's renow...
28/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/08/2026
Global media technology company Backlight will showcase its latest innovations across Iconik and Wildmoka live video creation and distribution at IBC2026 (booth...
28/08/2026
Emergent, a developer of browser-based, AI-enhanced content production tools, will present its complete AI-enhanced content production platform at IBC2026, exhi...
28/08/2026
Joseph Bell Announces VFX & Animation World Atlas 2026
Joseph Bell August 28, 2026
1 Comment
Joseph Bell's Visual Effects & Animation World Atlas ...
28/08/2026
Paris-Troyes en Champagne Goes Live on France.tv with AVEO
Brie Clayton August 28, 2026
0 Comments
Regional audiovisual company builds broadcastgrade ...
28/08/2026
DHD to Introduce its Third-Generation Audio Mixing Console at IBC 2026
Brie Clayton August 28, 2026
0 Comments
DHD.audio has chosen IBC 2026 as the la...
28/08/2026
Encompass Digital Media and Grass Valley are expanding their collaboration with the launch of Altitude Playout Plus, a software-defined channel origination plat...
28/08/2026
Yospace, the trusted leader in Dynamic Ad Insertion (DAI), has announced the release of its Ad Presentation solution, which enables broadcasters to apply non-li...
28/08/2026
TSL Showcases Reduced Complexity for Control & Monitoring Across IP Workflows at IBC2026
New TSL Hummingbird capabilities including Dante control routing, toge...
28/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/08/2026
GlobalM and Lamhas Satellite Services today announced a new agreement that will see GlobalMs GMX technology deployed as part of Lamhas expanding managed IP broa...
28/08/2026
Integrated 25GbE Connectivity Delivers UHD Video Directly to Up to Two Monitors, Eliminates External Gateways, and Supports SMPTE ST 2022-7 Network-Path Protect...
28/08/2026
Interactive Ask Me Anything sessions will connect broadcasters and technology providers with the experts developing a practical, interoperable roadmap for sof...
28/08/2026
At IBC2026, TAG will show sub-2-frame latency and 800 Gbps of aggregate scale for uncompressed ST 2110 monitoring in software, live MXL interoperability with pa...
28/08/2026
SportsBox, BHV's Ultra-Compact 4K Remote Switcher, Moves from Development to Production at IBC 2026
SportsBox brings flexibility without compromise to high...
28/08/2026
Lutz Rathmann named CEO of Riedel Communications Anthony Zuyderhoff to lead unified customer-facing organization as CCO
Riedel Communications is strengthenin...
28/08/2026
LA JOLLA, CA-Scripps Research has established the Pete Schultz Fund for Innovati...
28/08/2026
LA JOLLA, CA-Chemical structures called cyclopropanols are among the most useful...
28/08/2026
Friday 28 August 2026
Sky Secures Approval for Major Livingston Campus Investme...
27/08/2026
ESPN and Disney are launching College Football Saturdays, adding two college football games per week to Disney for U.S. subscribers as part of their existing ...
27/08/2026
Zixi will exhibit at IBC2026 (Hall 5, Stand 5.A76, RAI Amsterdam, September 11-14), demonstrating the Zixi Platform and the latest release of Zixi Broadcaster, ...
27/08/2026
NDI has announced that its ecosystem has surpassed 1.2 million NDI-enabled hardware nodes worldwide, spanning products from more than 200 hardware brands across...
27/08/2026
Clear-Com conducted a pre-launch field trial of FreeSpeak Cell during Carnival 2026 in Rio de Janeiro, in partnership with Brazilian systems integrator Savana C...
27/08/2026
BHV returns to IBC 2026 with an important milestone for its own SportsBox: the broadcast industry's smallest remote vision mixer and format processor has mo...
27/08/2026
TOGETHXR and Snapchat have announced the second cohort of their Snap the Gap content creator program, welcoming nine athletes as Snap Stars. The program provide...
27/08/2026
MediaKind has announced that CNBC UK has selected Beam to modernize its contribution and distribution infrastructure for live broadcast operations. The deployme...
27/08/2026
Monitor engineer Chris Dwight has deployed Sennheiser's Spectera wideband bi...
27/08/2026
Telestream has announced an expansion of its UP cloud-native platform, adding capabilities for orchestrating Telestream services, third-party technologies, and ...
27/08/2026
Swerve TV has signed a multi-year partnership with GLORY Kickboxing, bringing live GLORY events and library programming to Swerve Combat, Swerve TV's free a...
27/08/2026
Dalet has announced a new integrated content experience with Agence France-Presse (AFP) in Dalet Flex, designed to bring AFP's editorial metadata into the p...
27/08/2026
Grass Valley will demonstrate an integrated live production environment at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), combining K-Frame, Maverik X, ...
27/08/2026
The National Women's Soccer League and Roku have announced an expanded partnership, with the Roku Sports Channel becoming the exclusive streaming home of ei...
27/08/2026
FuboTV has announced the launch of ACC Network Extra (ACCNX) and SEC Network (SECN ) on the Fubo streaming service at no additional cost to subscribers with En...
27/08/2026
Sports marketers have entered the experiential age. Today, sports teams, leagues, and venues are increasingly using immersive interactions and real world events...
27/08/2026
MultiDyne will introduce the MDoG-8800 at IBC2026 (Stand 11.C12, RAI Amsterdam, September 11-14), extending its openGear portfolio with a high-density fiber tra...