SVG Sit-Down: Sportradar's Brian Josephs Examines Data-Focused Deal With Marquee Sports Network The company provides Radar360 analytics, insights to the RSN By Jason Dachman, Chief Editor
Tuesday, September 22, 2020 - 2:57 pm
Print This Story | Subscribe
Story Highlights
Last month, Sportradar inked a deal to provide the recently launched Marquee Sports Network with a range of broadcast services, including game notes, research support, the Radar360 analytics platform, and graphics.
Jointly owned by Sinclair Broadcast Group and the Chicago Cubs, Marquee Sports Network is the new television home of the Chicago Cubs and is looking to introduce a unique experience for Cubs games. Working with Sportradar as its data and insights partner, Marquee uses official MLB data to deeply engage fans and bring them closer to the action.
SVG sat down with Sportradar VP, Digital Sport, Brian Josephs to discuss the deal with Marquee, how Sportradar is working with the RSN on data-driven storytelling, the role of its Radar360 analytics platform, how he sees the RSN and sports-betting sectors evolving, and where he sees the industry headed in the coming years.
Sportradar's Brian Josephs: As [sports-]betting becomes more mainstream, expect to see more of this engaging betting data and content seamlessly woven into a typical broadcast.
What are some details on what Sportradar is providing Marquee as part of the new deal?
Through our innovative data-delivery mechanisms, Marquee is able to fully explore and utilize our industry-leading sports database in their daily production workflows. This data can be accessed in a variety of ways, including our research platform (Radar360), our on-air graphics application (SR On-Air), or by utilizing the research desk for instant answers. Our data can also be accessed through game notes, which are distributed before games to help broadcasters prepare for key milestones and storylines.
How do these services add to Marquee's ability to engage fans?
With our services, Marquee now possesses everything they need to create an engaging broadcast for fans. With game notes, for example, broadcasters will know if a certain player on the Cubs has hit a double in seven straight games and is about to tie Derek Lee's franchise record of eight in his next game, giving them an interesting storyline to touch on when that batter is up.
With research support, if a player is a single away from hitting for the cycle and the broadcasters want to know the last time a Cubs player did that, they can ask our team, who will supply them with the answer right away.
With graphics, not only does our application support the live in-game needs, such as 0-fors and game box scores, but it also provides live updating splits, such as career stats, career vs. opponent, leaderboards. [We're] always making sure that the data is up-to-date and relevant for visual storytelling.
Our Radar360 platform is all about providing Marquee with unique content and insights for premium storytelling during games at the depth and speed that the modern broadcaster requires.
When we talk about depth - and this applies to all of our products and services - we're talking about advanced data sets, such as MLB Statcast, which allows fans to get another layer of context around the action on the field. Outside of Marquee, we also work with the NBA's Advanced Stats and the NFL's Next Gen Stats, which provide an unmatched level of data and information to our various broadcast partners.
How is the Sportradar team integrating with the Marquee Sports Network team?
Beyond the technology and services themselves, our research crew is a true extension of the Marquee team and always on call. We're with them on a day-to-day basis, like an additional crew member, in the truck/control room assisting the in-house crew with researching storylines, answering questions, and verifying statistics.
Can you go a bit deeper in terms of what the Radar360 analytics platform offers customers? How will Marquee be using Radar360?
Radar360 is our cutting-edge data-intelligence platform that provides real-time access to in-depth insights and comprehensive historical data sets. In addition to the data and insights we're providing through other methods, the Radar360 platform gives Marquee the ability to uncover and create new and compelling storylines on the fly, which they can weave through the course of a game. This is extremely valuable, especially for a sport like baseball, where there's a lot of time between pitches. How you approach storytelling in a baseball broadcast can make or break the experience for the viewer. Radar360 also integrates into our on-air graphics application, SR OnAir, which streamlines the process of researching a story and visualizing it on the screen.
What opportunities does Sportradar see in the RSN market specifically? What opportunity does this market present for data-driven storytelling?
RSNs are ripe for deeper data-driven storytelling: they are closest to the fanbase and the teams in their markets, which is a very fortuitous position. Not only is there an advantage to going a mile deep on a certain team or group of players consistently, but RSNs also offer the ideal canvas to see which insights are resonating with their audience. They can then use their loyal audience feedback to produce better insights. With more options at their fingertips than ever before, now is the perfect time for RSNs to explore new types of content and insights for storytelling, such as player-tracking data and betting data, to engage audiences.
It's also a great time to introduce new technologies to help production teams do their jobs more easily and more effectively. The sooner RSNs start experimenting with the latest content, insights, and tech advances, the bigger advantages the
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production, Mark Gross: With the new schedule, with not having every Sunday night, it has given us an opportunity to take a step back and reimagine what o...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...
12/06/2026
Back to All News
Cross the Boundaries of the Real World into the Spirit Realm i...
12/06/2026
With John Daro, DI Colourist at Warner Bros. Water Tower Color Tuesday 23 June, 10am-1pm or 3-6pm
Restar Corporation
Tokyo
Register here
John Daro is the ...
SVG Sit-Down: Sportradar's Brian Josephs Examines Data-Focused Deal With Marquee Sports Network The company provides Radar360 analytics, insights to the RSN By Jason Dachman, Chief Editor 
