Sony Pixel Power calrec Sony

SVG Sit-Down: Sportradar's Brian Josephs Examines Data-Focused Deal With Marquee Sports Network

23/09/2020

SVG Sit-Down: Sportradar's Brian Josephs Examines Data-Focused Deal With Marquee Sports Network The company provides Radar360 analytics, insights to the RSN By Jason Dachman, Chief Editor

Tuesday, September 22, 2020 - 2:57 pm

Print This Story | Subscribe

Story Highlights

Last month, Sportradar inked a deal to provide the recently launched Marquee Sports Network with a range of broadcast services, including game notes, research support, the Radar360 analytics platform, and graphics.

Jointly owned by Sinclair Broadcast Group and the Chicago Cubs, Marquee Sports Network is the new television home of the Chicago Cubs and is looking to introduce a unique experience for Cubs games. Working with Sportradar as its data and insights partner, Marquee uses official MLB data to deeply engage fans and bring them closer to the action.

SVG sat down with Sportradar VP, Digital Sport, Brian Josephs to discuss the deal with Marquee, how Sportradar is working with the RSN on data-driven storytelling, the role of its Radar360 analytics platform, how he sees the RSN and sports-betting sectors evolving, and where he sees the industry headed in the coming years.

Sportradar's Brian Josephs: As [sports-]betting becomes more mainstream, expect to see more of this engaging betting data and content seamlessly woven into a typical broadcast.

What are some details on what Sportradar is providing Marquee as part of the new deal?

Through our innovative data-delivery mechanisms, Marquee is able to fully explore and utilize our industry-leading sports database in their daily production workflows. This data can be accessed in a variety of ways, including our research platform (Radar360), our on-air graphics application (SR On-Air), or by utilizing the research desk for instant answers. Our data can also be accessed through game notes, which are distributed before games to help broadcasters prepare for key milestones and storylines.

How do these services add to Marquee's ability to engage fans?

With our services, Marquee now possesses everything they need to create an engaging broadcast for fans. With game notes, for example, broadcasters will know if a certain player on the Cubs has hit a double in seven straight games and is about to tie Derek Lee's franchise record of eight in his next game, giving them an interesting storyline to touch on when that batter is up.

With research support, if a player is a single away from hitting for the cycle and the broadcasters want to know the last time a Cubs player did that, they can ask our team, who will supply them with the answer right away.

With graphics, not only does our application support the live in-game needs, such as 0-fors and game box scores, but it also provides live updating splits, such as career stats, career vs. opponent, leaderboards. [We're] always making sure that the data is up-to-date and relevant for visual storytelling.

Our Radar360 platform is all about providing Marquee with unique content and insights for premium storytelling during games at the depth and speed that the modern broadcaster requires.

When we talk about depth - and this applies to all of our products and services - we're talking about advanced data sets, such as MLB Statcast, which allows fans to get another layer of context around the action on the field. Outside of Marquee, we also work with the NBA's Advanced Stats and the NFL's Next Gen Stats, which provide an unmatched level of data and information to our various broadcast partners.

How is the Sportradar team integrating with the Marquee Sports Network team?

Beyond the technology and services themselves, our research crew is a true extension of the Marquee team and always on call. We're with them on a day-to-day basis, like an additional crew member, in the truck/control room assisting the in-house crew with researching storylines, answering questions, and verifying statistics.

Can you go a bit deeper in terms of what the Radar360 analytics platform offers customers? How will Marquee be using Radar360?

Radar360 is our cutting-edge data-intelligence platform that provides real-time access to in-depth insights and comprehensive historical data sets. In addition to the data and insights we're providing through other methods, the Radar360 platform gives Marquee the ability to uncover and create new and compelling storylines on the fly, which they can weave through the course of a game. This is extremely valuable, especially for a sport like baseball, where there's a lot of time between pitches. How you approach storytelling in a baseball broadcast can make or break the experience for the viewer. Radar360 also integrates into our on-air graphics application, SR OnAir, which streamlines the process of researching a story and visualizing it on the screen.

What opportunities does Sportradar see in the RSN market specifically? What opportunity does this market present for data-driven storytelling?

RSNs are ripe for deeper data-driven storytelling: they are closest to the fanbase and the teams in their markets, which is a very fortuitous position. Not only is there an advantage to going a mile deep on a certain team or group of players consistently, but RSNs also offer the ideal canvas to see which insights are resonating with their audience. They can then use their loyal audience feedback to produce better insights. With more options at their fingertips than ever before, now is the perfect time for RSNs to explore new types of content and insights for storytelling, such as player-tracking data and betting data, to engage audiences.

It's also a great time to introduce new technologies to help production teams do their jobs more easily and more effectively. The sooner RSNs start experimenting with the latest content, insights, and tech advances, the bigger advantages the
LINK: https://www.sportsvideo.org/2020/09/22/svg-sit-down-sportradars-brian-...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

12/06/2026

Study: 2026 Election Cycle to Hit Record $11.6 Billion Ad Spend

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

NAB Elects Leadership at June Board of Directors Meeting

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

FCC Believes World Cup Communication Will Score Highly

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

Broadcasters Back NO FAKES Act

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

Scripps Unveils Coverage Plans For America's 250th Anniversary

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

How Aussie indie games and screen are levelling up with IP

How Aussie indie games and screen are levelling up with IP 11 June 2026 Ari Harrison, Pro Jank Footy Head of Games Joey Egger and Ari Harrison of Umbrella sha...

12/06/2026

June 11, 2026

A fentanyl countermeasure that adapts to combat future black-market drugs Scripps Research scientists developed a vaccine that teaches the immune system to rapi...

11/06/2026

HBSs Johannes Franken on Digital Innovations, the Role of the Influencer at the 2026 FIFA World Cup

The immense size of the tourney and its Atlantic-spanning operation also disting...

11/06/2026

Nielsen: Soccer Fandom in North America Tops 136 Million, Up 10.9% in Five Years

Nielsen has released a new soccer fandom consumer research report, The Fans Behind The Game: FIFA World Cup 2026 Edition, examining the soccer audience in the...

11/06/2026

Telemundo Announces All-Day Opening Day Coverage for FIFA World Cup 2026 on June 11

Telemundo will launch its FIFA World Cup 2026 coverage on Thursday, June 11 with...

11/06/2026

Fubo Announces Distribution Agreement With NBCUniversal

FuboTV Inc. has announced a distribution agreement with NBCUniversal. Fubo customers can now stream Telemundo and Universo, with NBC Sports Network (NBCSN), NBC...

11/06/2026

DAZN Announces In-App Features for FIFA World Cup 2026 Coverage in Spain, Italy, and Japan

DAZN has announced its in-app features for FIFA World Cup 2026 coverage in Spain...

11/06/2026

Roblox Report: Sports Engagement on Platform Drives Real-World Fandom and Purchases

Roblox has released the 2026 Roblox Digital Expression Report: Wave 4 - Sports D...

11/06/2026

Andrea Bocelli, David Guetta, Megan Thee Stallion, and EJAE Release Official FIFA World Cup 2026 Anthem DNA'

FIFA has unveiled DNA, the Official FIFA World Cup 2026 Anthem, performed by A...

11/06/2026

ESPN Announces Extensive English- and Spanish-Language World Cup 2026 Coverage

ESPN will provide English- and Spanish-language news and information coverage of FIFA World Cup 2026 across its U.S. media platforms from June 11 through July 1...

11/06/2026

SVG Students To Watch: Teddy Batkin, Rochester Institute of Technology

The latest product of the outstanding RIT Sports Network program, this recent grad from Long Island is carving out a promising path in broadcast engineering In...

11/06/2026

DAZN and DSPORTS Announce Distribution Agreement Across Five Latin American Countries

DAZN has announced a multi-year agreement to make DSPORTS channels available to ...

11/06/2026

Resource Actors Throughout the Years at Sundance Institute's Directors Lab

Laura Dern at the 1986 Sundance Institute Directors Lab (Photo by Eric Edwards) By Lucy Spicer It takes a village to bring together the Sundance Institute lab...

11/06/2026

Introducing a New Standard for Podcast Plays and Upgraded Creator Analytics Experience

As podcast formats evolve in the streaming era, podcasting needs updated, transp...

11/06/2026

RADAR Italia Unveils 6 New Artists and a New Approach for 2026

As Spotify's global RADAR program enters its sixth year in Italy, a new class of artists is stepping into the spotlight. Today, we're announcing the six...

11/06/2026

5 Audiobooks that Amplify and Celebrate Queer Voices

Pride Month is a time for celebration, reflection, and amplifying the diverse stories and perspectives from the LGBTQIA+ community that enrich our world. To hel...

11/06/2026

VSL introduce Synchron Solo Violin 1 & Cello (sordino)

First in new line of muted string libraries VSL have just announced the launch of two new string libraries that represent the first two instalments in a new...

11/06/2026

Novation reveal the Launchkey 61 MK4 White

New colour option for 61-key Launchkey MK4 At Superbooth 2025, Novation introduced the Launchkey Mini 37 White and Launchkey 49 White, bringing an additiona...

11/06/2026

Arturia announce the MiniLab 37

Larger, but still compact! Arturia's popular compact MIDI controller keyboard is now available in a, well, slightly less compact version! The new MiniLa...

11/06/2026

Eurosatory 2026: Rohde & Schwarz shapes the new-generation battlefield

Eurosatory 2026: Rohde & Schwarz shapes the new-generation battlefield Rohde & Schwarz unveils next generation SIGINT/EW and CUAS solutions on uncrewed system...

11/06/2026

Rohde & Schwarz unveils NEMACS - Directional, ultra secure connectivity for the future battlefield

Rohde & Schwarz unveils NEMACS - Directional, ultra secure connectivity for the ...

11/06/2026

MTI FILM acquires Mango/New Edit

MTI FILM acquires Mango/New Edit Posted by MTI Film on June 10, 2026 LOS ANGELES, CA - June 2026 - MTI FILM, the multiple Emmy Award winning Hollywood post-p...

11/06/2026

Ungrounded LLM Fabricates Every Detail for Nearly 1 in 5 Movie and TV Titles Tested, New Gracenote Report Finds

Study underscores the need for authoritative content intelligence to build trust...

11/06/2026

PTZOptics, LayerJot Partner on AI-Powered PTZ at InfoComm 2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/06/2026

Chyron Unveils PAINT 10.4

Share Copy link Facebook X Linkedin Bluesky Email...

11/06/2026

Maxon Brings Real-Time Architectural Visualization to AIA26 With New Redshift for Revit and Archicad Integration Beta

Maxon Brings Real-Time Architectural Visualization to AIA26 With New Redshift fo...

11/06/2026

ABC Kid's Caper Crew Shoots Australian Adventure with Blackmagic Design

ABC Kid's Caper Crew Shoots Australian Adventure with Blackmagic Design Brie Clayton June 11, 2026 0 Comments DP Judd Overton and team bring Wes A...

11/06/2026

PTZOptics and LayerJot demo Visual Reasoning at InfoComm...

PTZOptics, and LayerJot today announced live demonstrations at InfoComm 2026 showing how prompt-based AI, robotic camera control, and high-performance computing...

11/06/2026

Lightware launches GPIO Button to deliver simplified hard...

Lightware, an industry leader in signal management, announces the release of GPIO-Button-10S, a dedicated control interface enabling straightforward press-to-a...

11/06/2026

NABs LeGeyt Urges Congress to Limit NFL's Antitrust Exemption

Share Copy link Facebook X Linkedin Bluesky Email...

11/06/2026

Fubo Inks New Distribution Agreement with NBCUniversal

Share Copy link Facebook X Linkedin Bluesky Email...

11/06/2026

Kiloview to Showcase Broadcast-Grade AV-over-IP Solutions...

Kiloview, a leading innovator in AV-over-IP video solutions, will return to InfoComm 2026 (Booth# N8327) with broadcast-grade AV-over-IP solutions designed for ...

11/06/2026

Australian Games Industry Glossary of Terms

Australian Games Industry Glossary of Terms 10 June 2026 From DAU and EULA to COT and QADE, here's a list of game industry terms, industry jargon and their...

11/06/2026

Berklee's Tonya Butler Named Music Business Educator of the Year

Berklee's Tonya Butler Named Music Business Educator of the Year The Music Business Association honored Butler at its annual Bizzy Awards. June 10, 2026 ...

11/06/2026

Ann Mincieli to Receive Honorary Doctorate at Berklee NYC Graduate Commencement

Ann Mincieli to Receive Honorary Doctorate at Berklee NYC Graduate Commencement The five-time Grammy-winning engineer and producer, known for her longstanding...

11/06/2026

Daisy May Cooper rallies the nation ahead of ICC Womens T20 World Cup

Thursday 11 June 2026 Daisy May Cooper rallies the nation ahead of ICC Women's T20 World CupTurn on cookies to view this content. Go to Privacy options and...

11/06/2026

Hadewych Minis and Geert van Rampelberg to Star in New Netflix Series Directed by Paula van der Oest

Back to All News Hadewych Minis and Geert van Rampelberg to Star in New Netflix...

11/06/2026

Official Trailer for Anime Adaptation of Thunder 3' Unveiled Ahead of July 9 Premiere

Back to All News Official Trailer for Anime Adaptation of Thunder 3' Unvei...

11/06/2026

RT Radio 1 and Irish Lights mark RT 100 with special broadcasts from Ireland's Lighthouses

Summer solstice shows from C il House and Late Date from 9pm on Saturday 20 Jun...

11/06/2026

Save Big and Play Bigger: GeForce NOW Summer Sale Brings Major Membership Savings

The GeForce NOW summer sale kicked off today with limited-time savings of up to ...

10/06/2026

SVG Sit-Down: Team Whistle's Joe Caporoso on Building World Cup Content Around Fans, Culture, IRL Experiences

DAZN-owned digital-media company launches three fan-first series leaning into cr...