SVG Sit-Down: Sportradar's Brian Josephs Examines Data-Focused Deal With Marquee Sports Network The company provides Radar360 analytics, insights to the RSN By Jason Dachman, Chief Editor
Tuesday, September 22, 2020 - 2:57 pm
Print This Story | Subscribe
Story Highlights
Last month, Sportradar inked a deal to provide the recently launched Marquee Sports Network with a range of broadcast services, including game notes, research support, the Radar360 analytics platform, and graphics.
Jointly owned by Sinclair Broadcast Group and the Chicago Cubs, Marquee Sports Network is the new television home of the Chicago Cubs and is looking to introduce a unique experience for Cubs games. Working with Sportradar as its data and insights partner, Marquee uses official MLB data to deeply engage fans and bring them closer to the action.
SVG sat down with Sportradar VP, Digital Sport, Brian Josephs to discuss the deal with Marquee, how Sportradar is working with the RSN on data-driven storytelling, the role of its Radar360 analytics platform, how he sees the RSN and sports-betting sectors evolving, and where he sees the industry headed in the coming years.
Sportradar's Brian Josephs: As [sports-]betting becomes more mainstream, expect to see more of this engaging betting data and content seamlessly woven into a typical broadcast.
What are some details on what Sportradar is providing Marquee as part of the new deal?
Through our innovative data-delivery mechanisms, Marquee is able to fully explore and utilize our industry-leading sports database in their daily production workflows. This data can be accessed in a variety of ways, including our research platform (Radar360), our on-air graphics application (SR On-Air), or by utilizing the research desk for instant answers. Our data can also be accessed through game notes, which are distributed before games to help broadcasters prepare for key milestones and storylines.
How do these services add to Marquee's ability to engage fans?
With our services, Marquee now possesses everything they need to create an engaging broadcast for fans. With game notes, for example, broadcasters will know if a certain player on the Cubs has hit a double in seven straight games and is about to tie Derek Lee's franchise record of eight in his next game, giving them an interesting storyline to touch on when that batter is up.
With research support, if a player is a single away from hitting for the cycle and the broadcasters want to know the last time a Cubs player did that, they can ask our team, who will supply them with the answer right away.
With graphics, not only does our application support the live in-game needs, such as 0-fors and game box scores, but it also provides live updating splits, such as career stats, career vs. opponent, leaderboards. [We're] always making sure that the data is up-to-date and relevant for visual storytelling.
Our Radar360 platform is all about providing Marquee with unique content and insights for premium storytelling during games at the depth and speed that the modern broadcaster requires.
When we talk about depth - and this applies to all of our products and services - we're talking about advanced data sets, such as MLB Statcast, which allows fans to get another layer of context around the action on the field. Outside of Marquee, we also work with the NBA's Advanced Stats and the NFL's Next Gen Stats, which provide an unmatched level of data and information to our various broadcast partners.
How is the Sportradar team integrating with the Marquee Sports Network team?
Beyond the technology and services themselves, our research crew is a true extension of the Marquee team and always on call. We're with them on a day-to-day basis, like an additional crew member, in the truck/control room assisting the in-house crew with researching storylines, answering questions, and verifying statistics.
Can you go a bit deeper in terms of what the Radar360 analytics platform offers customers? How will Marquee be using Radar360?
Radar360 is our cutting-edge data-intelligence platform that provides real-time access to in-depth insights and comprehensive historical data sets. In addition to the data and insights we're providing through other methods, the Radar360 platform gives Marquee the ability to uncover and create new and compelling storylines on the fly, which they can weave through the course of a game. This is extremely valuable, especially for a sport like baseball, where there's a lot of time between pitches. How you approach storytelling in a baseball broadcast can make or break the experience for the viewer. Radar360 also integrates into our on-air graphics application, SR OnAir, which streamlines the process of researching a story and visualizing it on the screen.
What opportunities does Sportradar see in the RSN market specifically? What opportunity does this market present for data-driven storytelling?
RSNs are ripe for deeper data-driven storytelling: they are closest to the fanbase and the teams in their markets, which is a very fortuitous position. Not only is there an advantage to going a mile deep on a certain team or group of players consistently, but RSNs also offer the ideal canvas to see which insights are resonating with their audience. They can then use their loyal audience feedback to produce better insights. With more options at their fingertips than ever before, now is the perfect time for RSNs to explore new types of content and insights for storytelling, such as player-tracking data and betting data, to engage audiences.
It's also a great time to introduce new technologies to help production teams do their jobs more easily and more effectively. The sooner RSNs start experimenting with the latest content, insights, and tech advances, the bigger advantages the
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
SVG Sit-Down: Sportradar's Brian Josephs Examines Data-Focused Deal With Marquee Sports Network The company provides Radar360 analytics, insights to the RSN By Jason Dachman, Chief Editor 
