Sony Pixel Power calrec Sony

SVG Sit-Down: Sportradar's Brian Josephs Examines Data-Focused Deal With Marquee Sports Network

23/09/2020

SVG Sit-Down: Sportradar's Brian Josephs Examines Data-Focused Deal With Marquee Sports Network The company provides Radar360 analytics, insights to the RSN By Jason Dachman, Chief Editor

Tuesday, September 22, 2020 - 2:57 pm

Print This Story | Subscribe

Story Highlights

Last month, Sportradar inked a deal to provide the recently launched Marquee Sports Network with a range of broadcast services, including game notes, research support, the Radar360 analytics platform, and graphics.

Jointly owned by Sinclair Broadcast Group and the Chicago Cubs, Marquee Sports Network is the new television home of the Chicago Cubs and is looking to introduce a unique experience for Cubs games. Working with Sportradar as its data and insights partner, Marquee uses official MLB data to deeply engage fans and bring them closer to the action.

SVG sat down with Sportradar VP, Digital Sport, Brian Josephs to discuss the deal with Marquee, how Sportradar is working with the RSN on data-driven storytelling, the role of its Radar360 analytics platform, how he sees the RSN and sports-betting sectors evolving, and where he sees the industry headed in the coming years.

Sportradar's Brian Josephs: As [sports-]betting becomes more mainstream, expect to see more of this engaging betting data and content seamlessly woven into a typical broadcast.

What are some details on what Sportradar is providing Marquee as part of the new deal?

Through our innovative data-delivery mechanisms, Marquee is able to fully explore and utilize our industry-leading sports database in their daily production workflows. This data can be accessed in a variety of ways, including our research platform (Radar360), our on-air graphics application (SR On-Air), or by utilizing the research desk for instant answers. Our data can also be accessed through game notes, which are distributed before games to help broadcasters prepare for key milestones and storylines.

How do these services add to Marquee's ability to engage fans?

With our services, Marquee now possesses everything they need to create an engaging broadcast for fans. With game notes, for example, broadcasters will know if a certain player on the Cubs has hit a double in seven straight games and is about to tie Derek Lee's franchise record of eight in his next game, giving them an interesting storyline to touch on when that batter is up.

With research support, if a player is a single away from hitting for the cycle and the broadcasters want to know the last time a Cubs player did that, they can ask our team, who will supply them with the answer right away.

With graphics, not only does our application support the live in-game needs, such as 0-fors and game box scores, but it also provides live updating splits, such as career stats, career vs. opponent, leaderboards. [We're] always making sure that the data is up-to-date and relevant for visual storytelling.

Our Radar360 platform is all about providing Marquee with unique content and insights for premium storytelling during games at the depth and speed that the modern broadcaster requires.

When we talk about depth - and this applies to all of our products and services - we're talking about advanced data sets, such as MLB Statcast, which allows fans to get another layer of context around the action on the field. Outside of Marquee, we also work with the NBA's Advanced Stats and the NFL's Next Gen Stats, which provide an unmatched level of data and information to our various broadcast partners.

How is the Sportradar team integrating with the Marquee Sports Network team?

Beyond the technology and services themselves, our research crew is a true extension of the Marquee team and always on call. We're with them on a day-to-day basis, like an additional crew member, in the truck/control room assisting the in-house crew with researching storylines, answering questions, and verifying statistics.

Can you go a bit deeper in terms of what the Radar360 analytics platform offers customers? How will Marquee be using Radar360?

Radar360 is our cutting-edge data-intelligence platform that provides real-time access to in-depth insights and comprehensive historical data sets. In addition to the data and insights we're providing through other methods, the Radar360 platform gives Marquee the ability to uncover and create new and compelling storylines on the fly, which they can weave through the course of a game. This is extremely valuable, especially for a sport like baseball, where there's a lot of time between pitches. How you approach storytelling in a baseball broadcast can make or break the experience for the viewer. Radar360 also integrates into our on-air graphics application, SR OnAir, which streamlines the process of researching a story and visualizing it on the screen.

What opportunities does Sportradar see in the RSN market specifically? What opportunity does this market present for data-driven storytelling?

RSNs are ripe for deeper data-driven storytelling: they are closest to the fanbase and the teams in their markets, which is a very fortuitous position. Not only is there an advantage to going a mile deep on a certain team or group of players consistently, but RSNs also offer the ideal canvas to see which insights are resonating with their audience. They can then use their loyal audience feedback to produce better insights. With more options at their fingertips than ever before, now is the perfect time for RSNs to explore new types of content and insights for storytelling, such as player-tracking data and betting data, to engage audiences.

It's also a great time to introduce new technologies to help production teams do their jobs more easily and more effectively. The sooner RSNs start experimenting with the latest content, insights, and tech advances, the bigger advantages the
LINK: https://www.sportsvideo.org/2020/09/22/svg-sit-down-sportradars-brian-...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

08/09/2026

Grass Valley Advances Story-Centric Media Workflows for U...

Visitors to Grass Valley's booth at IBC2026 will be introduced to new Framelight X capabilities that connect content acquisition, management, editing and pu...

08/09/2026

BCNEXXT Showcases Latest Vipe Innovations at IBC2026 Rais...

BCNEXXT will showcase the latest evolution of Vipe at IBC2026 (Stand 2.B09), introducing a series of innovations designed to deliver higher-quality audience exp...

08/09/2026

Bitmovin and Ad Insertion Platform Power First Active Dep...

Bitmovin, a provider of video streaming solutions, has partnered with Ad Insertion Platform (AIP), a leading innovator in advanced ad insertion technologies, to...

08/09/2026

Brainstorm unveils major enhancements to its Suite 7 envi...

Brainstorm, a leading manufacturer of real-time graphics and augmented and virtual production, is announcing a major package of enhancements to its Suite 7 soft...

08/09/2026

Big Blue Marble Collaborates with TDF as Technology Partn...

Big Blue Marble is supporting TDF, French infrastructure and network operator, broadcasting Digital Terrestrial Television (DTT) and radio services, as a techno...

08/09/2026

nxtedition takes agentic AI from newswire to gallery at I...

Agents work inside a single production environment, from incoming wire copy to a live studio show...

08/09/2026

Ceeblue and Layercake Expand Strategic Integration to Lau...

Building on their strategic partnership, Ceeblue and Layercake make the unthinkable possible: scalable sub-second streaming over standard DRM, SSAI, and CDN wor...

08/09/2026

Brainstorm launches Engram a dedicated asset management t...

Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is completing the environment for fast-paced broadcast production wi...

08/09/2026

IBC 2026 - The new Synamedia - solving the business of vi...

A SaaS portfolio built to work together, helping operators grow audiences, monetise smarter and run leaner, on their own terms At IBC 2026 (stand 1.B49) Synam...

08/09/2026

Accedo Selected by PlayOn Sports to Enhance NFHS Network...

Accedo, global provider of video streaming software and services, has been selected by PlayOn Sports, a national leader in high school sports technology, to exp...

08/09/2026

AP brings new connectivity and workflow tech to global ne...

LiveU, the leader in live IP-video solutions, is enabling The Associated Press to take global newsgathering to the next stage with intelligent connectivity and ...

08/09/2026

Mediagenix Personalization Curates Sports Content Around...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced the latest evolution of it...

08/09/2026

Appear X5 to enable flyaway contribution for DP World Tou...

Compact, power-efficient X Platform performance brings broadcast-grade reliability and ultra-low latency to space-constrained remote production (REMI) workflows...

08/09/2026

Zixi and Kiloview Partner to Deliver Broadcast-Grade IP V...

Zixi, the leader in live video delivery and workflow orchestration, and Kiloview, a leading provider of professional IP video encoding and decoding solutions, t...

08/09/2026

Quortex and NetActuate announce global agreement

Collaboration gives content owners scalable CDN capacity and broadcasters enhanced flexibility, including for C-band transition planning Quortex today announce...

08/09/2026

Orlando Magic, Gray Media Ink Full-Season Broadcast Deal

Share Copy link Facebook X Linkedin Bluesky Email...

07/09/2026

Get to Know This Fall and Winter's Filmmakers Through These 24 Sundance Institute-Supported Films

By Ramona Flume and Lucy Spicer There's a particular kind of magic that hap...

07/09/2026

HeadRush launch the FRFR Cab Series

Two new full-range, flat-response cabinets introduced HeadRush have recently introduced a pair of new full-range, flat-response cabinets designed for player...

07/09/2026

GameSoundCon 2026

Answering questions about AI in game audio GameSoundCon, the largest professional conference for video game music and sound design, have announced that they...

07/09/2026

DPA to launch the 6388 Core+

New directional headset mic on show at IBC Just ahead of this week's IBC show, DPA have announced the launch of a new directional headset that's bee...

07/09/2026

Accurate.Video rallies Iyuno to rework 35,000 media assets ahead of schedule

We are not building systems to replace human decision-making; we are building systems that execute our decisions at machine speed. The media companies that win ...

07/09/2026

Blackmagic Design Announces New Lower Price for Blackmagic PYXIS 6K and Blackmagic Cinema Camera 6K

Blackmagic Design Announces New Lower Price for Blackmagic PYXIS 6K and Blackmag...

07/09/2026

GB Labs to Unveil Core.ONE at IBC2026, an Intelligent Storage Platform for Media Teams

GB Labs to Unveil Core.ONE at IBC2026, an Intelligent Storage Platform for Media...

07/09/2026

Freddie Meredith joins cast of SNL UK ahead of start of Season 2

Monday 7 September 2026 Freddie Meredith joins cast of SNL UK ahead of start of Season 2 Freddie Meredith Images ZIP (3MB) Saturday Night Live UK announces ...

07/09/2026

Sky and NFTS team up to launch new routes into screen careers

Monday 7 September 2026 Sky and NFTS team up to launch new routes into screen careers Sky has today announced a new apprenticeship programme, with application...

07/09/2026

Sky Sports announces most comprehensive NFL coverage to date for the 2026/27 season

Monday 7 September 2026 Sky Sports announces most comprehensive NFL coverage to...

07/09/2026

Jnger Audio Showcases Industry-First S-ADM Cloud Workflow at IBC 2026

Dolby, MainConcept, Techex and J nger Audio will showcase the industry's first demonstration of Serial Audio Definition Model (S-ADM) in a cloud-based produ...

07/09/2026

dB Broadcast to Showcase APIS Hive at IBC 2026

dB Broadcast will showcase APIS Hive, its software platform for designing, deploying and managing modern broadcast infrastructures, at IBC 2026. Developed from...

07/09/2026

A KNOCKOUT 1.6 MILLION VIEWERS WATCHED KATIE TAYLOR'S FINAL BOUT FREE -TO -AIR ON RT2

552,000 streams on RT Player The historic fight, which saw Katie Taylor become...

06/09/2026

BS-203 MacroAcidizer from Born Second

Recreates Rolands TB-303 & MC-202 BS-203 MacroAcidizer is the first virtual instrument from Born Second, and it offers a recreation of two Roland classics -...

06/09/2026

PlayBox Technology Opens Design Partner Programme for New...

London, UK September 2026 PlayBox Technology is inviting broadcasters, OTT and FAST operators, content owners and media organisations worldwide to become De...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

05/09/2026

HEDD Audio update CTRL software

MK2 & Bass system control app improved HEDD Audio have just launched a new and improved version of the control software that pairs with their MK2 and Bass m...

05/09/2026

CALL FOR ENTRIES IS NOW OPEN FOR THE 20TH ANNUAL SOUTH AFRICAN FILM & TELEVISION AWARDS (SAFTAs20) EXTENDED

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

05/09/2026

Orlando Magic, Gray Media Ink Ful-Season Broadcast Deal

Share Copy link Facebook X Linkedin Bluesky Email...

05/09/2026

YouTube TV Adds ESPN Unlimited

Share Copy link Facebook X Linkedin Bluesky Email...

05/09/2026

InSync Brings Conversion Workflow Flexibility to IBC 2026

InSync Technology, the leading provider of premium video conversion solutions, will showcase a new generation of products at IBC 2026, designed to help broadcas...

05/09/2026

GlobalM supports quattro media and World Rowing with Glob...

GlobalM successfully supported quattro media GmbH and World Rowing, the world governing body of the Olympic sport of Rowing, with the international distribution...

05/09/2026

Scripps Research professor Chi-Huey Wong to receive ACS Alfred Bader Award

LA JOLLA, CA-In recognition of his exceptional work to understand the chemistry of carbohydrates and the role they play in health and disease, Scripps Family Ch...

04/09/2026

Business Innovation Synergizer FAQ: What applicants need to know

Media organisations interested in the Media Innovation Europe 3.0 Business Innovation Synergizer (BIS) can now consult a new FAQ document providing additional a...

04/09/2026

IBC 2026: Eluvio Showcases Global Broadcast Fabric Updates

Eluvio will demonstrate updates to its Content Fabric platform at IBC2026 (Hall 8, Stand 8.MS5, and Future Tech Zone, Hall 14, Stand 14.A58, September 11-14). C...

04/09/2026

IBC 2026: LiveU Joins IBC Accelerator Smart Stories Consortium

LiveU has joined the IBC Accelerator's Smart Stories consortium, a multi-vendor initiative developing an open standard for Story Context interoperability in...

04/09/2026

IBC 2026: Telos Alliance to Demonstrate Audio Observability Capabilities

Telos Alliance will demonstrate new audio observability capabilities at IBC2026 (Stand 8.D37, RAI Amsterdam, September 11-14), covering monitoring of audio heal...

04/09/2026

World Team Tennis Announces Broadcast Partnership with Versants USA Sports

World Team Tennis (WTT) has announced a broadcast partnership with USA Sports, the sports division of Versant. USA Sports will air all six of WTT's live mat...

04/09/2026

Gravity Media Appoints Alex Pannell as Chief Business Officer

Gravity Media has appointed Alex Pannell as Chief Business Officer. Pannell joins from Appear, where he served as Chief Commercial Officer. He will be based in ...

04/09/2026

IBC 2026: Dalet Expands Dalia AI Platform with Agentic Workflow Capabilities

By Carrie Bowden Staff Writer Dalet has announced new agentic workflow capabilities for Dalia, its AI platform for media organizations, ahead of IBC2026. The ...

04/09/2026

IBC 2026: L-Acoustics Achieves EN 54 Certification Across Loudspeaker and Amplifier Portfolio

L-Acoustics has achieved EN 54 certification across a portfolio of loudspeakers,...

04/09/2026

IBC 2026: EVS and Matrox Video Announce Technology Partnership for Dynamic Media Facility Deployments

EVS and Matrox Video have announced a technology partnership integrating Matrox ...