SVG Sit-Down: Sportradar's Brian Josephs Examines Data-Focused Deal With Marquee Sports Network The company provides Radar360 analytics, insights to the RSN By Jason Dachman, Chief Editor
Tuesday, September 22, 2020 - 2:57 pm
Print This Story | Subscribe
Story Highlights
Last month, Sportradar inked a deal to provide the recently launched Marquee Sports Network with a range of broadcast services, including game notes, research support, the Radar360 analytics platform, and graphics.
Jointly owned by Sinclair Broadcast Group and the Chicago Cubs, Marquee Sports Network is the new television home of the Chicago Cubs and is looking to introduce a unique experience for Cubs games. Working with Sportradar as its data and insights partner, Marquee uses official MLB data to deeply engage fans and bring them closer to the action.
SVG sat down with Sportradar VP, Digital Sport, Brian Josephs to discuss the deal with Marquee, how Sportradar is working with the RSN on data-driven storytelling, the role of its Radar360 analytics platform, how he sees the RSN and sports-betting sectors evolving, and where he sees the industry headed in the coming years.
Sportradar's Brian Josephs: As [sports-]betting becomes more mainstream, expect to see more of this engaging betting data and content seamlessly woven into a typical broadcast.
What are some details on what Sportradar is providing Marquee as part of the new deal?
Through our innovative data-delivery mechanisms, Marquee is able to fully explore and utilize our industry-leading sports database in their daily production workflows. This data can be accessed in a variety of ways, including our research platform (Radar360), our on-air graphics application (SR On-Air), or by utilizing the research desk for instant answers. Our data can also be accessed through game notes, which are distributed before games to help broadcasters prepare for key milestones and storylines.
How do these services add to Marquee's ability to engage fans?
With our services, Marquee now possesses everything they need to create an engaging broadcast for fans. With game notes, for example, broadcasters will know if a certain player on the Cubs has hit a double in seven straight games and is about to tie Derek Lee's franchise record of eight in his next game, giving them an interesting storyline to touch on when that batter is up.
With research support, if a player is a single away from hitting for the cycle and the broadcasters want to know the last time a Cubs player did that, they can ask our team, who will supply them with the answer right away.
With graphics, not only does our application support the live in-game needs, such as 0-fors and game box scores, but it also provides live updating splits, such as career stats, career vs. opponent, leaderboards. [We're] always making sure that the data is up-to-date and relevant for visual storytelling.
Our Radar360 platform is all about providing Marquee with unique content and insights for premium storytelling during games at the depth and speed that the modern broadcaster requires.
When we talk about depth - and this applies to all of our products and services - we're talking about advanced data sets, such as MLB Statcast, which allows fans to get another layer of context around the action on the field. Outside of Marquee, we also work with the NBA's Advanced Stats and the NFL's Next Gen Stats, which provide an unmatched level of data and information to our various broadcast partners.
How is the Sportradar team integrating with the Marquee Sports Network team?
Beyond the technology and services themselves, our research crew is a true extension of the Marquee team and always on call. We're with them on a day-to-day basis, like an additional crew member, in the truck/control room assisting the in-house crew with researching storylines, answering questions, and verifying statistics.
Can you go a bit deeper in terms of what the Radar360 analytics platform offers customers? How will Marquee be using Radar360?
Radar360 is our cutting-edge data-intelligence platform that provides real-time access to in-depth insights and comprehensive historical data sets. In addition to the data and insights we're providing through other methods, the Radar360 platform gives Marquee the ability to uncover and create new and compelling storylines on the fly, which they can weave through the course of a game. This is extremely valuable, especially for a sport like baseball, where there's a lot of time between pitches. How you approach storytelling in a baseball broadcast can make or break the experience for the viewer. Radar360 also integrates into our on-air graphics application, SR OnAir, which streamlines the process of researching a story and visualizing it on the screen.
What opportunities does Sportradar see in the RSN market specifically? What opportunity does this market present for data-driven storytelling?
RSNs are ripe for deeper data-driven storytelling: they are closest to the fanbase and the teams in their markets, which is a very fortuitous position. Not only is there an advantage to going a mile deep on a certain team or group of players consistently, but RSNs also offer the ideal canvas to see which insights are resonating with their audience. They can then use their loyal audience feedback to produce better insights. With more options at their fingertips than ever before, now is the perfect time for RSNs to explore new types of content and insights for storytelling, such as player-tracking data and betting data, to engage audiences.
It's also a great time to introduce new technologies to help production teams do their jobs more easily and more effectively. The sooner RSNs start experimenting with the latest content, insights, and tech advances, the bigger advantages the
Most recent headlines
03/01/2026
A still from OBEX by Albert Birney, an official selection of the 2025 Sundance...
02/01/2026
Freezing Florida: NHL's EVP, Entertainment Bob Chesterman on Taking the Wint...
02/01/2026
NHL Winter Classic 2026: TNT Sports Prepares for First NHL Outdoor Game in Sunsh...
02/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
02/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
02/01/2026
Any Given Day: Cork University Hospital premieres Wednesday 7 January on RT One and RT Player at 9:35pm
RT will debut a powerful new six-part documentary se...
02/01/2026
Friday 2 January 2026
All episodes of Heated Rivalry will be landing on Sky and...
02/01/2026
Sequins, chat shows, live sporting action, ground-breaking docuseries and brand-new Irish drama to kick off 2026
New Year, New Content Coming Soon across RT
...
01/01/2026
Latin Grammy Cultural Foundation Announces 2026 Noel Schajris Scholarship The scholarship will cover tuition and housing for one Berklee College of Music stud...
01/01/2026
New year, new games, all with RTX 5080-powered cloud energy. GeForce NOW is kicking off 2026 by looking back at an unforgettable year of wins and wildly high fr...
31/12/2025
Back to All News
NFL Christmas Gameday on Netflix Scores Again With the Lions-V...
30/12/2025
As the College Football Playoff Enters the Quarterfinals, ESPN Blows Out Its Meg...
30/12/2025
SVG's Best of 2025: Original ArticlesTake a look back at all our coverage of big-time productions, game-changing technologies, and state-of-the-art new faci...
30/12/2025
MELBOURNE, Fla., Dec. 30, 2025 - L3Harris Technologies (NYSE: LHX) will release its fourth quarter 2025 financial results before the market opens on Thursday, J...
30/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
30/12/2025
Your live countdown to 2026 with Inhaler, David Gray, Lyra, Garron Noone, Sharon...
30/12/2025
It marked the first civilian operational authorization for a HAPS flight in Europe, led by Space42's subsidiary, Mira Aerospace
The flight demonstrated HAP...
29/12/2025
San Francisco 49ers Strike Gold With Halftime Laser SpectacularStunning display caps $200 million renovation of Levi's Stadium techBy Dan Daley, Audio Edito...
29/12/2025
The Cup's Around the Corner: An Inside Look at Broadcast Preparations for th...
29/12/2025
SVG's Best of 2025: Longform VideoWatch the standout keynote conversations, deep dives, and panel discussions from the year for free on SVG PLAY!By Brandon ...
29/12/2025
From crisper Lossless audio and immersive music videos in beta to new Audiobooks+ plans, custom transitions between tracks, and in-app Messages, we keep levelin...
29/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
RT has unveiled an exclusive first look at the new Dancing with the Stars promo...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
P...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
SVG Sit-Down: Sportradar's Brian Josephs Examines Data-Focused Deal With Marquee Sports Network The company provides Radar360 analytics, insights to the RSN By Jason Dachman, Chief Editor 
