Amagi Report: FAST Viewership Up 21%, AI Adoption Growing Across Media Operations

Global FAST (Free Ad-supported Streaming TV) viewership grew 21% year-over-year in Q4 2025, while ad impressions rose 27% during the same period, according to the March 2026 edition of the Amagi Airtime Report. The analysis is based on approximately 4,200 FAST channel deliveries distributed via Amagi's THUNDERSTORM server-side ad insertion platform.

The report's central theme is the adoption of AI across media operations. Based on a survey of 50 broadcast and streaming leaders evaluating 20 end-to-end content operations tasks, respondents identified the strongest AI impact in metadata enrichment, context tagging, subtitling and translation, and social content publishing. The report includes conversations with Brian Briskman, Co-Founder and Consultant at Likewise Media Consultants, and Cam Price, Co-Founder of LeadStory.

The industry is entering a phase where AI is no longer just about experimentation - it's about embedding intelligence directly into operational workflows, says Srinivasan KA, Co-Founder and President, Global Business at Amagi. Media companies that integrate applied AI across ingest, localization, scheduling, and monetization will unlock meaningful gains in speed, efficiency, and scalability.

FAST grew across all major regions in Q4 2025 compared to Q4 2024:

LATAM: 66% HOV growth; 77% ad impression growth

APAC: 23% HOV growth; 43% ad impression growth

EMEA: 22% HOV growth; 43% ad impression growth

U.S. & Canada: 17% HOV growth; 22% ad impression growth

The U.S. and Canada account for the largest share of global FAST viewership and ad impressions. Entertainment and News ranked as the top two content categories globally. Channels launched after December 2024 contributed 18% of global HOV and 16% of global ad impressions in the quarter.

The full report is available HERE.

LINK:	https://www.sportsvideo.org/2026/03/16/amagi-report-fast-viewership-up...
	See more stories from svg

Most recent headlines