FloSports has announced a partnership with Storied Sports, a content and IP studio founded by former espnW and The Players' Tribune executives, to develop sponsor-oriented storytelling across FloSports' women's and college sports programming.
Through the partnership, FloSports and Storied Sports will develop original content formats for live broadcasts, social platforms, and branded content activations.
FloSports streams more than 9,000 women's sports events across collegiate and emerging leagues. Storied Sports was founded by executives with backgrounds at ESPN, Netflix, and The Players' Tribune. Storied Sports will work alongside FloSports to translate that scale into storytelling that elevates athletes, teams, and conferences, creating premium, brand-safe environments that convert passive viewers into engaged communities.
Seth Hart, SVP of Integrated Partnerships at FloSports, says: FloSports is known as a sports streamer, but more accurately we are an audience platform. This partnership allows us to offer brands turnkey, narrative-driven IP that doesn't just show up during game windows, but owns the conversation around women's and college sports all year long.
Storied Sports will work alongside FloSports' branded content studio under the leadership of Jennifer Zahn, FloSports Head of Content, who says: We're matching strength with strength with this partnership. The Storied team is led by some of the best in the business, trailblazers in elevating women's sports who help build modern sports narratives that resonate culturally and commercially.
Jaymee Messler, Co-Founder of Storied Sports, says: FloSports has built an ecosystem that doesn't just show the games-it supports the full journey of women's and college sports. They've built one of the most valuable libraries in the space with thousands of live events and a deep well of untapped stories. Our role is to help translate that scale and access into stories that resonate emotionally, create meaningful value for sponsors, and reflect where sports media is headed next.
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FloSports has announced a partnership with Storied Sports, a content and IP studio founded by former espnW and The Players' Tribune executives, to develop sponsor-oriented storytelling across FloSports' women's and college sports programming.
