Sony Pixel Power calrec Sony

New 50m collaboration to develop global hub for TV, film and media innovation in Wales

18/10/2022

A new £50 million collaboration is set to help develop a world-leading hub for innovation across TV, film, and the wider media industry in Wales.

Media Cymru will help develop businesses and individuals within the sector with a series of funding rounds, training, research, and opportunities over the next five years which will revolutionise the media landscape in the Cardiff Capital Region (CCR) and secure a status of global excellence.

The collaboration aims to strengthen the economic contribution of media activities in the CCR, creating millions of additional turnover across the next five years, hundreds of jobs and supporting the creation of new start-ups in the media sector.

Projects already being supported include making the screen industry more sustainable and environmentally-friendly, and addressing the issues relating to diversity in film and TV to help level up opportunities for underrepresented communities. Innovators in the sector have opportunities to apply for funding to supercharge their ideas.

Media Cymru is being led by Cardiff University, with government funding provided through UK Research and Innovation's flagship Strength in Places Fund, Welsh Government through Creative Wales, additional support from Cardiff Council, industry and university partners, as well as the CCR City Deal.

The CCR covers the ten local authorities of Blaenau Gwent, Bridgend County Borough, Caerphilly County Borough, Cardiff, Merthyr Tydfil County Borough, Monmouthshire, Newport, Rhondda Cynon Taf, Torfaen, and Vale of Glamorgan, and includes some of the country's most deprived areas.

The region is already one of the best performing and third largest media clusters in the UK after London and Manchester, creating one in eight of all new UK jobs in film and TV. But further growth of the industry into a global leader in innovation will lead to greater economic return and opportunity for the region and its people.

There are 1,318 firms currently active in the audiovisual media sector in the region, generating an annual turnover of £545 million and employing more than 10,000 people.

A launch event for Media Cymru will take place at the National Museum of Wales on October 18 where organisations and individuals within the sector can find out more information about the opportunities available and how to get involved.

Professor Justin Lewis, Director of Media Cymru, said: Cardiff and the surrounding capital region has already situated itself as a major player in the media industry.The Media Cymru funding allows us to be even more ambitious - to make Wales a global leader in media innovation - with a focus on global, green and fair economic growth.Our launch event marks the moment when Media Cymru is officially open for business. We'll be talking about how to get involved and become a part of this exciting movement.

One of the opportunities currently available through Media Cymru is its Innovation Pipeline, which provides funding and training opportunities for businesses and creatives, with the aim of increasing their ability to carry out research, development and innovation (RD&I), and bring more ideas, diversity, and growth to the industry.

The intervention includes up to £10,000 for freelancers and SMEs to develop ideas for new products and services; up to £50,000 for businesses to develop RD&I projects that demonstrate clear potential for a tangible product or service; and up to £200,000 for projects of significant scale and ambition that have the potential to be transformational for the sector with international impact.

Businesses will also be given the opportunity to partner with organisations across the sector on joint funding calls to address identified RD&I challenges or emerging commercial opportunities.

Another opportunity, the BBC Content Innovation Fund, will see between three and five Wales-based companies receive up to £50,000 each to develop a new ambitious idea for factual or sport with innovation at its core, and deliver a pitch deck and sample sequences aimed for broadcast on BBC One Wales and iPlayer.

Eligible companies must have at least one television credit in the last six years, with the deadline for applications to be submitted on the Media Cymru website at 12pm on November 18.In addition, Media Cymru is carrying out the Wales Screen Workforce Survey, the country's first nationwide survey to assess the skills and training needs, attitudes and experience of people working across film and TV, games, animation, VFX, and post-production to build a broad and inclusive talent base for the future.

And its Innovation Spaces initiative will look to connect the region's diverse community of businesses and freelancers using in-person and digital workshops to provide access to new technology opportunities, support, and share the latest knowledge and ideas.

Projects currently greenlit include Green Cymru, which sees Ffilm Cymru Wales - the development agency for Welsh film - use funding from Media Cymru to provide solutions to green challenges in the screen industry and support the scale-up of sustainable products, services, and processes.

And production companies Boom Cymru and Rondo are collaborating on the Breaking Socioeconomic Barriers project, using funding to research the barriers to socioeconomic diversity in the film and TV sector, before preparing a report into the lack of diversity and attempting to overcome it by engaging directly with schools, colleges and underrepresented communities.

Secretary of State for Wales, Robert Buckland, said: Wales has a thriving media industry with the potential to grow into a leader not just in the UK, but across the globe. Media Cymru will help ensure that Welsh media innovators have the resources to develop world class solutions to the issues of our day, as they drive forward ambitious projects that mark them
LINK: https://object-matrix.com/media-cymru-will-help-develop-businesses-and...
See more stories from matrixstore

More from Matrixstore Quattro Object Matrix Ltd

23/08/2023

Perifery enhances Swarm through integration with Object Matrix

August 23, 2023 Perifery enhances Swarm through integration with Object Matrix Ft. Lauderdale, 23rd August 2023 Perifery has announced the integration of O...

08/08/2023

Speeding Up Media Production With AI Processing At The Edge

Home Speeding Up Media Production With AI Processing At The Edge TechnologyAI commentary Open Mike storage OPEN MIKE BY JASON PERR Speeding Up Media Produc...

08/08/2023

DataCore Wins Silver Stevie Award for Outstanding Sales and Customer Service

March 9, 2023 DataCore Wins Silver Stevie Award for Outstanding Sales and Customer Service FT. LAUDERDALE, Fla. March 9, 2023 DataCore Software today an...

08/08/2023

DataCore Introduces Perifery Division for High-Growth Edge Markets

April 11, 2023 DataCore Introduces Perifery Division for High-Growth Edge Markets Perifery Offers Groundbreaking Edge Solutions for Companies in Media and Ente...

08/08/2023

Perifery Introduces Groundbreaking New AI+ Services for Media Content Production at the Edge

April 11, 2023 Perifery Introduces Groundbreaking New AI Services for Media Co...

08/08/2023

Perifery Taps Seasoned Industry Professionals to Propel Growth in Edge Markets

April 16, 2023 Perifery Taps Seasoned Industry Professionals to Propel Growth in Edge Markets Strategic New Appointments Strengthen Perifery's Position as ...

08/08/2023

Perifery AI+ Wins NAB Show Product of the Year Award

April 27, 2023 Perifery AI Wins NAB Show Product of the Year Award FT. LAUDERDALE, Fla. April 27, 2023 Perifery, a division of DataCore, today announced t...

08/08/2023

Perifery Transporter Is Now Shipping Worldwide

June 27, 2023 Perifery Transporter Is Now Shipping Worldwide Edge Media Appliance Enables Fast, Efficient, Secure Storage and Transport of Media Content Betwee...

08/08/2023

Perifery to Discuss Content Storage Strategies at SVG Sports Content Management Forum

July 21, 2023 Perifery to Discuss Content Storage Strategies at SVG Sports Cont...

08/08/2023

Perifery Appoints Jonathan Morgan to Lead Edge and Storage Product Offerings

July 25, 2023 Perifery Appoints Jonathan Morgan to Lead Edge and Storage Product Offerings As the Senior Vice President of Product and Technology, Morgan Will ...

21/06/2023

A Multi-Cloud Approach to Media

In an era characterised by the explosion of demand for digital content, media organisations are having to deal with more assets than ever. Yet, despite sharing ...

01/06/2023

Exploring the Potential of Hybrid Cloud Storage in Media Workflows

The media industry has been transformed by a digital revolution, and as a result, cloud storage has become an increasingly popular solution for handling vast am...

25/05/2023

Interoperability: On-prem and in the Cloud

As organisations continue to generate an increasing number of media assets, they are growing more reliant on storage systems to manage the vast amounts of data....

05/05/2023

Managing Media in the Hybrid Cloud

Digital innovation has been a driving force in how content is created, managed, and distributed within the media industry. In the last few years especially, org...

12/04/2023

Object Matrix Empowers Distributed Media Workflows with New Technology Releases

April 12, 2023 Object Matrix Empowers Distributed Media Workflows with New Technology Releases Cardiff, Wales, 11th April 2023 - Object Matrix has announced ...

30/03/2023

5 Reasons To Backup Your Data

At Object Matrix, we are extremely proud to celebrate World Backup Day on March 31st each year. As a leading provider of digital content governance and object s...

22/03/2023

Workflows for Content Collaboration

Collaboration is essential in any media workflow. Successful projects are often linked to collaborative efforts, as multiple teams come together to work on vari...

21/02/2023

How to Optimise Media Storage with Integration

The growth of the industry has resulted in media companies having to store and manage more assets for a wider range of uses. With teams working across hybrid en...

08/02/2023

An exciting future for Object Matrix & DataCore

Written by Jonathan Morgan, MD, Object Matrix I'm off to Hollywood! Well the Hollywood Professional Association Tech Retreat and that's twice as cool...

24/01/2023

DataCore Acquire Object Matrix

I am excited and proud that Object Matrix has been acquired and is now a part of DataCore. This is of course a momentous step on the Object Matrix journey and f...

12/12/2022

My Top Tips for a Marketer in the Media Technology Industry

Since joining the media technology industry 18 months ago, I'd like to share my top marketing tips the things that I have learned along the way and what I...

01/12/2022

Is Public Cloud the right option for Post-Production Houses?

The post-production process involves so many important aspects from cutting raw film, combining that footage, to adding music, sound effects, and colour grading...

01/12/2022

Sunk Costs Fallacy The Curse of the Broadcast Industry

The sunk cost fallacy is when we continue to do something because of our past decisions (time or money spent) rather than making a rational choice to change thi...

30/11/2022

Object Matrix Sankofa is Our Future

Sankofa is a Ghanian word from the Akan tribe meaning: to learn from the past I must return and get it This does not mean to dwell in the past. Rather the w...

21/11/2022

What are the consequences of public cloud?

Written by Peter Watling, Head of Sales EMEA at Object Matrix Consequence: a result or effect, typically one that is unwelcome or unpleasant. We have all don...

16/11/2022

Object Matrix & StorageDNA extend their technical partnership to enable multiple storage end points for users

The technical partnership between StorageDNA and Object Matrix has been extended...

26/10/2022

Object Matrix integrates with qibb to provide media-focused S3 object storage workflow options

Object Matrix, a leading provider of object storage solutions to the broadcast a...

19/10/2022

Why do Global Broadcasters use MatrixStore Object Storage in Avid workflows?

The increasing need to monetise archive content, the risk of cyberattacks, the rise of working from anywhere, and the switch to UHD have placed enormous strain ...

18/10/2022

New 50m collaboration to develop global hub for TV, film and media innovation in Wales

A new £50 million collaboration is set to help develop a world-leading hub for i...

05/10/2022

Object Matrix and Resilio Partner to Optimise Content Collaboration

Object Matrix, the leading provider of object storage solutions to the broadcast and media industries, has partnered with Resilio, the leader in data synchronis...

04/10/2022

Five Reasons to Revisit your Disaster Recovery Plan

With rolling blackouts predicted just as the post sector hits its busiest period, it's time to review your disaster recovery plans With the post-COVID backl...

23/09/2022

Object Matrix Announce Extended Hybrid Workflow Options

Cardiff, Wales, 22nd September 2022 Further to our recent announcement on the 1st September regarding the expansion of our technical partner network, we are p...

08/09/2022

Object Matrix and Hiscale partner to deliver a scalable transcoding and media archive solution

Object Matrix, the leading provider of object storage solutions for the media in...

08/09/2022

Object Matrix and Drastic Technologies partner to provide enhanced automated workflows for the media industry

Object Matrix, the leading provider of object storage solutions for the media in...

07/09/2022

Object Matrix partners with Pebble for efficient multi-channel playout

Object Matrix, the leading provider of object storage solutions to the media industry, has partnered with Pebble, a leader in the highly specialised and mission...

06/09/2022

Seagate Technology & Object Matrix join forces to offer scalable storage solutions

Object Matrix Ltd, the award-winning software company that pioneered object stor...

05/09/2022

Object Matrix and MASV join forces to provide an integrated file transfer storage solution for the broadcast and media industry

Object Matrix, the leading provider of object storage solutions for the media in...

01/09/2022

Object Matrix Expands Partner Network with New Technical Integrations

Object Matrix Expands Partner Network with New Technical Integrations Cardiff, Wales, 1st September 2022 Object Matrix has announced a series of new technical...

26/07/2022

Why are Hybrid Workflows the Future for Media & Sports Content Asset Management?

Written by Carole Pigeard, Sales Director at Newsbridge and Nick Pearce, Co-Founder of Object Matrix. If organizations weren't taking media asset contingen...

26/07/2022

How Much Will Your Bad Storage Habits Cost Your Facility?

As media companies move toward cloud storage, ideas about storage and infrastructure strategy are evolving. Traditional storage tiers are becoming less defined,...

21/07/2022

Whisper Cymru Protects and Shares Sports Series Footage Using MatrixStore Cloud from Object Matrix

Supporting the British and Irish Lions Tour South Africa Cardiff, Wales, UK, 21s...

14/07/2022

Televisin Nacional de Chile (TVN) replaces LTO archive with MatrixStore object storage

Object Matrix is proud to announce Televisi n Nacional de Chile (TVN), a Chilean...

11/07/2022

5 Steps to Finding your Perfect Object Storage Partner

There are many reasons why you would feel that now is the right time to find a new home for your media assets. Perhaps your Editor's time is taken up by d...

09/06/2022

Modernising Your Archive with DIVA & MatrixStore

Everybody Still Loves a DIVA Object Matrix has a very long-standing relationship with both the Telestream Diva application and the fantastic team behind it. Thi...

25/05/2022

Backing Up your Brain with MatrixStore Object Storage

During most creative workflows there is a brain-like entity controlling what goes where and when. Be that a MAM, DAM, or PAM, it holds the keys to all the secre...

11/05/2022

Object Matrix & IVORY Celebrate 10 Years of Partnership

Object Matrix and IVORY are celebrating ten years of business partnership together. The combination of expertise and talent of both organisations has helped con...

04/05/2022

Object Matrix in Las Vegas: SVG Chairman's Forum

In December 2021, I was super miserable at having to miss the SVG event in New York due to UK/USA travel restrictions. I could have gone, but then the chance of...

29/04/2022

The Perfect Number Category Nominations for the Storage Awards

We are thrilled to have been nominated in six of this year's Storage Awards categories. At Object Matrix, our team place the highest importance on ensuring ...

28/04/2022

Object Matrix and Storage Made Easy Partner to Empower Media And Entertainment Asset Management Workflow Efficiencies

The combination of MatrixStore, the object storage solution for the media indust...

22/04/2022

Object Matrix to Showcase Matrixstore and Vision Updates at NAB Show 2022

Cardiff, Wales, UK, 22nd April 2022 Object Matrix will share the latest enhancements and updates to its Matrixstore and Vision solutions, alongside its US par...