Sony Pixel Power calrec Sony

An exciting future for Object Matrix & DataCore

08/02/2023

Written by Jonathan Morgan, MD, Object Matrix

I'm off to Hollywood!

Well the Hollywood Professional Association Tech Retreat and that's twice as cool (if you like the media industry and technology). So here goes for Back to the Future .

Recent History

Object Matrix was recently acquired by DataCore, a company with the values that we have: disruptive technology, continuous innovation, managing data (with tech) so you don't have to (with your time), connecting people with media and doing all of that with a secret ingredient: community.

But these synergies alone don't explain everything about why Object Matrix and DataCore came together. That nugget of truth lies in the aforementioned future .

And Back

You see - there is a lot of work to be done because the options largely aren't working for the industry.

Since I've been in computing (and that is over 35 years now!) I've heard the same stories over and over. You know them as well:

Tie-in contracts: it was the previous IT guy, it isn't my fault but we are stuck

Proprietary formats or databases: I can't migrate. I don't have the time. We'll have to renew.

Non-compatible: your certification only works with v2.20.101.50.1 not with v2.20.101.50.2

Eye watering fees: $160k to download 100TB of data

Data loss: I couldn't afford to keep it, so I wiped it

Data access issues: my app is here, but the data is there

Security issues: ransomware the bogeyman that truly exists

Have I missed any?

And despite magic Mr. Cloud coming along, we largely live with the same problems.

To the Future

DataCore - pioneers in Software-Defined Storage Solutions for SAN.

Object Matrix - pioneers in object storage.

Both have radically great solutions TODAY for nailing media storage.

But this marriage will not stop with where we are now. It is going to be disruptive. VERY disruptive.

At HPA I am hugely looking forward to:

Listening to the CTOs and technologists at the frontend of handling media; knowing what is holding you back

Presenting why Object Matrix/DataCore have the best media storage solutions on the market today

And discussing some compelling reasons why things are going to get exciting in this space in the years to come

And all, I promise, whilst leaving my Michael J. Fox accent at home

See you at HPA? DataCore will be at stand 112, make sure to stop by!

If you would like to book in a meeting with Jonathan at the HPA Tech Retreat, please click here.

Or email us at sales@object-matrix.com
LINK: https://object-matrix.com/an-exciting-future-for-object-matrix-datacor...
See more stories from matrixstore

More from Matrixstore Quattro Object Matrix Ltd

23/08/2023

Perifery enhances Swarm through integration with Object Matrix

August 23, 2023 Perifery enhances Swarm through integration with Object Matrix Ft. Lauderdale, 23rd August 2023 Perifery has announced the integration of O...

08/08/2023

Speeding Up Media Production With AI Processing At The Edge

Home Speeding Up Media Production With AI Processing At The Edge TechnologyAI commentary Open Mike storage OPEN MIKE BY JASON PERR Speeding Up Media Produc...

08/08/2023

DataCore Wins Silver Stevie Award for Outstanding Sales and Customer Service

March 9, 2023 DataCore Wins Silver Stevie Award for Outstanding Sales and Customer Service FT. LAUDERDALE, Fla. March 9, 2023 DataCore Software today an...

08/08/2023

DataCore Introduces Perifery Division for High-Growth Edge Markets

April 11, 2023 DataCore Introduces Perifery Division for High-Growth Edge Markets Perifery Offers Groundbreaking Edge Solutions for Companies in Media and Ente...

08/08/2023

Perifery Introduces Groundbreaking New AI+ Services for Media Content Production at the Edge

April 11, 2023 Perifery Introduces Groundbreaking New AI Services for Media Co...

08/08/2023

Perifery Taps Seasoned Industry Professionals to Propel Growth in Edge Markets

April 16, 2023 Perifery Taps Seasoned Industry Professionals to Propel Growth in Edge Markets Strategic New Appointments Strengthen Perifery's Position as ...

08/08/2023

Perifery AI+ Wins NAB Show Product of the Year Award

April 27, 2023 Perifery AI Wins NAB Show Product of the Year Award FT. LAUDERDALE, Fla. April 27, 2023 Perifery, a division of DataCore, today announced t...

08/08/2023

Perifery Transporter Is Now Shipping Worldwide

June 27, 2023 Perifery Transporter Is Now Shipping Worldwide Edge Media Appliance Enables Fast, Efficient, Secure Storage and Transport of Media Content Betwee...

08/08/2023

Perifery to Discuss Content Storage Strategies at SVG Sports Content Management Forum

July 21, 2023 Perifery to Discuss Content Storage Strategies at SVG Sports Cont...

08/08/2023

Perifery Appoints Jonathan Morgan to Lead Edge and Storage Product Offerings

July 25, 2023 Perifery Appoints Jonathan Morgan to Lead Edge and Storage Product Offerings As the Senior Vice President of Product and Technology, Morgan Will ...

21/06/2023

A Multi-Cloud Approach to Media

In an era characterised by the explosion of demand for digital content, media organisations are having to deal with more assets than ever. Yet, despite sharing ...

01/06/2023

Exploring the Potential of Hybrid Cloud Storage in Media Workflows

The media industry has been transformed by a digital revolution, and as a result, cloud storage has become an increasingly popular solution for handling vast am...

25/05/2023

Interoperability: On-prem and in the Cloud

As organisations continue to generate an increasing number of media assets, they are growing more reliant on storage systems to manage the vast amounts of data....

05/05/2023

Managing Media in the Hybrid Cloud

Digital innovation has been a driving force in how content is created, managed, and distributed within the media industry. In the last few years especially, org...

12/04/2023

Object Matrix Empowers Distributed Media Workflows with New Technology Releases

April 12, 2023 Object Matrix Empowers Distributed Media Workflows with New Technology Releases Cardiff, Wales, 11th April 2023 - Object Matrix has announced ...

30/03/2023

5 Reasons To Backup Your Data

At Object Matrix, we are extremely proud to celebrate World Backup Day on March 31st each year. As a leading provider of digital content governance and object s...

22/03/2023

Workflows for Content Collaboration

Collaboration is essential in any media workflow. Successful projects are often linked to collaborative efforts, as multiple teams come together to work on vari...

21/02/2023

How to Optimise Media Storage with Integration

The growth of the industry has resulted in media companies having to store and manage more assets for a wider range of uses. With teams working across hybrid en...

08/02/2023

An exciting future for Object Matrix & DataCore

Written by Jonathan Morgan, MD, Object Matrix I'm off to Hollywood! Well the Hollywood Professional Association Tech Retreat and that's twice as cool...

24/01/2023

DataCore Acquire Object Matrix

I am excited and proud that Object Matrix has been acquired and is now a part of DataCore. This is of course a momentous step on the Object Matrix journey and f...

12/12/2022

My Top Tips for a Marketer in the Media Technology Industry

Since joining the media technology industry 18 months ago, I'd like to share my top marketing tips the things that I have learned along the way and what I...

01/12/2022

Is Public Cloud the right option for Post-Production Houses?

The post-production process involves so many important aspects from cutting raw film, combining that footage, to adding music, sound effects, and colour grading...

01/12/2022

Sunk Costs Fallacy The Curse of the Broadcast Industry

The sunk cost fallacy is when we continue to do something because of our past decisions (time or money spent) rather than making a rational choice to change thi...

30/11/2022

Object Matrix Sankofa is Our Future

Sankofa is a Ghanian word from the Akan tribe meaning: to learn from the past I must return and get it This does not mean to dwell in the past. Rather the w...

21/11/2022

What are the consequences of public cloud?

Written by Peter Watling, Head of Sales EMEA at Object Matrix Consequence: a result or effect, typically one that is unwelcome or unpleasant. We have all don...

16/11/2022

Object Matrix & StorageDNA extend their technical partnership to enable multiple storage end points for users

The technical partnership between StorageDNA and Object Matrix has been extended...

26/10/2022

Object Matrix integrates with qibb to provide media-focused S3 object storage workflow options

Object Matrix, a leading provider of object storage solutions to the broadcast a...

19/10/2022

Why do Global Broadcasters use MatrixStore Object Storage in Avid workflows?

The increasing need to monetise archive content, the risk of cyberattacks, the rise of working from anywhere, and the switch to UHD have placed enormous strain ...

18/10/2022

New 50m collaboration to develop global hub for TV, film and media innovation in Wales

A new £50 million collaboration is set to help develop a world-leading hub for i...

05/10/2022

Object Matrix and Resilio Partner to Optimise Content Collaboration

Object Matrix, the leading provider of object storage solutions to the broadcast and media industries, has partnered with Resilio, the leader in data synchronis...

04/10/2022

Five Reasons to Revisit your Disaster Recovery Plan

With rolling blackouts predicted just as the post sector hits its busiest period, it's time to review your disaster recovery plans With the post-COVID backl...

23/09/2022

Object Matrix Announce Extended Hybrid Workflow Options

Cardiff, Wales, 22nd September 2022 Further to our recent announcement on the 1st September regarding the expansion of our technical partner network, we are p...

08/09/2022

Object Matrix and Hiscale partner to deliver a scalable transcoding and media archive solution

Object Matrix, the leading provider of object storage solutions for the media in...

08/09/2022

Object Matrix and Drastic Technologies partner to provide enhanced automated workflows for the media industry

Object Matrix, the leading provider of object storage solutions for the media in...

07/09/2022

Object Matrix partners with Pebble for efficient multi-channel playout

Object Matrix, the leading provider of object storage solutions to the media industry, has partnered with Pebble, a leader in the highly specialised and mission...

06/09/2022

Seagate Technology & Object Matrix join forces to offer scalable storage solutions

Object Matrix Ltd, the award-winning software company that pioneered object stor...

05/09/2022

Object Matrix and MASV join forces to provide an integrated file transfer storage solution for the broadcast and media industry

Object Matrix, the leading provider of object storage solutions for the media in...

01/09/2022

Object Matrix Expands Partner Network with New Technical Integrations

Object Matrix Expands Partner Network with New Technical Integrations Cardiff, Wales, 1st September 2022 Object Matrix has announced a series of new technical...

26/07/2022

Why are Hybrid Workflows the Future for Media & Sports Content Asset Management?

Written by Carole Pigeard, Sales Director at Newsbridge and Nick Pearce, Co-Founder of Object Matrix. If organizations weren't taking media asset contingen...

26/07/2022

How Much Will Your Bad Storage Habits Cost Your Facility?

As media companies move toward cloud storage, ideas about storage and infrastructure strategy are evolving. Traditional storage tiers are becoming less defined,...

21/07/2022

Whisper Cymru Protects and Shares Sports Series Footage Using MatrixStore Cloud from Object Matrix

Supporting the British and Irish Lions Tour South Africa Cardiff, Wales, UK, 21s...

14/07/2022

Televisin Nacional de Chile (TVN) replaces LTO archive with MatrixStore object storage

Object Matrix is proud to announce Televisi n Nacional de Chile (TVN), a Chilean...

11/07/2022

5 Steps to Finding your Perfect Object Storage Partner

There are many reasons why you would feel that now is the right time to find a new home for your media assets. Perhaps your Editor's time is taken up by d...

09/06/2022

Modernising Your Archive with DIVA & MatrixStore

Everybody Still Loves a DIVA Object Matrix has a very long-standing relationship with both the Telestream Diva application and the fantastic team behind it. Thi...

25/05/2022

Backing Up your Brain with MatrixStore Object Storage

During most creative workflows there is a brain-like entity controlling what goes where and when. Be that a MAM, DAM, or PAM, it holds the keys to all the secre...

11/05/2022

Object Matrix & IVORY Celebrate 10 Years of Partnership

Object Matrix and IVORY are celebrating ten years of business partnership together. The combination of expertise and talent of both organisations has helped con...

04/05/2022

Object Matrix in Las Vegas: SVG Chairman's Forum

In December 2021, I was super miserable at having to miss the SVG event in New York due to UK/USA travel restrictions. I could have gone, but then the chance of...

29/04/2022

The Perfect Number Category Nominations for the Storage Awards

We are thrilled to have been nominated in six of this year's Storage Awards categories. At Object Matrix, our team place the highest importance on ensuring ...

28/04/2022

Object Matrix and Storage Made Easy Partner to Empower Media And Entertainment Asset Management Workflow Efficiencies

The combination of MatrixStore, the object storage solution for the media indust...

22/04/2022

Object Matrix to Showcase Matrixstore and Vision Updates at NAB Show 2022

Cardiff, Wales, UK, 22nd April 2022 Object Matrix will share the latest enhancements and updates to its Matrixstore and Vision solutions, alongside its US par...