A Multi-Cloud Approach to Media

In an era characterised by the explosion of demand for digital content, media organisations are having to deal with more assets than ever. Yet, despite sharing similar goals seamless accessibility, enhanced collaboration, and the secure and efficient management of their valuable media files they each face unique challenges when achieving their objectives. From accessibility issues to security concerns, more media teams are adopting a multi-cloud approach to overcome the hurdles to storing and managing vast content libraries.

But what exactly is a multi-cloud approach? And can it really help media organisations thrive in a rapidly evolving digital landscape?

1. What is multi-cloud?

A multi-cloud approach combines multiple cloud solutions, including private and public clouds, to provide access to more connected services. This approach provides higher protection against data loss, delivers higher levels of security, and removes the dependency on any one external organisation. By leveraging a multi-cloud environment, media teams can optimise their content storage needs, prevent data bottlenecks, and scale resources as required. It allows organisations to avoid vendor lock-in and leverage specialised services from different providers, enhancing their capabilities and adaptability in the dynamic digital landscape.

2. What type of cloud approach offers the ideal solution for a media company?

Different types of cloud offer unique benefits. The ideal combination of cloud solutions depends on the specific needs and requirements of an organisation.

Public cloud offers cost-effectiveness, scalability, and convenience, but may have limited customisation options and may not meet stringent security or compliance requirements.

Private cloud provides enhanced control, security, and customisation, but requires more investment and management.

Hybrid cloud combines the benefits of both public and private clouds, offering flexibility, scalability, and the ability to choose the most suitable environment for different workloads.

Media teams need to evaluate their specific needs and consider factors such as cost, security, compliance, scalability, and complexity, when selecting the most suitable cloud approach for their business.

3. How will a multi-cloud approach affect our existing workflows?

When implemented correctly, the transition to multi-cloud storage should be a seamless process. However, it requires careful planning and coordination to ensure workflow continuity. Organisations need to assess the compatibility of their existing systems with their selected cloud solutions and develop a comprehensive migration strategy. Interoperability considerations are also vital to determine whether assets can be shared across different cloud solutions. Thorough planning, coordination, and assessment will allow organisations to maintain productivity while embracing the flexibility and scalability offered by multiple cloud solutions.

4. Are there any risks to adopting a multi-cloud approach?

As with any new approach, there are certain risks that organisations should consider. Adopting new technology requires a solid understanding to ensure a smooth implementation. Managing data across multiple cloud solutions can be difficult, especially in the early stages. Media teams need to prioritise the protection of their assets by implementing robust security measures from the get-go. Working with experienced solution providers to audit existing workflows, identify potential risks, and create safeguarding and disaster recovery plans, can help mitigate issues before they arise.

5. Can a multi-cloud approach completely remove security concerns?

Although a multi-cloud approach offers enhanced security measures, it cannot completely remove the threat of unauthorised access to assets. Nothing can. However, by leveraging redundancy, organisations can minimise the impact of potential downtime or data loss. Distributing media assets across multiple cloud solutions can facilitate the continuity of operations in case of an outage or security breach. Additionally, implementing Digital Content Governance (DCG) platforms can further protect data, ensure business continuity, and future-proof content and associated metadata.

6. How can a multi-cloud approach help long term business goals?

A multi-cloud approach offers greater flexibility by combining best-of-breed cloud platforms, reduces long-term costs through optimised infrastructure and resource allocation, and facilitates workflow and workforce optimisation through better load balancing. By harnessing these benefits, media organisations can align their cloud strategies with their long-term business goals, helping them to stay agile and adaptable in a rapidly evolving landscape while also unlocking new opportunities for growth and gain a competitive edge.

A multi-cloud approach offers many advantages for businesses seeking seamless accessibility, enhanced collaboration, and secure management of their valuable media assets. By combining multiple cloud solutions, organisations can enjoy greater flexibility, avoiding vendor lock-in and tailoring platforms to their specific needs. However, a multi-cloud strategy requires proper planning and understanding.

Perifery works with organisations to deploy future-proof Object Matrix cloud and multi-cloud storage solutions, maximising operational efficiency and providing complete confidence in the safety of content. Get in touch to learn how to leverage the most efficient mix of cloud storage solutions to drive efficiency, flexibility, and resilience, in an evolving media landscape.

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