Sony Pixel Power calrec Sony

How to Optimise Media Storage with Integration

21/02/2023

The growth of the industry has resulted in media companies having to store and manage more assets for a wider range of uses. With teams working across hybrid environments, the need to consolidate disparate storage systems into cohesive structures is more crucial than ever. Poor storage processes lead to inconsistencies, which in turn, results in wasted resources.

No media workflow is the same; organisations have different requirements of their assets, with some needing nearline access on-demand, some needing archive storage with less regular access, some needing cold storage, and many needing a mix of both. Although it can be tricky to get the balance right, implementing a media-focused hybrid storage system puts your content where you need it without the headache of managing multiple separate storage platforms.

A Unified Approach A growing realisation of how inefficient asset storage affects resources, is driving vendors to explore alternative options. And it's easy to understand why, with benefits including, the smart organisation of assets with metadata, faster access, reduced costs, and improved security. However, there is an extra factor to consider. To ensure seamless access and collaboration, an integrated solution which incorporates the above benefits must also be non-proprietary. By implementing vendor-neutral technology, media teams can overcome the potential restrictions of incompatible technology and avoid a sense of disconnection between users. Non-proprietary storage systems remove vendor lock-in, enable seamless scalability, and promote a superior user experience.

Maximising Workflow Productivity For hybrid workflows to be effective, users need assets to be accessible across all cloud and on-prem workstations. This optimises media operator's and editor's output, wherever they are based. So, what are the top considerations when integrating storage with media workflows?

1. Security

Security should always be at the top of your list, especially when dealing with high-value media assets. An integrated storage platform allows users to securely travel to the content, whether it is on-prem, or across multi-cloud storage.

As companies transition away from legacy infrastructure and LTOs and start implementing cloud and hybrid workflows, features such as firewalls, data immutability, and data encryption can help keep assets secure. Additionally, having a central point of access for users, both office- and home-based, allows companies to implement strong user authentication while also monitoring and maintaining the security of assets.

2. Automation

As the volume of content we process increases, and media workflows become more expansive, simplifying any manual and repetitive tasks can go a long way towards increasing productivity. From automatic backup to data retrieval and disaster recovery, automation is a vital tool to improve efficiency and optimise resources.

However, to be most effective, metadata should be utilised to facilitate the accuracy and speed of organising and locating assets. Metadata is an important component in any media workflow. It enriches data files, enables faster search and retrieval among archives, and maintains consistent processing of content across hybrid environments.

3. File management

A storage platform that fails to meet the specific requirements of your business is pointless. The needs of media companies vary, but large file sizes is the common denominator. Can you effectively organise, manage, and retrieve your files, on-demand, regardless of your location? If not, it's time to reconsider your options.

An integrated storage approach allows your media assets to be accessed how and when you need them. Furthermore, integrating your storage with a robust media asset management (MAM) solution, helps maintain organisation and accessibility.

4. Interoperability

As we've covered, a non-proprietary solution removes incompatibilities across your system. By considering the importance of interoperability, and only implementing technology that can seamlessly align with other infrastructure, your media storage stays within your control. Any concerns around siloed assets are removed.

Establishing systems that are connected, intuitive, and secure, promotes collaboration and cohesiveness across distributed teams. Having the option to integrate your storage with other media platforms and toolsets, within the content supply chain opens a world of possibilities. It helps maintain consistency, empowers teams, and optimises workflows.

Find out how MatrixStore Hybrid delivers a future-proof, unified storage solution for media businesses. Leverage the most efficient mix of on-prem and cloud storage, and the right tools for your specific needs.
LINK: https://object-matrix.com/how-to-optimise-media-storage-with-integrati...
See more stories from matrixstore

More from Matrixstore Quattro Object Matrix Ltd

23/08/2023

Perifery enhances Swarm through integration with Object Matrix

August 23, 2023 Perifery enhances Swarm through integration with Object Matrix Ft. Lauderdale, 23rd August 2023 Perifery has announced the integration of O...

08/08/2023

Speeding Up Media Production With AI Processing At The Edge

-- Back to TVNewsCheck Home Print this page OPEN MIKE BY JASON PERR Speeding Up Media Production With AI Processing At The Edge AI-based storage solu...

08/08/2023

DataCore Wins Silver Stevie Award for Outstanding Sales and Customer Service

March 9, 2023 DataCore Wins Silver Stevie Award for Outstanding Sales and Customer Service FT. LAUDERDALE, Fla. March 9, 2023 DataCore Software today an...

08/08/2023

DataCore Introduces Perifery Division for High-Growth Edge Markets

April 11, 2023 DataCore Introduces Perifery Division for High-Growth Edge Markets Perifery Offers Groundbreaking Edge Solutions for Companies in Media and Ente...

08/08/2023

Perifery Introduces Groundbreaking New AI+ Services for Media Content Production at the Edge

April 11, 2023 Perifery Introduces Groundbreaking New AI Services for Media Co...

08/08/2023

Perifery Taps Seasoned Industry Professionals to Propel Growth in Edge Markets

April 16, 2023 Perifery Taps Seasoned Industry Professionals to Propel Growth in Edge Markets Strategic New Appointments Strengthen Perifery's Position as ...

08/08/2023

Perifery AI+ Wins NAB Show Product of the Year Award

April 27, 2023 Perifery AI Wins NAB Show Product of the Year Award FT. LAUDERDALE, Fla. April 27, 2023 Perifery, a division of DataCore, today announced t...

08/08/2023

Perifery Transporter Is Now Shipping Worldwide

June 27, 2023 Perifery Transporter Is Now Shipping Worldwide Edge Media Appliance Enables Fast, Efficient, Secure Storage and Transport of Media Content Betwee...

08/08/2023

Perifery to Discuss Content Storage Strategies at SVG Sports Content Management Forum

July 21, 2023 Perifery to Discuss Content Storage Strategies at SVG Sports Cont...

08/08/2023

Perifery Appoints Jonathan Morgan to Lead Edge and Storage Product Offerings

July 25, 2023 Perifery Appoints Jonathan Morgan to Lead Edge and Storage Product Offerings As the Senior Vice President of Product and Technology, Morgan Will ...

21/06/2023

A Multi-Cloud Approach to Media

In an era characterised by the explosion of demand for digital content, media organisations are having to deal with more assets than ever. Yet, despite sharing ...

01/06/2023

Exploring the Potential of Hybrid Cloud Storage in Media Workflows

The media industry has been transformed by a digital revolution, and as a result, cloud storage has become an increasingly popular solution for handling vast am...

25/05/2023

Interoperability: On-prem and in the Cloud

As organisations continue to generate an increasing number of media assets, they are growing more reliant on storage systems to manage the vast amounts of data....

05/05/2023

Managing Media in the Hybrid Cloud

Digital innovation has been a driving force in how content is created, managed, and distributed within the media industry. In the last few years especially, org...

12/04/2023

Object Matrix Empowers Distributed Media Workflows with New Technology Releases

April 12, 2023 Object Matrix Empowers Distributed Media Workflows with New Technology Releases Cardiff, Wales, 11th April 2023 - Object Matrix has announced ...

30/03/2023

5 Reasons To Backup Your Data

At Object Matrix, we are extremely proud to celebrate World Backup Day on March 31st each year. As a leading provider of digital content governance and object s...

22/03/2023

Workflows for Content Collaboration

Collaboration is essential in any media workflow. Successful projects are often linked to collaborative efforts, as multiple teams come together to work on vari...

21/02/2023

How to Optimise Media Storage with Integration

The growth of the industry has resulted in media companies having to store and manage more assets for a wider range of uses. With teams working across hybrid en...

08/02/2023

An exciting future for Object Matrix & DataCore

Written by Jonathan Morgan, MD, Object Matrix I'm off to Hollywood! Well the Hollywood Professional Association Tech Retreat and that's twice as cool...

24/01/2023

DataCore Acquire Object Matrix

I am excited and proud that Object Matrix has been acquired and is now a part of DataCore. This is of course a momentous step on the Object Matrix journey and f...

12/12/2022

My Top Tips for a Marketer in the Media Technology Industry

Since joining the media technology industry 18 months ago, I'd like to share my top marketing tips the things that I have learned along the way and what I...

01/12/2022

Is Public Cloud the right option for Post-Production Houses?

The post-production process involves so many important aspects from cutting raw film, combining that footage, to adding music, sound effects, and colour grading...

01/12/2022

Sunk Costs Fallacy The Curse of the Broadcast Industry

The sunk cost fallacy is when we continue to do something because of our past decisions (time or money spent) rather than making a rational choice to change thi...

30/11/2022

Object Matrix Sankofa is Our Future

Sankofa is a Ghanian word from the Akan tribe meaning: to learn from the past I must return and get it This does not mean to dwell in the past. Rather the w...

21/11/2022

What are the consequences of public cloud?

Written by Peter Watling, Head of Sales EMEA at Object Matrix Consequence: a result or effect, typically one that is unwelcome or unpleasant. We have all don...

16/11/2022

Object Matrix & StorageDNA extend their technical partnership to enable multiple storage end points for users

The technical partnership between StorageDNA and Object Matrix has been extended...

26/10/2022

Object Matrix integrates with qibb to provide media-focused S3 object storage workflow options

Object Matrix, a leading provider of object storage solutions to the broadcast a...

19/10/2022

Why do Global Broadcasters use MatrixStore Object Storage in Avid workflows?

The increasing need to monetise archive content, the risk of cyberattacks, the rise of working from anywhere, and the switch to UHD have placed enormous strain ...

18/10/2022

New 50m collaboration to develop global hub for TV, film and media innovation in Wales

A new 50 million collaboration is set to help develop a world-leading hub for i...

05/10/2022

Object Matrix and Resilio Partner to Optimise Content Collaboration

Object Matrix, the leading provider of object storage solutions to the broadcast and media industries, has partnered with Resilio, the leader in data synchronis...

04/10/2022

Five Reasons to Revisit your Disaster Recovery Plan

With rolling blackouts predicted just as the post sector hits its busiest period, it's time to review your disaster recovery plans With the post-COVID backl...

23/09/2022

Object Matrix Announce Extended Hybrid Workflow Options

Cardiff, Wales, 22nd September 2022 Further to our recent announcement on the 1st September regarding the expansion of our technical partner network, we are p...

08/09/2022

Object Matrix and Hiscale partner to deliver a scalable transcoding and media archive solution

Object Matrix, the leading provider of object storage solutions for the media in...

08/09/2022

Object Matrix and Drastic Technologies partner to provide enhanced automated workflows for the media industry

Object Matrix, the leading provider of object storage solutions for the media in...

07/09/2022

Object Matrix partners with Pebble for efficient multi-channel playout

Object Matrix, the leading provider of object storage solutions to the media industry, has partnered with Pebble, a leader in the highly specialised and mission...

06/09/2022

Seagate Technology & Object Matrix join forces to offer scalable storage solutions

Object Matrix Ltd, the award-winning software company that pioneered object stor...

05/09/2022

Object Matrix and MASV join forces to provide an integrated file transfer storage solution for the broadcast and media industry

Object Matrix, the leading provider of object storage solutions for the media in...

01/09/2022

Object Matrix Expands Partner Network with New Technical Integrations

Object Matrix Expands Partner Network with New Technical Integrations Cardiff, Wales, 1st September 2022 Object Matrix has announced a series of new technical...

26/07/2022

Why are Hybrid Workflows the Future for Media & Sports Content Asset Management?

Written by Carole Pigeard, Sales Director at Newsbridge and Nick Pearce, Co-Founder of Object Matrix. If organizations weren't taking media asset contingen...

26/07/2022

How Much Will Your Bad Storage Habits Cost Your Facility?

As media companies move toward cloud storage, ideas about storage and infrastructure strategy are evolving. Traditional storage tiers are becoming less defined,...

21/07/2022

Whisper Cymru Protects and Shares Sports Series Footage Using MatrixStore Cloud from Object Matrix

Supporting the British and Irish Lions Tour South Africa Cardiff, Wales, UK, 21s...

14/07/2022

Televisin Nacional de Chile (TVN) replaces LTO archive with MatrixStore object storage

Object Matrix is proud to announce Televisi n Nacional de Chile (TVN), a Chilean...

11/07/2022

5 Steps to Finding your Perfect Object Storage Partner

There are many reasons why you would feel that now is the right time to find a new home for your media assets. Perhaps your Editor's time is taken up by d...

09/06/2022

Modernising Your Archive with DIVA & MatrixStore

Everybody Still Loves a DIVA Object Matrix has a very long-standing relationship with both the Telestream Diva application and the fantastic team behind it. Thi...

25/05/2022

Backing Up your Brain with MatrixStore Object Storage

During most creative workflows there is a brain-like entity controlling what goes where and when. Be that a MAM, DAM, or PAM, it holds the keys to all the secre...

11/05/2022

Object Matrix & IVORY Celebrate 10 Years of Partnership

Object Matrix and IVORY are celebrating ten years of business partnership together. The combination of expertise and talent of both organisations has helped con...

04/05/2022

Object Matrix in Las Vegas: SVG Chairman's Forum

In December 2021, I was super miserable at having to miss the SVG event in New York due to UK/USA travel restrictions. I could have gone, but then the chance of...

29/04/2022

The Perfect Number Category Nominations for the Storage Awards

We are thrilled to have been nominated in six of this year's Storage Awards categories. At Object Matrix, our team place the highest importance on ensuring ...

28/04/2022

Object Matrix and Storage Made Easy Partner to Empower Media And Entertainment Asset Management Workflow Efficiencies

The combination of MatrixStore, the object storage solution for the media indust...

22/04/2022

Object Matrix to Showcase Matrixstore and Vision Updates at NAB Show 2022

Cardiff, Wales, UK, 22nd April 2022 Object Matrix will share the latest enhancements and updates to its Matrixstore and Vision solutions, alongside its US par...