Sony Pixel Power calrec Sony

Keeping Content Close - Wherever it's Stored

29/11/2021

Keeping Content Close - Wherever it's Stored

The move to the cloud continues to gather pace across the media industry. The pandemic has forced organisations to make radical changes to the way their teams work. But as with the adoption of any next-gen technology, users adopting cloud-based workflows for media storage and management, don't all experience the same benefits.

While many cloud-based solutions bring the promise of immediacy and ease of use, sometimes this can come at the cost of security. Fluctuating pricing structures are also a key concern. Companies can unfortunately find themselves locked into restrictive meta-data agreements or struggling to manage spiralling storage costs. There is a hugely complex landscape of solutions and services to choose from. Some of these will enable organisations to move into a more flexible future but some can end up being even more restrictive than the old workflows.

With this in mind, we've outlined the important considerations for keeping content close without sacrificing security. As well as the exciting implications of discoverable and actionable media content.

Accessibility is Everything The idea of the cloud as a limitless, intangible entity often does users a disservice. The reality is that all cloud storage is anchored to physical storage, even if it spans multiple locations. Therefore, rather than thinking about moving content to an amorphous cloud, organisations should think about accessing it remotely through cloud solutions. The content itself can actually be stored in any combination of cloud, on-premise, or hybrid environments as long as it is accessible to the end-user.

In fact, due to Covid many organisations are already storing content in multiple locations both on-premise and in the cloud. However, the two big questions are; can users access their media wherever it's located, and is the root storage secure?

It's my Metadata, or is it? As our professional lives and workflows become increasingly global (but still virtual) content needs to be easily located and shared. Metadata is a key ingredient in the recipe for this new wave of content creation. Typing in a few keywords, results in a selection of footage that would have taken hours of painstaking searching if using a legacy format.

But as with any valuable asset, there are situations where this data can be leveraged against the organisation storing its media. Rather than metadata staying connected to the media asset throughout its content lifecycle, users can find themselves locked into restrictive agreements, or losing key information as content is moved around. In order to make the most of metadata it should be user-friendly, portable and future-proof. Not only can metadata make content extremely searchable, it can also connect files with each other. Rather than sitting in silos, your media assets relate to each other and your library can start working as a whole. As any creative knows, finding the right footage is half the battle.

How Secure is my Media? There have been a worrying number of high-profile content security breaches in the news lately. Unfortunately, some organisations are discovering the ubiquity of ransomware, the hard way. Of course, securely accessing a protected media archive is a high priority for media organisations - sadly, not all security protocols are created equal.

Companies need to look for solutions that provide a high standard of Digital Content Governance and hacker prevention protocols to protect assets. Solutions should offer the ability to clearly identify and distinguish between user groups. As well as check the asset usage, by logging all interactions within audit trails. The industry needs accessibility, but content should obviously only be accessible to the right users, in the right way.

A Collaborative Future There is no doubt we are moving into a completely new era of working processes and with that shift industry expectations are growing. Due to the complexity of video workflows, as well as the scale and volume of media archives, solutions had to evolve to match the needs of the industry. The technology is certainly there now, and it is enabling media companies to work seamlessly from anywhere.

Review and collaboration workflows, mean that users can connect over content regardless of where they are based. Balancing the necessities of secure media libraries with the fast-paced demands of the industry. By giving media professionals a complete view of their content, we can streamline the creative process and help teams adapt to the changes ahead.

To find out more about securely accessing and sharing content from anywhere, download our MatrixStore and iconik Solution Brief here.

Download Solution Brief
LINK: https://object-matrix.com/keeping-content-close-wherever-its-stored/...
See more stories from matrixstore

More from Matrixstore Quattro Object Matrix Ltd

14/12/2021

Security Notice Apache Log4j2

The following information provides a security update for all MatrixStore customers regarding Apache Log4j2. In December 2021, a remote code execution vulnerab...

29/11/2021

Keeping Content Close - Wherever it's Stored

Keeping Content Close - Wherever it's Stored The move to the cloud continues to gather pace across the media industry. The pandemic has forced organisatio...

23/11/2021

Newsbridge and Object Matrix Partner to Optimize Cloud-based Archive Workflows

23rd November 2021, Paris & Cardiff Object Matrix, the leading provider of object storage solutions and media-focused cloud platforms to the media industry, h...

17/11/2021

Shocking Cloud Pricing Trends and How it Can Make Cloud 700% More Expensive

I was really shocked when looking at calculations about the cost of on-prem vs cloud. Let me explain. Since 2015 the price of AWS $/GB standard tier has been a...

09/11/2021

Meet The Team! Employee Spotlight: Global Sales Engineer, Mark Habberfield

Welcome to the next instalment of our Employee Spotlight Series! The global pandemic lockdown restrictions have prevented us from doing what we love the most - ...

03/11/2021

5 Top Tips to Remedy Bothersome Workflows

Technology has evolved, and content consumption is exploding but are you still stuck using technology from the 90s and manual processes to support on demand wor...

29/10/2021

Object Matrix co-exhibiting at SATIS 2021

Object Matrix will be co-exhibiting at this year's SATIS show, 9th and 10th November in Paris (stand C7). From production to distribution of content SATIS ...

26/10/2021

Doghouse Post Production Ltd transforms their media storage with MatrixStore Cloud

Doghouse Post Production Ltd transforms their media storage with MatrixStore Clo...

20/10/2021

Are you Cloud First rather than Cloud Smart?

Store, Regret, Repeat The still-fresh outage of Whatsapp, Facebook and Instagram gave a timely reminder of what can happen when so many are dependent on so few....

11/10/2021

Meet The Team! Employee Spotlight: Office & HR Manager, Gemma de Clerck

With most of us still working from home due to the global pandemic lockdown restrictions, we recently launched our employee spotlight series. Without further ad...

08/10/2021

Irresistible Studios Signs Up to MatrixStore Cloud Archive

Object Matrix proudly announces that creative production house, Irresistible Studios has migrated its archive to MatrixStore Cloud. Irresistible Studios is a gr...

08/10/2021

Object Matrix Scoops the Software Defined Storage Vendor of the Year Award

Object Matrix named Software Defined Storage (SDS) Vendor of the Year at the Storage Awards 2021 After what has felt like one of the most turbulent times in o...

22/09/2021

Atlantis Tlvision Triples MatrixStore On-Prem Object Storage Footprint

Atlantis T l vision Triples MatrixStore On-Prem Object Storage Footprint After 5-years of benefitting from operational efficiencies and increased collaboration ...

22/09/2021

Atlantis Tlvision triple son parc de stockage objet MatrixStore On-Prem

Atlantis T l vision triple son parc de stockage objet MatrixStore On-Prem Atlantis T l vision tend aujourd'hui la capacit de son stockage objet MatrixStor...

09/09/2021

Lucky Number 7 - Category Nominations for the Storage Awards

The past year has thrown up some extraordinary challenges for the media industry, which has had to adapt at an even greater pace than usual. This makes it an ev...

08/09/2021

Meet The Team! Employee Spotlight: Head of Cloud Sales, Peter Watling

Welcome to our Employee Spotlight Series! The global pandemic lockdown restrictions have prevented us from doing what we love the most - face to face meetings a...

08/09/2021

Does Storage Cost (TCO) Matter to Anyone Anymore or is it just all about Cloud?

Object Matrix used to market MatrixStore, our on-prem object storage / private cloud solution, using arguments around total cost of ownership (TCO) to our advan...

08/09/2021

Meet The Team! Employee Spotlight: Head of Development, Gareth Tucker

Welcome to the Second Instalment of our Employee Spotlight Series! The global pandemic lockdown restrictions have prevented us from doing what we love the most ...

02/08/2021

Which Cloud Storage Personality Are You?

Based on the topics discussed in the Multi-Cloud Article, it is clear that the choice of cloud storage mix will be based on the requirements placed on the data ...

28/07/2021

How Covid is Driving the Adoption of Cloud

Cloud adoption has been in motion for some time now. The pandemic has now made remote access to content much more of a necessity. With cloudification increasing...

22/07/2021

Media sector in Cardiff Capital Region to benefit from 50m funding

media.cymru will make the region a global hub for media innovation and production. Object Matrix is delighted to be a member of the media.cymru Consortium which...

17/09/2020

Extensis & Object Matrix Provide Solutions for Corporate Media Environments

-- Extensis and Object Matrix Provide Integrated Archive Solutions for Regulated Corporate Media Environments Object Matrix (https://object-matrix.com/) and Ex...

17/09/2020

Object Matrix in Conversation with Intersport

-- Object Matrix: In Conversation with Intersport In 2019, Chicago based creative agency Intersport, implemented MatrixStore, the media focused private cloud s...

15/09/2020

Fortium Technologies Solution Brief

-- Fortium Technologies Solution Brief Our Media Focused Hybrid Cloud Storage platforms meet the tactical and strategic needs of many stakeholders and bring ...

09/09/2020

Exploiting Video Archives

-- Exploiting Video Archives Pre & Post COVID If you would like to learn more about how to exploit your media archives, and how that can be done during the glo...

09/09/2020

Is Remote Working Putting Your Media at Risk?

Companies across the globe have had to adapt to this new world of ours at a rapid pace. The way we socialise, the way we shop, and of course, the way we work ha...

26/08/2020

Could Rushes be the Key to Disproving Deep Fake Video?

-- Could Rushes be the Key to Disproving Deep Fake Video? A recent article in the Guardian newspaper raised the possibility of footage on the Jeremy Kyle show ...

17/08/2020

DPP Launches Project Supporting Media Industry Recovery

-- DPP Launches Project Supporting Media Industry Recovery The DPP, the media industry's business network, has today revealed that its next major research ...

12/08/2020

3 Problemas de Almacenamiento Que Sufren las Emisoras de Televisin

Una Cadena. M ltiples Proveedores. Durante nuestros 17 a os trabajando con cadenas como BBC, ITN, NBC, TV Globo y France T l visions, hemos identificado 3 pro...

06/08/2020

MatrixStore Cloud Integrated with 3rd Party Solutions

Cardiff, UK, Wales 5th August 2020 Object Matrix has announced it has validated a number of 3rd party integrations against its managed service cloud storag...

23/07/2020

Sports Producers More Productive with Object Matrix & Vizrt

-- Sports Producers more productive with Object Matrix & Vizrt -- Viz One And Object Matrix Storage Streamline Workflows For Sports Channel beIN Sports' Ra...

22/07/2020

3 Problemas de Almacenamiento Que Sufren las Empresas de Broadcasting

Una Cadena. M ltiples Proveedores. Durante nuestros 17 a os trabajando con cadenas como BBC, ITN, NBC, TV Globo y France T l visions, hemos identificado 3 pro...

15/07/2020

3 Archive Challenges All Broadcasters Face

One Broadcaster. Multiple Vendors. During our 17 years working with broadcasters such as the BBC, ITN, NBC, TV Globo and France Televisions, we have identifie...

09/07/2020

How To Handle Archives Of Sports Content

-- How To Handle Archives Of Sports Content When COVID-19 restrictions started being introduced, the cancellation of sports fixtures was greeted with respect f...

08/07/2020

Object Matrix Launches MatrixStore Cloud

-- Object Matrix Launches MatrixStore Cloud Cardiff, UK, 8th July 2020 - Object Matrix has launched MatrixStore Cloud. Its managed storage service was formerly...

02/07/2020

5 Piges viter avant de migrer vers un Cloud Public

Dans le contexte actuel, plusieurs sujets portent r flexion : le travail distance, la continuit op rationnelle ou lacc s aux contenus archiv s en libre-ser...

01/07/2020

Object Matrix Disrupts Storage Market with Innovative Support Offerings

-- Object Matrix Disrupts Storage Market with Innovative Support Offerings -- Cardiff, Wales, 1st July 2020 Object Matrix has announced a range of groundbreak...

16/06/2020

Object Matrix Supports Adobe Productions Workflow

-- Object Matrix Now Supports Adobe Productions Workflow in Premiere Pro Cardiff, Wales, 16th June 2020 - Object Matrix today announced its solutions now suppo...

08/06/2020

5 Gotchas For Moving to Public Cloud

With the rush to provide remote working, business continuity and the ability for creative professionals to self-serve content from the archive, the second wave ...

04/06/2020

Cloud Meets Dark Media : Waiting to Suck your Budget Dry

-- Cloud Meets Dark Media : Waiting to Suck your Budget Dry -- Definition: Dark Media Media that is unindexed, unanalysed and is basically unsearchable. It ex...

20/05/2020

La Continuit Oprationelle Grce au Libre-Service

-- La Continuit Op rationelle Gr ce au Libre-Service Gestion de contenus et continuit op rationnelle, gr ce au libre-service Maintenant plus que jamais, le...

18/05/2020

Embrace Solution Brief

-- Embrace Solution Brief Our Media Focused Hybrid Cloud Storage platforms meet the tactical and strategic needs of many stakeholders and bring economic and ...

06/05/2020

Object Matrix Announces Withdrawal from IBC

-- Object Matrix Announces Withdrawal from IBC Object Matrix has announced that it will not exhibit at this year's IBC in the light of the current global s...

15/04/2020

Object Matrix and Signiant Integrate Solutions

-- Object Matrix and Signiant Integrate Solutions to Deliver Content Anywhere Object Matrix (Object-matrix.com) and Signiant (https://www.signiant.com/) have ...

09/04/2020

On your Marks, Get Set Oh?!

Back in 2007-2008 the Creative Writers strikes in the USA caused many productions to be halted meaning TV schedules filled up with repeats and a new era of TV p...

09/04/2020

Object Matrix Self Serve Chronicles

-- Object Matrix Self Serve Chronicles -- If you want to spend 5 minutes avoiding the fridge then watch this video. If you need remote access to content watch...

04/04/2020

Not all Pyramids will last thousands of years

-- Don't Stop the Work at the Top At the top of the food chain in the media and entertainment ecosystem are the broadcasters and streaming companies. These...

04/04/2020

MaaS Datasheet

-- MaaS Datasheet Our Media Focused Hybrid Cloud Storage platforms meet the tactical and strategic needs of many stakeholders and bring economic and operatio...

02/04/2020

YOUR BEER ROUNDtable: Discussing The Ultimate Hybrid Stack

-- YOUR BEER ROUNDtable: Discussing The Ultimate Hybrid Stack -- Cardiff, Wales, New York, USA, 2nd April 2020: Object Matrix and CineSys-Oceana announce tha...

02/04/2020

Object Matrix Good News Friday

-- Object Matrix Good News Friday! Welcome to the first Good News Friday video series! Every Friday correspondents from all over the globe will send in their...