PMG Aims to Unlock ATSC 3.0 SFNs With Public Media Management
18/05/2020
The move, executed in late April, sets up PMM as a company jointly owned by PMG and Sony, which worked with WGBH to establish the platform in 2015.
Stacey Decker, former CTO of the Boston public broadcaster, moved to PMM to be its president and CTO of the Public Media Group.
The corporate mission of Public Media Group is to enhance television broadcasting through deployment of ATSC 3.0 single frequency networks. Its new interest in PMM positions Public Media Group to not only provide SFN infrastructure as a service but also to drive content through the cloud-based PMM master control and playout platform to individual SFN sites, enabling over-the-air TV to geo-target viewers.
In this interview with Decker, the PMM president, discusses where the platform stands today, how it is being enhanced with machine learning and analytics and the way in which together with PMG's SFN-as-a-service offering PMM will enable broadcasters to leverage ATSC 3.0 to unlock new revenue streams and remain competitive.
(An edited transcript.)
Stacey Decker (Image credit: PMG)TVTechnology: The Public Media Group works with public and commercial broadcasters to assist them in evolving to ATSC 3.0. How will its acquisition of WGBH's interest in the Public Media Management cloud-based master control and content sharing platform further that goal?
Stacey Decker: I had intentions of working toward offering services associated with ATSC 3.0 from within the platform from the beginning.
Among the tools we think are going to be incredibly important, especially for commercial broadcasters, is for targeted advertising.
The elements I have started to bring into the whiteboard sessions we have been having to roadmap the PMM business are associated with analytics and machine learning.
We are looking at machine learning and analytics so our technology can make more informed decisions. But how do you incorporate what the user is doing so that the machines make decisions that accommodate the needs of the viewer and react fast to people's needs?
The days of single source analytics are gone. You have to incorporate the analytics of digital platforms, social media platforms and broadcast platforms together so this system can make intelligent decisions.
TVT: How would that work?
SD: Imagine an environment in which 3.0 mobile delivery becomes a social experience that draws on social media. An environment in which you register your profile with a group, like a broadcast network, and that network knows based on your profile that you are interested in certain types of news elements.
I can now incorporate content delivery into buckets obviously not targeted right to an individual, but to a smaller group that shares common interests.
It's the closest opportunity we have to be more social and targeted, and I think broadcasters need a shot like this. It's really important for broadcasters to take the leap and invest in ATSC 3.0 because there are so many opportunities there.
PLUS: Newly Formed Public Media Group Plans Nationwide ATSC 3.0 SFN Rollout
TVT: Someone once told me it would be impossible for 3.0 to enable personalization of content and advertising with a baseband infrastructure behind it. This could only happen with the help of the cloud. That observation seems consistent with what you are telling me about your plans for PMM, which is cloud based.
SD: The cloud changes everything. If you incorporate 3.0 into a cloud infrastructure in a smart way, all of a sudden you have a pretty powerful tool.
TVT: ATSC 3.0 supports both over-the-air and streaming delivery of content. How does PMM address this?
SD: The one thing I have taken very seriously and this is more associated with public broadcasting but definitely resonates with commercial broadcasters is that I have assisted broadcasters in becoming more efficient with their media management platforms.
I feel it is my duty to assist broadcasters in doing one-touch delivery to broadcast, digital platforms, digital publishing and social media so we can manage all media going to those locations from one location and at the same time deliver the analytics needed to understand how successful those pieces have been.
TVT: Some broadcasters looking at 3.0 are considering scenarios in which they can leverage SHVC (Scalable High Efficiency Video Coding) to reduce the number of bits sent over the air and supplement them in the home with bits sent via the internet.
Those OTT bits would be combined with the OTA signal in the receiver to, for instance, enable 4K UHD viewing in the home while giving broadcasters a way to deliver a more robust 3.0 OTA signal to mobile devices. Can PMM manage where bits go in this type of scenario?
SD: Yes. You've actually hit the nail on the head. When I talk about the analytics and machine learning piece, having that intelligence built into the process of media delivery specifically the encoding environment to make the encoder dynamic so it can with incredibly intelligent metadata determine what the thresholds of what the broadcast spectrum are with relations to content.
Here's another scenario where bandwidth devoted to specific content might change depending on its value. Maybe it's 8 o'clock or 10 o'clock at night and a non-high-value content product is being delivered via broadcast. You can determine its value based on analytics and squeeze bandwidth a little bit, and dedicate that extra bandwidth to delivery of other data.
TVT: So what will a television station that's your client look like? Does on-premise master control and playout go away?
SD: Right now, PMM drops a stack of technology at the facility tha
LINK: | https://www.tvtechnology.com/news/pmg-aims-to-unlock-atsc-30-sfns-with... |
See more stories from tvtechnology |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
02/05/2024
Diamond Sports RSNs Go Dark On Comcast Systems
Bally Sports Regional Networks were taken off Comcast's systems on April 30 when their existing distribution agreement expired and Diamond Sports Group was ...
02/05/2024
Diamond Sports Group, DirecTV Renew Distribution Deal
SOUTHPORT, Conn. and EL SEGUNDO, Calif. Diamond Sports Group ( Diamond or the Company ) and DirecTV have announced that they have reached a multi-year renewal...
02/05/2024
Three Nexstar Stations to Become CW Affiliates
IRVING, Texas Nexstar Media Group has announced that its owned and operated television stations in Chicago, Illinois (DMA #3), Norfolk, Virginia (DMA #43), and ...
02/05/2024
FCC, FTC Ink Agreement to Cooperate on Net Neutrality Enforcement
WASHINGTON, D.C. The Federal Communications Commission and Federal Trade Commission have signed a Memorandum of Understanding to coordinate consumer protection ...
02/05/2024
Haivision Celebrates 20th Anniversary
MONTREAL Haivision Systems Inc. is marking its 20th anniversary by detailing some of the accomplishments and developments that have helped the company become a ...
02/05/2024
Agora Introduces Adaptive Video Optimization Technology
SANTA CLARA, Calif. Agora today unveiled its Adaptive Video Optimization (AVO) technology that uses machine learning to adjust parameters dynamically at every s...
02/05/2024
Study: Streaming Market Is Saturated But Subscriptions Continue to Grow
NEW YORK Kantar has released a new study showing the U.S. streaming market has hit a saturation point, with the household penetration rate stagnating and at nea...
02/05/2024
Samba TV To Spotlight New Capabilities For Generative AI Ad Solution
NEW YORK Samba TV is debuting new capabilities for Samba AI, the company's suite of generative AI technologies, at the 2024 IAB (Interactive Advertising Bur...
02/05/2024
GSTV Pumps Up Research, Programming at NewFront
GSTV, the network that programs screens at gas stations, will be talking about new research and new programming at its NewFront presentation Wednesday....
02/05/2024
May 01, 2024
New technique improves T cell-based immunotherapies for solid tumors Scripps Research scientists help T cells more effectively kill solid tumors cells in vitro ...
01/05/2024
Release Rundown: What to Watch in May, From I Saw the TV Glow to Power
Owen (Justice Smith) and Maddy (Brigette Lundy-Paine) develop an eerie connection to a supernatural TV show in Jane Schoebrun's I Saw the TV Glow....
01/05/2024
Celebrate May the 4th With Special Star Wars' Playlists, Audiobooks, and More
Spotify's Star Wars celebrations are in full Force starting today, and this ...
01/05/2024
Spotify's New Hardcore Gardening Playlist and Brain Dead Collab Will Rattle Greenhouses Everywhere
All around the world, millions of Spotify fans love listening to hardcore punk m...
01/05/2024
THE CALL FOR THE FIFTH PRESIDENTIAL EMPLOYMENT STIMULUS PROGRAMME (PESP5) FOCUSED ON THE AUDIO-VISUAL INDUSTRY, IS OPEN.
THE CALL FOR THE FIFTH PRESIDENTIAL EMPLOYMENT STIMULUS PROGRAMME (PESP5) FOCUSE...
01/05/2024
QTAKE Pioneers Live 3D Stream to Apple Vision Pro
QTAKE, the leading video assist and on-set collaboration software trusted by professional filmmakers worldwide, launched a new cutting-edge feature at NAB 2024....
01/05/2024
LA County Opens Entertainment Business Interruption Fund Grant Program for Small Business, LAEDC Offers Updates
In HPA's ongoing focus on providing input and insight from city and county g...
01/05/2024
Trailblazing AI Storytelling by Empowering Storytellers: Curious Refuge
HPA Newsline had the opportunity to speak with Caleb and Shelby Ward, founders of Curious Refuge. Caleb and Shelby were participants in the 2024 HPA Tech Retrea...
01/05/2024
Supporting Global Air Traffic Modernization through Managed Services Infrastructure
L3Harris works with air navigation service providers who efficiently manage air ...
01/05/2024
Q&A with Scott Alexander, Aerojet Rocketdyne's new Missile Solutions President
Scott Alexander, Missile Solutions President, Aerojet Rocketdyne...
01/05/2024
Comcast: More Than Half of Viewers Frustrated About Finding Content
NEW YORK Just over half of U.S. viewers are frustrated over their ability to be able to find content to watch on TV according to Comcast....
01/05/2024
Bally RSNs Go Dark On Comcast Systems
Bally Sports Regional Networks were taken off Comcast's systems on April 30 when their existing distribution agreement expired and Diamond Sports Group was ...
01/05/2024
NXTGENbps powers Molinare's Notorious DIT
NXTGENbps battery solutions are designed to replace diesel generators and offer silent, emission-free power for various applications in film, TV, outside broadc...
01/05/2024
Elodie Ichter Joins Light Iron as Senior Colorist
Light Iron, the post-production creative-services division of Panavision, is excited to announce that lodie Ichter has joined the company's artist roster a...
01/05/2024
CJP presents live mo-cap demos at MPTS
CJP Broadcast Service Solutions, systems integration, production and content digitisation specialist, will feature live motion capture demonstrations at the 202...
01/05/2024
Media Links Partners with Sunteq for Representation in S...
Media Links, manufacturer and pioneer in Media over IP transport technology, has partnered with Sunteq spol s.r.o., a leading reseller located in Slovakia to st...
01/05/2024
Dot Group Showcases Enhanced Data Management and Sustaina...
Dot Group, a leader in cutting-edge data management solutions and the premier European reseller of critical Broadcast supporting IBM technologies, will demonstr...
01/05/2024
Glensound shows the latest in IP audio at MPTS
Glensound, industry leader in high quality audio systems, is showcasing the latest additions to its extensive portfolio of networked audio products at MPTS. Aud...
01/05/2024
Hitomi Broadcast to demonstrate ST2110 MatchBox at MPTS
Hitomi Broadcast, a leader in audio/video alignment and latency solutions, will be demonstrating advancements in SMPTE ST2110 workflows ensuring broadcasters ha...
01/05/2024
Leading UK vendors join in the CABSAT 30th anniversary ce...
Taking a leading role in the 30th anniversary CABSAT exposition (Dubai World Trade Centre, 21 23 May), the GREAT Britain and Northern Ireland pavilion will fe...
01/05/2024
NXTGENbps Powers Notorious DITs Green Energy Initiative w...
NXTGENbps, a pioneer in green energy solutions, proudly announces its partnership with Notorious DIT, a leading provider of digital imaging technology services ...
01/05/2024
Videosys Broadcast Brings Pan and Tilt To Coverage Of The...
As Cambridge celebrated its double win over Oxford in the 2024 Boat Race, behind the scenes celebrations were also taking place at Videosys Broadcast to mark th...
01/05/2024
Live After 5' summer concert series returns to downtown Raleigh
A popular - and free - summer concert series is coming back to downtown Raleigh! WRAL is proudly partnering with Downtown Raleigh Alliance for its Live After ...
01/05/2024
Cadent Launches Performance TV To Boost Omnichannel Ad Results
Cadent said it launched Performance TV, designed to increase the effectiveness of campaign by combining the reach of traditional linear TV with the targeting of...
01/05/2024
Eric Johnson, KOMO Seattle Anchor, Sets Retirement
Eric Johnson, anchor at KOMO Seattle, will retire as of June 6. Johnson anchors the 5 and 6 p.m. weekday newscasts and writes/produces/hosts Eric's Heroes,...
01/05/2024
T-Mobile Dials Deeper Into Ad Business With Retail Network (NewFronts)
T-Mobile said it is expanding its advertising business, creating an in-store retail media network and adding Plex, the video streaming platform for its footprin...
01/05/2024
Samsung Ads Expands AI Tools To Target Streaming Viewers (NewFronts)
Samsung Ads said it was introducing new opportunities for advertisers to use data about its viewers to target viewers across the full marketing funnel at its Ne...
01/05/2024
Samsung TV Plus Swings for the Fences With Streaming Sports Channels (NewFronts)
Samsung's ad-supported streaming platform Samsung TV Plus is putting more sports in its lineup with free channels about baseball, golf, hockey, auto racing ...
01/05/2024
Dan Rather Documentary Offers Open-Book' Look at Newsman
Rather, a documentary about famed newsman Dan Rather, premieres on Netflix May 1. The film looks at his rise to prominence in TV news, including his work coveri...
01/05/2024
Ken Wayne, KRON San Francisco Anchor, Retires Next Month
Ken Wayne, evening anchor at KRON San Francisco, is retiring after 33 years in Bay Area television. He was born in Marin County, started his journalism career a...
01/05/2024
Jeff Blaszak Promoted To Senior VP at ShowSeeker
ShowSeeker, the company behind the Pilot cloud-based order management system, said it promoted Jeff Blaszak to senior VP of business operations and strategy....
01/05/2024
Great American Media Picks VideoAmp As Ad Currency
Great American Media said it reached an agreement with VideoAmp that will enable clients to use VideoAmp's ad buying measurement and data capabilities when ...
01/05/2024
NXTGENbps powers Molinaire's Notorious DIT
NXTGENbps battery solutions are designed to replace diesel generators and offer silent, emission-free power for various applications in film, TV, outside broadc...
01/05/2024
Amazon CEO: AWS has multi-billion dollar revenue run rate in AI already
Sales rose to $25bn during the first three months of 2024, up 17 per cent year-on-year By Matthew Corrigan Published: May 1, 2024 Sales rose to $25bn duri...
01/05/2024
Roku to Offer NBC Olympics Zone
NEW YORK NBCUniversal and Roku are teaming up to offer the NBC Olympic Zone on Roku, a new destination on the Roku Home Screen Menu. The dedicated channel wil...
01/05/2024
U.K.'s Freely Officially Launches
Freely the new streaming service backed by Britain's leading broadcasters BBC, ITV, Channel 4 and Channel 5 is now available through the next generation of ...
01/05/2024
Study: FAST Channel Growth Accelerates
NEW YORK A new report on free, ad-supported streaming channels indicates that their growth continues to accelerate, with the number of channels hours views and ...
01/05/2024
VuWall Unveils New Capabilities For VuStream 150 Video Encoder
MONTREAL VuWall has enhanced its VuStream 150 H.264 video encoder with new features and capabilities, including support for HDMI signals at resolutions up to 38...
01/05/2024
Samsung TV Plus Announces New High-Profile FAST Channels for Sports
NEW YORK At the IAB NewFronts 2024, Samsung Ads announced a new lineup of premium sports, music, family and entertainment content on its leading FAST service Sa...