SVG Sit-Down: Net Insight's Andreas Eriksson on Scalable, Predictable Live-Media Infrastructure

Recently named CEO Andreas Eriksson has taken the helm at Net Insight at a pivotal moment: when, he believes, live-media infrastructure is being fundamentally rebuilt. As the broadcast industry accelerates its shift toward IP, hybrid cloud, and distributed production workflows, the company finds itself at the center of the transformation.

With the sports-production industry grappling with rising complexity, cost pressure, and uncompromising performance demands, Net Insight is doubling down on its Open Media Platform approach, positioning the company not just as an equipment vendor but as the infrastructure backbone for the next generation of live-sports and -broadcast operations.

SVG sat down with Eriksson to discuss what drew him to the role, how Net Insight is evolving its strategy, and why predictable performance - not raw innovation - is the defining challenge facing sports broadcasters and rightsholders today.

What made this the right moment for you to become CEO?

Live-media infrastructure is being fundamentally rebuilt. Production is moving toward IP, hybrid cloud, and distributed workflows, while expectations for live sports performance remain uncompromising.

What attracted me to Net Insight [having come aboard as CCO in January 2025] was the company's unique position at the center of that transition. Net Insight already provides mission-critical infrastructure for some of the most demanding live-media networks in the world, and the technology is proven at scale. At the same time, the industry is moving in a direction where our strengths - deterministic performance, open architecture, and long life-cycle platforms - become even more relevant.

This is the moment when live media is shifting from isolated devices to integrated infrastructure platforms. Net Insight is uniquely positioned to help customers navigate that transition.

Since stepping into this role, where have you focused your efforts, and what strategic priorities have you set?

My focus has been on sharpening execution around a very clear strategy: help customers scale live production with lower operational risk and lower total cost of ownership. We have aligned the organization around the Open Media Platform approach and strengthened our focus on predictable live-media operations across contribution, production, and distribution workflows.

A key priority has been to move the discussion from individual products to system-level outcomes. Customers are no longer just buying equipment; they are building long-term live-media infrastructure. That requires predictable performance, operational control, and a platform that can evolve over time.

How would you describe Net Insight's position in today's market?

Net Insight plays a distinct role in the live-media market. We provide infrastructure for environments where predictable performance is essential: particularly large-scale live-sports and contribution networks.

What sets us apart is our system approach and that our DNA is about building networks and thinking about the end-to-end workflow. Modern live workflows span venues, networks, clouds, and partners. The challenge is not individual devices but ensuring the entire service behaves predictably.

Our Open Media Platform, powered by our Nimbra LIVE INTELLIGENCE, enables system-level visibility and control across hybrid environments. This allows broadcasters, service providers, and OTT providers to scale efficiently while maintaining broadcast-grade reliability.

Customers choose Net Insight when live media must perform predictably at scale, with long-term value and low total cost of ownership. The reduction of total cost of ownership is particularly critical in today's business environment with the immense cost pressure in the broadcast industry.

Live-sports infrastructure is becoming more distributed and complex. Where do you see the biggest challenges? How is Net Insight positioned to solve them?

The biggest challenges in live media today are complexity, scale, and cost. And they are tightly linked.

Live-sports workflows now span venues, networks, cloud platforms, and partners. As infrastructure becomes more distributed, predictable performance becomes harder to maintain. At the same time, broadcasters and rightsholders must deliver more live content while controlling costs.

Uncertainty is the real cost driver. When systems behave unpredictably, operators add manual processes and create workarounds, increasing both cost and risk.

Net Insight addresses this by treating live media as a system. By providing visibility and control across networks, clouds, and organizational boundaries, operators can run predictable services that scale efficiently with lower total cost of ownership while maintaining the reliability required for premium live sports.

How do platforms like Nimbra 520 address these challenges in practical terms for broadcasters and service providers?

Nimbra 520 addresses the practical challenge of scaling live production economically, especially in sports, where the number of feeds and venues continues to grow.

Broadcasters and service providers must handle more events without continuously expanding infrastructure. Nimbra 520 combines deterministic low-latency performance with high-density media processing, enabling higher capacity while controlling network and infrastructure costs.

This results in lower cost per stream and more-efficient use of resources without compromising broadcast-grade quality or reliability.

Operating across managed networks, public internet, and cloud-connected workflows, Nimbra 520 supports evolving production models. As part of the Open Media Platform, it enables predictable scaling with lower operational complexity and reduced total cost of ownership.

As live sports production moves toward REMI and cloud-based workflows, how do Net Insight's solut

LINK:	https://www.sportsvideo.org/2026/03/13/svg-sit-down-net-insights-andre...
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