When it comes to preserving bandwidth for multichannel distribution of video, much of the discussion has centered on new compression algorithms (H.264 AVC and H.265 HEVC) that reduce bits and maintain pristine image quality. Thats because less data enables faster transfers, less storage, and lower operation costs while providing the opportunity to add more streams and channels for higher revenue.
However several content providers are working with technology suppliers to develop workflows that process content before (Faroudja) and after (Cinova) the compression stage. This, they say, reduces bandwidth even further by identifying redundant bits and making adjustments in software accordingly. The perhaps best part, this technology is agnostic of compression standards, so it works with all existing infrastructures, so wholesale equipment upgrades (set top boxes and other decoding devices) are not necessary when migrating to the latest compression tools.
Faroudja Enterprises, a rebranded company located in Los Altos, California that specializes in video processing, has introduce its Video Bitrate Reducer(VBR100) patent-pending technology that is employed at the front or back end of a video processing and video over IP delivery workflow, before or after compression, and, according to the company, reduces video bit rates from 35 to 50 percent; without any perceptual loss of quality. And it is interoperable with any type of video compression or resolution, from standard definition to 4k.
The new Faroudja Enterprises technology also provides a concurrent lower resolution version at no extra bandwidth cost. For example, additional benefit (before and after compression is applied) is gained with 4K sources by delivering a 1080p parallel feed at no extra bandwidth cost, the company said. Company founders include Image enhancement pioneer Yves Faroudja, his wife Isabell and Dr. Xu Dong. The founders said they have realized that their experience in video technology is applicable to video compression.
The company said it designs and markets pre-processors and post-processors, used before and after compression coding/decoding, to achieve a lower bit rate and better image quality with existing codecs. It does not perform compression coding or decoding, but instead designs pre-processors to be used after decoding at the consumption device.
Faroudja Enterprises technology gives users either a choice of better image quality at the same bit rate, or if required, a 35 50 percent bit rate reduction for the same image quality as the original. In either case, compression artifacts are reduced and/or eliminated. They said significant results have already been achieved two patents have been granted, and three more are in the works. The processes are suited to a wide range of video, from teleconferencing and videophones, to standard definition (SD), high definition (HD) and Ultra High Definition (UHDTV) applications.
The company said that digital video compression systems efficiency often can be improved through the use of a Faroudja pre-processor (prior to compression) and a post-processor (after compression decoding). The workflow might include the use of a support layer in parallel with the conventional compression path (see diagram). The Faroudja scheme complements conventional compression standards (MPEG-2, MPEG-4, and HEVC) and does not require any modifications of the standard codec.
Results are accomplished, Faroudja said, though the Faroudja support layer that helps provide full resolution at reduced bit rates. It can also be configured as a transcoder to help convert video between existing compression formats, such as MPEG-2, H.264, etc., to and from Faroudja Enterprises Support Layer format to save bandwidth, bit rate, or file size in the cloud without sacrificing image quality.
Demand for video bandwidth is doubling every 3 years, yet network compression schemes efficiency doubles every 10 years, said company founder Yves Faroudja. It is clear that a fundamental change must be made in how networks operate. Our new technology provides a solution for this today, easily integrates into existing systems, and is fully compatible with future compression schemes (e.g. HEVC, VP9, etc.).
Cinova, located in Mountain View, Calif., is another company that thinks it can improve upon current encoding schemes by working with a file after it has been compressed. The company, founded three years ago by CEO Dr. Anurag Mendhekar (who worked at the Xerox Park technology think tank and Yahoo), using a proprietary technique it calls Perception Optimized Processing as the basis for a software product called Crunch.
Mendhekar said they have come up with a set of parameters that describe the human visual system. They apply these parameters to every macroblock of ever frame of an encoded video. Taking the output from the encoder, the software looks at every macroblock (4x4, 8x8, etc.) of a frame and applies the parameters to that macroblock. From the results Crunch can compute a visual sensitivity index. Based on that index, the user can then decide how aggressively (or not) to transform that macroblock further or throw away unwanted elements of that macroblock. The result is improved picture quality and bandwidth saving of 20-50 percent, Mendhekar said.
We came at it from the angle that videos are viewed by human beings, so lets take a more explicitly human visual systems-based approach, Mendhekar said. What weve come up with are parameters that we feel accurately describe the human visual system. We reduce bitrates by up to 50 percent and we guarantee not to negatively harm to a frame of video. If I wanted to increase the savings even more, I could say, lets adjust the video quality to get where you need to be in terms of bit rate.
Today if a content provider wants to set 6 Mbps as a house format, theres
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
SBS confirms its broadcast sponsors for FIFA World Cup 2026
1 June, 2026
Media releases
SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
31/05/2026
Back to All News
Netflix Wins 15 Awards at the Canadian Screen Awards - See Pho...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
31/05/2026
As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...
31/05/2026
The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
When it comes to preserving bandwidth for multichannel distribution of video, much of the discussion has centered on new compression algorithms (H.264 AVC and H.265 HEVC) that reduce bits and maintain pristine image quality. Thats because less data enables faster transfers, less storage, and lower operation costs while providing the opportunity to add more streams and channels for higher revenue. 
