The recent consequences of the pandemic generated by Covid-19 have created a situation never seen before at a global level. The quarantine has triggered the demand for content, but does the entire audiovisual industry have the necessary software tools to keep up in the current circumstances? In this comprehensive article, we analyze the current situation of content consumption and the challenges it raises at the technological level.
The recent state of confinement caused by the Covid-19 is undoubtedly generating a daily reality worthy of scenarios only described until now in dystopian science-fiction stories: deserted streets, closed establishments of all kinds, special security force measures, lonely, cautious and almost unrecognizable citizens behind their masks, and, above all, many hours to be spent from the comfort of our homes.
That last detail is, without a doubt, the paradigm shift that most affects the general public. Casual conversations now translate into countless messages on social networks; family and friends gatherings depend on the reliability of the chosen video call software; and what just a month ago would have been a meeting between fans to relive a concert can now become a virtual event with thousands of followers. In a way, we are anticipating the future and promoting the use of technological tools through their massive use due to the need to look for alternative forms of entertainment and communication.
This situation is a great challenge for the entire entertainment industry, and in particular for the most widely used media: TV and non-linear platforms (OTT, VoD, streaming ), organizations that face the crisis simultaneously as an opportunity and as a challenge . How are companies in the industry taking on the current circumstances?
The streaming giants, more in demand than ever Our audience is growing, noted Ted Sarandos, CCO of Netflix, in a recent interview for CNN. The fact does not take anyone by surprise: a couple of days before, Nielsen estimated that streaming consumption could rise by more than 60% in the US, taking as a reference previous situations of forced isolation, in this case due to natural disasters. A good moment for the expected European launch of Disney +, the VoD proposal of the house of the mouse, that inaugurated its service last March 24th in many EU countries. In spite of the expectation generated for the launch in normal circumstances, it has been the European institution itself that has requested to all these streaming services, including YouTube, to lower the quality of their broadcasts to avoid banwidth saturation, which is clearly more necessary than ever.
Despite this undeniable increase in demand, the audiovisual industry is also facing two direct side-effects: on the one hand, a general shutdown of productions all over the world, and on the other, the provisional closure of cinemas, the usual window for new releases from the major studios. While Netflix will not immediately notice this shutdown due to its unique release model (directly on its platform and with all the episodes of a series available at the same time), other production companies are not so lucky and are already adjusting their schedules by cancelling and delaying new content in the worst cases, and in the best cases transforming theatrical releases into digital ones, either using their own platform or selling broadcasting rights to third parties who do have them.
In any case, a prolonged statu quo would force all those interested to multiply their content in order to differentiate themselves and maintain their competitiveness, and given the lack of novelties, the natural resource would be canned content, already finished and ready to be discovered for the first time, rebroadcast or the juiciest option, repurposed for the occasion: compilations, thematic specials, seasons
Traditional television is at the frontline On the other hand, how are linear televisions reacting to the current situation and the increased demand from their more aggressive competition? On the one hand, the halt in productions affects them at the same level as streamers, so, as Josef Adalian suggests, perhaps the best thing would be to reconfigure TV programming and strengthen live broadcasts, their distinctive sign, to also take advantage of the foreseeable audience peaks.
News specials, programs dedicated to educating the public, educational alternatives in the absence of face-to-face classes, regional specials Linear television has resources to get by even with today's logistical limitations, as well as historical and often exclusive content archives that can also be brought to light for the occasion..
When technology makes a difference It seems clear that the current circumstances represent not only an exceptional situation for the audiovisual industry, but also a whole battery of daily challenges that require an additional effort: a tailored approach, efficient coordination and reliable software capable of enabling, coordinating and enhancing all the necessary tasks to continue operating at full capacity.
VSN PAM is working at full capacity in multiple installations worldwide
Remote working is no longer optional, so as part of its technology installation, every company should aim to have a production organization system. A solution designed specifically for media production environments that allows optimal organization through the administration of managers, staff and task control, features that help streamlining workflows and allow users to focus on what they do best: creating content.
For example, users could access the same sequence from different positions, which can be edited while the production process continues without wasting time transferring it. With a social tools module, the project team could track changes, add comments and interact with each other in real t
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
28/01/2026
Top L-R: The Liars, Jazz Infernal, Living with a Visionary
Second Row L-R: Paper Trail, The Baddest Speechwriter of All, Crisis Actor
Third Row: The Boys and ...
28/01/2026
Music discovery should feel intuitive and personal. That's why we're continuing to give you more control, so you can ask for what you want, shape what y...
28/01/2026
Today, Charlie Hellman, Spotify's Head of Music, shared the following note on the Spotify for Artists blog that the company paid out more than $11 billion t...
28/01/2026
The National Film and Video Foundation (NFVF), in partnership with the Oudtshoorn Municipality, invites aspiring and emerging filmmakers to apply for the Sediba...
28/01/2026
As demand for more complex live sports coverage grows, Balkan broadcast specialist MVP has upgraded its flagship HD1 progressive OB truck with the installation ...
28/01/2026
Airlines, cruise and tour operators double down on ad spend as Australians' prioritise travel
Sydney January 28, 2026 - New Nielsen Ad Intel data shows a...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Marshall Electronics launches the CV420-27X, its next-generation ultra-high-definition (UHD) IP camera, at ISE 2026 (Stand 4N900). Engineered for modern IP-base...
28/01/2026
Grass Valley has announced that Television Mobiles Ltd. (TVM), one of Europe's leading independent outside broadcast providers, has carried out a major refu...
28/01/2026
AI, graphics and virtual software power new production capabilities
FOR-A is bringing remarkable new technologies to FOMEX, the Future of Media Exhibition (ex...
28/01/2026
Continuing a longstanding collaboration, Riedel Communications and Nordic media technology company Media Tailor have once again joined forces to deliver a state...
28/01/2026
Pebble has appointed Paul Nagle-Smith as vice president for customer fulfilment, strengthening its senior leadership focus on customer delivery and operational ...
28/01/2026
Cloud playout solutions provider, Veset has announced that leading Mexican broadcaster, TV Azteca is using Veset Nimbus on AWS as a disaster recovery (DR) playo...
28/01/2026
Ensuring it can keep pace with a rapidly evolving live sports market, Balkan broadcast facility provider MVP Most Valuable Production has upgraded its flags...
28/01/2026
Akamai Technologies, Inc. (NASDAQ: AKAM), the cloud solutions provider that powers and protects life online, and Yospace, the leader in dynamic ad insertion tec...
28/01/2026
The renowned Reykjavik City Theatre (RCT) recently underwent a major intercom system upgrade using Clear-Com solutions. This milestone project utilizes Clear-C...
28/01/2026
Luxembourg, January 26, 2026 - SES S.A. ( SES or the Company ), a leading space solutions company, acknowledges the credit rating action announced by Fitch to...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
28 01 2026 - Media release Screen Australia refreshes Market & Audience approach...
28/01/2026
Boston Conservatory Orchestra Premieres a New Piano Concerto by Peter and Leonar...
28/01/2026
28 Jan 2026
VEON Notes Kyivstar Group Publication of Selected Full Year 2025 Fi...
28/01/2026
Rohde & Schwarz to host 2026 edition of its online event Demystifying EMC Rohde & Schwarz invites the global EMC community to join a crucial discussion on pre...
28/01/2026
Back to All News
The Wait Is Over: Teaser Trailer Drops for Jo Nesbo's Dete...
28/01/2026
Back to All News
Netflix Announces a Fictional Miniseries Inspired by the Marta del Castillo Case
Entertainment
28 January 2026
GlobalSpain
Link copied to ...
28/01/2026
Back to All News
Netflix Announces Santiago Mitres New Film Starring Ver nica L...
28/01/2026
Back to All News
Netflix Unveils the Teaser Trailer for Berlin and the Lady wit...
28/01/2026
Stadtwerke Wolfhagen Modernize Customer Management with AEP.energysuite from Arv...
27/01/2026
Click for Japanese version
Tokyo, Japan - January 27, 2026 - Akamai Technolo...
27/01/2026
L-R: Jonathan Cuchacovich, Sonia Kennebeck, Alan Fischer, Daeil Kim, Andrew Sta...
27/01/2026
Today, Spotify is proud to support our partner Backline, an industry-leading men...
27/01/2026
With nearly 29 million monthly listeners and clear momentum on Spotify, Net n Ve...
27/01/2026
January 14, 2026
We are proud to share that 25 Ontario, First Gulf's commercial project located just two minutes from our head office, has been recognized ...
27/01/2026
January 22, 2026
First Gulf is excited to share that a full-building lease has been secured at 625 Bronte Rd in Oakville, part of Bronte Station Business Park,...
27/01/2026
January 23, 2026
First Gulf continues to demonstrate its commitment to high-performance, sustainable real estate with 351 King Street East achieving BOMA BEST ...
27/01/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
27/01/2026
Nielsen will continue to drive growth and provide local audience measurement
in...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Amagi Media Labs Limited, the only cloud-native SaaS provider offering end-to-end solutions across live production, content preparation, distribution, and monet...
27/01/2026
Miri Technologies Inc. today unveiled its V410 live 4K video encoder/decoder for streaming, IP-based production workflows and AV-over-IP distribution. Designed ...
27/01/2026
The Paul E. Tsongas Center at UMass Lowell in Massachusetts has chosen Ikegami cameras for incorporation into its broadcast-quality television production facili...
The recent consequences of the pandemic generated by Covid-19 have created a situation never seen before at a global level. The quarantine has triggered the demand for content, but does the entire audiovisual industry have the necessary software tools to keep up in the current circumstances? In this comprehensive article, we analyze the current situation of content consumption and the challenges it raises at the technological level. 
