Sony Digital Rapids Pixel Power calrec Sony

Spotify's Presence at Cannes Lions Showcases What's Next in Culture and Audio

18/06/2019

The Cannes Lions Festival of Creativity, the largest global advertising showcase of the year, is an incredible opportunity to bring Spotify to life for our partners. Our headquarters, Spotify Beach, is once again right on the Croisette a space to inspire and excite marketers about the possibilities of audio and what's next.

Our brand partners can join us at the Spotify Beach for meetings in rooms themed after two of the consumer marketing campaigns we hope to be shortlisted for: Black History is Happening Now and Cosmic Playlists. We spoke with Brian Benedik, VP, Global Head of Advertising Sales, and Jess Park, Global Director, Business Marketing, to get their take on Spotify's ever-growing presence at the festival.

Why does it make sense for a company like Spotify to have a presence at Cannes? Brian: Cannes Lions is really the Super Bowl for global marketers. It's a tremendous honor to be nominated for awards, not to mention win them. Additionally, Spotify is a global advertising platform. Cannes tends to be that middle-of-the-year centerpiece-a table-setter for Q3 and Q4-where brands, advertising agencies, vendors, and ad-tech partners can get together to set the stage for the back half of the year. So Cannes is the place for us to entertain, meet, and ultimately close business with many of our partners around the world.

Jess: We show up to showcase Spotify as the best space to connect brands to our rich ecosystem of fans and creators. Plus, creativity is at the heart of the festival and serves as a natural place for us to underscore our connection to the creative community and inspire marketers to look ahead to what's next.

What has Spotify's Cannes journey been like? Brian: We started attending Cannes back in 2012. We had just launched in the U.S. a year prior, and we were only in a handful of countries. Although we were global, Spotify didn't really have a global presence back then. We were just trying to get on the board-get people to notice us, both on the client side and on the marketing side. Then, as we grew our leadership and our partnerships, we grew our Cannes presence, too.

Jess: When we first went, we didn't even have a home base in the city. Three years ago, we established our own beach space, and we hosted a few small concerts. Last year, we made a major shift, launching our headquarters, the Spotify Beach on the Croisette. When people walked onto that beach, they were blown away to see how far we had come in such a short amount of time. We took ourselves to another level and last year's success validated our decision to bring Spotify Beach back this year.

What's your favorite Cannes memory? Brian: Last year, in 2018, when The Killers performed at our Spotify Beach, that was just amazing. Looking out at the crowd, the energy that The Killers bring-selfishly, I also got to meet them backstage and then introduce them-but that was just a magical night for me and I'm sure for everyone who got to hear them.

Why should people stop by the Spotify Beach this year? Jess: I'm really proud of the programming we have this year. On Tuesday we have a panel in partnership with the Idea Initiative under the banner of Cannes in Color, where we're focused on lessons from Latin America. We're bringing together a dynamic panel featuring Carla Hassan, Chief Brand Officer at Citi; Ashley Frangie and Lety Sahag n, the hosts behind the Spotify Original podcast Se Regalan Dudas, the most popular original podcast in Mexico; and others who are creating spaces for Latin American creatives.

During the week, we're inviting Cannes attendees to attend a session based on Culture Next, our Global Trends Report. We'll be diving into Gen Z and Millennial-focused trends we identified from the report, Hannah Bronfman, DJ, Author, and Founder of HBFIT , and Titi Shodiya and Zakiya Whatley, the podcast hosts of Dope Labs, a winner of last year's Sound Up Bootcamp program.

And on Tuesday, our Chief Content Officer, Dawn Ostroff, will be on the Terrace Stage with multi-Grammy Award nominated singer/songwriter Camila Cabello.

We also have a podcast studio-as we head into Cannes, audio is at the center of our story. This year, the way we work with creators has definitely expanded, and that's something that's top of mind for us at Cannes.

We're taking the best of what we're learning and sharing it with those who couldn't travel to Cannes with us. Stream the second season of our Spotify original podcast: Culture: Now Streaming, published live from our podcast studio at the Croisette.
LINK: https://newsroom.spotify.com/2019-06-17/spotifys-presence-at-cannes-li...
See more stories from spotify

Most recent headlines

19/07/2019

Keep the Beat Going for Baby with Spotify Across Samsung Devices

Baby bouncers, rockers, and swings. They're not always enough to keep the wee ones happy, so parents often turn to tunes as well. In fact, Spotify listeners...

19/07/2019

Nokia to publish second-quarter and half-year 2019 report on July 25, 2019

Nokia to publish second-quarter and half-year 2019 report on July 25, 2019 Press Release July 18, 2019 Espoo, Finland - Nokia will publish its second-quart...

19/07/2019

NEP Connect selects Net Insight for extension of Football stadium media network

Input Media selects Net Insight for remote production of FIFA Women's World Cup France 2019 Stockholm, Sweden - Net Insight today announces that Input Medi...

19/07/2019

19 countries will #ShareTheJoy at Junior Eurovision Song Contest 2019

19 countries will #ShareTheJoy at Junior Eurovision Song Contest 2019...

19/07/2019

Craft Profile: Jeri Palumbo

Q: Can you provide some background on who you are and what you do? I have nearly 30 years of technical experience, ranging from live audio engineering of major...

19/07/2019

Broadpeak Business Growth Accelerates in the Middle East, Leading to New Office Opening in Dubai

Broadpeak Business Growth Accelerates in the Middle East, Leading to New Office ...

19/07/2019

Haivision Customer Riot Games Named Finalist in IBC 2019 Innovation Awards

Companies recognized for innovation in remote production for the League of Legends World Championship in Seoul MONTREAL, CANADA - July 18, 2019 - Haivision, a...

18/07/2019

2019 NAB Marconi Radio Award Finalists Announced

2019 NAB Marconi Radio Award Finalists Announced WASHINGTON, D.C. -- The National Association of Broadcasters (NAB) announced the finalists for the 2019 NAB Ma...

18/07/2019

Radio Systems To Distribute Lawo Radio Products In USA.

Lawo is pleased to announce the appointment of Radio Systems, Inc. as a distributor for Lawo radio products in the USA. It's a real pleasure to welcome Rad...

18/07/2019

Fujifilm releases FUJINON Lens XF16-80mmF4 R OIS WR

Fujifilm releases FUJINON Lens XF16-80mmF4 R OIS WR - Standard zoom lens with the worlds highest 6.0-stops image stabilization and 5x zoom - Maximum aperture of...

18/07/2019

Fujifilm releases FUJINON Lens GF50mmF3.5 R LM WR

Fujifilm releases FUJINON Lens GF50mmF3.5 R LM WR FUJIFILM launch their smallest GF lens yet for the GFX Large Format System: the FUJINON GF50mmF3.5 R LM WR -...

18/07/2019

Youngster builds powerful workflows with BLG

One of London's newest high-end finishing houses, Youngster, is delivering uncompromised quality thanks to FilmLight's unique BLG workflow. Youngster is...

18/07/2019

MediaCloud Case Study

MediaCloud Datasheet Our Media Focused Hybrid Cloud Storage platforms meet the tactical and strategic needs of many stakeholders and bring economic and operati...

18/07/2019

HBO Max Assembles Original Content Dream Team

Executives to Deliver Broad Slate of Original Programming and Acquisitions Encompassing All Genres July 18, 2019 Los Angeles - The key creative and business ...

18/07/2019

ITV Studios increases its stake in Monumental Television

Published: Thu 18 Jul 2019 ITV Studios strengthens its global scripted production base as it increases its stake in Monumental Television ITV Studios continue...

18/07/2019

Four Berklee Alumni Nominated for Emmy Awards

The National Academy of Television Arts and Sciences nominated four Berklee alumni, including Berklee Valencia Program Director Pablo Mungu a B.M. '97 and 2...

18/07/2019

SVG Venue Summit: Detroit-Area Teams Look To Better Engage Fans in the Stands

SVG Venue Summit: Detroit-Area Teams Look To Better Engage Fans in the Stands Tech advances, pregame shows, top-quality video are all to boost the home team By...

18/07/2019

SVG Venue Summit: Vendors Expound on the Role of Next-Gen Technology in Sports Venues

SVG Venue Summit: Vendors Expound on the Role of Next-Gen Technology in Sports V...

18/07/2019

Avid Brings Music Distribution to a Quarter Million Avid Link App Users

AvidPlay empowers artists to distribute their music to the world's most popular streaming platforms, including Spotify, Google Play Music, Amazon Music, Net...

18/07/2019

Avid Expands Audio Control Surface Portfolio to Better Address Needs of Smaller Facilities and Project Studios

New Avid S1 and Avid S4 control surfaces provide the industry's most compact...

18/07/2019

Niko kiest voor Eurofins Digital Testing voor Smart Home en IoT test automatisatie

Hasselt, Belgi en Sint-Niklaas, Belgi - 16 juli 2019 - Eurofins Digital Testing...

18/07/2019

DAMSON IDRIS AND EMILY BEECHAM JOIN ANTHONY MACKIE IN OUTSIDE THE WIRE

Cast: Damson Idris (Snowfall, Black Mirror) and Emily Beecham (Little Joe, Daphne) join the previously announced Anthony Mackie Idris will co-lead alongside An...

18/07/2019

PBS: America's Home for Documentaries This Fall

Clockwise from top left: Dwight Yoakam - COUNTRY MUSIC (Courtesy of Jared Ames); Ra l Juli - AMERICAN MASTERS Ra l Juli : The Worlds a Stage (Courtesy of Fami...

18/07/2019

The 4KREPROSYS* Consortium led by AMP VISUAL TV Won a Prestigious European Distinction

The 4KREPROSYS* Consortium led by AMP VISUAL TV Won a Prestigious European Disti...

18/07/2019

PlayBox Neo Powers Phase 2 Expansion at WLVT - PBS39, Pennsylvania

-- PlayBox Neo announces the completion of a playout system expansion at the headquarters of US public service broadcaster WLVT - PBS39 in Bethlehem, Pennsylv...

18/07/2019

Chicagos The Colonie Adds Motion Designer/3D Artist Ashley Lee To Its Design Division, Further Expanding Its Capabilities

-- The Colonie has added Motion Designer and 3D Artist Ashley Lee to its full-...

18/07/2019

South Africas Sasani Studios Builds Its Next Generation Media Foundation with EditShare Workflow Solutions

-- EditShare , a technology leader in intelligent scale-out storage, Automated...

18/07/2019

VFX Supervisor James Rogers joins Framestore's Los Angeles office

-- Framestore has welcomed James Rogers as VFX Supervisor to the Los Angeles office where he will work with the growing Integrated Advertising department, as ...

18/07/2019

PEOPLE NEWS: Valiant Pictures Adds Adam Zimmer as West Coast EP

-- Commercial and film production company Valiant Pictures has added Adam Zimmer as West Coast Executive Producer, further extending the company's presen...

18/07/2019

DP Daron Keet & Director Lije Sarki Shoot Indie Feature Concrete Kids with VariCam LTs in Available Light at Night

-- Part Vittorio De Sica's Bicycle Thieves, part Goonies on skateboards, d...

18/07/2019

Ben Hausdorff shoots Pentatonix and Kirstin Maldonado music videos with Blackmagic Design Pocket Cinema Camera 4K

-- Blackmagic Design today announced director and videographer Ben Hausdorff u...

18/07/2019

LiveU Matrix Gives Broadcasters Free Access to NASA TVs Apollo 11 50th Anniversary Live Feed

-- On Friday, July 19th, NASA TV will broadcast NASAs Giant Leaps: Past and Fu...

18/07/2019

In-car VR paired with vehicle movements for super...

A system that marries virtual reality with a car's driving movements was given a boost with a demonstration by Porsche at the Startup Autobahn Expo Day on T...

18/07/2019

GV Multimedia awarded Crown Commercial Services...

GV Multimedia has been awarded places on the Crown Commercial Services framework for AV Products, following GV's selection for the NHS AV products and servi...

18/07/2019

Wacom Offers Entry-Level Cintiq 22

TOKYO AND PORTLAND, ORE. - Wacom has announced the Cintiq 22, the latest addition to its new entry-level class of creative pen displays for art and design enthu...

18/07/2019

VFX a Global Affair for Men in Black: International

Columbia Pictures' Men in Black: International continues the original franchise's inventive tone, pairing new recruit Agent M (Tessa Thompson) with vete...

18/07/2019

How artificial intelligence gave new life to old Apollo footage

Apollo's New Moon executive producer Thomas Lucas discusses the process of upscaling NASA images to 4K Jenny Priestley 15 mins ago Apollo's New M...

18/07/2019

Cord-stacking' on the rise

Increasing number of households combining pay-TV, Premium Channel and SVoD services Dan Meier 3 hours ago Increasing number of households combining pay-T...

18/07/2019

Government to add Paralympics to crown jewels' of sport

Also looking to add the Womens World Cup and Womens FA Cup Dan Meier 5 hours ago Also looking to add the Women's World Cup and Women's FA Cup t...

18/07/2019

DAZN, Discovery announce Eurosport distribution partnership

DAZN makes Eurosport 1 HD and Eurosport 2 HD available in Austria, Germany, Italy and Spain Dan Meier 4 hours ago DAZN makes Eurosport 1 HD and Eurosport...

18/07/2019

Netflix Q2 subscriptions fall below expectations

Service lost subscribers in the US for the first time in eight years Dan Meier 4 hours ago Service lost subscribers in the US for the first time in eight...

18/07/2019

NAGRA: tier-one sports rights mission critical for pay-TV companies

Emphasises need to limit impact of sports streaming piracy Dan Meier 4 hours ago Emphasises need to limit impact of sports streaming piracy target=_bla...

18/07/2019

Densitron acquires Intelligent Display Systems

IDS sales and engineering team joins Densitron Dan Meier 4 hours ago IDS sales and engineering team joins Densitron target=_blank title=Share on Linked...

18/07/2019

LTN to acquire Crystal

LTN and Crystal to offer mission-critical ad insertion Dan Meier 4 hours ago LTN and Crystal to offer mission-critical ad insertion target=_blank title...

18/07/2019

Molinare announces VFX appointments

Kerrie Bryant and Andy Tusabe join the team Dan Meier 4 hours ago Kerrie Bryant and Andy Tusabe join the team target=_blank title=Share on LinkedIn cla...

18/07/2019

Klotz appoints DWR as...

Cable manufacturer Klotz AIS has appointed DWR Distribution as its new distribution partner for South Africa. Frederic Kromberg, director of international sal...

18/07/2019

IBM registers patent for...

Pic: LetsGoDigital IT giant IBM has registered a patent for a smartwatch with a twice-foldable display. It can be used a regular smartwatch, it can then be unf...

18/07/2019

Comm-Tec and Lifesize...

Comm-Tec will distribute Lifesize products across Germany, Austria and Switzerland after the two companies signed a partnership agreement. The agreement means...

18/07/2019

In-car VR paired with...

A system that marries virtual reality with a car's driving movements was given a boost with a demonstration by Porsche at the Startup Autobahn Expo Day on T...

18/07/2019

Immersed in sound: Soundscapes audio event

Soundscapes, held in partnership with record label BPI in London, United Kingdom, aimed to showcase a combination of audio and virtual/augmented reality technol...