Bitfocus brings on JB and A to boost the US market

Getting closer to the business through highly respected technology partner

Stand 4P880, ISE 2026, Fira de Barcelona, 3 6 February 2026

Bitfocus is accelerating its global expansion through partnerships with industry leaders which share their vision of unleashed creativity through seamless integration. Adding scale to its US presence, Bitfocus has forged a deal with California-based JB&A.

This new partnership gives Bitfocus another strong route to the heart of the American AV business, releasing all the benefits that its world-class software platform brings to the control of disparate hardware and software architectures, and redefining how even the most complex live productions are managed, simply and certainly.

Bitfocus Buttons is a software platform that allows users to develop simple, elegant and logical user interfaces for large multi-vendor infrastructures, built on a library of more than 700 interfaces to third-party devices. It is a perfect match for JB&A, which specializes in recommending complete workflows for its customers.

The true power of Buttons is the freedom it gives users to pick the best devices for their creative, technical and commercial needs, and bring them all under one simple, secure command, said Ida ksdal-Korneliussen, COO of Bitfocus. JB&A works with its customers to develop the very best architecture for their workflows, so they are a completely natural fit for us. To best serve professional users we need to work with the top people in all the key territories, which is why we are excited to bring JB&A into our team.

Greg Burgess, Executive Vice President at JB&A said Our reputation is founded on trust and unparalleled customer service, on understanding their challenges and providing unbiased recommendations. As we say, we don't move boxes, we unbox possible.

Buttons is a transformative technology for media technology, Burgess said. It gives complete workflow flexibility and operational security to our customers. We are very excited to add it to our portfolio, and look forward to a long and successful relationship with Ida and the team back in Oslo.

Buttons gives its users complete freedom to design their operations their way. They can develop custom panels for laptops and tablets, and they can maximize the benefits of tactile panels to put precise and intuitive control just where it is needed. Through its ability to dynamically configure control surfaces like the Elgato Stream Deck series it is the best way to transform best of breed architectures into a streamlined, unified workflow. As a premier Elgato partner, JB&A is a perfect partner to help users develop their ideal solutions for high pressure live productions.

For more information on Buttons and its capabilities, see bitfocus.io.

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